Amy Frazier, REALTOR(B)
Aloha and Welcome
Amy Frazier
Amy Frazier
REALTOR–BROKER, RB-23453
808.639.9011
AmyFrazier@HawaiiLife.com
Amy-Frazier.com
5-5080 Kuhio Hwy A Hanalei, HI 96714
With an unwavering commitment to community, family, and clients, my real estate philosophy revolves around delivering nothing less than excellence. Known for my wholehearted dedication to every task, I pride myself on cultivating strong relationships and trust with my clients and within the brokerage community. Through involvement in complex, high-profile transactions, I’ve established a reputation for providing unparalleled service to all clients, regardless of the scale of their needs.
I enjoyed an enriching 20-year career working for a high-net-worth family trust spanning Hawaii, California and New York before becoming a full-time real estate broker. Initially, my entry into real estate involved managing my family’s diverse property investments, condominium developments, agricultural projects, new constructions, renovations, and long-term and vacation rentals. This firsthand experience, coupled with my prior career, became a cornerstone when I transformed a passion into a profession.
I have a deep connection to Kaua’i, having been born and raised on this beautiful island and with four generations of family who call it home. Hanalei is where my office, playground, and home converge. Living an active lifestyle with my husband, two boys, and our two adorable french bulldogs – you will often find us steps from home on Hanalei Bay.
Giving back to the community is a priority, reflected in my roles as a past President of Hanalei School PTSA, current Vice President of Hanalei Initiative, and contributions to various community events and projects. Staying involved and informed on policy decisions that impact residents and property owners is another role I stay active in.
Throughout every real estate transaction, I take pride in providing consistent availability, commitment to excellent customer service, a robust network of local contacts and referrals, clear communication, and unparalleled professionalism. Looking forward to hopefully collaborating with you!
Client Testimonials
“Exceeded All of Our Expectations and Beyond”
We wanted to share our great experience with Amy Frazier as our realtor. Throughout the past 25 years, we have bought and sold approximately 20 properties (rental and private residences). Therefore, we have experienced many different realtors and customer service styles. Amy was, by far, the best realtor that we have experienced. We can honestly say that Amy Frazier exceeded all of our expectations and beyond. From the first day through the closing of our two real estate transactions through Hawaii Life, Amy was very professional and provided excellent customer service. We were very impressed by Amy’s continual customer service throughout the entire process. Many times, realtors will work to get a listing, but then stop there. They let someone else do the work to sell the actual property. This was not the case with Amy. She worked tirelessly to get our property listed, marketed, showings, and then closed. We were very impressed that she attended almost every showing to ensure that she could market the property, readily answer questions, provide immediate feedback, etc. Amy was always in constant contact and immediately answered all of our questions. She went beyond the call of duty many, many times. -Chris and Darlene Azar
“Honest and Professional”
Amy was always exceptionally responsive and promptly researched and answered all our question. She provided honest advice and was very professional. Amy and her team made the sale move forward to an early closing quickly and efficiently. With distance and different time zones, the sale could easily have gone awry. Amy went the extra mile for us and we were very satisfied with her performance. We highly recommend Amy Frazier and her team. We were fortunate enough to have Amy Frazier represent us in our house sale and new home purchase. A++++, from the start to finish of each transaction Amy and team went above and beyond to make sure we didn’t have to lift a finger- She told us from the beginning that her goal was to make the home selling & buying process as simple as possible and she held true to that- I would recommend Amy to all my friends and family ten times over. Thank you, Amy, for all your help and making our dreams become reality! We have sold many properties over the years and working with Amy was the best experience for us. I truly felt that she put the sellers interest first in every area. Amy goes above and beyond to make sure your property is well represented and the marketing program she put together was exceptional. I can’t say enough about how great it was to work with her!
-Kauai Client
“The Best I’ve Ever Worked With...”
