2 minute read
Mazagan Beach & Golf Resort
Jacques Claudel General Manager
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What is your property’s current biggest challenge & how do you manage this challenge in a highly competitive industry?
Morocco has become a touristic destination thanks to the notoriety of major touristic cities such as Marrakech, Casablanca, Tangier, Agadir... In order to expand the Kingdom’s tourism offer, Kerzner as a globally renowned luxury hospitality group known for being a pioneer in developing destinations, providing the ultimate in quality, has chosen the destination of El Jadida, unknown to national and international tourists, to develop one of the largest Resorts in Morocco: Mazagan Beach & Golf Resort.
Since its opening, the resort has been providing considerable marketing efforts to put the destination on the map as a touristic one locally and abroad.
What makes the hotel really special?
Mazagan Beach & Golf Resort is a unique destination spread across 250 ha domain nestled between 7 km of beach and luscious forest. The offer at the resort is diversified and presents its guests with utmost sophistication and authenticity, privacy and friendliness, gorgeous architecture and preserved natural environment, extensive buffets and à la carte service, local and international cuisine, sports and leisure…. The stay at Mazagan Beach & Golf Resort meets all expectations throughout the year whether our hosts are staying alone, as a couple, with family, friends or colleagues, or whether they are golfers, casino players, adrenaline seekers...
How do you prepare now to remain relevant and in-demand in future?
Our strategy is to focus more on guest’s emotionnal experience and to optimize daily operations by focusing on the essential, which is guest satisfaction. Digitalization has been developed in the resort while maintaining direct, personalized contact with our hosts.
The convergence of sustainability and hygiene is an area that we have been focusing on since the opening of the Resort in 2009. Mazagan Beach & Golf Resort has been a pioneer in this field in Morocco with the implementation of the water treatment plant “STEP” and we continuously work in this direction. Our Resort has been awarded for the 4th consecutive year “Earth Check”.
How do you expect the association with Haute Grandeur will benefit your brand in the medium/long run?
We are very proud to have Mazagan Beach & Golf Resort associated with Haute Grandeur, it is a global recognition of who we are.
The association with Haute Grandeur strengthens the resort’s notoriety for its guests in Morocco and abroad. It also maximizes exposure through social media coverage.
The resort offers a selection of 231 lavish rooms, suites and villas. Bill Bensley’s whimsical touches now blend harmoniously with modern comfort and JW world-class service to make an exceptional stay. At a 54 squaremeter minimum, the resort’s guestrooms provide generous space for indulgence.
Let your imagination run wild. The design narrative is based on a mythical academy of learning with each building on the premises modeled after an academic department. The emerald color of the ocean paints a perfect backdrop to the palate on which the architecture thrives. Each detail has been carefully crafted in accordance to its inspiration. Wherever you turn in this resort, there are no two spaces which are alike. Experience culinary wonders at the resorts five restaurants and contemporary bars. Our talented chefs source local fresh produce and the finest ingredients from the world market, masterfully preparing authentic flavors.