Hawaii Hispanic News March 2011 Issue

E R F

Volume 10, Number 3

E

March 2011

100% Latino -owned & -operated Serving Hawaii's 120,842 Hispanic Residents www.hawaiihispanicnews.org

George Lopez does Honolulu in the world. His groundbreaking Mexican-American culture. sitcom George Lopez remains a Currently, he hosts the lateH O N O L U L U , H a w a i i hit in syndication and helped night talk show Lopez Tonight – The heading says it all. I catapult Nick at Night to one on TBS. could end the story right there of the top ten cable networks.

But what is, perhaps, and that’s all I would have to His 2009 comedy special less well-known is say. Multitalented entertainer George Lopez: Tall, Dark and the amount of time George Lopez, whose career Chicano was the highest rated Lopez devotes to the encompasses television, film, stand-up special on HBO in community. He stand-up comedy -- and now -- five years. has his own late-night television, is coming But, in truth, charity: to Honolulu. He is one of the top there are many sides T h e five highest-grossing comedians to this complicated Latino personality.

He is a MexicanIn this Issue: American Business: comedian, actor U.S. Hispanic Chamber of and talk show Commerce hails SBA’s new host that is 8(a) Program rules, pg. 2 well-known in both the Hispanic Government: GSA Launches Mobile Ver- a n d m a i n s t r e a m communities. Lopez sion of GobiernoUSA.gov, gained a lot of broadpg. 8 based popularity from starring in his selfCommunity: produced ABC sitcom Internationally-renowned Afro-Cuban All Stars com- George Lopez. In the show, he played a worker, ing to rock our Honolulu husband, father and son world, pg. 11 that many families could relate with.

Education: (Editor’s Note: At Minority students still underrepresented in AP class- press time, the George rooms and success stories.

Lopez "I pg. 17 Can Never Do Nuthin" Live-Vivo!

Entertainment: George Lopez does Hono- on March 19, 2011, 8pm, in the Blaisdell Concert Ann & George Lopez Foundation lulu, pg 24 Hall was sold out!) (www.thelopezfoundation.

H i s s t a n d - u p c o m e d y org). He received the Manny La Cocina: Peruvian meat oftentimes examines race and Mota Foundation Community and potato stew, pg 27 ethnic relations, especially the Spirit Award; and was named

By José Villa, Senior Editor

Honorary Mayor of Los Angeles for his extensive fund-raising efforts benefiting earthquake victims in El Salvador and Guatemala. In February 2004, he was honored with the Artist of the Year and Humanitarian Award by Harvard University.

It was presented by its president and dean for his artistic w o r k a n d charitable endeavors.

L o p e z was born the San Fernando Valley’s Mission Hills section of Los Angeles. His mother and father left him at birth, so he was raised by his maternal grandmother, Benita Gutierrez, a factory worker, and stepgrandfather, Refugio Gutierrez, a construction worker. In 1993, Lopez married Ann Lopez, née Serrano. The couple had a daughter -- Mayan Lopez.

Most recently, he pledged $20,000 to the MexicanAmerican Legal Defense Fund (MALDEF) from the proceeds of his January 29 concert in Phoenix, Arizona. The generous pledge from The Lopez Foundation will allow MALDEF to continue to realize the organization's mission of serving as the nation's leading Latino legal civil rights organization.

Lopez said: “As a comedian, I get paid to find the humor in SEE LOPEZ PG.24

Honolulu Zoo gets Latino Director

By Priscilla Cabral-Perez

HONOLULU, Hawaii -When Mayor Peter Carlisle recently introduced the new Honolulu Zoo Director Manuel Mollinedo, he described him as someone whose “wealth of zoo and park managerial experience and his clear love for animals is sure to benefit Honolulu.”

Mollinedo’s wealth of experience is traced to a humble background. He was born in East Los Angeles and his father died when he was just a few months old. The major figures in his life were all women: his mother, his grandmother and his great-grandmother. The latter took care of him while his mother and grandmother worked.

“I remember she would tell me these incredible stories about the Wild West when she was a young girl growing up in Chihuahua (Mexico). And some of her stories ended up getting me in trouble because she grew up in Chihuahua during a time when Pancho Villa was still alive… and she would explain to me that he was a real hero because this terrible person named John Pershing was always chasing.”

He continued: “And so one SEE HONOLULU ZOO PG.10

Hawaii Hispanic News

Page 2 - March 2011 Publisher/Senior Editor José Villa Editor/Marketing Director Marí Roma Villa Entertainment Editor Ray Cruz Contributing Writer Priscilla Cabral-Perez Official Photographers Phoenix Photography Translator/Web Jefa: Maritza López-Holland Maui Distribution: Carlos Hernandez Kona Distribution: Tony Dias The Hawaii Hispanic News is published the first week of every month. Editorial input submission deadline is 20th of month. Advertising reservation deadline is 20th of month. Editorials and advertising are on a space availability- and timeconstrained basis after these dates.

Subscription rates are $30.00 (U.S.) for a one-year subscription (12 issues); and $75.00 (U.S.) for three years (36 issues). Foreign rates are available on request. Reproduction or use of editorial or graphics content without permission is prohibited.

HAWAII HISPANIC NEWS PMB 344 PO Box 30800 Honolulu, Hawaii 96820 Telephone: (808) 744-7225 Fax: (808) 440-1385 Office Hours: Monday - Friday 8:00 a.m. - 5:00 p.m.

E-mail: info@hawaiihispanicnews.org Website: www.hawaiihispanicnews.org

BUSINESS U.S. Hispanic Chamber of Commerce hails SBA’s new 8(a) Program rules for small disadvantaged businesses that orders to debarment, for a mentor who provides program participants access to does not provide assistance to their WASHINGTON, D.C -- The United government contracting opportunities, protégé; • Ownership and Control – providing States Hispanic Chamber of Commerce allowing them to develop experience (USHCC), which represents the as prime contractors in the federal flexibility on whether to admit into interests of nearly 3 million Hispanic- marketplace. In FY09, 8(a) firms the 8(a) program companies owned owned businesses and over 200 received $18.6 billion in federal prime by individuals with immediate family contract awards. members who are current or former 8(a) local chambers of commerce In releasing the new participants; nationwide (Editor’s Note: 8(a) Rules for the SBA, • Tribally-Owned Firms – requiring Including Latin Business Administrator Karen firms owned by tribes, Alaska Native Hawaii), applauds Mills stated that, "The C o r p o r a t i o n s , N a t i v e H a w a i i a n the Small Business changes in the Rules O rg a n i z a t i o n s a n d C o m m u n i t y Administration's governing the 8(a) Development Corporations to report (SBA) leadership in Program are designed benefits flowing back to their respective amending the 8(a) to better ensure that communities; program to better the benefits flow to • Excessive Withdrawals – amending reflect and address the intended recipients amount that is considered excessive as a the challenges that and help prevent waste, basis for termination or early graduation Hispanic-owned fraud and abuse." The new from the 8(a) program; businesses face today.

Rules become effective March • Business Size for Primary Industry On February 11th, the 14th, 2011.

– requiring that a firm's size status must SBA published a Final Rule that The new rules cover a variety of areas remain small for its primary industry will result in many significant changes code during its participation in the 8(a) and improvements in the operation of the of the program, including: • Joint Ventures – requiring the 8(a) program.

SBA 8(a) Program. USHCC President Founded in 1979, the USHCC actively & CEO, Javier Palomarez greeted the firm to perform 40 percent of the work release of the new 8(a) Rules with on each 8(a) joint venture contract, promotes the economic growth and enthusiasm saying: "These new Rules including those awarded under a Mentor/ development of Hispanic entrepreneurs and represents the interests of nearly 3 bring about important changes in the 8(a) Protégé agreement; • Economically Disadvantaged – million Hispanic-owned businesses in program that will improve it and make it more fair by correcting a number of providing clarification on economically the United States that generate nearly glaring deficiencies that will ultimately disadvantaged as it relates to total assets, $400 billion annually. It also serves as gross income, retirement accounts; the umbrella organization for more than render the program more effective."

• Mentor-Protégé Program – adding 200 local Hispanic chambers in the The SBA 8(a) program is a nineyear business development program consequences, ranging from stop-work United States and Puerto Rico.

By José Villa, Senior Editor

American Advertising Federation - Hawaii

National Association of Hispanic Journalists

U.S. Hispanic Chamber of Commerce

Latin Business Association

Society of Professional Journalists

National Council de La Raza

Hawaii Hispanic News

Page 3 - March 2011

Hispanic leaders form Garcia Trujillo to advise companies on trillion dollar Hispanic Market Fortune 500 boards, Comerica Bank (CMA) and Kohl's (KSS), and founder of MIAMI, Florida -- Members of a $200 million Dallas-based IT Solutions several Fortune 500 boards, and other company.

Latino leaders, have formed Garcia With Hispanic purchasing power at Trujillo Holdings LLC, a $1 trillion, growing management consulting, at $100 billion per merchant bank, and year and the Latino venture capital firm population expected to focus on the global to grow by 83 million Hispanic market. people by 2050, Vaca "Too many Fortune believes Corporate 500 companies are America simply can chasing opportunities in no longer afford to emerging markets all over ignore this booming the world and missing demographic. the fastest growing and After being CEO most profitable emerging of three $45 billion Charles Garcia market that already exists market cap companies right here in America," said Nina Vaca, on three different continents, Sol Trujillo, who is chairman of the U.S. Hispanic who serves on the board of directors of Chamber of Commerce, member of two Target and WPP Group, says companies Source: Garcia Trujillo Holdings LLC

have a "domestic emerging market" with just as great a potential as other international markets. Trujillo joined forces with Charles P. Garcia, a member of the Board of Directors of Winn-Dixie Stores as well as Nina Vaca, Gary Trujillo who sits on Blue Cross Blue Shield of Arizona and Wells Fargo Bank Desert Region, Alejandro Silva, who sits on the Board of Directors of Walgreens, and other Hispanic business leaders in this new venture.

Garcia Trujillo is already working with management teams to help them design winning strategies for this booming demographic. The firm's business model is based on leveraging the founders' business expertise, the management

team's Hispanic market insights, and access to resources and capital to help clients in the U.S., and around the world, develop effective entry and growth market strategies in the Hispanic market.

The U.S. Census estimates that the Hispanic population will surpass 50 million next year and that Hispanic Sol Trujillo purchasing power is estimated to top $1.5 trillion by 2015. "In four years the Hispanic market, if it were a nation in and of itself, would SEE GARCIA TRUJILLO PG.26

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Hawaii Hispanic News

Page 4 - March 2011

SBA launches temporary program for commercial real estate refinancing

By Christopher A. Lorenzana, Regional SBA Communications Director

WASHINGTON, D.C. – Small businesses facing maturity of commercial mortgages or balloon payments before Dec. 31, 2012, may be able to refinance their mortgage debt with a 504 loan from the U.S. Small Business Administration under a new, temporary program announced.

The new refinancing loan is structured like SBA’s traditional 504, with borrowers committing at least 10 percent equity and working with third-party lending institutions and SBAapproved Certified Development Companies in the standard 50 percent/40 percent split. A key feature of the new program is that it does not require an expansion of the business in order to qualify.

SBA will begin accepting refinancing applications on Feb. 28. The program, authorized under the Small Business Jobs Act, will be in effect through Sept. 27, 2012.

“The economic downturn of recent years and the declining value of real estate have had a significant, negative

impact on many small businesses with mortgages maturing within the next few years,” said SBA Administrator Karen Mills. “As a result, even small businesses that are performing well and making their payments on time could face foreclosure because of the difficulties they face

in refinancing and restructuring their mortgage debt. This temporary program is another tool SBA can provide to help these small businesses remain viable and protect jobs.”

