H2O Suites

Jim Heineman Vice President of Hotel Operations

What is your property’s current biggest challenge & how do you manage this challenge in a highly competitive industry?

There are many challenges that we are faced with in our highly competitive hospitality industry. The most significant challenge is gaining occupancy and obtaining those reservations directly as opposed to from third-party reservation services like Booking. com and Expedia.

There are several effective ways we attempt to accomplish this. We continue to invest in our website and ensure it is user-friendly and mobile-optimized. H2o Suites website is often the first point of contact for potential guests, so making a great first impression is essential. The website should be easy to navigate, with clear information about our amenities, location, and pricing. It’s also essential to ensure the website is optimized for mobile devices since more and more people are booking travel on their phones.

We regularly review our search engine optimization (SEO) strategies to help our hotel’s website to rank higher in search engine results pages by creating quality content, optimizing metadata and images, and building backlinks from reputable sources. We also keep on top of our Google My Business listing and review responses and other local directories to improve visibility in search results.

Social media is also a powerful tool for H2o Suites to connect with potential guests and showcase our offerings. We use social media to share photos and videos of our rooms and amenities, promote special offers, educate customers on things to do in the area surrounding the hotel and engage with customers through comments and messages.

To persuade customers to book directly and build customer loyalty with H2o Suites, we offer exclusive promotions and discounts to guests who book directly through our website or reservation desk at the hotel.

What makes the hotel really special?

H2O Suites Hotel is a unique luxury boutique hotel that is special for many reasons. As we are an adult-only hotel, it is an excellent option for adult couples looking for a tranquil, romantic retreat while immersing themselves in opulence. H20 Suites is a modern design with a unique water-focused theme surrounded by the historic charm of old town Key West Florida. Each suite was custom- designed and featured elegant furniture and artwork features like spacious Italian marble bathrooms, a living room with a fully stocked wet bar, and spacious outdoor patios or balconies with many rooms having an added indulgence of individual plunge pools. The hotel also features a range of exceptional amenities, freshly-baked muffins delivered daily to guests’ rooms, a rooftop pool and pool bar, a fitness center and 24/7 concierge services. Our location is in the heart of Old Town Key West, just a few blocks from Duval Street, known for its shopping, dining, and nightlife; we are a short walk to the beach, but when guests enter the lush, densely populated landscaping of H2o Suites our guests feel like they are miles away from civilization. We pride ourselves on offering personalized service to each guest. From the moment our guests arrive, they are greeted with a champagne toast; when they depart, a special gift is extended, and everywhere in between, the H2o Suites staff is attentive and eager to make our guest’s stay as comfortable and enjoyable as possible. This level of service helps create a memorable and special experience for guests.

How do you expect the association with Haute Grandeur will benefit your brand in the medium/long run?

We look for our association with Haute Grandeur to be an excellent way for H2o Suites to showcase our commitment to excellence and quality service to attract high-end clientele and remain competitive in the luxury hospitality market.

Our association with Haute Grandeur and receiving their awards and accolades increases our visibility, brand awareness, and credibility as Haute Grandeur is recognized globally as a symbol of excellence in the luxury hospitality industry.