I’ve been involved in numerous real estate transactions over the last 50 years and I have worked with a wide array of realtors. By far, the best I’ve ever worked with is Amy Frazier. Amy has handled my last four transactions, many very complex, and she has always expertly handled every problem and complexity that has arisen. If you want competence and someone who is willing to roll her sleeves up and get the deal closed, there is no one better than Amy Frazier.
- Mayor Jeremy Harris
“Local Knowledge”
Amy helped our family find the right property for us in one of the lowest inventory markets in the country. Her expertise during negotiation and her local knowledge of the process made all the difference in being able to make it happen. I have been a part of many real estate deals all over the country and have not worked with a better realtor. She was always available to help and offer her opinion from the very beginning through close and beyond with taxes and planning. I cannot recommend Amy enough if you are in the market anywhere in Hawaii!
- Sean S.
At Hawai’i Life, representation is everything.
“Representation is at the heart of real estate, and how we view our relationship with you.”
Matt Beall, Hawai‘i Life CEO
We Represent You
Professional Support, Advocacy and Expertise
When Hawai‘i Life represents you as a buyer, finding a home is just the beginning. Our most important job is ensuring everything goes smoothly on your behalf. What’s in it for you? Less worry, less stress, more security, and reduced risk. You have an ally who is fully on your side—we are your guide. We represent you.
• Personalized Guidance
• In-Depth Market Navigation
• Access to Office Exclusives
• On-the-Ground Insights
• Negotiation Preparation
• Benefits of Agency
• Avoiding Costly Pitfalls
• Protection Against Scams and Fraud
• Coverage Security
• Clarity on Financing
• Seamless Transaction Management
• Vendor Coordination
• Comprehensive, Full-Service Support
• Post-Sale Support
What Does Representation Mean to You?
Personalized Guidance
We Help You Navigate the Process
Buying a home in Hawai‘i—exciting, isn’t it? We know it can get a bit overwhelming with numerous steps and dozens of various documents to be studied and signed. That’s where we come in. We’ll manage a dynamic online checklist that’s updated in real time, keeping track of all the transaction documents. You’ll be in the loop at every stage, fully aware of what’s happening and what needs to be done next—no surprises.
Due Diligence and Financing
Property Search
Conduct Property Search
Coordinate Private Showings
Curate Open Houses
Inspections, Due Diligence and Extensive Document Review
Appraisal and Securing Financing
Preparation
Assess Needs and Financing Approach
Start Market Preparations
Obtain Buyer Handbook
Offer and Negotiation
Prepare for Negotiation
Position Offer for Acceptance
Make an Offer
Communicate with Seller’s Broker
Negotiate Credits and Repairs
Closing Preparation
Final Walk-Through
Transfer of Utilities
Closing Escrow
Recordation of Deed Settlement
Ongoing Support
Home Maintenance Tips
Contacts and Resources
Ongoing Value Updates
Continual Post-sale Assistance
In-Depth Market Navigation
Make Smart, Informed Real Estate Decisions
Navigating Hawai‘i’s real estate market can be challenging on your own. With the warm hospitality culture Hawai‘i is known for, we offer clear, expert guidance every step of the way. Our agents provide valuable insights on pricing and the market, ensuring you make confident decisions in one of the most important transactions of your life.
Access to Office Exclusives
Unlocking Hidden Opportunities
Not all listings are public. Broaden your search beyond websites with our access to exclusive off-market properties, upcoming listings, foreclosures, and partition sales. Our broad local and global network opens doors to properties not available on the public market, providing you with a competitive edge over millions of online buyers.
Office Exclusives
Access Hawai‘i Life private office listings not available publicly.
Partition Sales
Guidance in working with Court Commissioners responsible for the disposition of assets.
Upcoming Listings
Know about properties under contract that are about to be listed.
Foreclosures
Access to bank-owned properties and guidance in Judicial Foreclosure auctions.
Access properties you won’t find online.
