Everyone that has tried the wetsuit has been stoked on it. We are going on our fourth batch, the feedback and the testimonials we’ve been getting is outstanding. The suits are 100% custom made in Japan for Straw Hat. We chose Japan because, after many months of researching online, interviews and visiting countless manufactures in the US and abroad, we found that Japan offers the best rubber and craftsmanship hands down. That’s not only based off our assessment but also by highly respected magazines like Surfers Journal and others have written numerous articles about how Japanese made rubber and the craftsmanship is the best in the world. Even top pro Joe Curren states, “Japanese wetsuits are superior”, “I don’t really know anyone who doesn’t wear Japanese” After all the research of finding the best material, we wanted someone that had years of experience in sewing Japanese rubber wetsuits. After all why get the best rubber in the world and have someone without any experience sew it. It’s kind of like getting all the top parts for your dream car then having a back yard self-taught mechanic build it right? If I were going to do that I might as well use the low quality rubber and have it sewn in China…. Anyways I am getting off track here…. It took us a while, but we found a master craftsman. I was totally stoked that we hooked up with him, because he’s been surfing for well over 40 years and has been sewing wetsuits for over 30 years To be honest it was real hard to convince the craftsman to build custom wetsuits for us to sell off the rack. He was against the idea of not measuring out each person, he felt the he could not give everyone the best fit. But after several months of working out the sizing and of course the pricing, we’re now able to sell wetsuits that fit most people and sell it at an affordable price. Usually this type of custom suit starts from $350 and above but we are selling them for $210 for a Long Sleeve Jacket. The wetsuits are all hand made by our craftsman of 30 years so supply is pretty limited. He only can make 3 a day. He glues each seam and blind stitches it. Blind stitching, in sewing, is a stitch producing stitches visible on one side only. It’s a more time consuming way to sew the suit, but this keeps the cold water from coming in through the seams and keeps the wind from penetrating the suit. Then, at the ends of each stitch, a thin material is glued to keep it from unraveling. A YKK Zipper that is specifically made for wetsuits is used, It is durable and doesn’t corrode. Believe it or not, but the front zipper wetsuits will not bother you when you paddle. It makes it easy to put on and take off. Under the armpits he placed high quality soft neoprene for easy paddling and it keeps the suit from riding up. The women’s suits have a cute pocket on the side so you can place your keys in the pocket. So as you can see the Straw Hat wetsuit is something to try, we are so confident that you will like the suit that we will give you a 30-‐day money back guarantee. I bet you’ve never heard of any manufacturer standing behind a wetsuit like that. Check it out on line at www.hawaiiansouthshore.com and look for Straw Hat in the manufactures list. -‐ David Kelly
Surfboards by Hydrodynamica California-based filmmaker, writer, and surfer Richard Kelvin is the Project Director of Hydrodynamica, a documentary film project and creative hub based on the work of influential surfboard designer Bob Simmons. For the last several years, Kenvin has been exploring Bob Simmons’ life and legacy in wave riding in a variety of different ways. By treating Simmons’ surfing experiments with the sort rigor usually seen in the academic social sciences, it is the sort of decades-long interrogation that can only be pursued as a labor of love. Prior to Simmons’ untimely passing in 1954, the San Diego native was creating surfboards for himself and his friends influenced by paipo and alaia designs along with a publication titled “The Naval Architecture of Planing Hulls,” written by naval architect Lindsey Lord in 1946. Taking up surfing as a way to recover from several bouts with illness and physical trauma, he applied his electrical engineering education and capacity to tinker to board design. Simmons’ boards flew across the faces of his native Windansea break in San Diego. He built boards primarily built boards just for himself and his friends who could handle them, and in 1953, made it all the way to Hawai’i with his Daniel Thomson with fresh twin-fin single concave board, where he wrote excitedly of his North Shore Hydrodynamica Modern sessions with Buzzy Trent, George Downing, and Henry Priest. Planing Hulls The 1950‘s were an experimental era in the history of the surfing diaspora. As Bob Simmons and his friends were applying mathematics to their board designs, men of the same generation were doing similar experiments here in Hawai’i. At the time, Hawai’i surfing legends Wally Frosieth and John Kelly, Jr. were reworking their Hot Curl designs and attacking west swells at Makaha. Though their initial experiments consisted of taking an ax to the tails of their wooden boards; methods far less scientific than Simmons’; their work was arguably just as effective, not drastically dissimilar from what much-followed Dane Reynolds was doing to the of his boards a few years ago and blogging about it. Richard Kenvin understands the Hawai’i connection for surfboard design. In recent interview he did with Liquid Salt Magazine, he explained, “The music of the 20th and 21st century has its roots in Africa; board riding has roots in Hawaii. I would like to help contribute somehow to help Hawaiian surfers preserve their surfing traditions and to acknowledge their cultural contributions to the world. The paipo and the alaia—those boards are the of everything that became shortboard surfing and modern skating. Without
@ Hawaiian South Shore
Hawaii, there would be no surfing or skating or snowboarding.” For the last few years, Kenvin and others have been producing boards under the name Surfboards by Hydrodynamica. Shaper Daniel Thomson has applied the lessons of original planing hulls and Simmons designs using the shaping techniques of the modern era.
