Defining who we are

As we embark into a post-pandemic operating environment, we are seeing complexities arise that have made housing affordability and accessibility more important than ever. To achieve our vision of ending homelessness in Victoria, we must remain competitive and relevant.

To do this, we must have a clear definition of who we are and why we do what we do and realise a new kind of value to our stakeholders, employees and the people we serve. Our Haven Home Safe brand strategy was developed in early 2022 in partnership with Tank, through eight months of consultation with employees, the Board, clients, partners and other stakeholders. The strategy brings together six brand pillars that will ensure alignment through marketing, culture and leadership, and form the foundation for our strategic positioning within the markets we operate in:

― Human-centred decision making ― Deep regional understanding ― An ecosystem of impactful partnerships ― Integrated housing support and services ― State-wide responsiveness ― A strong sense of belonging

We have commenced planning to bring these pillars to life in the work we do, the way we communicate and in our workplace approaches to leadership and culture.

Corporate identity refresh

In line with our new brand strategy, we’ve been working on a corporate identity uplift to ensure our marketing and communications collateral is consistent and professional for our clients and stakeholders, while elevating our position in the marketplace. Our refreshed design system will be rolled out in a staged approach in 2023.

Website redevelopment

Central to delivering an improved client experience, our website redevelopment project commenced this year, gathering requirements from key stakeholders ahead of content development, design and build. The project is expected to better meet the needs of stakeholders, with phase one scheduled for delivery early 2023.