Surf Boutique Since 1996 The Royalty Reward Member Newsletter for August 2016
I just returned from a trip to Japan. I always try to learn something new from our trips, and this time around I found a better way to deal with jet lag — and also made a new friend, who owns a sock manufacturing company in Japan. We Closed Christmas were able to bring some socks back to Thanksgiving see if our boutique customers would be New Year Day stoked on the product. Yes, socks, but not your ordinary socks — and Telephone guaranteed to work! I’ll explain a little 808.597.9055 later. First, I want to tell you about how I overcame jet lag, so hopefully when Email you go on our next trip, it’ll help. Sales@ Just before my trip, a good friend of Hawaiian SouthShore.com mine told me that he never gets jet lagged. I was blown away because he Parking is in the million-mile club, always Located Makai traveling to the mainland, Europe and side of the Far East Asia for work and pleasure. I store asked him how he does it, and he said, Sat & Sun “Simple. I eat a good healthy meal OK to park on Mauka Side before boarding, and don't eat on the plane. Plus, drink plenty of water two days before my trip, and stay hydrated on the plane and at least two days after I land.” OK…sounds simple. So on this last trip in June I followed his directions. Flying from Hawaii to Japan I usually don't have any problems — it’s when I come back home. I’ve been told by several people that it’s worse flying west to east. I’m not sure why, but I have to agree. But this time I was back to normal in about two days. The jet leg didn't linger for several days. I was glad I listened, and I hope you give it a try and let me know if it helps you. If you have any tricks that help you, I’d like to know. I know when I eat it really messes with me, so I believe not eating was huge on this flight. (Well, I did have a couple snacks I brought with me: mixed nuts and dried fruits.) So the guy I met while in Japan owns a sock company his father started 65 years ago. He told me how his father started the company, and I like these types of stories. At the time, Japan only had large sock manufacture. He wanted to start a sock company, but everyone who owned a factory told him they would Hours
Mon - Sat 10:30-7:00 Sun 10:00-6:00
not sell him a machine. This wasn’t to be mean to him, but they didn't want to feel responsible if he failed. Well, after being persistent, one company sold him one machine. He learned to make socks and went door-todoor, selling. Ever since, they’ve been selling direct to consumers, with no retail stores. After talking for about an hour, he invited me to the factory. I had time during my trip, so the following day I took a train and went out to the countryside to check out the factory. I was blown away at how big the factory was. They have over 200 employees, and everything is designed and manufactured in this facility. To be honest, I thought it would be maybe 10 employees at the most. I mean, they’re sell direct to consumers so I didn't give it too much thought. He gave me a tour and showed me some of the cool items they make. One hot selling item is a sock to help get rid of dry heels. The have a special breathable silicone on the heel that is applied to the sock with just the right amount of heat, and then sewn in. You cannot feel the silicone or the stitching when you walk. When you wash it, it won’t lose its form. He said most people will notice the difference in three hours. What’s really cool is it will not cause any damage to areas that are not dry. This sock has been their number one selling item with nurses in major hospitals throughout Japan, and they’ve recently had many requests from elderly home care facilities. My wife was pretty stoked on it, and one thing led to another. Eventually, we decided to bring some back to see if our boutique customers would be interested. Come down and check them out!
Thin pantyhose type of material that is breathable perfect hot days. Use it for golf or casual attire.