Congress authorized SBA to approve The SBA initially will open the program to businesses with immediate up to $15 billion in loans under this need due to impending balloon payments program ($7.5 billion in both fiscal before Dec. 31, 2012. SBA will revisit 2011 and 2012). Together with the the program later and may open it to first mortgage, this temporary program businesses with balloon payments will provide up to $33.8 billion of total due after that date or those that can project financing. Additional fees demonstrate strong need charged to the borrower will cover the cost of this refinancing program and as in other ways.

“We are making this a result no subsidy will be needed. The initial restriction to program is expected to benefit as many make sure our funding as 20,000 businesses.

SBA’s traditional 504 loan program goes first to small businesses with the is a long-term financing tool, designed to most need,” said Steve encourage economic development within Smits, SBA Associate a community. A 504 loan provides small Administrator of Capital businesses with long-term, fixed-rate financing to acquire major fixed assets Access.

Borrowers will be for expansion or modernization.

Typically, a 504 project includes able to refinance up to 90 percent of the current three elements: a loan (or first mortgage) appraised property secured with a senior lien from a value or 100 percent private-sector lender covering up to 50 of the outstanding percent of the project cost, a second mortgage, whichever mortgage secured with a junior lien is lower, plus eligible from an SBA Certified Development refinancing costs. Loan proceeds may Company (backed by a 100 percent SBAnot be used for other business expenses. guaranteed debenture) covering up to 40 Existing 504 projects and government- percent of the cost, and a contribution of guaranteed loans are not eligible to be at least 10 percent equity from the small business borrower. refinanced.

The Hawaii Hispanic News family Congratulates Lt. Alex Garcia on his promotion

Hawaii Hispanic News

Page 5 - March 2011

Top TV judge's book of secret letters climbs charts to #2

By José Villa, Senior Editor

MIAMI, Florida - Ana Maria Polo is a Cuban-American lawyer who has become famous among Hispanic television viewers in the United States as the tough-love arbitrator of NBC Telemundo's "Caso Cerrado". As the host of one of TV's most popular court shows, Dr. Ana Maria Polo is known for exposing all secrets.

Her popular Caso Cerrado program presents scandalous and shocking legal battles. The show is watched by millions of people in the United States and in over a dozen countries. Viewers are mesmerized by the real-life drama and eagerly anticipate Polo's verdicts, as she gavels a final opinion and calls out "Caso cerrado!" (Case closed.)

Polo's top-selling book goes several steps farther, however, revealing details about cases so outrageous they were deemed unsuitable even for her essentially-uncensored daily show.

Undoubtedly, these over-the-top secrets are a big part of the book's success.

But also compelling, is the strong, no-nonsense advice of the doctor herself.

Her wise counsel and guidance stand in stark contrast to the human perversions described in the book. Additionally, a legal reference section provides a useful resource for all readers—even those with relatively normal lives.

"Querida Dra. Polo: Las cartas secretas de Caso Cerrado" is the most recent of Santillana titles on the nation's Spanishlanguage bestselling lists. Other 2010 favorites include: "Come, reza, ama," the Spanish-language translation of Elizabeth Gilbert's blockbuster memoir, "Eat Pray Love"; Ingrid Betancourt's "No hay silencio que no termine"; and "Pide mas, espera mas y obtendras mas," by popular Latina motivational speaker and radio host, Maria Marin.

Born in Havana, Cuba, Polo completed her degree in political science at Florida International University, where she later received her law degree.

Since 1989, Polo has helped families and individuals through divorces, adoptions, paternities, custody suits, and other family related cases. Polo is an advocate of domestic and child abuse victims, as well as a supporter of the fight against breast cancer, a disease she battled and survived. She was nominated for a national Emmy award in 2010.

"Querida Dra. Polo: Las cartas secretas de Caso Cerrado" is her first book. http:// msnlatino. telemundo. com/shows/ Caso_Cerrado/ . The book, published

by Santillana under the Aguilar imprint, is available in bookstores nationwide.

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Hawaii Hispanic News

Page 6 - March 2011

Siempre Mujer unveils Sixth-Annual 50 Best of Beauty List -- Joues Contraste Powder Blush, $42, Chanel NEW YORK, New York -- Siempre -- *NEW* Fit Me! Concealer, $6, Mujer, the Spanish-language lifestyle and Maybelline service magazine for women published -- Lip Gloss, $24, Nars

by Meredith Corporation, unveiled the -- Face and Body Foundation, $32, sixth-annual Best of Beauty List in the MAC February/March 2011 issue. The issue -- Airbrush Makeup System, $225, also features cover girl Colombian soap and AIR Pod Foundation, $55, opera actress Danna Garcia.

Temptu The editors of Siempre Mujer -- Eye Shadow, tapped beauty experts, dermatologists, $16, Smashbox celebrities, beauty best sellers, all time -- *NEW* favorites, and readers' picks to compile C u s t o m E y e s the 50 Best Beauty Products list. The list Shadow & Liner, features the best make up, skin and hair $9, Revlon products of all times and the best new -- *NEW* Lip products of 2011.

Perfection Lip Liner, "Our readers deserve the best, and it's $7.50, CoverGirl our goal to bring it to them," says Ursula -- *READER'S Carranza, Executive Editor for Siempre FAV O R I T E * S m o o t h Mujer. "With all-time favorites and 2011 Minerals Pressed Powder, $11, stand-outs, we can confidently give our Avon seal of approval to all of the products -- Double Wear Stay-in-Place on our list."

Eye Pencil, $19, Estee Lauder The full list of Siempre Mujer's 50 -- Rouge d'Armani, $30, Giorgio Best Beauty Products follows: Armani MAKEUP -- Rouge Pur Couture, $30, Yves Saint -- DiorShow Backstage Mascara, $24, Laurent Dior -- Le Rouge Ecrin, $46, Guerlain -- *NEW* Timewise Luminous-Wear -- Oil Free Tinted Moisturizer SPF 20, Liquid Foundation, $20, Mary Kay $42, Laura Mercier -- Brow Zings, $30, Benefit SKINCARE -- Waterproof Eyeliner Pen, $1, ELF -- Anti-Aging Buffing Beads, $36,

By Marí Villa, Editor

Mi hija irá a la universidad de

.

De tus palabras de hoy depende su mañana.

Las palabras de un padre son las que ayudan a construir el futuro de sus hijos. El Hispanic Scholarship Fund tiene la información para ayudar a que tus hijos vayan a la universidad. Es gratis y en español. Visita TusPalabrasdeHoy.org o llama al 1-877-HSF-8711.

-- Touch of Happiness Moisturizing Body Wash, $6, Nivea -- Concentre Total Global Facial Treatment Cream, $89, L'Bel -- Brighter By Nature Skin Tone Correcting Serum, $49.50, Origins -- Intervene Stress Recovery Night Cream, $49.50, Elizabeth Arden -- Bi-Facil Double-Action Eye Makeup Remover, $26, Lancome -- Baby Oil, $4, Johnson's -- Daily Moisture Lotion, $8, Lubriderm HAIRCARE -- Moisture Recovery Shampoo, $12, Joico -- Biolage Styling Volumizing Whipped Mousse, $15, Matrix -- Sleek Mystique Blow Out Balm, $20, Tigi -- Re-Shaper Brushable Humidity Resistance Strong-Hold Hairspray, $19, Sebastian Professional -- Ciment Thermique Leave-In Heat-Activated Reconstructing Milk for Weakened Hair, $36, Kerastase -- Smooth Infusion Style-Prep Smoother, $24, Aveda -- Essential Shea Tame & Style Pot de To l e r a n c e Creme, $32, Fekkai Advanced -- *NEW* Nice 'n Easy Color Blend Extreme Cream, $36, Foam, $9, Clairol Avene -- *READER'S FAVORITE* Medium-- *NEW* The Radiant Serum, $250, Thick Hair Solutions, $4, Pantene La Mer -- Superbly Smoothing Argan Hair -- Lip Repair, $4, Aquaphor -- On-The-Spot Acne Treatment, $7, Pak, $25, Kiehl's -- Gentle Dry Shampoo with Oat Milk, Neutrogena -- *NEW* Olay Total Effects Line $18, Klorane -- Anti-Frizz Secret Smoothing Creme, & Dark Circle Minimizing Brush, $19, $4, TRESemme Olay -- *NEW* Curl Control Cream, $31, -- *READER'S FAVORITE* Active Naturals Positively Nourishing Hydrating Moroccanoil -- Elnett Satin Hairspray, $15, L'Oreal Body Wash, $7, Aveeno -- Active-C Eyes, $37, La Roche- Paris -- Super Skinny Serum, $17, Paul Posay -- Skin Invigorating Apricot Scrub, Mitchell -- *NEW* Captivating Curls $4, St. Ives -- Moisture Rescue Fresh Cleansing Whipped Cream Mousse, $3, Suave Professionals Foam, $6, Garnier Nutritioniste Peter Thomas Roth -- Repairwear Laser Focus Wrinkle & UV Damage Corrector, $44.50, Clinique -

Hawaii Hispanic News

Page 7 - March 2011

14th Annual Impact Awards Gala honored Latino performers for his lead role in the film "Machete;" and Spanish radio host, Isabel GómezBEVERLY HILLS -- The stars were Bassols, for her outstanding service to exceptionally bright in Beverly Hills on the community through her daily talkFriday, February 25th when the National show on Univision radio.

Robert Rodriguez received the Hispanic Media Coalition (NHMC) presented its 14th Annual Impact Awards “Visionary Impact Award” for his amazing career as a film producer, Gala at the writer and director.

Beverly Wilshire While a student at the Hotel. The annual University of Texas at fete, hosted by Austin in 1991, Robert the NHMC, one Rodriguez wrote the of the country's script to his first feature foremost Latino film, while sequestered media advocacy at a drug research and civil rights facility as a paid subject organizations, in a clinical experiment. celebrates That paycheck covered outstanding the cost of shooting theatrical, his film. He planned to television, make the money back radio and film by selling the film to performances by the Mexican home video Latinos both in market. The film, "El front and back of Robert Rodriguez Mariachi," went on to camera.

The 25th anniversary year-long win the coveted Audience Award at the celebration commenced at the gala and Sundance Film Festival, and became the will commemorate the 25 years of history lowest budget movie ever released by a and achievements of the organization. major studio.

Rodriguez wrote about these "This year, we are celebrating NHMC's experiences in 25th anniversary R e b e l Wi t h o u t of opening doors a C r e w, a b o o k for Latinos in published by Dutton media and we are Press. He went on extremely proud to write, produce, to be able to honor direct and edit a our Latino talent at series of successful this annual event" films, including: said Alex Nogales, "Desperado;" "From NHMC President & Dusk Till Dawn;" CEO. Among this "The Faculty;" the year's honorees "Spy Kids" series; were: film director "Once Upon a Time Robert Rodriguez in Mexico;" "Frank who received the Miller's Sin City;" Visionary Impact Dr. Isabel Gómez-Bassols "The Adventures Award; Sofia Vergara for her stellar performance in ABC's of Sharkboy and Lavagirl in 3D;" show "Modern Family;" Danny Trejo "Grindhouse;" and "Shorts.”

By José Villa, Senior Editor

In 2000, Rodriguez and Elizabeth Bros "Happy Feet 2," and participated in Av e l l á n f o u n d e d Tr o u b l e m a k e r one of the most anticipated films of 2011: Studios, their Austin, Texas-based Columbia Picture's "The Smurfs."

