Various forms of
Outdoor Advertising Medias In Dubai
INTRODUCTION ●
Outdoor advertising is one of the oldest and most prominent ways for several brands to market their product and services in Dubai.
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This helps to impact the audience consistently on a large scale.
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There are different types of out of home media options available in Dubai.
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Technological advancements have produced many techniques to create good outdoor media advertisements.
effective
Various out of home media advertising methods are listed below: ●
Bridge Banners
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Unipoles
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Lamp posts
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Roof Top
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Digital Billboards
Bridge Banners â—? This type of advertising covers the bridges over the roads where experience high traffic. â—? This is important to improve awareness
Unipoles Advertisements ● These are large billboards placed on high poles on the sides of the road. ● Provides long distance visibility ● Highly effective method of advertising ● Provide view from both sides of the road
Lamp posts Advertisements ● One important and attractive method to advertise the products or brands ● Affordable and cost effective method of advertising ● Capable of delivering amazing feedback.
Roof Top Advertisements ● These type of advertisements are mounted on the top of the buildings. ● Delivers mass reach in populated areas. ● Boosts the brand recognition
Digital Billboards ● One of the most popular forms of advertising ● Main benefits includes high visibility, easy to update, cost effective etc. ● It can display multiple messages and is a space for creativity.
Conclusion â—? Reduced cost and high impact are the two factors which decides the out of home media advertising methods. â—? Strategic location and display are also other two parameters which affects the outdoor media advertising methods.