320 Ward Ave Tel (808) 597-9055 Open: Mon - Sat 10:30-7:00 / Sun 10-6 www.hawaiiansouthshore.com
Surf Boutique Since 1996 The Royalty Reward Member Newsletter for August 2016
Member of the Month Andy Tran Are you originally from Hawaii? Yes, i was born in Hawaii. I grew up in Kaimuki. What do you do for work? I am a high school teacher at Mckinley High School. When and what inspired you to start surfing? When I was a kid the 2 things I wanted to do most were breakdancing and surfing. I just thought those were 2 activities that looked fun and badass! In 4th grade we started bodyboarding, then in 8th grade my friend's dad took us surfing for the first time in Waikiki. Did you have a time period you weren't surfing? If so when and why did you start back up? I stopped surfing from 2005 to 2010. I was away for college for 2 years and the other 3 years was a bad time in my life. I had a lot of injuries and I needed to fix a lot of things in every aspect of my life. When I finally recovered and paid for my sins, lol, I decided I wanted to live my dream of surfing again. So I bought my first longboard and never stopped since then. Where is your favorite place to surf and why? My favorite place to surf used to be Cliffs because it was closest to my house. But then my neighbor Mike Nelson turned me on to an uncrowded barreling right in town. I forget the name of the spot, lol. But on a good day it looks like Indonesia. Where is your favorite place to eat after surf, what item on the menus is your favorite? I’m a vegetarian so that doesn't leave me with much options for food after surf. I usually go Whole Foods and buy stuff home to cook. Before surf I like to eat the Banzai Veggie Bowl at Wahoo's Fish Tacos, the veggie burrito at Zaratez
Tacos, or the Vegetarian Tan Tan Ramen at Gomatei. What board did you get from us, how does it paddle, turn and surf? What do you like about it? I bought 2 Hypto Kryptos from you guys. I first bought a 5-11, but I sold it to get the 5-6 recently. I loved the 5-11, but wanted to go shorter to have more control and perform more tricks. The board paddles fast and turns sharp easily. My surfing changed dramatically since I started using this board. I like the way it looks and performs. I'm always curious and interested in trying new technology with surfboards. This is the best board I've ever owned by far. Anything else you want to add? I want to thank you guys at Hawaiian South Shore for hookin' it up and helping me decide on the right board. And much love and thanks to the guys that guided me and changed my surfing forever: Mike, Mike and Matt from that one place we surf. To everyone reading, go get a Hypto Krypto from HSS. They're the only ones in Hawaii that sell the Made in USA version. The Thailand one doesn't work as good! =) ———————————————————Hayden Hypto Krypto
We’ve been selling the Hayden Hypto Krypto for the past 5 or 6 years, before it became one of the world’s best selling boards. We started with the GSI boards that were made in Thailand. GSI is like Surftech or Boardwalks that make boards overseas. Many of our regulars were interested in the shape but the comments were “why are you guys carrying the made in Thailand boards. You guys should be carrying the ones from Australia.” So after working out a way to get the boards direct from Australia, they became a hit. 2 years into the deal, Hayden opened a factory in Southern Cali. Now we get them from the USA factory with Marko foam, which is the waterproof foam with no stringer. We get the ones with the denser foam which usually costs more but we do not charge for this. We wanted the better quality and stronger blanks for our members. — David
320 Ward Ave Tel (808) 597-9055 Open: Mon - Sat 10:30-7:00 / Sun 10-6 www.hawaiiansouthshore.com
Surf Boutique Since 1996 The Royalty Reward Member Newsletter for August 2016
I am very excited to introduce two events we have for you in July. Please mark your calendars!! The first event AccesSurf fund raiser. Last year they were able to raise $14K! I’m hoping we can do better this year. With a bigger and better event planned I think it will be a awesome success! July 23, 2016 • 6pm to 10pm • $20 tickets at the door; $10 for 16 years and under • Live Music: Irie Love • Food Trucks • Silent Auction • Beer Garden
Supported by Kona Brewing,Hawaiian Ola, Hawaiian South Shore and Ward Court AccesSurf is a local non profit that has been providing programs to people with disabilities to access the beach and ocean since 2006. Every month they offer free programs to anyone with any disability (and their families) in a safe and caring environment to enjoy Hawai'i's beautiful beach and ocean. With a trained team of volunteers they provide water safety, tandem surfing, assisted swimming, accessible beach equipment and lunch! Learn more at www.accessurf.org The second event is something very different and you’ll may not be able to witness this many legends in one place all at the same time. It will be the following weekend. I have more details on the next page about it. Lost & Found July 29th Food Rainbow Drive with special throwback • prices. So please come hungry and support Jim and Crew at Rainbow Drive In Special confirmed Guests, more to come • Randy Rarick Lynne Boyer Jock Sutherland Larry Bertlemann Mark Liddell Bobby Owens