On-the-Ground Insights
The Knowledge to Make Informed Decisions
As the saying goes, knowledge is power. With years of experience at the core of our communities, we deliver expert guidance that goes beyond what’s on paper. Our deep local roots and extensive connections provide you with the latest insights and our strong community ties we’ve nurtured over many years equip you with the right knowledge to make the most informed decisions.
16 Years
Statewide Locally Owned & Operated
Every Market in Hawai‘i
Kapa‘a
Princeville Kilauea Hanalei
Kahala Ewa Beach
Diamond Head Poipu-Koloa
Kahana
Molokai
Makawao
The Shops at Wailea
Kohala Coast Waimea Hamakua Coast
Hilo
Kailua-Kona
Hōkūli‘a Sales Gallery
Kihei
Haleiwa Hawaii Kai Kailua
Negotiation Preparation
Preparing You and Advocating for Your Interests
Hawai‘i Life has conducted over 20,000 real estate transactions totaling more than $20 billion in sales in the last 16 years, and we put that experience to work for you. We make sure you are thoroughly prepped before negotiations begin and when it’s time to negotiate, you have a deep bench of experience on your side to secure favorable terms and protect your interests.
20,000
1,382
Benefit from our thousands of Hawai‘i transactions.
Benefits of Agency
Skilled in the Nuance of Dual Agency Deals
With over 335 agents, there’s a chance you may find a seller represented by a Hawai‘i Life agent. This may prove advantageous to you. At Hawai‘i Life, our agents are adept at managing both sides of a transaction as dual agents when necessary. This experience allows for transparent, permission-based, and efficient communication.
Preparation and Market Education
Utilize our dual agency expertise when opportunity arises.
Avoiding Costly Pitfalls
Safeguarding Your Time and Investment
There are many ways to lose money and time in real estate, but we’re here to help you avoid these pitfalls. From uncovering hidden issues to guiding you through complex land ownership and local regulations, from helping you navigate the appraisal and inspection processes to providing expert insight about the area and the property’s history–we’re here to assist you in navigating these risks and prevent them from becoming an issue.
Environmental Risks
Coastal erosion, flooding, volcanic activity, and hurricanes require comprehensive inspections and due diligence.
Termite and Pest Damage
The climate fosters termites and other pests that can severely damage homes, necessitating effective inspections and control strategies.
Mold and Rot
High humidity can lead to mold and rot, compromising structural integrity and air quality, requiring costly remedies.
Cultural Sensitivities
Respecting local customs and community norms is crucial to avoid potential conflicts.
Property Management Costs
Managing property remotely is cumbersome, we recommend and provide reliable local support.
Rental Regulations
Strict regulations on short-term rentals can restrict rental opportunities, affecting value and uses.
Land Tenure
Understanding the difference between Fee Simple and Leasehold Land and understanding lease terms is essential for ownership.
Complex Zoning Laws
Local zoning laws can be intricate, particularly when planning property modifications or new construction.
Survey and Title Issues
Discrepancies in property boundaries and titles can lead to disputes, necessitating thorough checks, disclosure, and potential resolutions.
Area Issues
Upcoming projects and neighborhood trends are important as they significantly affect property value and desirability.
Disclosure Assistance and Guidance
For buyers, we ensure sellers accurately complete required disclosure forms, providing transparency about property issues.
Protection Against Scams and Fraud
Ensuring Your Transaction is Secure
In a world where fake listings, frauds and scams seem to be lurking around every corner, your peace of mind is our priority. Our rigorous verification procedures and contract scrutiny are designed to shield your investment and personal data from harm. We help you navigate the murky waters of today’s digital age, protecting you from scams and fraud.
Real estate wire fraud continues to be one of the most prevalent cybercrimes in the U.S. About 13,638 people were victims of wire fraud in the real estate and rental sector in 2020.
