Video Wall Solutions for Retail Store Audience
INTRODUCTION ● Retail store shopping is a common thing that everyone does for meeting their needs. ● Even though the trend of online shopping is getting wider acceptance everywhere, people also love to step into retail store for shopping that leaves them satisfied and happy after the purchase. ● So the marketers also try to strengthen their presence in the retail store through different forms of advertising mediums.
● The studies conducted on retail store sales reveals that in store advertisements can trigger the purchase decisions of the buyer even though the buyer doesn't plan to make a purchase.
● Also by the advent of digital technology, advertising became more easy and efficient in grabbing passerby attention.
How do video walls boost retail store sales? ● Video wall advertising is one of the coolest digital media advertising, where the viewer gets a crystal clear picture about the brand and their services. ● This large advertising screen with robust software is ideal for both indoor and outdoor advertising. ● Compared to other digital signage, installation of video wall solutions at high traffic locations can easily connect with the audience and can assure healthy interaction with the brand.
● Video wall solutions allow the marketers to present dynamic and animated visuals of the brand. ● As the video wall is able to deliver static images as well as video graphics, the video wall screens offer versatile features in advertising which helps in incorporating the right mode of advertising depending on the targeted audience. ● Story telling about the product by means of a virtual salesperson is one among those effective video wall advertising patterns.
CONCLUSION ● Video wall screens are highly flexible
as
they
can
be
customized into any size and configuration depending on the requirement.
● As this displayed content have guaranteed audience, customizing the video walls helps in utilizing each and every inch within the retail store for effective advertising. ● Through creative designs and visually appealing content, this advertising medium can enhance the brand awareness among the audience which in turn boost the overall retail store sales in the long run.