Becky Benson Blanche Benson Reno Abbillera John Jones Betty Depolito Shirley Rogers
NEW at Hawaiian South Shore Donald Brink, 34, was born and raised in South Africa. He started surfing at the age of 15 after his family relocated to the coast, and quickly developed a fascination for surfboard design and dynamics. After a few years of observing in the shaping room, Donald gained the confidence in 2005 to wield a planer for the first time. Today he continues to hone his craft, while taking the art of shaping down some unconventional paths. Donald looks at each board as an extension of the rider’s feet, building each custom board according the surfer’s stance. His asymmetric concepts promote a more free and forgiving functionality — with careful consideration given to the interactivity and limitations of the foot, ankle pivot and weight distribution. “Asymmetry for me makes for accurate and enjoyable surfing with ease on the smallest of canvases. Every shape is infused with careful attention to detail in all functional elements. Water flows in a simple way; so should the hydrodynamic concepts in your board’s shape. My goal is to achieve harmony between design and function rather than having elements oppose one another.” A staunch believer in hand shaping, Donald strives to empower a surfer to step up performance on any size wave. “Foam is your friend and fins we choose need to be thoroughly understood. We want enough bite for control and drive, but not so much that we drag overlyfinned boards up and down the wave face.” “My philosophy in life, surfing, and board design is to keep things simple. We are privileged to be able to play in the sea, and it’s an honor for me to help surfers maximize their experiences. I’m driven to help you enjoy your water.”
320 Ward Ave Tel (808) 597-9055 Open: Mon - Sat 10:30-7:00 / Sun 10-6 www.hawaiiansouthshore.com
Surf Boutique Since 1996 The Royalty Reward Member Newsletter for August 2016
Sur�ing and art have always gone hand in hand, and Hawaiian South Shore has long enjoyed supporting the creative minds in our community. On July 29, 2016 we will be hosting a special event featuring the work of Doug Walker, who has been working for years on the One of the pages Lost & Found Collection. of the hard cover A lifelong surfer searching book. Available at for a new creative outlet to the event. restart his stoke, Doug discovered a collection of old surf negatives at the Rose Bowl �lea market, and was blown away by the images that he saw when he held them up to the light. For the next three years, he traveled the world with his camera, searching out the photographers and surfers who had worked together to create those images. Once lost negative but What began as a now archived by Doug
documentary �ilm project has grown into an entire movement that also includes a book, a brand, and a desire to give back. Beneath it all is a desire to reconnect us with our sur�ing roots, and to remind us what it means to be “100% human.” Doug will join the Hawaiian South Shore ohana for a special night of photos, �ilm, stories, and more — and joining him will be surf and photography legends Randy Rarick, Lynne Boyer, Jock Sutherland, Larry Bertlemann, Mark Liddell, Bobby Owens, Becky Benson, Blanche Benson Reno Abbillera, Denis Pang, Shirley Rogers, and John Jones. One of the many The amount of history that t-shirts for sale will be present that night, at the event both through the Lost & Found Collection and the celebrated attendees is more than enough reason to come out, but we �igure there’s no reason to stop there. The evening will also include a slide show, �ilms by Col Albert Benson, a raf�le for a custom-made board by Reno Abillerra, and a hard cover book release. Whether you are a history buff, an aging beach boy waxing nostalgic for the good old days, or a young grom looking for a touch of stoke to break the summer-time doldrums, this promises to be an evening to remember. Tickets will be available in advance, and we expect the event to sell out quickly. Get in touch for more info and check out Doug’s website http://www. 100percenthuman.tv for a taste of what’s to come. Make sure to reserve your space and we’ll see you there!
320 Ward Ave Tel (808) 597-9055 Open: Mon - Sat 10:30-7:00 / Sun 10-6 www.hawaiiansouthshore.com
Surf Boutique Since 1996 The Royalty Reward Member Newsletter for August 2016
challenges. The organization also works closely with other adaptive athlete non-profits to further the cause and help develop a network of support for those who would like to participate in various sports and activities, but may not be able to do so on their own, or without special accommodations. Between the organization’s beach days and the Wounded Warrior Day, AccesSurf serves over 120 individuals with help from nearly 200 volunteers each month. The organization also hosts the International Adaptive Surf Competition during the Duke’s OceanFest event, and trains an adaptive team that has represented Hawaii at the ISA Adaptive Surf World Championships and the USA Nationals.
