Digital Marketing Takeaways from the Ice Bucket Challenge Chances are high that your social pages are full of people doing and nominating others for the ALS “Ice Bucket Challenge”. This fund raising campaign became an extremely viral internet sensation within a matter of weeks. With celebrities, politicians and athletes from all over the world getting involved in the effort to raise awareness about Amyotrophic Lateral Sclerosis (ALS), millions of dollars worth funds were raised by this internet sensation. While the campaign has also received significant criticism, it has without doubt been a huge success with regards to awareness as well as fundraising. Experts in digital marketing Mumbai highlight three important components that contributed to the wide success of this campaign –
The Human Side of Digital Marketing
What many marketers forget and what the ALS Challenge cashed in on was the human side of social media. The fact is that this challenge touched people. By making the campaign emotionally driven, the success of this initiative highlights how important it is for digital marketing Bangalore experts to find a way to strike an emotional chord.
Visual Stimulation
Graphics and images have always been a preferred medium on communication, especially on social media. The challenge highlights how video seems to have overtaken these mediums to become one of the most effective channels to connect with audiences. Facebook now auto plays all videos that you see in your New Feed on silent mode. This evokes a sense of curiosity among individuals and encourages them to turn on their volumes and see what the video is all about. SnapChat and Instagram offer similar functionalities at well.
Effective use of Hashtags
In spite of having them around for a while now, there are many marketing campaigns that just cannot seem to implement hashtags the right way. The brains behind the Ice Bucket Challenge
were able to effectively use the power of social media by creating their own hashtags which eventually become among the world’s most trending topics. The correct use of hashtags can help encourage engagement. Most social media channels use these as an identifier allowing marketers to execute cross-channel campaigns. 
Creating something that is Sharable
Having people nominate or tag family and friends into continuing the challenge is nothing short of genius. This is a fun and engaging way for you to spread the word organically without having to ask people to share or like your content. Every video posted on any social media platform adds another voice to the cause. Finally, note how easy the concept the rules are. Participants do not really need complex materials to execute it, making it simple and straightforward to follow through. Having too many rules could discourage participation and quickly turn your audience off. As easy as it may sound, in spite of marketers being fully aware of most of these factors, they are often ignored when it comes to executing a new campaign. By hiring the right expertise you never know when, where or how your brand could be the next ALS Ice Bucket Challenge! For more information, also visit http://www.havasworldwidematrix.com