Throughout her career, Vergara production company. He is co-owner participated in and president. The TV shows, such studio includes: a as "Hot Properties" world-renowned and "Entourage." visual effects Her films include house; music and "Four Brothers," publishing arms; and "Meet and has played a the Browns." primary role in Additionally making Austin she executivea filmmaking produced the hub. Rodriguez Spanish version recently released of "Desperate "Machete," and the Housewives." new installment in On her most the Predator series, successful year "Predators." He is Sofia Vergara yet, she was finishing Spy Kids 4 "All the Time in The World" 3D, which selected as one of this year's “Faces will be released by Weinstein Co. this To Watch” by The New York Times; summer. Rodriguez resides in Austin, and nominated for an Emmy as "Best Supporting Actress in a Musical or Texas.

Sofia Vergara was honored with the Comedy Series" for her role in "Modern “Outstanding Performance in a Comedy Family." The Hollywood Reporter and Television Series” for her role as Gloria Billboard have also named her one of Delgado-Pritchett on the show "Modern the most talented and powerful women Family." This Emmy-nominated actress in Hispanic entertainment.

D a n n y Tr e j o r e c e i v e d t h e is one of the leads in ABC's six-time EMMY award-winning series, "Modern “Outstanding Performance in a Motion Family." This year she also voiced the role Picture” Impact Award. Trejo has formed of 'Carmen' in the 3D sequel of Warner SEE LATINO PERFORMERS PG.23

Hawaii Hispanic News

Page 8 - March 2011

GOVERNMENT

U.S. General Services Administration Launches Mobile Version of GobiernoUSA.gov

By José Villa, Senior Editor

WASHINGTON, D.C. -- The U.S. General Services Administration just launched a mobile version of GobiernoUSA.gov, the official portal of the U.S. government in Spanish with access to a bounty of government websites, programs and services.

As part of the federal government's ongoing effort to make information more accessible to all Americans, the public can now use mobile devices to more easily search for government information on such popular topics as employment, government benefits, food safety and education. The mobile site is accessible at m.gobiernousa.gov.

"Given the penetration of mobile devices, particularly in Hispanic

communities, this is the natural evolution The mobile-friendly version of in providing information to the public GobiernoUSA.gov complements the anywhere, anytime, and in Spanish," said English language USA.gov's mobile Martha Dorris, GSA's Deputy Associate version, m.usa.gov, which launched last Administrator for Citizen Services. July. The mobile version of GobiernoUSA. "Through m.gobiernousa.gov users can gov allows users to access a wide range easily and immediately find government of government programs and services information to make decisions affecting on mobile devices without complicated their lives, such as graphics and lengthy text that can bog checking changes down mobile Web browsers. at airport security GSA's Office of Citizen Services c h e c k p o i n t s , and Innovative Technologies also filing taxes for provides the public helpful information free or finding through: Kids.gov; Pueblo.gsa.gov; student financial Consumeraction.gov, and its Spanish assistance. counterpart, Consumidor.gov. GSA's According to a Federal Citizen Information Center recent Pew Internet provides the public: phone access at and American Life 1-800-FED-INFO; free publications; and Project report, Hispanics are among the other programs. GSA facilitates more most active users of the mobile Web. than 245 million instances of public They take advantage of a much greater engagement each year. range of their phones' features, and are As the federal government's more inclined to use their mobile phones workplace solutions provider, the U.S. to access the Internet.

General Services Administration works T:7”

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to foster an effective, sustainable and transparent government for the American people. GSA's expertise in government workplace solutions include: • Effective management of government assets including more than 9,600 government-owned or leased buildings and 215,000 vehicles in the federal fleet, and preservation of historic federal properties; • Leveraging the government's buying power through responsible acquisition of products and services making up approximately 14 percent of the government's total procurement dollars; • Providing innovative technology solutions to enhance government e ff i c i e n c y a n d i n c r e a s e c i t i z e n engagement; and • Promoting responsible use of federal resources through development of government-wide policies ranging from federal travel to property and management practices.

New U.S. Census numbers

120,842 Hawaii Hispanic Residents

U.S. Hispanic Buying Power (annual disposable income): $900 Billion T:4.875”

What are you doing to reach this market?

Visita www.aceptarignorar.samhsa.gov para más información.

Call us now!

(808) 744-7225

Hawaii Hispanic News

Page 9 - March 2011

San Antonio: The 'New Face of the American Dream'

By José Villa, Senior Editor

SAN ANTONIO, Texas -- New demographic data from the U.S. Census Bureau confirms San Antonio's rising prominence as one of America's fastestgrowing big cities, fueled by explosive growth in the Hispanic population and a growing job base in 21st century industries.

While many large cities in the Northeast, and other parts of America, continued to lose population, San Antonio grew to 1.32 million residents, likely retaining its position as the nation's seventh-largest city.

The recently-released Census numbers showed that San Antonio's Hispanic population now makes up more than 63 percent of the city's total population.

"San Antonio is a look at America's tomorrow," Mayor Julian Castro said.

"As a diverse, economically-vibrant city, San Antonio, and cities like it, represent the new face of the American Dream."

Demographic trends suggest that, by the end of this decade, the population of Texas will look increasingly like San Antonio's. And by mid-century, the entire U.S. population is projected to look more like cities like San Antonio as three- outof-every-10 Americans are expected to be persons of Latino ancestry.

With nearly 110,000 students in the higher education pipeline, San Antonio has more college-going students on a city-to-city basis than comparable cities like Austin, Dallas, Phoenix and San Jose, Calif.

The city is also home to some of the biggest employers in cutting-edge research and technology sectors in the world.

They include: -- Rackspace Hosting, the world's leading specialist in the hosting and cloud computing industry.

-- Toyota Motor Corp., the worldwide automaker expanded its San Antonio plant in 2010 to include production of the Tacoma pickup in addition to the Tundra.

-- The 24th Air Force Cyber Command, which bolstered San Antonio's already stout cyber security sector.

-- In addition to being home to nearly 80 private defense contractors in the field, San Antonio is also the base for the National Security Agency's (NSA) Texas Cryptology Center, as well as a NSA data center and campus.

"To anyone building a company, San Antonio's not just the new face, it's the new place of the American Dream," said Graham Weston, chairman of Rackspace Hosting. "There's a special public-private partnership that lifts up San Antonio companies, and the city's 'we're in it together' culture makes teamwork just natural.”

"San Antonio has grown to be the seventh-largest city in the nation because it's a big city that maintains a small town feel," Weston added.

The Alamo City's robust business sector also includes the headquarters for HEB Grocery, the largest employer in the state of Texas, and USAA, a FORTUNE 150 insurance and financial services leader focused on serving the military community.

During the economic downturn of the past two years, San Antonio was consistently ranked by publications, like Forbes and research organizations like the Brookings Institution, as one of America's most recession-resistant cities. Its unemployment rate stands at 7.3 percent, compared to a 9.1 percent national rate.

Mayor Castro said San Antonio is a shining example of the American melting pot at work. "We have our challenges in San Antonio. That's why we're focusing on raising educational attainment levels, reducing teen pregnancy and restoring our urban core," Castro said. "But one problem we don't have is coming together as a community to work on common problems."

He added, "If Americans wonder whether the changing demographic landscape is a net positive or negative for our nation, they should look at San Antonio. The future looks bright."

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Mon – Thurs 11:30am – 10pm Fri – Sat 11:30am -2am Sunday 11:30am – 8:30pm

Hawaii Hispanic News

Page 10 - March 2011

Honolulu Zoo

to you for. It’s is a big responsibility because if you don’t to the job properly, it’s going to hurt other Latino kids who are wanting to go into this type of career,” he said.

Even though his new position was a great accomplishment and the ability to sustain endangered populations fascinated Mollinedo, what really made him stay was the zoo’s impact on children’s lives. “(Kids) would come to the L.A. Zoo in the children’s contact area and they would get to touch a goat or a lamb. And you could just see, all of a sudden, how they felt about touching a living creature.

I really feel that those moments can change a person’s life and really develop a stronger respect for life, especially in an urban environment,” he said.

According to Mollinedo, the zoo “could be a tremendous catalyst for change.” But, before that, the Honolulu Zoo has to undergo some changes itself, some of which have already begun.

The zoo unveiled its new entrance and ticketing area earlier this month, and the new elephant exhibit will be completed this summer. New additions to the animal collection are also looming.

“I really want to develop and strengthen the Australia area. We can bring koalas in here, which creates some logistical issues because we have to have a special diet with them with eucalyptus trees. There’s

of those and put them into our African savannah area,” he said.

Other plans to attract more visitors include developing a night zoo and He said: “When I first went there, I Continued from page 1 establishing partnerships with other thought going to the zoo would destroy institutions, such as the Waikiki time, I think it was in third grade… our my chances for becoming the general Aquarium. teacher was telling us about this great manager of the Los Angeles Parks “I really would like to make this zoo American hero, John Pershing, chasing Department because that was my longone of the most popular tourist attractions the bandit Pancho Villa in Mexico. term goal,” said Mollinedo. in all of the Hawaiian Islands. I think that His perspective So I raised my if we can generate the type of revenue changed quickly when hand… and I that we can from the visitors, we would he realized that the zoo corrected my then have the resources to really provide was the perfect setting teacher: ‘Oh, a product for the people who live here to put his managerial n o . Yo u ’ v e in Honolulu – who live here on Oahu,” experience and his got it wrong. said Mollinedo. studies in physical Pancho Villa His ultimate goal is to work with the anthropology to work. was the hero. school system to develop lesson plans When Mollinedo Pershing wasn’t that meet the state’s science requirements took over the Los a very nice and incorporate the zoo as a teaching Angeles Zoo in 1995, person.’ And tool. it was in dire condition, man! I ended up “What I would like to do is work with to the point that its having to stay the teachers, provide them lesson plans, accreditation was after school for send them back to their schools where threatened because that.” they can implement these lesson plans of numerous health He went with their students. Then we would – and safety violations. on: “It was hopefully - be able to provide the bus It also had outdated something that transportation to bring those kids to the animal facilities and the stayed with zoo, get them in here free-of-charge. inability to protect the me for many They could then experience the zoo, not animals from disease years. I never as a recreational venue, but experience and predators. realized what the zoo as an outdoor classroom,” said He said: “I was able happened until Manuel Mollinedo stands next to the entrance to Mollinedo with excitement. to focus the management I was in college the Honolulu Zoo’s African Savanna section.

“And maybe eventually expand and get things turned studying history the program and be able to reach out and, all of a sudden, it just dawned on around. But it was my knowledge to all the kids who me that history really depends on who’s in physical anthropology, and live throughout the great apes, that provided me telling the story.” the Hawaiian Another of Mollinedo’s treasured a little more understanding and Islands. We would childhood memories was captured with sensitivity on to how to manage actually pay for an animal collection. When you a camera. their transportation “There’s a photograph in my home have animals in captivity, you to come out here, of when I three-and-a-half or four years have issues because many of them but we would just old. It’s a picture of my mother and me at are endangered species. One of the need to get some the old Griffith Park Zoo. She was very things I discovered quickly was foundation help in young and here I was this tiny, snotty- that no zoo in the world has a large order to do this,” he nose kid sitting on the fence –which she enough animal collection to make continued. shouldn’t have done—looking at the it sustainable, so any species you Mollinedo and monkeys. Who would’ve guessed that have is destined to become inbred, his wife bought years later I would become the director if it’s not managed properly” property on the Big After Mollinedo had served a of the Los Angeles Zoo? It’s bizarre. But seeing this photograph really made me year as interim director, the zoo showed an antelope called the “gerenuk.” They Island years ago hoping to some day think about the forks and different roads palpable changes and improvements. have these beautiful large eyes and really move to Hawaii. His new position as Soon thereafter, he became the first long necks. They kind of look like mini- the Honolulu Zoo director has provided fate takes you on,” he said. giraffes in a way, except they don’t have him the opportunity to fulfill that dream Mollinedo encountered one of those Latino zoo director in the nation.