- NAR (nar.realtor/wire-fraud)
Coverage Security
Insurance for Every Transaction
Just like health or auto insurance, coverage is essential for real estate transactions. Our insurance profile safeguards both the transaction process and our operations. This protection ensures that all transactions are conducted with the utmost security and adhere to the highest standards of professional responsibility.
General Liability
Protects against claims of property damage or injuries.
Errors and Omissions (E&O)
Covers claims related to alleged negligence or failure to perform our professional duties adequately.
Get peace of mind and extra protection with our insurance.
Cyber Insurance
Secures against losses resulting from cyber attacks, data breaches, or other cyber incidents affecting Hawai‘i Life.
Clarity on Financing
Making Sense of the Financing Process
Whether you are financing or an all-cash buyer, the financial landscape in Hawai‘i can be confusing–it’s a unique market with its own set of rules and practices. But don’t worry, we’ve got your back through the entire process. Once your offer is accepted, we’re always keeping you one step ahead and ensuring you’re prepared.
Rely on our deep understanding of Hawai‘i financing.
Seamless Transaction Management
Keeping You on Track Every Step of the Way
Your Hawai‘i Life agent works closely with a dedicated Transaction Manager to proactively track every detail, ensuring a smooth journey to closing. We keep you informed, prepared, and consistently on track with a real-time online checklist, and handling of all documents and contracts so you’ll stay ahead of the game and never miss a step.
Debi Rickert, Transaction Manager
Vendor Coordination
Attention to Every Detail
In Hawai‘i, relationships matter, and knowing the right vendors in our community is key. From general inspections to termite, sewer, mold, and environmental assessments, we ensure everything stays on track. We know who the most efficient and trustworthy vendors are, making sure only the best people inspect your property, helping you obtain Title Reports and other essential undisclosed details.
Receive a Buyers Handbook and trusted vendors.
Comprehensive, Full-Service Support
Extensive Network of Support and Expertise
At Hawai’i Life, behind every agent is a team of dedicated professionals. With a network of 335+ agents, 13 Brokers-in-Charge, and 22 Hawai’i-based operations and management offices, we ensure comprehensive support. From leadership to accounting, from technology to transaction management, Hawai’i Life is committed to backing your agent and providing the support needed for them to do their best work.
Enjoy full-team support to ensure your agent’s best work.
Matt Beall CEO, Founder
Kahea Zietz Vice President Director of Rentals
Amy Frazier
Post-Sale Support
A Lasting Partnership Beyond the Sale
We’re not just about transactions; we focus on lasting connections and ongoing support. After you secure your new home, our assistance continues. We keep you updated on your property’s value and provide essential documents whenever needed. Answering calls for help and assistance even years later is what we are all about. Whether acclimating to your new community, planning future renovations, or keeping informed of the market, we’re here for you long after you’ve settled in.
We put in the work so you can truly love your Hawai‘i Life.
Why Hawai‘i Life?
Hawai‘i Life at a Glance
Solid Foundation of Representation
Hawai‘i Life specializes in all real estate markets across the islands of Hawai‘i. Established in 2008 in Hanalei, Kaua‘i, Hawai‘i Life has become the leading company in the state, known for our local expertise, global network, and comprehensive services in real estate transactions, vacation rentals, and property management.
Leadership
Locally Owned: Led by CEO and Founder Matt Beall, and Co-Owner and Vice President Kahea Zietz, under whose guidance the company has seen substantial growth and has emphasized high-quality service and local expertise.
Key Services
Real Estate: Hawai‘i Life represents buyers and sellers in transactions for residential properties, condos, land, and commercial real estate across the island chain.
Property Management: Services include vacation rental, estate management, property maintenance, leasing, and management, ensuring top-tier service for property owners and tenants.
Hawai‘i Life Company
Headquarters: Founded and Located on Kaua‘i, Hawai‘i.
Offices: 22 offices throughout the state, including on the islands of Kaua‘i, O‘ahu, Maui, Hawai‘i Island and Moloka‘i.
