WOMEN LEADING WOMEN: Buying with Estridge Homes

by Allie Moffett / photos by Lauren Bigler Photography

Many of us strive to embody the phrase “aging like fine wine”. To some that means rocking the salt-and-pepper look, but to Estridge Homes, that means honing their craft while expanding their innovative horizons.

Estridge Homes has been a staple in the Indiana building community for over 50 years, growing from single home projects to entire neighborhood developments through The Estridge Group. Over five decades, the Estridge team has built over 8,000 semi-custom homes, crafting their skills from one home to the next.

While the Estridge team has grown in project footprint, it has also grown in internal diversity. “Since I joined the Estridge team, I believe the number of women on staff has jumped from seven to seventeen,” shared Devon Bloxom, Director of Sales & Marketing. “We’re involved in all sectors of the company, from quality assurance to sales and marketing, as well as a newfound culture curator.”

Bloxom explained that it’s essential to have women in each step of the homebuying process on the business side, because women are the ones most often guiding the homebuying process from the consumer side.

“Women count on their intuition and emotional intelligence at a higher level,” said Bloxom, “which is so important since the homebuying process is so emotional.” She explained that “emotional” isn’t synonymous with “dramatic,” but that home buying naturally heightens emotions as consumers most often buy homes after a marriage, a divorce, growing their family, moving across the country, or becoming empty nesters.

“The women on our team are attuned to our clients needs and wants throughout this stressful process, and offer each client and our team unmatched attention to detail,” Bloxom added.

Currently, the team is focused on their Midland and One46 Monon projects. Midland will feature nearly 700 homes, drawing inspiration from the Indiana railway system, complete with its own “station” – a pavilion that will hold farmers markets, concerts and other events. One46 Monon is a community of luxury townhomes located steps away from The Monon Trail. With frameless cabinetry, sub-zero appliances and a killer location, these are selling fast - only 12 left!

To learn more about Estridge Homes’ offerings, visit estridgehomes.com.