“I’m proud of it, but it’s also something the spots. I’ve already been talking to the while progressing in his career. forks when he was asked to fill the “I really do feel very fortunate to be director’s position temporarily at the Los that is a big responsibility. You symbolize Los Angeles Zoo about the possibility, something that other people look up maybe seeing if we could bring some here,” he said.

Angeles Zoo.

Hawaii Hispanic News

Page 11 - March 2011

COMMUNITY

Internationally-renowned Afro-Cuban All Stars coming to rock our Honolulu world

By José Villa, Senior Editor

HONOLULU, Hawaii – The AfroCuban All Stars (ACAS) is a unique orchestra that has always been devoted to promoting the full range of Cuban music, one that embraces several generations and all musical styles. Over the years many of the band’s musicians have become international stars, including brilliant performers such as: Rubén González; Ibrahim Ferrer; Guillermo Rubalcava; and Manuel "The Guajiro" Mirabal. This five-time Grammynominated orchestra will perform in the Neal Blaisdell Concert Hall at 8pm on April 16, 2011.

Juan De Marcos González is the leader of the ACAS. (I interviewed him from his home in Mexico City). He said: “I was born in the Pueblo Nuevo section in the center of Havana. In Pueblo Nuevo there is a street called ‘Sanja,’ which has the reputation of having produced many excellent musicians. When I was growing up, there was an old historic boarding house, about a block from my house, called ‘El Solar Del Africa’ (‘Africa Solar’). We used to call it ‘El Solar.’ And many great Cuban musicians

– including Arsenio Rodriguez – lived there. I learned much of my musical basics there.”

He said: “My father was a musician.

He sang with many of the famous Cuban bands in the 30s and 40s – including a two-year stint with the Arsenio Rodriguez Band from 1939 – 1941, along with pianist Ruben González. Every Sunday the musicians would get together to play Rumbas and neighbors would dance in the street. Many of the musicians couldn’t afford drums, so they would play with the old milk crates. ” He continued: “My mother warned me to stay from ‘that place,’ which, of course, motivated to go over there. So I would manage to escape and go watch the musicians and the dancers. That experience – along with the fact that

my father was a musician - strongly impacted my decision to become a musician too.”

He went on: “So I studied classical

one day, I quit the classical guitar, picked up a tres (Wikipedia: “The Cuban tres has three groups of two strings each for a total of six strings.”), and started playing “Son” (Editor’s Note: Son cubano originated in Cuba. It combines the structure and elements of Spanish songs and guitars, with African rhythms and percussion instruments.”) From that point on, this is the music I’ve played all my life.”

De Marcos said: “I lived in London from 1995 – 1998, went back to Cuba, moved to Cancún and returned to Cuba before settling in Mexico City, in 2007, so my girls could get their bachelors’ degrees in music. Both daughters are symphonic guitar at the conservatory. But, even as I musicians and play in with Afro-Cuban sat there studying classical music, the hot, All Stars. They are congueras (conga burning rhythms I grew up with on the players) and Salseras (Salsa dancers). streets coursed through my veins. Finally SEE AFRO-CUBAN ALL STAR PG.13

Page 12 - March 2011

Hawaii Hispanic News

BabyCenter releases acculturation study about Latina moms

By MarĂ­ Villa, Editor

SAN FRANCISCO, California -- BabyCenter, the #1 pregnancy and parenting online destination worldwide, has released the results of a comprehensive study about Latina moms. The Hispanic Moms Acculturation study, part of the 21st Century Mom Insight Series, offers key insights into the influence of acculturation on moms' behaviors and preferences related to shopping, mealtime, media consumption, and more.

The acculturation study interviewed 2,479 Hispanic and 1,472 nonHispanic moms across BabyCenter en EspaĂąol (www. babycenter.com/ espanol) and BabyCenter(R) (www. babycenter.com). The Hispanic moms ranged from recent immigrants to nativeborn English-speakers.

With one-in-four babies born in this country being Hispanic, and Hispanics representing 55% of the population growth in the United Sates, this study sheds new light on the behaviors of Latina moms as they go through the acculturation process and integrate elements of American culture with those of their own heritage. Additionally, the study aims to provide marketers with insights about how best to reach this diverse and fast-growing audience.

Isidra Mencos, editorial director of BabyCenter for the Americas and Spain, says, "While Hispanic moms are linguistically diverse, culture acts as a powerful force for uniting them.

Marketers that integrate authentic cultural elements into their media can craft a message that resonates with Latina moms' deepest values and

to their culture. 36% of Hispanic moms the Conversation Between Brands and aspirations."

Shopping: Hispanic Moms Are Brand vs. 15% of non-Hispanic moms say Latina Moms Although highly acculturated Hispanic Loyal and Love to Shop With Their dinner is the best time of the day, 41% maintain Hispanic food as part of their moms (either native-born or bilingual) Families Across all levels of acculturation, daily diet, and 57% cook from scratch vs. don't consume much media in Spanish, Latina moms are much more likely to 11% for the non-Hispanic moms. As they they respond better to advertising in acculturate, however, Spanish. In fact, advertising in Spanish Hispanic moms are that features authentic cultural imagery more likely to look has more impact than advertising in for shortcuts to ease English for all Hispanic moms, whether meal preparation, they're less, moderately, or highly b u y i n g s o m e acculturated. packaged products Spanish or Spanglish in advertising to incorporate into seems to create a cultural connection that a traditional meal. Hispanic moms embrace, perceiving it 68% of Hispanic as an acknowledgment of their heritage. moms are likely to Almost 50% of Hispanic moms would share one meal a consider Spanish language ads on week with extended English websites engaging or appealing, family.

35% would find them helpful and only C e l e b r a t i o n s , 4% would find them inappropriate. s u c h a s k i d s ' And 56% of highly-acculturated moms birthdays, are also a would prefer to see an ad in Spanish or point of connection Spanglish vs. 43% for the English-only a m o n g H i s p a n i c version. moms across all When it comes to visual acculturation levels. representations of Hispanic moms Hispanics include today, they prefer images of family and extended family in togetherness vs. individual pursuits. As purchase brand-name CPGs. Additionally, these celebrations regardless of age. for aspirations, family continues to be Latina moms are much more likely than They spend more money than the general #1, but professional success is seen as the general population to purchase global population and their parties last longer. inspiring. Pampering or "me" time is not Media Consumption: Culture Drives engaging for Hispanic moms. heritage brands that resonate emotionally.

This presents a great opportunity for CPGs facing competition from less expensive generic brands, especially in these difficult economic times.

Hispanic moms are avid consumers, with 57% saying they love to shop vs.

30% for the general population. This behavior diminishes, however, as they become busier and acculturate. Shopping is also regarded as a family affair.

Hispanic moms are three times less likely to shop alone. Despite stereotypes about machismo, 54% of Latinas share their purchase decisions with spouses or partners vs. 44% of non-Hispanics.

Mealtime: An Important Way of Connecting to Culture at Every Acculturation Level Regardless of acculturation, dinnertime is one of the best ways for Hispanic moms to connect their family

Hawaii Hispanic News

Page 13 - March 2011

Afro-Cuban All Stars

Continued from page 11

nearly 60 performers. Then, with the addition of celebrated artists, such as: Compay Segundo; Omara Portuondo; Eliades Ochoa; and legendary American

a band christened the "Afro-Cuban All Stars." The original line up, familiar from the records, included: Ruben González and Guillermo Rubalcava (piano); Orlando López (bass); Amadito Valdés (timbale); Carlos González and Roberto Valdés (bongos & Cuban percussion);

One plays the bass clarinet, flutes and saxophones. The other sings, plays the keyboard and, at times, the vibraphone.”

The genesis of the Afro-Cuban All Stars has its roots early in the 1990s. He said: “I had always wanted to do a tribute to my father, who was a great musician and my good friend. He died in 1990. My idea was to use many of his musician friends that were still alive and could play for the tribute. Not many of them were still living, but I found enough. In Cuba, every September we celebrate the day of La Virgen del Regla, also known as Yemaya, During that celebration, many of my father ’s musicians friends came home and I had guitarist Ry Cooder, what became the Ángel Terry (congas); Daniel Ramos; a chance to talk to them.” legendary Buena Vista Social Club CD Alejandro Pichardo y “Guajiro” Mirabal At this time the son ensemble Sierra was recorded. Finally, with a low budget, (trumpets); Alberto “Molote” Martínez Maestra, headed by De Marcos, received and only during a lot of international exposure. As a two live sessions, consequence, De Marcos was introduced and with simple to Nick Gold, president of World Music o r c h e s t r a t i o n s Records (at that time a small independent c a r r i e d o u t a t world music label). That encounter led the studio by de to a couple of very successful tours in Marcos, they also Europe. Later the group went to London recorded the first and recorded Dundumbanza, considered solo album of one of the jewels of the world music Rubén González, scene of the early ‘90s.

Introducing Months later, de Marcos got the Ruben Gonzalez. go-ahead to do an album celebrating This was destined the classic Cuban sound of the ‘50s – to be one of the a recording whose personnel would most successful feature many great musicians that de of the “Buena Marcos knew. An agreement reached, Vista” series of the plan was to prepare two projects: one recordings. featuring a Cuban big band, the other During the record favoring a more traditional sound spring of 1997 reminiscent of the acoustic style of Nico and along with the release in Europe of and Jesús “Aguaje” Ramos (trombones); Saquito or Portabales. the three albums, de Marcos and a select and Raúl Planas, Manuel Licea, Pío In March of 1996 they recorded the group of stellar musicians started touring Leiva, Ibrahim Ferrer and Félix Baloy album A toda Cuba le Gusta, featuring all over the continent under the banner of (lead singers).

After several years of tremendous and unexpected success – including four Grammy nominations, being the subject of several documentaries and films, and being recipients of many other distinctions – the All Stars are certainly the best-known and successful Cuban orchestra after Los Van Van and Irakere.

The Afro-Cuban All Stars has also opened the doors to a new generation by incorporating young musicians into the band. With The Afro-Cuban All Stars, De Marcos has developed a concept more so than simply creating a band. His approach has allowed him to expand its creative range by incorporating contemporary styles of Cuban music; as well, a fluid approach to adjusting the orchestra’s line-up by changing or adding musicians as appropriate has made it easier to best reflect the different styles of music from the various periods that the band features.

The Afro-Cubans are the same orchestra that can be seen in those distinct performances captured in the famous Oscar-nominated Buena Vista Social Club documentary by Wim Wenders, the Tony Knox documentary Salon of Dreams, or the DVDs Live in Japan or Live in The Hague.

The De Marcos family has never been to Hawaii, so they are really looking forward to this v i s i t . W h a t ’s on the horizon for them?

De Marcos said: “Once my daughters graduate, we’ll probably move to Russia so they can get the best classical music training on the planet. After they earn a masters’ and, perhaps, a PhD. we will return to live someplace warm – maybe Hawaii!”

