August Newsletter 2014

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Hawaiian South Shore Your Surf Boutique For the Finicky Surfer and Clothing Junkie

! Page 1! !I’m Thankful! ! ! Page 2! Vintage Surf Happening!

Your Royalty Reward Member Newsletter August 2014 They Were Lucky and I’m super Thankful

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During my short period in the Navy I experienced something that I’ve only seen in the movies or in the News. At Reviews! the time to be honest, I really didn’t Page 3! give it much thought, but now that Member of the I’m older I reflect back and I truly month believe I’m lucky to have this life and the Hours! opportunity Mon - Sat! to be able to 10:30-7:00! Sun! choose what 10:00-6:00! I want to do Vietnamese kids Closed! in life. There relaxing as we head to Christmas are some in Singapore New Year Day this world Telephone! that literally risk their lives to find a better life. 808 On June 26th, 1989 the weather was 597-9055 perfect, glassy waters and awesome visibility. Our ship was just leaving sales@ the waters off the Philippines after hawaiian southshore.com protecting foreign tankers from Parking! pirates. We were about 400 miles out Located on the and someone spotted a small vessel Makai side of on the horizon with people waving the store their hands. I tell you what, it was a Sat & Sun good thing the ocean was glassy or we OK to park on wouldn’t have spotted them. We Mauka Side

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approached the small vessel that was sinking and found over 90 Vietnamese refugees. I’ve never witness anything like this, you should of seen the look on everyone’s faces. Some were panicking, trying to jump as high as they could to climb on board, while some were just standing still with a frightened look. It was a mad house, so our ship maneuvered away and we sent a smaller vessel out to transfer the women and children first then the men. After they boarded, the medical team checked everyone out and they were fed. Since they only had the clothing on their backs we all donated clothes. After pulling into port in Singapore they were sent to refugee camps and we never heard what happened to them after that. Now when I reflect back and think about what they risked to find freedom, I can say I’m truly lucky to have this life and to live in a country that does a lot of humanitarian missions. That makes me feel good. I hear so many stories in the mainstream media that say the U.S is bad but I wish they could also highlight a lot of the good we do in the world as well.

320 Ward Ave Tel (808) 597-9055 Open: Mon - Sat 10:30-7:00 / Sun 10-6 www.hawaiiansouthshore.com


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Hawaiian South Shore Your Surf Boutique For the Finicky Surfer and Clothing Junkie Did you check out the Vintage Surf Happening?

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The timing couldn't have been better with Randy Rarick being honored into the Surf Walk of Fame for us to Faith, Randy and Me have our Vintage Surf Happening. The New Brand called Vissla was the sponsor and Randy hosted the event and it was a huge success.

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It took place Saturday July 26th and we had, according to Randy, about 600 to 700 Pat & Etsuko people that came down and checked out the event. It was really cool to see all the people getting their vintage boards appraised. We had Representative Marcus Oshiro get an old board he found under his mom’s house appraised, and according to Randy it was a rare board. Shaped by Lopez that was some kind of collaboration and the lighting Bolt Logo is curved. I also seen people that I haven't see for years. John Carper’s wife who was the person behind the scene helping JC out for all those years. We also had Pat Rawson come Jeannie check us out. Oh and by the way I’m working with Pat on some exclusive boards, that we’ll have in the near future. It was really special to see Jeannie Chesser as well.

This was by far the biggest event we’ve had to date and we’ll be having more in the near future. I know we have a lot of requests for Movie night so make sure we have your emails current with us, if you’re not sure if we have a current email just drop us a line at sales@hawaiiansouthshore.com or call us and we’ll update your profile.

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Thank you very much for Your Reviews!!

I’d like to thank all of you that submitted a review on Yelp, Google + , or via Royalty Rewards survey. It keeps us on our toes. Below are some reviews. If you haven't submitted a review please give us a shout out especially on yelp, we’d like to hear from you!!

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Kyle went above and beyond to provide excellent service for me! Not only did Kyle kindly and patiently answer all my questions (asked over several phone calls), he went out of his way to add valuable input about products offered. Kyle is an amazing asset to Hawaiian South Shore!