The surfing lifestyle is an active one, and we often take for granted our ability to participate in it. Sure, injuries might sideline us from time to time, but for most of us that is only a temporary annoyance, and one that only really stings if we miss a good swell. But there is a portion of the population who doesn’t enjoy the same health and activity level that we do. Some are born with physical challenges, while others suffer injuries or illnesses later in life. While the media showers attention on Cinderella comeback stories like those of Bethany Hamilton (who recently became the first adaptive athlete to reach the semifinals in a top-tier professional event), most adaptive athletes and aspiring athletes are largely forgotten by the public at large. AccesSurf has made it their mission to remember these important members of our community, and to help them achieve their dreams of exploring the ocean and riding waves. A non-profit organization based on the island of Oahu, AccesSurf provides beach days and assisted surfing experiences for individuals suffering from various physical
Naturally, when we see organizations such as these and the work that they do, we are inspired to get involved in any way we can. That’s why I am excited that Hawaiian South Shore is participating in a special event to support AccesSurf on July 23. The evening will run from 6-10 pm at 320 Ward St., and will feature live music by Irie Love, a variety of food trucks, a beer garden, and a silent auction that will benefit the organization and directly assist in getting challenged athletes into the water and riding waves. Tickets are $20 at the door ($10 for children 16 and under), and the event is supported by Hawaiian South Shore Surf Shop, Kona Brewing, Hawaiian Ola, and Ward Center. As much as we might not like to admit it, surfing can become a very selfish and selfserving pursuit. Organizations such as AccesSurf and the work that they do are a great reminder that the most important part of the surf experience is not the waves that we ride, but the people we share them with. I hope to see every one of you not only at the event on July 23, but on the beach with AccesSurf sometime soon, helping to share the gift of wave riding with others. Who knows — you might just find that the best wave of your life is a waist-high crumbler shared with a new friend.
320 Ward Ave Tel (808) 597-9055 Open: Mon - Sat 10:30-7:00 / Sun 10-6 www.hawaiiansouthshore.com
Surf Boutique Since 1996 The Royalty Reward Member Newsletter for August 2016
The Halo Advantage While Donald Takayama’s contribution to surfing and surfboard design runs the gamut from longboards to short, and even includes a storied career as a professional competitor, perhaps his most futuristic and visionary invention is the Halo Fin. Drawing on the theory behind the pivot fin, Takayama sought to create a fin system that allowed larger wave riding vehicles such as longboards, SUPs, and shorter hybrids to turn with ease and efficiency. And when he finally nailed the science and perfected the design, it was quintessential Takayama to give it the simplest name possible — Halo, which means “fin” in Hawaiian.
There are two major notes of interest when it comes to the Halo Fin. First of all, the center and side fins work together closely. In fact, the center fin can be considered an extension of the side fins. Thus, this isn’t a setup where you want to slap a center Halo onto a board with a pair of random standard fins. In fact, if you look closely at the outline of the typical fin versus a Halo side fin, you will notice that the orientation of the fins are almost completely opposite. That is the genius of Takayama’s invention. While the standard keel fin (which all modern fins are descended from) has a leading edge that is rounded back, and then a trailing edge that is
straight or nearly vertical in orientation to the bottom of the board (modern keels and standard shortboard fins are simply keels with adjustments made to the shape of the trailing edge), the Halo side fins are actually reversed. The leading edge is straight, while the trailing edge is curved. This may seem to fly in the face of everything that we “know” about modern fin design, but Donald Takayama was never afraid to think for himself, and what he found was that this fin setup allowed for sharper, more responsive turns on larger boards — even when the surfer wasn’t standing over the fins. (This last point is important, because one of the limitations of large boards such as longboards and SUPs is that they can typically only be turned from the tail). The Halo center fin is an interesting hybrid. In many ways it resembles the standard pivot fin (which Takayama has also been credited with inventing). However, if you compare the shape of a side Halo fin to the tip of the center Halo fin, you will find that they are