Hawaii Hispanic News

Page 14 - March 2011

Latin Business Hawaii and Hawaii Hispanic News February Networking Mixer at Pablo’s Cantina

Patricia Bielich and LBH Vice President Herman Stern

LBH Director Alberto Maldonado, Rick Mikami and LBH Director David Smith enjoying some of the great pupus

Federico and Susana Delgadillo, Sonya and Chris Ray, James and Claudia, Vianca Solares

Matt Mullins, Keanu Bruner and Ben McGiffert

Certified Sommelier Gabriella Jackson gave a short talk on the differences in champagne

Pastor Rauna May and Neyda

Rick Trejo, Ray Cruz and Margaret Trejo

Amanda Zamora, Vianca Solares, Maritza Lopez-Holland, Sandra Ahn and Susana Delgadillo

Keanu Bruner, Ray Cruz, JosĂŠ Villa and Lisette Gonzalez

Hawaii Hispanic News

Page 15 - March 2011

Latinos/Latinas from 10 different Latin nations attended our Pablo’s Cantina Mixer

Paul Chandler, Joy Logan, Keila and Mayco Santaella

Gabriella Jackson, Dennis Young, Dawn Smith, John Dominguez, Carmela Tafoya and Yvonne Hernandez

Javier Sapuy and Dr. Carolyn Lopez

Tammy and Judge Ed Kubo, Amanda Stevens, Cheryl Witbeck and Sheralyn Lewis

Salsa maestro Jerome Ramos, in town just two days, won the George Lopez tickets donated by José Villa

Lisette Gonzalez and Nancy Rosales

Ron Valenciana, Jerome Ramos, Rosendo Rodriguez, Jesús Puerto and Joana Cuevas

Priscilla Cabral-Perez, Eida Carrillo and Alberto Carrillo

Sandra, Federico, Susana, Sonya, Chris, James, Claudia, Vianca and Randy

Hawaii Hispanic News

Page 16 - March 2011

Latinos/Latinas from 10 different Latin nations attended our Pablo’s Cantina Mixer

Pablo’s Cantina put on a great spread and provided excellent service

Joana Cuevas, Gabriella Jackson and Rosendo Rodriguez

Priscilla Cabral-Perez and fashionista Javier Sapuy

LBH board member David Smith and Eida Carrillo, Tori Richard marketing director

Pablo’s staffers waiter José, head chef Mario Lopez, GM Naoya Kusano and José Villa

Amanda Stevens won a gift certificate from Soul De Cuba owner Jesús Puerto

Argentinean Mayco Santaella and UH European Languages Chair Paul Chandler

.Attendees listened attentively during the short program

Keanu Bruner and Dr. Joy Logan, UH Spanish language professor

Hawaii Hispanic News

Page 17 - March 2011

E D U C AT I O N

Minority students still underrepresented in AP classrooms and success stories

By José Villa, Senior Editor

RESTON, Virginia -- The 7th Annual AP® Report to the Nation finds that although the overall number of high school graduates participating and succeeding in the Advanced Placement (AP) exam has increased, minority students are still underrepresented in both AP classrooms and within the group performing well.

The College Board defines a successful AP experience as scoring a three or higher on a testing scale of 1-to-5.

“Students and educators routinely attest that exposure t o A P ’s h i g h standards helps prepare students for success in college,” said Trevor Packer, vice president of the AP program for the College Board. “However, the likelihood of college success is significantly higher for AP students who score 3 or better.

Accordingly, simply expanding AP course enrollments is not enough—this year’s report provides additional data points on exam performance that can help each state take a closer look at how well they are preparing all of their students, during the middle school and high school years, for the rigors of college-level course work.”

In 2010, a total of 853,314 seniors and success are still far from mirroring leaving high school reported taking the demographics of the overall student an AP exam. According to the study, population. As the chart to the right shows, 508,818 of those students had a African American students represent 14.6 successful experience, which is nearly percent of the national student population, double the amount of students from the but they only represent 8.6 percent of the class of 2001. The number of minority AP examinee population. students performing well has also The report compares the demographics doubled since 2001, with 11,911 more of a state with the demographics of a

African American students, 41,000 more Hispanic students, and 1,207 more Indian/Alaska Native students scoring a 3 or higher. The number of low-income graduates with scores of 3 or higher has increased from 53,662 in 2006 to 84,135 in 2010.

Despite these improvements, the demographics of AP student participation

state’s successful AP student population to determine how well each state is preparing its students to succeed. This analysis shows that fourteen states have successfully eliminated the equity and excellence gap for Hispanic/Latino students, sixteen states have closed the gap for American Indian/Alaska Native students, and two states have closed

the gap for African American students.

However, the report notes that none of the states with substantial student populations in these demographics have eliminated these gaps.

Report to the Nation also provides state-by-state percentages of students in a graduating class who scored a 3 or higher.

For the third year in a row, Maryland ranked first in the nation with 26.4 percent of its students performing successfully. New York (24.6 percent) and Virginia (23.7 percent) followed closely behind. On the other end of the spectrum are Mississippi (4.4 percent), Louisiana (4.6 percent), and North Dakota (6.8 percent). A number of states have made notable progress in the past five years; for example, Vermont experienced a 6 percent increase in the number of seniors scoring a 3 or higher on an AP exam during high school.

In order to expand AP participation and improve testing performance, the College Board recommends that states: (1) enroll more willing and academicallyprepared students in AP classes; (2) hone existing practices to help an even greater proportion of college-bound students achieve success in AP; (3) increase access to and preparation for AP; and (4) build on successes in participation and ensure that more students are prepared for the rigors of AP. The report uses these four components to rate how well each state is currently providing students with AP opportunities and experiences.

Hawaii Hispanic News

Page 18 - March 2011

CHCI launches Young Latino Leaders in Washington Program José Villa “This Week In The Hispanic Nation” news segments air during the “Sabor Tropical” Salsa music radio show.

Saturdays, 5pm – 8pm.

With your host, known to friends as “Señor Salsa,” Ray Cruz Hawaii Public Radio KIPO/FM-89.3 Listener-Supported “Radio With Vision” 738 Kaheka St Honolulu, HI 96814

By José Villa, Senior Editor

WASHINGTON, D.C. -- The Congressional Hispanic Caucus Institute (CHCI), the nation's premier Latino youth leadership development and educational organization, recently announced its newest leadership development initiative, the "Young Latino Leaders in Washington, D.C. Program." CHCI also released the 6th Edition of its popular and highly-anticipated National Directory of Scholarships, Internships, and Fellowships for Latino Students.

Both projects are supported by State Farm Insurance Companies.

In partnership with the Close Up Foundation, CHCI will launch the "Young Latino Leaders in Washington, D.C. Program" the week of June 26-July 1, 2011, bringing 20 high school students to the nation's capital for a one week, once- in-a-lifetime, fully-paid, civic educational experience. The program will select four students from each of the following five cities: Chicago, Dallas, Los Angeles, Miami and New York. To qualify, students must participate in CHCI's Ready to Lead (R2L) program, an intensive one-day college readiness program that inspires Latino high school students to enter college.

(Editor ’s Note: Yes I did ask:

“How about Hawaii? Will our Latino mission is critical to the health of our high school students get a chance to communities and our democracy," said participate?” Answer: “Yes, at soon time Timothy Davis, President & CEO of in the future, this pilot program will be the Close Up Foundation. "We are very expanded to include Latino students excited to partner with CHCI and State from around the nation.”)

Farm to provide this unique program "We look forward to hosting 20 opportunity that will help Latino youth talented young Latino high school develop the skills and attitudes to students on Capitol Hill this summer become the leaders of tomorrow." who are eager to learn more about "Mentoring, guidance and access to government and policy," said Rep. educational tools and leadership programs Charles A. Gonzalez, CHCI Chair. "We are key success factors for Latino college are also very proud of the new National students," said Steve Aguilar, Operations Directory that lists thousands upon Vice President for State Farm. "Our thousands of opportunities for Latino support of the R2L Young Latino Leaders youth, whether they are looking for in Washington program and the National money to pay for college, intern in their Directory of Scholarships, Internships, field for a summer, or secure a fellowship and Fellowships for Latino Students after college graduation to gain a foothold reinforces State Farm's commitment in the professional world." to young people, their families and our The Young Latino Leaders program community." will combine the Close Up Foundation's With more than one million downloads civic education and CHCI's proven from CHCI's Web site over the past leadership curriculum for Latino youth to two years, CHCI's National Directory expand CHCI's outreach to Latino high serves as a comprehensive listing and an school students and increase its impact invaluable resource guide for Latino high in the college readiness and leadership school and college students looking to development arenas. secure opportunities in higher education "For 40 years, Close Up has been and professional work experience. To dedicated to educating and inspiring download the 6th Edition of the National young people from all backgrounds to Directory of Scholarships, Internships, understand and exercise the rights and and Fellowship for Latino Students, responsibilities of citizenship. This please visit http://www.chci.org.

Hawaii Hispanic News

Page 19 - March 2011

PSAs launched on anniversary of First Lady Michelle Obama's Let's Move! Initiative to reduce childhood obesity radio, print, outdoor and Web; and directs audiences to visit www.LetsMove. gov, which provides simple tips and ideas for eating healthy and getting active with

Lady to unveil these new PSAs created on behalf of Let's Move!, which were developed by our country's top ad agencies," said Peggy Conlon, president

WASHINGTON, D.C. -- To coincide with the one-year anniversary of First Lady Michelle Obama's Let's Move! initiative, last month she partnered with the U.S. Department of Health and Human Services (HHS), the U.S. Department of Agriculture (USDA) and the Ad Council. Together they launched a new series of public service advertisements (PSAs) designed to provide parents and caregivers throughout the country with information to help them make healthy food choices and increase physical activity. The First Lady announced the launch of the new ads at an event held 2 4 5 1 3 at North Point Community Church in Atlanta.

First Lady Michelle Obama kicked off Let's Move! on February 9, 2010 in an effort to engage families and communities; and mobilize the public and private sectors to solve the problem of childhood obesity in a generation.

The overall goal of Let's Move! is to help America's youngest children reach adulthood healthier and able to pursue their dreams.

"Over the last year we have fundamentally changed the conversation A) Jumping Bean about how we eat, how we move, and how we grow and get our food," said Mrs. B) Jack’s Bounce Obama. "One of the goals of the Let's Move! initiative is to provide parents C) Jumping Jacks and caregivers with clear and actionable information they can use to make healthy D) None of the Above choices. The PSAs launched today offer simple tips and ideas for all families to encourage healthy eating and physical activity."

Even if you don’t know the answer, all you need to know is that any The launch included three multimedia activity is a good activity. So play sports, run, dance, jump in place, PSA campaigns designed to reach ¡Lo que sea! whatever, just get up and play at least one hour a day! parents and caregivers in the general For fun activities and ways to stay healthy visit market, African American and Hispanic communities. The ads were created pro bono by ad agencies Ogilvy & Mather, Burrell Communications and CasanovaPendrill respectively. your family, in your schools, and in your and CEO of the Ad Council. "Media Each effort includes a series of community. outlets across the country have stepped culturally-relevant PSAs for television, "We are thrilled to join the First up to provide commitments of support

www.letsmove.gov

MAYA & MIGUEL and associated logo is a trademark of Scholastic Entertainment Inc. All rights reserved.

By José Villa, Senior Editor

even before the launch. These public and private partnerships are at the heart of Let's Move! and we believe that these collaborations, along with the extensive research we've conducted, will motivate parents throughout the country to join in the effort to keep our kids healthy."

According to HHS' Centers for Disease Control and Prevention, the percentage of young people who are overweight has more than tripled since 1980, with nearly one-in-three children in the U.S. considered overweight or obese. One-third of all children born in 2000, or later, will suffer from diabetes at some point in their lives; many others will face chronic obesity-related problems like: heart disease; high blood pressure; cancer; and asthma.

