Surf Boutique Since 1996 The Royalty Reward Member Newsletter for 2016 Hours
David’s Story This year, Hawaiian South Shore will turn 20 years old! Super stoked with the support. Initially, it was tough. A lot of the Closed surf shops around Kakaako and Ala Moana Christmas pressured most vendors not to sell to us. ThanksGiving We could only open one or two Surf New Year Day brands, so for a while the store was bare. Telephone What made it even tougher was I 808.597.9055 really didn't know too much about retail. I just cashed out my 401K Email after getting fully vested at Atlantis Sales@ Hawaiian submarine. Just went for it agains SouthShore.com both my parents advice. Actually I wanted Parking to open a restaurant but after befriending a Located Makai Japanese restaurant owner and working for side of the store him for 4 months for free I Sat & Sun OK to park on decided that it wasn’t for Mauka Side me. I had a lot of help from Wendell Kong, who was the sales rep at the time. He hooked me up with Tokoro Surfboards and introduced me to several new brands that he thought would have potential in Hawaii. The first good longboard we carried was Hap Jacobs; he just started shaping after a long hiatus. He started after Donald Takayama, who rode for Hap back in the days, gave him a planner and suggested he make boards again because the longboard was making a comeback. After that, we landed an account with Donald Takayama, which was when Joel was still riding for him. Mon - Sat 10:30-7:00 Sun 10:00-6:00
Renovating was a huge problem also because it was going to cost a lot of more than I was willing to pay for. So I cleared out friend back yard that had bamboo and
built counter tops and shelves. I had help from a friend to resin the counter top and it was a nightmare. I didn't use enough hardener and the counter top stayed sticky and it never dried. So I improvised and just placing a clear Plexiglass over it…haha A couple year later we got into skate so I renovated to match the skate scene with metal pipes. I had no machine to cut all the pipes, so I cut it all by hand with a manual pipe cutter. I tell you what, if I had to do it again, I would ask for help. Every night for over a month I was cutting the 12’ pipes and making racks out of them. Good thing that came out of it was my arms were getting a serious work out for sure. After 20 years I still feel like Im learning new things. One thing we did as a treat to ourselves we went to Japan and took two days off at a Ryokan, a Japanese style inn. The first two straight days we’ve had off. So I took full advantage of it and totally slept in all day and just relaxed in the hot tubes. The view of Mount Fuji, food was really good. The service was just outstanding. It made me realize we can still improvement on our customer service. I want people like you to get the best service in the industry, so if you have any suggestions, please email me. sales@HawaiianSouthShore.com. Thank you very much for making it possible for all of us at Hawaiian South Shore do what we love. I plan on being here for 20 more.
320 Ward Ave Tel (808) 597-9055 Open: Mon - Sat 10:30-7:00 / Sun 10-6 www.hawaiiansouthshore.com
Surf Boutique Since 1996 The Royalty Reward Member Newsletter for 2016 CALF/PLANTAR FASCIA STRETCHING PROTOCOL FOR
By Spencer Chang, MD Sports Medicine Fellowship Trained Orthopaedic Surgeon at Straub Clinic and Hospital 2014 ASP/Triple Crown Orthopaedic Consultant
PLANTAR FASCIITIS
PLANTAR STRETCH AND MASSAGE 1. Cross painful foot over opposite to form a figure-4 Anybody got heel pain? The two most common medical 2. With same hand as painful foot, pull toes into extension conditions causing heel pain include plantar fasciitis and until a stretch is felt on the plantar (bottom) aspect of foot Achilles tendinitis. Whereas, I see these problems more 3. With opposite hand as painful foot, massage tight tendon frequently in everyday non-athletes, usually in patients over felt on plantar aspect of foot. Start at the heel and work 40, the surfer can get it too. down towards toes * massage for at least 3 minutes, 5 times per day. First time The most common reason for developing heel pain, whether should be before taking first step out of bed in the morning it is plantar fasciitis or Achilles tendinitis, is from having a tight gastrocnemius, the calf muscle that crosses both the Static stretching of the calf including the gastrocnemius and ankle and knee joint. As we get older there are several soleus stretches should always be preceded by eccentric things that will contribute to a tight gastrocnemius. In gastrocnemius stretching. general, muscles tend to become more contracted, and tighter over time. Most people go to work and wear shoes all ECCENTRIC GASTROCNEMIUS STRETCHING FOR 5 day. Most shoes have a heel, or lift, which places the ankle MINUTES: in a plantarflexed position, or greater than 90° at the ankle, especially in women. Walking around all day in this Stand on a step with the balls of your feet touching and your plantarflexed position can result in a more contracted calf heels hanging over the edge while holding onto a rail for muscle, especially without stretching. support and balance. Keep body and legs straight, and toe in about 30 to 45 degrees. Don't bend at the waist. Lower st These patients will often experience pain with the 1 step in your heels down slowly to feel a good stretch with a slight the morning or after sitting for a long time. We all sleep and bounce, and then come back up into a toe rise to repeat sit in a plantarflexed position. This results in a tightening of exercise. Do this for about 5 minutes or until the calf the gastrocnemius, which when standing, forces pressure muscles feel warmed up and loosened up. Do these 5 times on a tight, cold muscle, putting more pressure on the per day prior to the following stretches. Achilles tendon or plantar fascia as it inserts into the heel, thereby causing pain. Using a night splint that forces the GASTROCNEMIUS STRETCH ankle into dorsiflexion (preferably with the knee straight 1. Stand away from wall as much as needed to obtain a sleeping on the back) can often loosen up the calf at night, proper stretch of the calf, with toes touching or slightly apart and prevent this morning phenomena. and pointed inward 30 to 45 degrees. 