practically identical. In essence, Takayama has taken a side Halo fin and extended it’s length, creating a Halo-ended pivot fin that works in concert with the side fins. When all of the elements in the Halo setup come together, what you get is a more efficient, faster fin setup that increases drive while also improving turning radius. Considering the fact that most fins have to compromise between drive and maneuverability, it would seem that the Halo fin is the mythical silver bullet, providing both, rather than sacrificing one for the other. And that is exactly what Donald Takayama intended. For those looking to spice up the ride on their modern longboard, SUP, or even mid-length quad, it’s pretty difficult to find a setup more cutting-edge than the Halo Fin. Hawaiian South Shore is one of only a few distributors worldwide carrying the Halo Fin. For more info on the design, check out the informative video that Hawaiian Pro Designs head honcho Noah Shimabukuro put together for us: www.hawaiiansouthshore.com/ Surfboard-Fins/takayama_halo_fins
320 Ward Ave Tel (808) 597-9055 Open: Mon - Sat 10:30-7:00 / Sun 10-6 www.hawaiiansouthshore.com
Surf Boutique Since 1996 The Royalty Reward Member Newsletter for August 2016
The other day I was watching the Fiji Pro on WSL.com, and kept seeing an ad between heats where a young kid would ask his father, “Dad, what’s VISSLA?” After seeing this short video a few times, I realized that I, too, didn’t really know what VISSLA was, aside from a new surf brand that is popping up on t-shirts all over the place. So I figured I should check the brand out and see what all the hubbub was about. And as it turned out, it was nothing like I expected. Paul Naude has been a major player in the surf industry for years, acting as company director and US division president of Billabong for 15 years. When he announced the launch of his new brand, we should have expected something cutting-edge, but I don’t think anyone was prepared for how communitybased and socially conscious the brand would be. Since its launch, VISSLA has made a point of being a surfer’s brand, rather than a brand that simply sells to surfers. The company doesn’t just support the typical pro surfer paradigm, but throws its lot in with shapers, artists, region riders and influencers, and the local community as a whole. They support numerous grassroots programs, and will be presenting the Point Panic bodysurfing contest this summer
in conjunction with Hawaiian South Shore, which will host the launch for the event, with a barbecue, movie night, and limited-edition t-shirts — all are invited! The brand has also been quite proactive in using sustainable materials for fabrics and products, such as upcycling plastic bottles and coconut husk (which has antimicrobial properties that help wet clothing not to stink) into board shorts. When combined with support of smaller industry upstarts like DaFin, Hayden Cox, and Hoffman Fabrics, this community and environmental focus has established the brand as one that is grassroots-friendly. One of the more exciting things that VISSLA has planned is a joint venture with Donald Brink. They will be helping him to release a line of special, unique boards in August, with a tentatively scheduled launch show and other events planned. This continued support of the everyman surfer is what differentiates the brand from others that pay lip service to community consciousness but don’t actually deliver. With cutting edge, soul, artistic, shaping, and other aspects, VISSLA appears to be a movement more than a brand, and when you look at the history of our sport, it has always been the grassroots movements that have effected the most change. So, in answer to the boy’s question to his dad—“What is VISSLA?”—it would appear that the answer is: everything that is good in surfing. It will be exciting to see where Naude takes us next.
320 Ward Ave Tel (808) 597-9055 Open: Mon - Sat 10:30-7:00 / Sun 10-6 www.hawaiiansouthshore.com
Your Surf Boutique Since 1996 For the Finicky Surfer and Clothing Junkie The Royalty Reward Member Newsletter for August 2016 320 Ward Ave. 112 Honolulu, HI 96814 NOW 7 Days a week Mon – Sat 10:30 – 7:00 Sun 10:00 – 6:00 Your Surf Authority www.hawaiiansouthshore.com
After 3 years of Selling the Stewart Redline11 it’s still our #1 Selling Longboard. This board is an EASY TURNING WAVE CATCHING MACHINE and nose rides like no other all around board. For Sloppy knee-high waves to well overhead wave and everything in between. It’s by far the most versatile board on the market. No wonder Bill Stewart calls it a Mack truck with a Porsche engine. Riding one will make you a believer!
Use this coupon for a 2 day FREE DEMO!! Make sure you fill this out and bring it in Name_______________________ 1st time demoing a Redline? Y / N
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