Treetops Executive Residences Mr Tay Hock Soon

What is your property’s current biggest challenge & how do you manage this challenge in a highly competitive industry?

For more than two decades, Treetops Executive Residences has been earnestly serving guests from all over the world. Within the hospitality industry, it is important to deliver personalized services to cater to individual guests’ needs and it takes a lot of commitment from the team to deliver a seamless and wholesome “home away from home” experience to guests who have entrusted us with their short term or long term stays for both business and leisure. Finding talents to upkeep our high levels of service standards, while ensuring a smooth operation and containing costs amidst the raising inflation have become pertinent this year.

What makes the hotel really special?

Treetops Executive Residences is a unique Green Serviced Apartment comprising of 220 units of one to three bedroom suites that features the perfect eco-luxurious environment for a refreshing resort style home away from home experience You’ll find Treetops an oasis of residential privacy set in five acres of lovingly tendered lush greenery, all without compromising on the convenience of our central location right in the heart of Orchard road, Singapore’s shopping and entertainment hub.

With more than 60% of the estate landscaped with more than 200 exotic plant species, guests are greeted by the refreshing sight of evergreen foliage all year round. For a holistic living experience, Treetops Executive Residences is the first serviced residences in Singapore to create an ingenious style of enhanced living environment that aims at including ‘green’ features in the premises and inculcate healthy living practices. Based on a strong belief in the virtues of a holistic approach to wellness, Treetops is dedicated to offer the finest in eco-luxury living for an Mind, Body & Soul experience. Through our extensive green retrofits and efforts, the estate has also reduced our energy consumption by up to 50%, in turn decreasing our carbon footprint to play a part for our environment. Complementing with personalized serviced and the inculcation of a unique local experience via a myriad of guest activities held in-house especially for guests, Treetops believes in bringing total delight to guests through offering an eco-luxurious home away from home experience. Treetops has thus become one of the leading serviced apartments in Singapore, a preferred choice of home for senior managers and leisure travellers round the world.

How do you prepare now to remain relevant and in-demand in future?

Moving beyond the post-COVID world , the hospitality industry have since adapted to swiftly manage new rules and standards in lieu of lockdowns and restrictions, as the sector lived through major uncertainties for the past few years. However, the industry has shown its resilience and capacity to rebound. As we plan forward to look and confront the new emerging challenges ahead, we would need to relook into our current work practices to adapt to new trends and technology, as well as continuously adjusting to the changing needs and demands of our guests.

How do you expect the association with Haute Grandeur will benefit your brand in the medium/long run?

The Haute Grandeur brand have been synonymous with capturing the essence of what every discerning traveller seeks – remarkable hospitality experiences.

Treetops Executive Residences is delighted to have participated in the Haute Grandeur Awards, and has been extremely honoured to have won titles that recognized our achievements in delivering consistent and exceptional experiences in the global luxury hospitality industry.