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Eric was very helpful and offered excellent insight and advice about Takayama fins. I live in Pearl City but I go to your shop because of your friendly staff, great products and because of your customer loyalty program. You care about your customers and it shows.

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The staff were very helpful and friendly. I previously got to borrow future fins for FREE to try before buying and then returned to buy the fins. -Lindsey M

320 Ward Ave Tel (808) 597-9055 Open: Mon - Sat 10:30-7:00 / Sun 10-6 www.hawaiiansouthshore.com


Hawaiian South Shore Your Surf Boutique For the Finicky Surfer and Clothing Junkie Yep The Little Bugga Makes a Difference by Alison My Surf Buddy

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Tuesday morning, May 20, 2014, Dave Kelly, proprietor of Hawaiian South Shore and good buddy, suggested I try riding my Quad with a Cny liDle 5th skeg which I have learned is called a Knubster or Guitar Pick. Dave’s observant of surfer’s styles and talents and is ALWAYS looking to help fellow surfers achieve higher levels in their surfing experiences. I chuckled and told Dave that, given my skill set, I probably wouldn’t know the difference. NOT!!! This liDle fin, seemingly so insignificant, brings a whole new ride to a Quad. It is small enough to sCll keep the tail loose, but I definitely felt “hooked in.” From the takeoff, this skeg offered enough stability that I felt like I could aggressively push/drive the board more with control. Also, with the hooked in sensaCon, the wave seemed like a bigger “playing field” for maneuvering.

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Member of the Month It’s been a long time since we’ve had a Member of the month in our newsletter and I’m super excited to introduce a young girl by the name of Sasha; she’s 11 years old. She loves the ocean and has been surfing for 4 years. You can find her at Kewalo Basin surfing just about every day with the rest of her friends. She looks up to pros Carissa Moore, Malia Manuel, and Kelia Moniz. Sasha loves the ocean and is always seen smiling. One of her best memories was when her Uncle Kainoa McGee pushed her into a huge Haliewa wave which she rode it through. It was scary but there was no turning back. Besides surfing she loves hiking, spending time with family, and training Jiu Jitsu with Kaleo Auwae at Relson Gracie Team Papakolea. She enjoys her acai bowls after a surf session and her loco moco bowl at Rainbow Drive Inn.

Quads are fun in that they have quickie speed to them. This speed someCmes gets a liDle squirelly. The Nubster helped me manage that speed, but there was no foregone speed exchanged for beDer control. SCll a zesty ride! As IronMan (Robert Downey, Jr.) tells Pepper (Gwyneth Paltrow) when he first meets Natalia Romanova (ScarleD Johansson) coming out of the boxing ring, “I want one.”

The Picture above is Sasha taken by the family friend Darcy Fiero.

320 Ward Ave Tel (808) 597-9055 Open: Mon - Sat 10:30-7:00 / Sun 10-6 www.hawaiiansouthshore.com


Hawaiian South Shore Your Surf Boutique For the Finicky Surfer and Clothing Junkie Real Sun Cover ! SPF 35 = 97% UVA & UVB! Baby Safe! Free Safe! Fragrance Free! Chemical Free
 Non-Nano! Only 5 ingredients

I like the product. Non-greasy and easy to apply, as well as better ingredients. I hope to see the price come down or an increase in size. - Blaise B!

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#1 Best Thing - Not Greasy! #2 = Great Protection #3 = Small amount goes a long way - Cyrus R

Lucky You’re a Royalty Rewards Member !

$10 Off ! $15 Off ! $50 or More

$75 or More

One Coupon Per day Per Member! Can NOT use on Sale items !

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Benefits of being a Free Royalty Rewards Member ! ! $1= 1point 200 Points = $10! That equals to 5% back on your purchases ! Plus Special Sales and Coupons! Birthday Special! RR Anniversary Special and So Much More

Coupons Expire Aug31st 2014

320 Ward Ave Tel (808) 597-9055 Open: Mon - Sat 10:30-7:00 / Sun 10-6 www.hawaiiansouthshore.com


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