Staff: Comprising more than 335 real estate agents and 60 Hawai‘i-based support staff.
Hawai‘i Life Charitable Fund
Giving: The Hawai‘i Life Charitable Fund is a dedicated charity fund through which the company and its associates contribute to local nonprofit organizations, fostering community welfare and sustainable development, overseen by the Hawai‘i Community Foundation.
Statewide Locations
O‘ahu
Kahala - Sales
Diamond Head - Sales
Hawai‘i Kai - Sales
Ewa Beach - Sales
Haleiwa - Sales
Kailua - Sales
Maui
Wailea - Sales
Makawao - Sales
Lahaina - Sales
Kapalua - Sales
Kihei - Sales
Hawai‘i Island
Kailua-Kona - HL1 - Sales
Waikoloa Beach Resort - Sales
Hamakua - Sales
Hilo - Sales
Waimea - Sales
Kaua‘i
Kilauea - Company HQ
Princeville - Sales
Kapa‘a, Shido Building - Sales
Poipu, Kukui‘ula - Sales
Hanalei - Sales
Molokai
Kaunakakai - Sales
Hawai‘i Life Performance
Results and Achievements
Hawai‘i Life has built a solid reputation as a leader in the real estate market across the state with an ongoing history marked by significant sales achievements, strategic market expansions, and notable property listings totaling more than $20 billion in sales across 20,000 transactions in 16 years.
Notable Milestones and Recognition
• From 2012 to the present, Hawai‘i Life represented more sales of properties listed at $3m+ than any other brokerage in Hawai‘i.
• In 2021, Hawai‘i Life co-founded Forbes Global Properties in a partnership with Forbes Media.
• HawaiiLife.com is the most trafficked real estate website in Hawai‘i, with as many as 5 million viewers a year.
• In 2013, HGTV launched the “Hawai‘i Life” television program, with the 14th season reaching more than 22 million viewers per episode nationwide.
• In 2021, Hawai‘i Life becomes Hawai‘i’s first company to ever pass $3 billion in sales in a year.
Sales Performance (2023)
• $1.749 Billion total sales volume
• 1,382 Total sales transactions
• 45% Sales represented buyers
Property Management (2023)
• 735+ Rental Properties
• 368 Long Term Rentals
• 367 Vacation Rentals
• 71,524 nights booked, 10,346 bookings, averaging 28 arrivals per day
Historical Brokerage Sales
Sales Volume by Year (approx.):
• 2022 - $2.631 Billion
• 2021 - $3.69 Billion
• 2020 - $2.17 Billion
• 2019 - $1.616 Billion
• 2018 - $1.739 Billion
• 2017 - $1.123 Billion
• 2016 - $1.135 Billion
• 2015 - $955 Million
• 2014 - $990 Million
• 2013 - $655 Million
• 2012 - $520 Million
• 2011 - $344 Million
• 2010 - $155 Million
• 2009 - $52 Million
• 2008 - $4.7 Million
Charitable Contributions (2023)
• Over $1.4 million raised for the Maui Strong Fund
• Over 99K in grants across 23 organizations
• Community Support: AccessSurf, Merrie Monarch Festival, Maui Film Festival, Habitat for Humanity, and various local and independent organizations across Hawai‘i
Hawai‘i Life Charitable Fund
Working to Preserve Hawai‘i’s Beauty and Culture
The Hawai‘i Life Charitable Fund (HLCF) was created to answer a need for flexible, responsive and innovative giving opportunities for our agents, brokers, employees and clients. The Hawai‘i Life Charitable Fund is a donor-advised fund at the Hawai‘i Community Foundation and is supported primarily through agent, broker and client donations, though anyone can donate to the HLCF. We support local charities and causes throughout the state that are aligned with our mission.
2024 Giving Focus:
Mālama ‘Āina a me Ke Kai -Stewardship of our lands and oceans, including their flora and fauna, wildlife, and endangered species.