tails a its
root
@Hawaiian South Shore The CyberSim is a scaled down and modernized version of the original hydrodynamic planing hull designed by Bob Simmons in the 1940s. Shaped by Daniel Thomson exclusively for Hydrodynamica.
Jonelle Kai, Kyle Marshall, Age 22 He grew up in Hawai’i and in Potrero Hill, a suburb of San Francisco, and has been with the shop for several years. Favorite surf spot: I usually surf the Westside, at Barber’s Point. That place always has waves! Favorite boards: I have an old 9’6 Barry Kanaiupuni that’s sort of a tanker, and a 9’2 Hydrohull by Stewart. That one is the easiest, most rider-friendly board I’ve ever been on. The thing surfs itself. On working at a surf shop: I like talking to people, so this place is great. There are different types of surfers that come in here. If someone is coming to buy something specific, then they usually know what they’re doing and we can talk about the technical aspects of a particular board. But it’s also nice to get to explain to newer surfers what’s happening with surfing, what’s the latest in board design. And I always like learning new stuff. My suggestion to someone getting a new board: if you don’t like it in the shop, you won’t grow to love it in the water. Just talk to us about what you want to ride and you won’t be unhappy later.
FAQ What is SOLAREZ®? SOLAREZ® repair putty is a mixture of high-‐strength, fiber reinforced polyester resin and an amazing solar-‐activated catalyst. There is no mixing required, just use it straight from the tube. SOLAREZ® quickly and durably repairs fiberglass, plastics, wood and metal in minutes.
Age 18, grew up on Oahu, is now attending Honolulu Community College for nursing, and recently started with the shop. Favorite surf spot: I usually surf Straight Outs at Kewalos. It got so big this summer! There were a few times we drove around the island looking for somewhere chill on the big days. Favorite boards: I longboard and shortboard. My favorite is my 9’0, sorry, I should know the brand but I forgot. I’ll get better at this! On working at a surf shop: I love it here. I learned more about surfing in my first day than I think I have since I started surfing when I was 7. Super fun!
Use Solarez For Easy Ding repair that anyone can do. Dries in minutes and easy to apply. Fiberfil UV-Cure polyester putty. A thin-paste mixture of clear, polyester resin and chop-strand glass fibers. Cures either by UV light in approx 3 minutes or by catalyst in 30 minutes. Sufficient for about five 1” round dings to the outer fiberglass shell. Formulated especially for repairing Styrofoam-core, EPS, surfboards, sailboards or hobby items. This Zero VOC resin is non-flammable and very safe to use yet cures to a very tough finish with considerable flexibility.
If SOLAREZ® only takes 45 seconds to gel, will I have to rush my repair job? SOLAREZ® quickly hardens but only when exposed to direct sunlight. In the shade, you have all the time you need to put the goop where you want it and to remove excess bubbles. What if it's not a very sunny day -Anything better than dense fog will work fine. Very weak, hazy sun may take as long as 30 minutes to cure
Formulated especially for surfboard [urethane] foam repair. For deep dings. Lightweight and easy to sand. Cures either by UV light in approx 3 minutes or by MEKP catalyst in 30 minutes. Not for use on Styrofoam (EPS).
320 Ward ave 112 Honolulu HI 96814 NOW 7 Days a week Mon – Sat 10:30 – 7:00 Sun 10:00 – 6:00 Your Surf Authority www.hawaiiansouthshore.com
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Your qualifying purchase of $50 or more Coupon valid on Non “Sale” Items. Cannot be combined with any other offer Coupon valid 03/08/13 – 03/10/13
Coupon valid 03/08/13 – 03/10/13
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Private sale
Royalty Reward Member Private Sale 3 Day Sale 03/08/2013 – 03/10/13 Exclusive Offer only for Royalty Rewards Members Must cut out coupon. Photo Copies, Mobile device screen shot valid. Coupon can be use for phone orders On SELECT Shortboards On all T-‐shirt in stock