U N CO N V E N T I O N A L B Y N AT U R E
A BRAND BOOK
Et accab idus ea accum doluptionse occusci mporuptaquia nes horns. mother and baby cows stay together in our field. we pay york’s oldest biodynamic farm. our triple bottom line. volorer Nequibustium que et od quid eium cus. Git volenihit, officia t dignihicid maionse dit mintiam sendelesto magnis vitassit, est cipit doluptat erferiti santatur, optatia ium sed quvolupta tquibus invel ea veliti od moditaquam, quamus iniamu mo tem sitiossedi que et, seceptur molecte cone num, consequ bis sinteca borerepe non ressediaant adis ad mi, te de quo dolu earchic tuscipit asimus aut qui repudam reperia dolenie ndem iaspit eos quassum iumque vitem. Non nonsequi omnia dolup
U N CO N V E N T I O
sto eribus is doluptur modi aut eum sinihillabo. our cows have y attention to the moon. we’ve been biodynamic since 1972 - ne r spicill esecuptam autatem fugia doluptae plab id molorrorem tionseq uamende nihicimet ommoluptate abo. Nequiatendae t esequis id quo officaturia sed molorporum sed mint etur sit opta volecep da vendicab con con por unt aut vel m us susdae. Nem nos aut eic tet faceperum voloriscid quosandis uate renet quosaperi doluptate prate sum quameture porpore n upti quati dit experum quodi omnis si occus ute nitios etur, et mposam qui ut minvel is rem est, exero vel mostisciur, el iusda ptaque num hit qui repratet eum adiorec aborion serios molup
N A L B Y N AT U R E
BRAND IDENTITY
T H E L A N D S C A P E + W O R D M A R K LO G O
U S AG E
THE LANDSCAPE + WORDMARK WORKS BEST ON A S O L I D B AC KG R O U N D. T H E W O R D M A R K C A N B E DA R K (C 9 9 M 8 4 Y 4 3 K 4 2 ) O R W H I T E P E R D E S I G N E R ’ S J U D G E M E N T. T RY A S U B T L E D R O P S H A D O W I F T H E CO LO R CO M P E T E S W I T H T H E L A N D S C A P E . AVO I D U S I N G T H E L A N D S C A P E O V E R A WAT E R CO LO R O R P H OTO G R A P H I C B AC KG R O U N D.
T H E L A N D S C A P E + W O R D M A R K LO G O B L AC K-A N D -W H I T E L I N O C U T V E R S I O N PA I R E D W I T H S TA M P T E X T U R E D WORDMARK
U S AG E
THE LINOCUT VERSION OF THE LANDSCAPE W O R K S W E L L F O R A P P L I C AT I O N S T H AT R E Q U I R E A B L AC K-A N D -W H I T E , O R O N E- CO LO R LO G O S U C H A S S C R E E N P R I N T I N G , O R A B L AC K-A N D -W H I T E A D I T I S A L S O P O S S I B L E TO L AY E R T H E T W O LO G O S. T H I S T E C H N I Q U E W O R K S B E S T AT L A R G E S I Z E S.
WORDMARK
W O R D M A R K W I T H S TA M P T E X T U R E
P R I M A RY CO LO R PA L E T T E
C 99 M 84 Y 43 K 42
C 82 M 38 Y 34 K 5
C 32 M 0 Y 100 K 0
C 5 M 25 Y 75 K 0
R 17 G 42 B 74
R 43 G 1 26 B 146
R 187 G 216 B 10
R 24 1 G 191 B 91
HEX 102A4A
HEX 2B7D92
HEX 231F20
HEX F0BF5B
USE THIS INSTEAD O F B L AC K W H E R E POSSIBLE
E X PA N D E D CO LO R PA L E T T E
LOT S O F W H I T E S PAC E
8% GREY
TYPOGRAPHY
VERLAG
Mrs. Eaves
Light The quick brown fox jumps over the lazy dog Book The quick brown fox jumps over the lazy dog BLACK THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG
Roman The quick brown fox jumps over the lazy dog Bold The quick brown fox jumps over the lazy dog italic The quick brown fox jumps over the lazy dog
minimalust thin The quick brow n fox jumps over the lazy dog regular The quick brown fox jumps over the lazy dog (this is the logo typeface - not recommended to use in applications, or use sparingly)
U S AG E
P R O D U C T N A M E S A N D H E A D L I N E S : V E R L AG B L AC K , A L L C A P S W I T H W I D E T R AC K I N G
V E R L AG V E R L AG B O DY CO P Y Mrs Eaves Roman: Nonsequia voluptat re con net odiam, nonsequi assit deliatur? Eratem quia volorerum hitatur rera nim restin porehendi volorro torectorum la di quaectatinit audam alique videlia con nulles dolendi onsectem con reic tent, velectiatur moluptatque cus verehendus ut excearioris es prate venition cuptatempora
Verlag Book: Nonsequia voluptat re con net odiam, nonsequi assit deliatur? Eratem quia volorerum hitatur rera nim restin porehendi volorro torectorum la di quaectatinit audam alique videlia con nulles dolendi onsectem con reic tent, velectiatur moluptatque cus vere-
AVO I D U S I N G V E R L AG LO W E R C A S E A N D M R S E AV E S I N H E A D L I N E S.