The Hawai‘i Life Charitable Fund’s 2024 Giving Focus, Mālama ‘Āina a me Ke Kai, is dedicated to the stewardship of our lands and oceans, emphasizing the protection and preservation of the diverse flora and fauna, wildlife, and endangered species. This initiative seeks to foster a deep connection with and responsibility for the natural beauty and biodiversity of Hawai‘i, ensuring its resilience and vitality for future generations.
2023 Totals:
Together, we’ve raised a remarkable total of $1,468,834 for the HCF Maui Strong Initiative. Additionally, we’ve successfully distributed over $99,250 through 23 grants. These grants have been instrumental in supporting a wide range of vital areas, including community and economic development, arts and culture, education, health and wellness, as well as natural and environmental causes. Give.HawaiiLife.com
• A collaborative giving program that Hawai‘i Life agents participate in.
• Clients are welcome to join in and contribute as well.
• Donations are made before commission splits, with Hawai‘i Life contributing to each one.
• For donations over $100 by an agent, Hawai‘i Life increases its contribution.
Live your Hawai‘i Life
THE HLMO
Each one of us is special and our common values connect us in unique ways. This is reflected in our Hawai‘i Life Modus Operandi—aka The Hawai‘i Life Style.
We are Hawai‘i Life. And so we have an obligation to understand this place, the culture and people.
Empathize.
Listen. Be present.
People are Precious. Build positive relationships and a family spirit. HL Style.
Hawai‘i Life has its own style. We strive for beauty, quality and functionality in all elements of our company.
Simplify.
Seek paths and solutions that are light and efficient. Minimize waste.
Smile. The results are instant, contagious and powerful. Originality. Create original ideas and solutions. Look beyond our industry. Work. Hone your craft. Work smart. Research. Deliver. Represent.
Integrity. Be honest. Trustworthy. Reliable. Humble Grateful. Support people and causes authentically. Fill someone’s cup. Say “mahalo.”
Be the Momentum. We are more like a movement than a corporation.
Next Steps
What’s next? Begin by feeling free to ask any questions you might have—I’m here to assist you. Following that, we’ll formalize our partnership and provide you with the essential tools to start your journey.
1) Ask Me Anything
Feel free to ask any questions about the home buying process. I’m here to offer clarity and guidance, helping you make informed decisions.
2) Sign Buyer’s Representation Agreement
Secure our partnership by signing a buyer’s agreement. This formalizes our commitment to finding your ideal home.
3) Receive Your Buying Tools
Gain access to your Buyer’s Handbook, packed with essential tips and checklists, along with your detailed Buyer’s Net Sheet to outline expected costs.
Buyer Handbook and Net Sheet
When we begin, you’ll receive the Buyer Handbook, with essential tips, checklists, and vendor information. Alongside this, we provide a detailed Buyer Net Sheet that scopes out the entire transaction to give you a clear forecast of all expected costs.
Understanding Commissions
When you sign a Buyer Representation Agreement with Hawai‘i Life, the brokerage commits to its fiduciary duty to advocate for your best interests. The agreement specifies that fees are negotiable, though Hawai‘i Life may set a minimum. Commissions are typically paid at the close of the sale in one of two ways.
A) Seller-Paid Commission
In some cases, the seller covers the commission for your broker.
B) Buyer-Paid Commission
In cases like properties sold by the owner or listings without a cooperating broker’s commission, you might need to pay the commission.
I hope the insights shared here have expressed the depth of commitment and expertise that Hawai‘i Life and I bring to every transaction. Our focus on personalized representation, backed by a robust network of professionals and resources, ensures that your process of finding and acquiring a home in Hawai‘i is as frictionless and rewarding as possible. We are here to support you every step of the way, represent your best interests, and help you live your Hawai‘i Life to the fullest. Mahalo for considering me to represent you.