A CDC report found that the health cost of obesity in the U.S. is as high as $147 billion annually.

"The First Lady and Let's Move! have led the way by shining a light on the childhood obesity problem in our country," said HHS Secretary Kathleen Sebelius. "Providing parents with the information they need to make healthy choices for their families is at the heart of Let's Move! and part of our effort to fight obesity across the country and across all populations. We are pleased to have the Ad Council's support as we work to ensure a bright and healthy future for our children."

"Combating childhood obesity and encouraging all Americans to balance healthy eating with daily physical activity is a top priority for the Obama Administration," said USDA Secretary Tom Vilsack. "Ultimately, eating well and exercising is a question of public health. Overcoming this epidemic of obesity requires that we work together at all levels-parents, teachers, community and business leaders and government to achieve healthier lifestyles."

Hawaii Hispanic News

Page 20 - March 2011

FA M I L Y & H E A L T H Know someone with a head injury?

Study Shows Pharmaceutical Information Not Reaching Hispanic Patients almost always being a barrier to treatment were preconceived notions/myths (23% MIAMI, Florida -- A new study of physicians) and conflicting advice revealed that poor communication with about treatment from family members Hispanic patients is adversely affecting (21% of physicians).

Despite these barriers, nearly 50% the quality of care to this country's largest minority group. The Jeffrey Group, the of respondents cited that community largest independent communications organizations, physicians, physician agency targeting Latin audiences, and assistants and nurses are among KCI Partners, a strategic market research those doing the most effective job and consulting firm, just announced at communicating about healthcare the results of this study measuring the issues with Hispanic patients. On the knowledge and perceptions of minority other hand, most physicians think that patients relating to healthcare issues. The pharmaceutical companies do a poor job main focus of the study, which surveyed of communicating, lacking a thorough 422 physicians across the country, was understanding of multicultural patient to uncover barriers in receiving adequate needs. In fact, only 12% reported that treatment and measure the effectiveness pharmaceutical companies understand of communication vehicles in educating the healthcare needs of Hispanic patients very well. Even fewer physicians Hispanic patients about their health.

"Given the prevalence of topics such (7%) indicated that pharmaceutical as healthcare reform and the much- companies are doing an adequate job in awaited U.S. Census results, we felt it communicating with Hispanics about was perfect timing to conduct a study solutions to their healthcare needs.

The second part of the study addressed measuring the views and knowledge-base of average Hispanic patients," said Mike the most effective educational vehicles Valdes-Fauli, President of The Jeffrey for informing Hispanic or minority Group. "With a booming U.S. Hispanic patients. Most physicians agree that population, it is important to identify best one-on-one time with staff and printed practices in communicating with Latinos educational materials in Spanish are to ensure optimal care, and hopefully the most important and effective ways provide insights to pharmaceutical to communicate with these patients. companies seeking to inform and educate Furthermore, physicians agree that media plays a key role in informing patients. that audience."

One of the most important findings Seventy-one percent of physicians cited of the study was related to obstacles that, outside of their offices, television physicians encountered in effectively stories are a very or extremely effective treating Hispanic patients. Twenty-four communication vehicle to help educate percent of physicians cited poor patient these patients. The data from this study understanding of disease severity was can be used to improve healthcare "almost always a barrier" to treatment delivery and enhance the comfort level and 21% cited it as "frequently a barrier." of minority patients across the country," Other factors cited by physicians as said Richard Klass, President of KCI.

By José Villa, Senior Editor

Contact the Ho‘oikaika Project for help living with traumatic brain injury.

(808) 592-5907 hooikaika@gmail.com A project of the University of Hawaii at Mānoa, John A. Burns School of Medicine.

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Hawaii Hispanic News

Page 21 - March 2011

Award-winning Dominican ophthalmologist advises on age-related vision loss

"an ophthalmologist may be able to detect doctor-patient face time, follow-up care, early signs of the disease before symptoms ease of appointment setting, courtesy staff, andSalomon they also share their appear. Therefore, it is very important to of office Company Biography About Dr. Melgen MIAMI, Florida -- Dr. Salomon have regular eye examinations to detect Melgen, M.D., a world renowned U.S. AMD." Fortunately, there are techniques ophthalmologist of Dominican descent that enable physicians to detect the and national Latino leader, has received presence of an eye disease, even in the the Patients' Choice Award for the absence of symptoms, allowing for early third consecutive year. This top rating treatment that staves off future vision has been awarded to a select few of deterioration.

Additional preventive measures that the nation's most respected and caring doctors. In fact, of the nation's 720,000 can be taken include not smoking, eating active physicians, less than 6 percent healthy, staying active, controlling your were accorded this honor by their blood pressure and protecting your eyes from the sun. patients in 2010.

Every month, more than 100,000 This world-renowned ophthalmologist Dr. Salomon Melgen is the only Hispanic n Vitreo Retinal Eye Center, formerly Resisdent in Surgery Training overallMiami opinions.

Melgen is a physician patients thePort U.S. feedback Hispanic community Ophthalmologist in Palmacross Beach and St.provide Lucie eo Retinalreminds Consultants the Eye Center Heart Institute County. He is a Board Certified Ophthalmologist ed in 1988 by Doctor Salomon St. Francis Hospital so highly regarded by his patients that about their experiences with their doctors. that February is Age-related Macular and the founder of Melgen Eye Center, hen the center opened in Florida it 1979 – 1980 specializing They in diseases and surgery of the of the care ffiliated with the Schepen's they feel the need to talk to others about rate various components Degeneration andEye Low Vision Awareness vitreous and retina.

Institute Harvard Medical School.

Internship influence of his work. they receive, such as bedside manner, the positive month, ch clinical researchproviding was being an opportunity to Yale University Dr. Melgen the Melgen Vitreo Retinal Eye the public on Danbury Hospital inform and educate the is a Director of the American Board of Eye Surgery and is a clinical scientific associate at the first private practice in Florida to 1980 – 1981 leading cause (SLO), of vision loss for the adults Schepens Eye Research Institute, Harvard anning Laser Opthalmoscope Medical School. He is a Fellow of the American ed tremendously in understanding Resident in Ophthalmology over the age of 65. Today, over 15 million Academy, the American Academy of generation.

University of Missouri Ophthalmology, and a Diplomate of the American of these adults suffer from age-related 1981 – 1984 Board of Ophthalmology. n Vitreo Retinal Eye Center has macular degeneration, a number that is d laser therapy for macular Chief Resident – Ophthalmology Dept.

Dr. Melgen on. When expected nothing was being offeredconsiderably as University of Missouri to grow the has been practicing for over 20 years and has developed a strong admirable and ents suffering from this disease, the 1983 – 1984 baby Eye boomer generation begins heading respected reputation within the Palm Beach itreo Retinal Center was County and Treasure Coast. ely treating its patients with Vitreo-Retinal Fellow into retirement age. While the risks are that have now become a standard of Harvard Medical School growing, ere rejected years ago. awareness and education are Massachusetts Eye and Ear Infirmary 1984 – 1986 key to treating and saving the eyesight Appointments of millions.

Chief Fellow Harvard Medical School will be happy to schedule an at-risk Americans Melgen urges Massachusetts Eye and Ear Infirmary ent at any of our locations. If you 1985 – 1986 to prevent age-related eye problems ed transportation, please let them d free transportation will be eye exams, and to by having regular Please don’t hesitate to call if you talk with their eye doctors about lowquestions or concerns. vision rehabilitation if they have visual Free: 1-887-211-7403 impairments. Because the progression of macular degeneration tends to be slow, patients often ignore the initial warning signs or wait until their vision has become severely deteriorated to come in for an office visit. "Early diagnosis and treatment can delay or halt the progression of macular degeneration," Melgen assures.

Typical symptoms include: fuzzy or blurred areas; distorted lines and wavy edges; faded color vision; difficulty reading and recognizing faces vision that varies day-to-day; or dark spots in your central vision. According to Dr. Melgen,

By José Villa, Senior Editor

One of his patients, world-renowned artist Edna Hibel, was diagnosed with age-related macular degeneration (AMD), the most common cause of blindness in adults. Edna appreciates Melgen for arresting her vision loss. "I don't think anyone could be a more conscientious, caring doctor," she assures, "and that's very important with this particular problem."

"My first responsibility is to my patients," says Dr. Melgen. "To give them hope by going the extra mile, not only in the treatment, but also in how they are treated by me and everyone in my team. I'm very honored with this award because it means that my patients are very happy with their results and I'm pleased to be able to make a difference in their lives," he concludes.

Hawaii Hispanic News

Page 22 - March 2011

2010 U.S.Census numbers 120,842 Hawaii Hispanic Residents U.S. Hispanic Buying Power (annual disposable income): $ 900 Billion

Ages 21-65: 73,000 Hawaii Hispanic residents 98% of registered Hispanic voters in Hawaii voted in 2008

What are you doing to reach this market?

Call us now!

(808) 744-7225

LATINA Style celebrates 13 years of empowering Latina entrepreneurs in Chicago Source: LATINA Style Magazine

WASHINGTON, D.C. -- LATINA Style Magazine, the premier magazine addressing the needs of the Latina professional and business owner, is proud to kick off the LATINA Style Business Series Tour in Chicago, IL. The event will take place on Thursday, April 14, 2011 from 7:30 a.m. to 4:30 p.m. at Macy's on State Street located at 111 N. State St. Chicago, IL 60602.

The Business Series, unique to LATINA Style Magazine, is a well-known business development program empowering Latina entrepreneurs across the country. Over 28,000 Latina entrepreneurs and professionals have benefited from participating in this exciting and informative oneday business program since its conception in 1998.

T h e Business Series will showcase e x p e r t presenters to speak and interact with the audience. Participants will benefit from workshops and panel discussions about "Business structure, including accountability, compliance and financing," "Marketing using traditional and new technology methods of engaging customers," and "Networking."

Participants will also learn to look successful with a limited budget from a fashion presentation by Macy's, Inc. According to the U.S. Census Bureau, the Hispanic community in Illinois now exceeds 1.5 million in population, including nearly, 1 million Hispanics residing in the Chicago Metropolitan

Area. As of 2006, over 17,000 HispanicPalomar Scott is responsible for owned businesses help the state of guiding the station's public service Illinois generate nearly $3 million in efforts and on-air PSA campaigns. She revenue. works with the non-profit community Our event co-chairs are dynamic to help them enhance their media/ Latina Leaders from Illinois: marketing efforts, resource development Diana Palomar and advocacy. As president of Chicago S c o t t , United, Castillo is an advocate for diversity and multicultural unity.

Our 2011 title sponsor, Macy's, has engaged their local cosmetics partner, to showcase an all-day makeover lounge for attendees! Come and pamper yourself, at the Macy's Make-up Lounge and receive tips from local makeup artists on achieving a professional look in the season's best colors. Join Macy's experts, as they share tips and tricks for creating a professional image in the workplace. This mustsee seminar focuses on key pieces to enhance your career wardrobe and is designed to put you on the fast track to success.

Take advantage of the discounted registration fee of $45 ($100 at the door). To secure your admission, register online, by Friday, April 8, 2011.