2. Keeping heels on the ground and knees straight, lean into If the gastrocnemius is flexible, the ankle can dorsiflex or wall and rest against forearms bend more naturally towards the shin bone (less than 90°) *hold for 10 seconds, 10 times. Repeat 5 times per day at the ankle. This position is critical for surfing to allow for a balanced low squat on both toe and heel side turns. While SOLEUS STRETCH examining Kelly Slater, it came as no surprise that I found 1. Stand away from wall as much as needed to obtain a him to be one of the most limber athletes that I have ever proper stretch of the calf, with toes touching or slightly apart met. This is likely one of the reasons for his incredible and pointed inward 30 to 45 degrees. longevity at 44 years of age, not only for surfing, but any 2. Keeping heels on the ground, bend knees as much as sport. needed to obtain a proper stretch. Lean into wall and rest against forearms I’m going to provide you some stretching that you can do to *hold for 10 seconds, 10 times. Repeat 5 times per day help maintain the flexibility in your calves. It is important to note that muscles need to be warm in order to be stretched. If you have any musculoskeletal problems, please call us at A cold muscle is not so compliant, and stretching while cold, the Straub Bone and Joint Center at 522-4232. Just say may impart more tension to the area of injury at the Achilles Dave from Hawaiian South Shore sent you! Also, if you have insertion or plantar fascia insertion on the heel. Therefore, it anything you want me to discuss on upcoming newsletters, is important to do these eccentric and more dynamic shoot me an e-mail at Skychang@straub.net. stretches, which help to warm up the muscle prior doing the static stretches. 320 Ward Ave Tel (808) 597-9055 Open: Mon - Sat 10:30-7:00 / Sun 10-6 www.hawaiiansouthshore.com
Surf Boutique Since 1996 The Royalty Reward Member Newsletter for 2016
Where you able to get the Real SunCover at 50% off? If so let me know how you liked it. I gave you and our members this huge discount is because I wanted feedback. The feedback I get from everyone is so important, it lets me know about the quality of products we carry. I also let me staff read the feedback so they can let others know what you and our members think. Yes I do use it for our newsletter and website too. Other members that are skeptical can get the feedback so they know they are getting the best we have to offer. If you didn't get the RSC try it out. Yes it's a little more expensive but a little goes a long way plus I give a 15 day no questions asked money back guarantee. It took me about a year to find this formula. I've tried so many that people recommended and most of the natural ones didn't seem to protect me, they were greasy or it would run and sting my eyes. This Real SunCover Sunscreen didn't have all those issues plus it's reef safe, baby safe and it last for a long time. I usually surf about 2 hours and It it's ok for me. Granted I have dark skin because Im half Okinawan but Brett one of our staff members is really fair skinned and he uses the RSC without getting burnt. Well I if you did purchase one please send me feedback to sales@hawaiiansouthshore.com. If you haven't try it out. you can order it from our website and shipping if free or better yet stop by. -David
The New People Footwear for men and women. NOW Only at Hawaiian South Shore. One of the lightest shoes on the market and a super soft EVA insole. I like it because I have EEE wide feet and they stretch to fit my feet, it’s one of the few shoes I can wear all day with out getting feeling tired or irradiate. Most of the shoes have a seam right at the wide point of my feet and they tend to hurt at the end of the day. But with these show I didn't feel that and so I went them all the time. They have plenty of ventilation so it’s perfect for Hawaii. The styles are similar to the traditional vans, converse and one that looks like the high end driving shoes you see in the magazines.
Exclusive to Hawaiian South Shore, MaryAnn a New York Haute Couture designer. Haute Couture designer is someone that creates exclusive customfitted clothing for high fashion. Im sure you thinking why would we have access to someone like this. Well my father is originally from New York and his friends daughter became a well know designer amongst the custom high end clothing buyers. With that connection one thing lead to another we were able to get exclusive bags and clothing.
320 Ward Ave Tel (808) 597-9055 Open: Mon - Sat 10:30-7:00 / Sun 10-6 www.hawaiiansouthshore.com
Surf Boutique Since 1996 The Royalty Reward Member Newsletter for 2016
Vissla the Surf Company that’s different By Supporting the creators & Innovators Get a Vissla Wetsuit at 15% OFF Now till the end of March 2016. Only for Hawaiian South Shore members. Not a member? Join It’s free and get a $10 gift card on your next purchase, 5% back on most items, $10 on your Birthday month to spend on just about anything you want. Plus get special discounts only for members.
* Food * Prizes * Band * Pre-Order a SuperBrand Surfboard & Get Free Pair of boardshorts 1 DAY ONLY @ Hawaiian South Shore 320 Ward Ave Tel (808) 597-9055 Open: Mon - Sat 10:30-7:00 / Sun 10-6 www.hawaiiansouthshore.com