2 minute read
Vana Belle, a Luxury Collection Resort, Koh Samui
Dieter Ruckenbauer
General Manager
Advertisement
What is your current biggest challenge competing on a global scale in a highly competitive industry?
The oversupply of available hotel rooms, including the rapid development of freestanding Airbnb villas.
What differentiates the hotel from others in your opinion?
The key difference is our story of Himavanta Forest, which is rooted in the distinctive character of our location, nestled amid a hillside tropical forest at Chaweng Noi and emerging onto sunlit white sands and sparkling azure waters. Our authentic personalized service at Vana Belle is enriched by the warmth and generosity of spirit from the indigenous community. Each Vana Belle family member is focused on engagement and delivery of best-in-class, exceptional service that is tailored to our guests’ individual needs. This combination of elements draws guests to relax, recharge, rejuvenate and romance.
How do you remain competitive within your region in terms of the hotel’s offerings?
By delivering countless unforgettable moments. Our Vana Belle associates are consistently evolving in order to protect cultural traditions, provide best-in-class exceptional service, and to safeguarding the environment. We are focused on preserving our tropical forest, and the beach with its crystal clear water and powdery white sand. We will continuously create new stories that can be explored and collected during guest journeys.
How do you expect the association with Haute Grandeur will benefit your brand in the medium/long run?
As part of Haute Grandeur, we believe that we will be able to expose Vana Belle’s brand awareness into the wider international market and reach into the luxury target audience. The reputation of Haute Grandeur itself will also encourage the audience and travelers to trust the brand and to be confident that as a short-listed award hotel, Vana Belle is a top destination on Koh Samui that travelers should never miss.
Which market segment do you cater for?
Vana Belle welcomes all genders who travel is search of a luxurious and unique beachfront boutique resort where they can fully relax, retreat, recharge, and rejuvenate. With our exceptional beachfront, we are targeting couples, as they surely can discover the romantic atmosphere here at Vana Belle. We also target the luxury market, where travelers have high exposure income.