Please visit http://bs.latinastyle.com/ register.php. Fee includes: breakfast; V i c e awards luncheon; a gift bag; two-year President of subscription to LATINA Style Magazine; Community Affairs for and the chance to win raffle prizes ABC 7 Chicago (WLS-TV); and donated by our sponsors! For more Gloria Castillo, President of Chicago information or to register for the Chicago United, a racially-diverse corporate Business Series, please visit our web at membership organization. It develops www.bs.latinastyle.com. programs and advocates policies that LATINA Style Magazine, a lifestyle build leadership relationships across magazine for the professional Hispanic racial groups to foster conditions of equal woman, hosts the LATINA Style access to opportunities in executive level Business Series, bringing resources to management, corporate governance and entrepreneurs and aspiring entrepreneurs supplier diversity. in the local area.

Hawaii Hispanic News

Page 23 - March 2011

Latino performers Conttinued from page 7

a successful career as the all-purpose hard case. Beating the odds of repeat offender syndrome, after being released from prison, Trejo has risen through the ranks to find himself in high demand as an actor, and has even expanded his talents to include a producer credit.

His life story is an excellent example of rehabilitation. Raised in the mean streets of East L.A., Trejo spent many of his early years incarcerated in Folsom and San Quentin on drug and robbery convictions. Channeling his intense energy into the boxing ring, and winning numerous lightweight and welterweight titles, Trejo was released as a new man after completing a life-changing 12step rehabilitation program to overcome his addictions.

Applying the ideas that changed his life, in an attempt to help others headed down a similar path, upon r e l e a s e Tr e j o became involved with numerous rehabilitation and counseling programs. A chance meeting with a young man, who asked for his support at a Cocaine Anonymous meeting in 1985, found the sympathetic ex-con meeting the struggling addict on the set of "Runaway Train." Trejo was quickly offered a role as a convict.

Ironically, an old prison buddy/ screenwriter, who remembered Trejo's hard-hitting boxing skills, was on the same set. Trejo was offered a chance to train Eric Roberts for a film, and was eventually offered the role as his opponent in the ring. After numerous films, Trejo formed an alliance with director Robert Rodriguez in "Desperado" and soon graduated to such biggerbudget films as "Con Air" and "The

Replacement Killers." The RodriguezTrejo twosome found the actor taking roles in the films "Spy Kids" (trilogy), "Once Upon a Time in Mexico," and his first lead role "Machete."

Dr. Isabel Gómez-Bassols received the “Outstanding Service and Commitment to the Latino Community” Impact Award.

She is better known to her legion of fans around the country as "la Doctora Isabel, el Angel de la Radio" (Dr. Isabel, the Angel of the Radio). Dr. Isabel is the nation's foremost Hispanic radio psychologist. She’s a Latina version of Dr. Laura, Dr. Ruth, Ann Landers and Dr. Spock all rolled into one.

Her immensely popular, live, call-in talk show, "Doctora Isabel," MondayFriday, 1-4 pm (Eastern Time), is beamed

Danny Trejo

coast-to-coast daily on the Spanishlanguage Radio Cadena Univision. She is a warm, thoughtful and charismatic doctor, with a motherly knack for listening and dispensing advice in a forthright manner. She doles out expert opinions on crucial issues, including: parenting; marital relations; divorce; human sexuality; education; death and dying; addictions; co-dependency; teen rebelliousness; and violence in and out of the home. A true media phenomenon, she receives an average of 8,000 telephone call attempts per day.

The Co-Masters of Ceremonies for the evening were “Extra" TV host Mario Lopez and film and TV actress Michelle Rodriguez.

CMN enters Canadian market with shows featuring Bachata sensation Aventura

By José Villa, Senior Editor

CHICAGO, Illinois - Cardenas Marketing Network (CMN), an awardwinning multicultural sports and entertainment agency, just entered the Canadian market with two shows featuring Aventura, the "Kings of Bachata", as part of Valentine's Day celebrations.

The shows were held Friday, Feb. 11 and Saturday, Feb. 12 at the Powerade Centre in Toronto. The back-to-back concerts are part of the Bronx quintet's "The Last" Worldwide Tour. CMN, which has produced several shows for the band in the U.S., is producing the Canada shows in conjunction with JEP Concerts.

Since its release in June 2009, "The Last" the group's fifth studio album – has sold more than 200,000 copies. The album dominated Billboard's Top Latin Albums chart and reigned at No. 1 on the chart for 19 consecutive weeks. "The Last", which also earned the "Kings of Bachata" Double Platinum status, includes guest appearances by Wyclef Jean and Ludacris on "Spanish Fly," Wisin y Yandel and Akon on "All Up 2 You." Aventura, the bachata phenomenon was the big winner at the 2010 Billboard Latin Music Awards, winning in nine categories, including "Latin Album", "Digital Album of the Year" and "Latin Artist of the Year" for "The Last." The group has recently been nominated for three Premio Lo Nuestro Awards (Univision) in the following categories: Artist of the Year; Group/Duo of the Year; and Tropical Traditional Artist of the Year. The show will be broadcast live from the American Airlines Arena in Miami on Thursday, Feb. 17, 2011, from 8:00-11:00 p.m. ET on the Univision Network.

Aventura is one of the most unique artists on the scene today. After well over a decade of sparring in the music

business, these four young, dynamic guys with a seldom-seen chemistry continue to auto-produce soulful, original music that gleams with excellence. Their nouveau sound fuses bachata (a guitar-based Dominican folkloric music sometimes called the "Dominican blues") with R & B, hip-hop, and other American pop and urban styles. Lead singer and songwriter Anthony "Romeo" Santos' original songs are often deep, dealing with social issues. Even when they tackle timeless themes, such as romance and heartbreak, Romeo's approach always comes from a different angle.

Because the group is so young, it seems incredible that they struggled for eight years before exploding on the scene in the summer of 2002. Bachata's conservative base was not accepting of their signature sound. For years the traditional audience either "booed" them off the stage or refused to acknowledge them.

However, in summer of 2002, the song "Obsesion" hit the airwaves and "Aventura-mania" was born. Loyal fans from the group's Bronx neighborhood ran with the innovative sounds of their local band, and the fanaticism soon spread across the tri-state area, into the Northeast and across the country. For more information on Aventura, please visit the group's official website at www. aventuraworldwide.com.

Founded in 2003, CMN is a leading multicultural event marketing and sponsorship agency in the U.S. CMN creates brand impact through music, sports and other interactive experiences that capture the hearts and minds of millions of consumers across the nation.

In 2009 CMN produced more than 1,000 live events, including concerts, experiential campaigns and mobile marketing tours. The organization's rapid growth prompted the opening of its third U.S. office in Los Angeles earlier this year.

Hawaii Hispanic News

Page 24 - March 2011

E N T E R TA I N M E N T

being exclusively about the Hispanic American community.

Long criticized by Hispanic American groups for lack of Latinos on their television shows, ABC quickly picked up the television series. In 2002, Lopez became one of the few Latinos to star in a television comedy series, following in the footsteps of Freddie Prinze, Desi Arnaz and John Leguizamo. His show, an American situation comedy, originally aired on ABC from 2002–2007. Lopez was the co-creator, writer, producer, and star of the show.

On March 28, 2009, it was announced that Lopez would be getting his own late night talk show on TBS. He wrote an autobiography entitled Why You Crying, which was released on the Touchstone/Fireside division of Simon & Shuster and entered in the New York Times Bestsellers top twenty.

The book is co-written by Emmy Award winning writer and sportscaster Armen

Keteyian..

Lopez has earned praise for his performance in the HBO Films drama, Real Women Have Curves, which premiered at the Sundance Film Festival and received the 2002 Audience Award.

Previously, Lopez was featured in the drama Bread and Roses.

That film critical acclaim after its premiere at the Cannes Film Festival. Lopez also starred in the Robert Rodriguez-directed film The Adventures of Shark Boy & Lava Girl, which opened in June 2005.

In January 2009, Lopez appeared in the We Are One: The Obama Inaugural Celebration at the Lincoln Memorial. He is a two-time host of the Latin Grammy Awards and a co-host of the Emmy Awards. In 2010, he appeared in The Spy Next Door, with Jackie Chan, and starred as a villain named Glaze. He also hosted a Season 9 elimination on American Idol, after donating the most money on Idol Gives Back and he "judged the judges".

kly

all sorts of situations. And I love my job - I really do - because I am able to bring laughter to the lives of millions of Lopez Tonight viewers each night.

But there is nothing funny about targeting individuals because of their background, ethnicity or race. That's not the answer to the problems facing our nation.”

He continued: “If not stopped, the current assaults on Latinos will negatively impact the possibilities for bright Latino children and youth hoping to better their circumstances through hard work and quality education.

I am happy to support Tom Saenz (Editor’s Note: MALDEF President/General Counsel) and MALDEF because of all the amazing work they are doing to help Latino families overcome the challenges facing them."

Saenz said: “MALDEF thanks George completion of the golf tournament. Since Lopez for his generous support and for 2006, Lopez has served as the host of his recognition of the constitutional crisis the Bob Hope Chrysler Classic. He is facing all of Arizona, with a particular a member at Lakeside Country Club in impact on the Latino community, as a Burbank, California and is believed to result of the reckless legislation, such as have a 13 handicap.

Lopez has received several honors SB 1070, enacted by elected state leaders.

This support will assist MALDEF to for his work and contributions to the continue to defend the Constitution in Latino community. In September 2004, he was honored with the "Spirit of federal court."

Linda Small, Executive Director Liberty Award" presented by People for of The Lopez Foundation, said: "We the American Way. In August 2005, Time are proud to partner with MALDEF to magazine recognized George as one of help provide resources and support to "The 25 Most Influential Hispanics In Latino families across the nation. The America".

In 1999, Lopez hosted a major Lopez Foundation was created to help bring about positive, permanent change morning radio show for Clear Channel for underprivileged children and adults Communications in L.A. He was the first confronting challenges in education and Latino to have headlined the keystone health. Our partnership with MALDEF morning radio slot on an Englishwill help ensure that, together, we can language station in L.A. — the nation’s achieve our mission and enrich the lives top radio market.

In 2000, after several years of of communities across the nation."

And his community involvement performing stand-up comedy, Lopez was

approached by actress Sandra Bullock for Lopez to produce and star in a comedy.

Bullock was concerned about the lack of Hispanic-oriented sitcoms on American television and pushed to get a sitcom on television that starred Hispanics without

sd M ay ai Pr n E e-P ve ar nt ty So Se ld llin Ou gO t ut Qu ic

Continued from page 1

goes back several years. Lopez was a featured celebrity golfer in the 2004 Bob Hope Classic and the 2004 AT&T Pebble Beach Pro-Am. He and his pro partner finished third in the Pebble Beach event.

George was the top-ranking celebrity at

Th ur

Lopez

Hawaii Hispanic News

Page 25 - March 2011

Spanish-Language Church Services

OAHU: TUESDAYS: Su GranAlabanza,701 N. King St, Kalihi, Escuela 7:30pm, Pastor Brian Mauricio, en Español (808) 843-8082 Iglesia Cristiana Movimiento Misionero Mundial, 1007 Dillingham Blvd.#105, 7:30 pm. Pastor: Nery Sac en Español (808) 398-0665.

Iglesia Amistad at Mercado de la Raza 1315 S. Beretania 7pm, Rev. Juan Acosta en Español (808) 3935140 Iglesia De Dios Sinai, 98-1022 Komo Mai Drive, Aiea, HI 96701, 7:30 PM Pastores Interinos : Manuel y Petra Padilla Telefonos:(808)683-0070, (808)277-9024 en Español WEDNESDAYS: Iglesia Cristiana Movimiento Misionero Mundial, 1007 Dillingham Blvd.#105, 7:30 pm. Pastor: Nery Sac en Español (808) 398-0665.

