Sedano’s Supermarkets Partnership

Live Heart Healthy

Designated American Heart Month by Congress in 1964, February is the perfect time to learn more about heart health.

In February 2020, Baptist Health and Miami Cardiac & Vascular Institute partnered with Sedano’s Supermarkets to inspire shoppers to take control of their health and wellness and Live Heart Healthy. Most people shop at Sedano’s to find the flavors and foods reminiscent of their Latin American culture. Because heart disease is particularly prevalent in the Hispanic community, the Live Heart Healthy initiative was designed to engage directly with South Florida Hispanics and show Sedano’s shoppers how to enjoy the flavors and foods they love in a heart-healthy way.

Through our partnership with Sedano’s – the largest independent Hispanic supermarket chain in the country – Baptist Health was able to educate shoppers on how to make changes that would lead to a healthier life. And, thanks to the generous support of Sedano’s shoppers, $18,000 was raised that will help shape the future of heart health at Miami Cardiac & Vascular Institute, the largest and most comprehensive cardiovascular facility in the region. Philanthropy is essential to supporting the Institute in building upon its tradition of innovation and bringing together the best and brightest minds in medicine and science to help combat issues that greatly affect large portions of our population, such as heart disease.

As part of the Live Heart-Healthy platform, the Institute provided in-store displays and live demonstrations that showed customers how to pay homage to their home country while taking better care of their heart. In February, celebrity chef Ingrid Hoffman held a live cooking demonstration at the Sedano’s on Bird Road and prepared heart-healthy versions of traditional Latin dishes. Baptist Health stations and advisers were set up throughout the supermarket to answer questions and offer health advice.

“We are honored to have had the opportunity to partner with Baptist Health South Florida to launch the Live Heart Healthy platform – a program that has educated and inspired our community to take control of their health and wellness,” said Javier Herrán, chief marketing officer of Sedano’s Supermarkets. “This meaningful partnership allowed us to show our community members how they can continue to enjoy authentic Latin American flavors they love, in a heart-healthy way.”

“We are honored to have had the opportunity to partner with Baptist Health South Florida to launch the Live Heart Healthy platform – a program that has educated and inspired our community to take control of their health and wellness.”