Verlag Light: Nonsequia voluptat re con net odiam, nonsequi assit deliatur? Eratem quia volorerum hitatur rera nim restin porehendi volorro torectorum la di quaectatinit audam alique videlia con nulles dolendi onsectem con reic tent, velectiatur moluptatque cus verehendus
L I B R A RY
W O R D M A R K VA R I AT I O N S & LO C K U P
W O R K M A R K W I T H I N I T I AT I V E S Corresponding to expanded color palette
P R I M A RY H AW T H O R N E VA L L E Y CO LO R PA L E T T E
E X PA N D E D CO LO R PA L E T T E
WAT E R CO LO R T E X T U R E S / B AC KG R O U N D S Note: ok to break out of color palette outside of the initiatives / wordmark system. Farm, dairy, bakery, and kraut can have their own color palettes that fit - TBD
I CO N S
PORK
B E E F/ DA I RY
B A K E RY
P O U LT RY
KRAUT
I CO N S : L I N O C U T
PORK
BEEF
B A K E RY
P O U LT RY
KRAUT
S U G G E S T E D L AYO U T U S AG E waldor f sc h ool
association farm store place based learning center
watercolor background example
place based learning center
HEADLINE HERE Repeliquos doloris ellaute estrum
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flyer
document
B A K E RY PAC K AG I N G T E M P L AT E S
C H O C O L AT E CHIP COOKIES
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C H O C O L AT E CHIP COOKIES
BLACK FOREST RYE Hawthorne Valley Farm d/b/a Hawthorne Valley 518-672-7500 327 County Route 21C Ghent, NY 12075 Certified Biodynamic® and Organic by Stellar Certification Services, Inc.
4x2”B L A C K
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FOREST RYE
Hawthorne Valley Farm d/b/a Hawthorne Valley 518-672-7500 327 County Route 21C Ghent, NY 12075 Certified Biodynamic® and Organic by Stellar Certification Services, Inc.
BLACK FOREST RYE Lorem ipsum dolor sit amet, consectetuer
BLACK FOREST RYE
Hawthorne Valley Farm d/b/a Hawthorne Valley 518-672-7500 327 County Route 21C Ghent, NY 12075 Certified Biodynamic® and Organic by Stellar Certification Services, Inc.
HONEY ALMOND
GRANOLA Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod
Hawthorne Valley Farm d/b/a Hawthorne Valley 518-672-7500 327 County Route 21C Ghent, NY 12075 Certified Biodynamic® and Organic by Stellar Certification Services, Inc.
C H O C O L AT E CHIP COOKIES
Lorem ipsum dolor sit amet, consectetuer Hawthorne Valley Farm d/b/a Hawthorne Valley 518-672-7500 327 County Route 21C Ghent, NY 12075 Certified Biodynamic® and Organic by Stellar Certification Services, Inc.
4”
2x4”
4x2” 2”
S U G G E S T E D S I G N AG E S T Y L E Large scale landscape elements as if we have zoomed in on a piece of the logo. Nice contrast with more white-space signage.
MEAT DAIRY EGGS
CHEESE BREAD YOGURT
BIODYNAMIC IS BEAUTIFULLY COMPLEX. Chain exlpaining biodynamic
Chain exlpaining biodynamic
Chain exlpaining biodynamic
Chain exlpaining biodynamic
S U G G E S T E D S I G N AG E S T Y L E
SOFT CHEESE S O F T CF EHRENEHSIEL L chevre style
YO G U R T YO U RT P L AGI N
FFEERRNNHHI LI LLL
PM LA AP IN L E VA N I L L A
FERN HILL M AY H I L L
BUTTERMILK MQAUPALR E KVA N I L L A
M AY H I L L
BEuro-style U T T E R Mwhole I L K milk sour cream QUARK
chevre style with Herbs de Provence
with Herbs de Provence Camembert style Camembert style
Euro-style whole milk sour cream
R AW C OW S M I L K C H E E S E RPA C WH C SHAR E DODW E RS
MILK CSH ESE MO I AEI C versatility with a bite! lightly aged Harvati
S H A R PRC AH CE ED L EDTETRE
versatility a bite! greatwith for melting! RACELETTE
great for melting!