Iglesia De Dios Sinai, 98-1022 Komo Mai Drive, Aiea, HI 96701, 7:00pm Pastores Interinos : Manuel y Petra Padilla Telefonos:(808)683-0070, (808)277-9024 en Español FRIDAYS: Iglesia Cristiana Movimiento Misionero Mundial, 1007 Dillingham Blvd.#105, 7:30 pm. Pastor: Nery Sac (Spanish) (808) 3980665 Iglesia De Dios Sinai, 98-1022 Komo Mai Drive, Aiea, HI 96701, 7:30pm Pastores: Pastores Interinos: Manuel y Petra Padilla Telefonos:(808)683-

0070, (808) 277-9024 en Español SATURDAYS: Word of Life en Español, 554 Queen St., Honolulu -- near the intersection of Queen and South Sts). Claudia Butcher, (808) 528-4044, x 557 or (808)780-2557; and Martica Gamez, (808) 3874103.

SUNDAYS: St. John the Baptist, 2324 Omilo Lane, Kalihi (near H-1 Middle St off-ramp). Spanish Mass at 12 noon. Hispanic Ministry. Rev. Albeiro de Jesus Alvarez. Phone: 845-8107 (Spanish).

Su Gran Alabanza,701 N. King St, Kalihi, Escuela 9:00am, Servicio 10:00am, Pastor Brian Mauricio, en Español (808) 843-8082 Iglesia De Dios Sinai, 98-1022 Komo Mai Drive, Aiea, HI 96701, 1:30pm Pastores Interinos: Manuel y Petra Padilla Telefonos:(808)683-0070, (808)277-9024 en Español Nueva Esperanza (New Hope's Spanish Ministry) Every Sunday evening at 6 PM At New Hope Ministry Center 290 Sand Island Access Rd. For info call Pastora Rauna at 842-4242 Ext. 127.

MAUI: THURSDAYS: King Cathedral 777 Mokulele Hwy at 7:00pm en Español, Pastor James Marocco Phone: (808) 643-7729 SATURDAYS: Santa Theresa, 25 W. Lepoa St., Kihei Spanish Mass at 7:00pm, en Español Rev. Jose Cadavid. Phone:(808) 879-2649 SUNDAYS: Maria Lanikila, 712 Wainee St., Lahaina at 6:00pm, en Español Rev. Jose Cadavid, Phone: (808) 661-0552 SUNDAYS: Christ the King, 20 W. Wakea Ave, Kahului at 12 noon. en Español Rev. Jose Cadavid, Phone: (808) 877-6098 BIG ISLAND: SUNDAYS: St. Michael's Spanish mass, 6pm, Father John Freddy Quintero

LA ESQUINA DE RAY (RAY'S CORNER)

5 – From Mambo to Hip Hop – A Bronx Tale (DVD) 6 – Conjunto Casino – Voy A Elevar Mi Voz 7 – Chucho Valdes & The Afro-Cuban Messengers – Chucho’s Steps 8 – Edwin Bonilla – Homenaje A Los Rumberos 9 – Gilberto Santa Rosa - Irrepetible 10 – Various Artists: Salsa: Un Homenaje A El Gran Combo Please visit our website for a complete list: www.salsaafterdark.com. And listen to "Sabor Tropical" on Hawaii Public Radio KIPO 89.3 FM, Saturdays from 5-8pm. On-Air request line: 7928241. Listen "Live" via the web at www.hawaiipublicradio.org.

Aloha!..Ray Cruz

(Ray Cruz is the host of the Sabor Tropical Salsa music show on Hawaii Public Radio's 89.3 FM KIPO. Ray plays the best Salsa music from yesterday and today.) Every month in this column I'll provide you a list of the must - have music for your collection. These are my picks for this month. They are in no particular order, but should be included in a Salsa connoisseur's music collection.

1 – Mambo Legends Orchestra – Watch Out! Ten Cuidao!

2 – Adriel y Su Orquesta – Como Debe Ser! 3 – Spanish Harlem Orchestra – Viva La Tradicion 4 – Alex Torres y Su Orquesta – Anejo!

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Hawaii Hispanic News

Page 26 - March 2011

Garcia Trujillo Continued from page 3

be one of the ten largest economies in the world," said Trujillo who is the firm's chairman. He also served on the boards of PepsiCo, Bank of America and Gannett. The firm also just released an unprecedented study on Latinos' perception of Corporate America, which will shed light on how companies can succeed in this market.

"The growth of the Hispanic population is one of the stories that will be written out of the 2010 census," said Census Bureau Director Robert Groves. The U.S. Census estimates that the U.S. Hispanic population will grow to 133 million by 2050. "This is equivalent to adding a city one third larger than Phoenix, our nation's fifth largest city, populated only with Hispanics every year all over

the country for the next forty years," said co-founder and the firm's senior managing director Gary Trujillo, who led as CEO a $55 million IPO for the first bilingual internet portal focused on the U.S. Hispanic market.

Charles Garcia, who was CEO of the fastest-growing Hispanic business in the U.S. and is a recognized Hispanic market expert, says that making a decision to build a Hispanic business in any company starts at the top. Since only 3% of board seats on Fortune 500 companies have Hispanic directors, Garcia Trujillo recommends establishing an independent Hispanic brain-trust which reports directly to a company's CEO. Garcia, the firm's chief executive officer, chaired a Hispanic business advisory council for Aetna, a Fortune

100 diversified healthcare company, reporting to the CEO and other members of the senior management team. "The council helped drive the business strategy targeting the Latino marketplace in our Southeast region, and its success has caused Aetna this year to expand our effort across the entire U.S.," said Raymond Arroyo, Aetna's chief diversity officer.

Based in Miami, with representative offices across the Americas, Garcia Trujillo's merchant bank and venture capital operations assist Hispanic-owned companies by connecting them with sources of capital in Latin America. The firm also may invest in these businesses.

"Latin American companies want to expand into the U.S. Hispanic market too and also want to invest in Hispanicowned businesses here," said Silva, one of the firm's founders and CEO of Chicago-based Evans Food Group, one of the world's largest specialty food companies.

U.S. Hispanic Buying Power (annual disposable income): $ 900 Billion

What are you doing to reach this market?

Call us now! (808) 744-7225

BUSINESS DIRECTORY Do you have a box of business cards sitting in you desk drawer gathering dust?

Put your business card on this page and we will distribute it throughout the State of Hawaii for you.

NO GRAPHIC DESIGN | NO ARTWORK HASSLES | NO OTHER SIZES Let us scan your business card into one of these spaces. Get your business cards out of your desk and into the hands of prospective customers. $65 per month | Each month | Any month | 3 month minimum

To put your card here, call 744-7225 To put your card here, email (808) 747-6580

info@hawaiihispanicnews.com

Hawaii Hispanic News

La Cocina

Page 27 - March 2011

Where to find the Hawaii Hispanic News:

Peruvian Meat and Potato Stew

1 lb. Dried Yellow Potato (papa seca) 1/2 lb. pork, 3/4 inch cubes 1/2 lb. chicken, 3/4 inch cubes 1/2 lb. beef, 3/4 inch cubes Adobo with Pepper, to taste 2 tbsp. Corn Oil 3 tbsp. Sofrito 2 cups water 1 tbsp. Ají Panca pepper puree* 2 packets Sazón with Cilantro and Annatto 1/2cup Red Cooking Wine 3 tbsp. dry unsalted peanuts, pureed in a 1/4 cup in blender 2 tbsp. minced fresh parsley Directions 1. Preheat oven to 400° F. 2. On cookie sheet, toast the dried yellow potato in the oven for 5 minutes stirring once or twice. Rinse in strainer under cold water and soak in water to cover for 1 hour. Drain and set aside.

3. Season meats with adobo. In casserole, heat oil on medium high. Add meats and cook stirring occasionally, until lightly browned. Stir in sofrito and cook 3 minutes.

4. Add water, ají panca, sazón and wine.

Bring to a boil and simmer on low for 20 minutes.

5. Add the dried yellow potato and continue cooking until potato and meat are tender about 1 hour. Add water if stew gets too dry. Stir in peanuts and heat through.

6. Garnish with parsley and serve with rice or yucca as an accompaniment. * Take 1 pkg. red hot pepper and remove seeds and stems. Soak in hot water for 30 minutes. Puree in blender with some of the soaking liquid until smooth. Use as directed.

OAHU EWA BEACH Fiesta’s Mexican Grill: 91-1001 Kaimalie St DOWNTOWN Soul De Cuba: 1121 Bethel St Maria Bonita: 15 North Hotel St Che Pasta: 1001 Bishop St. HICKAM AIR FORCE BASE Base Exchange UPS Store KAILUA Los Garcias: 14 Oneawa St Mexico Lindo: 600 Kailua Rd KAIMUKI Aztecas Mexican Restaurant: 3617 Waialae Ave Chaminade University: 3140 Waialae Ave BC Burritos: 3607 Waialae Ave KALAKAUA Bella Rosa Florist: 1421 Kalakaua

KALIHI Sam Choy’s: 580 N. Nimitz Hwy Cristiano Su Gran Alabanza 701 N. King St KAPAHULU Tacos Rico Taqueria: 525 Kapahulu Avenue MANOA University of Hawaii Manoa: Campus Center Serg's Mexican Kitchen: 2740 E. Manoa Road MCCULLY Los Chaparros: 2140 S. Beretania St PEARL HARBOR NAVAL BASE Happy’s Plate Lunch: Naval Shipyard Naval Exchange UPS Store WARD CENTRE Pablo’s Cantina: Ward Centre, 3flr.

PUNCHBOWL Hawaii State Library: 478 S. King St. Honolulu Hale: 530 S. King St.

SCHOFIELD BARRACKS Post Exchange UPS Store WAIKIKI Señor Frogs: 2201 Kalakaua Ave MAUI Off. of Economic Development: 70 Kaahumanu Ave, Unit B-9 Tienda Del Sol: 1151 E. Lipoa St. #104, Kihei Maui Economic Opportunity: 99 Mahalani St, Wailuku Las Piñatas De Maui: 395 Dairy Rd. Unit J, Kahului Latino Mexican Market: 3636 Honoapiilani Rd., Kaanapali Nachos Grande: 3550 Lower Honoapiilani Rd., Kaanapali BIG ISLAND HILO El Pachuco: 92-8322 Tiki Ln (Oceanview) Luquin's Mexican Restaurant 15 Pohai St. KAILUA-KONA Innovations: 75-5660 Kopiko St. B-3 Taco El Unico: 75-5729 Alii Dr Ste T103

Latin Business Hawaii, Hawaii Hispanic News &

Aikahi Aloha Coin Invite You To Our

“El Dia De San Patricio” (St. Patrick’s Day)

Business Networking Mixer at the Honolulu Club 932 Ward Ave

Wednesday, March 16, 2011 5:30pm – 7:30pm

Music / Networking / No-Host Bar / 4 hrs Free Validated Parking

Special guided tours of Honolulu Club / Each attendee will get a three-day Club pass ($75 value) Guest Speakers from new Honolulu Professional Football League !

Aikahi Aloha Coin will buy on-the-spot: gold; silver; diamonds; brand name/vintage watches; selected U.S. and Hawaii coins/currency.

Items evaluated while you network and enjoy the party!

Door Prizes include: Soul De Cuba gift cards / Pablo’s Cantina gift cards

LBH Members $15 / Non-Members $25

Wear something green - in plain sight - and get a $5 discount!

Please RSVP (808) 744-7225 or jose@hawaiihispanicnews.org ** Net proceeds go directly to 2012 LBH Keiki-To-Kollege Scholarship Fund **