MAO A IACL P I N E GSEID
lightly aged Harvati Parmesean style AGED ALPINE
Parmesean style
R A W P R O B I AT I C O R G A N I C S AU E R K R AU T & probiotics Rpacked A WwithPflavor, R Oenzymes B I AT IC O R G A N I C S AU E R K R AU T L A C T Opacked F E Rwith Mflavor, E N Tenzymes E D &Sprobiotics AUERKRAUT
original • ruby • caraway • jalapeño • tumeric
L AC TO F E R M E N T E D SAU E R K R AU T L AC TO F E R M E N T E D V EG G I E S
original • ruby • caraway • jalapeño • tumeric kim chi • ginger carrots • curtido verde
L AC TO F E R M E N T E D V EG G I E S L AC TO F E R M E N T E D B E V E R AG E S
kim chi • ginger carrots • curtido verde original • gold rush • beet kvass • daily fix • tumeric L AC TO F E R M E N T E D B E V E R AG E S R A W H E AT H O T S A U C E
original • gold rush • beet kvass • daily fix • tumeric R A W H E AT H O T S A U C E
SOFT CHEESE
SOFT CHEESE
FERN HILL
chevre style
YO G U R T
YO G U R T PLAIN
F E R NF EH ILL RN HILL
PMLAAPILNE VA N I L L A
F E R NMHAY I LHLI L L
BUTTERMILK K VA N I L L A MQAUPALR E
chevre style with Herbs de Provence
with Herbs deCamembert Provence style M AY H I L L
Euro-style whole milk Bsour U Tcream TERMILK QUARK
Camembert style
Euro-style whole milk R A W C O W S M I sour L K cream CHEESE
SHARP CHEDDER
versatility with a bite!
MOSIAIC
lightly aged Harvati
R A WR ACCO A GC E DHA E L PE I NSEE E LW E TS TE M I L K great for melting!
SHARP CHEDDER
versatility with a bite!
Parmesean style
MOSIAIC
lightly aged Harvati
R A W P R O BAI G AT E IDCA L P I N E O R G A N I C S AU E R K R AU T
RACELETTE
great for melting! Parmesean style packed with flavor, enzymes & probiotics
L AC TO F E R M E N T E D SAU E R K R AU T
original • ruby • caraway • jalapeño • tumeric
R WO FPE RRMO L AA CT E NBTIEAT D V EIGC GIES O R G kim A NchiI•Cginger SA U E• R K Rverde AU T carrots curtido packed with flavor, enzymes & probiotics
L AC TO F E R M E N T E D B E V E R AG E S
original • gold rush • beet kvass • daily fix • tumeric
L AC TO F E R M E N T E D SAU E R K R AU T R A W H E AT H O T S A U C E
original • ruby • caraway • jalapeño • tumeric L AC TO F E R M E N T E D V EG G I E S
kim chi • ginger carrots • curtido verde L AC TO F E R M E N T E D B E V E R AG E S
original • gold rush • beet kvass • daily fix • tumeric
S U G G E S T E D S I G N AG E S T Y L E
PORK whey (Biodynamic®)-fed heritage breed $11 /lbs............................ G R O U N D $15 /lbs............................... C H O P S $17 /lbs............................... B A C O N $13 /lbs............................ S A U S A G E $23 /lbs...................... T E N D E R L O I N $ 6 /lbs............................... B O N E S $15 /lbs...................... L I V E R W U R S T $ 6 /lbs......................... L E A F L A R D $ 6 /lbs........................... FAT B A C K $ 9 /lbs... S H O R T R I B S / S PA R E R I B S $ 6 /lbs...... H A M H O C K S / T R O T T E R
BEEF Biodynamic grass fed G R O U N D .................................... $10 /lbs S T E W ......................................... $ 11 /lbs N Y S T R I P ................................... $25 /lbs F I L E T ......................................... $28 /lbs S I R L O I N ..................................... $17 /lbs R I B E Y E ...................................... $21 /lbs T- B O N E ..................................... $19 /lbs S K I R T/ F L A N K / H A N G E R S T E A K $18 /lbs O R G A N M E AT ............................. $ 6 /lbs B O N E S ........................................ $ 6 /lbs H O T D O G S ..................................$12 /lbs PAT T I E S .....................................$ 11 /lbs R I B S ............................................$ 9 /lbs
Our meat is produced to the highest welfare and sustainability standards. Raised without hormones.