Visual Intelligence by Hayley Kavanagh

VOLUME 1

APRIL 10

FREE

V VISUAL INTELLIGENCE

A N

I N V E S T I G AT I O N

I N

TYPE

W ITH

A N D

I MAG E.

First published in 2010. Leeds College of Art and Design Blenheim Walk Leeds LS2 9AQ T: 0113 202 8000 F: 0113 202 8001 E: info@leeds-art.ac.uk All rights reserved. No part of this book may be reproduced in any form without written permission of the copyright owners. All images in this book have been reproduced with the knowledge of the artists concerned. Much effort has gone to ensure that credits accurately comply with the information supplied. SBN 1 72386534 345654 Printed in the UK. First Printing: 2010 Designed by Hayley Kavanagh www.hkfreshdesign.com

V o

INTRO DUCTION

THE FRESH CREATIVES

TALK THE TALK

THE WORLD OF TYPE & IMAGE

work in response

introduction

A sm a l l bu t yet ver y for filling jour ney into the ex p l o r ati o n o f ty p e w i th and as image. A j o u r n ey th ro u g h d esigner s, their work and interviews i n wh i ch th ey h ave d i s cussed their love and fascination o f th ei r s p ec i a l i s t a rea. E n d i n g w i th wo rk p ro duced in response to my passion fo r ty p e w i th a n d a s i m age. I q u o te:

" type combined is visual intelligence"

7 Designer: Daren Newman T i t l e : S a v e I t Fo r S o m e o n e E l s e Ty p e o f w o r k : B u t l e r. W i l l i a m s E P S l e e v e

CHAPTER

t h e f r e s h c r e at i v e s

Title: Beautiful/ Decay Ty p e o f w o r k : M a g a z i n e c o v e r Client: Los Angeles based art and design mag azine.

a alex trochut

A l ex Tro ch u t i s a f reelance Graphic D esigner from B a rc e l o n a . M a ny wo u l d ag ree that he has become a ver y res p ec ted a n d talented designer for the 21st c en tu r y. H i s wo rk i s adored and is inspirational to h u n d red s o f d esi g n er s around the world. H i s two a r ti s ti c l oves are type and image and he c o m b i n es th em i n th e m ost beautifully unique way. So m e wo u l d rec o g n i se him by his famous quote:

"M O R E IS M O R E"

Q&A I NTERVI EW W ITH A LEX TRO CH UT BY A R M I N VIT:

I NTERV I EW W ITH A LEX TRO CH UT BY D ESI G N TAXI:

Quote from the legendary designer Alex Trochut:

Design Taxi quoted Alex Trochuts work as being:

'A STYLE D EFI N ED BY G EO M ETRY A N D FLU I D ITY'.

'th i n k a b o ut type as a puzzle'.

DT: B es i d es

AV: Your

work thrives in itâ&#x20AC;&#x2122;s intense merging of typography, lettering and illustration. How did you arrive at this approach?

th e g r a p h i c d esigner-illustrator you are a huge fan o f ty p o g r a p hy. H ow d o yo u fi n d a ba l a n c e b etween the a es thetic a s p ect of let ter s an d l eg i bi l i ty ?

AT:

I guess itâ&#x20AC;&#x2122;s because I love type, and I also love illustration so the work is just a reflection of this double and equal love. I like to feel close to Graphic Design but in an expressive way of seeing it- so doing expressive typography is where I find my place, and I can still feel like a Graphic Designer.

AT: Yes,

I c a re mo re a bo ut the a es thetic over leg ib ility a nd I f i n d i t d i f fi c ul t to g et ri d o f a nice a b s tra ct for m in excha ng e of a m o re l eg i ble letter but I tr y to f ind a b a la nce.

AV: One

of the things that struck me about your work was your ability to use existing typefaces and manipulate them to feel fresh, unique, and spontaneous. What do you look for in typefaces that you want to customize?

dt: Yo ur

l ove o f b o th ty p e and illustration has come together a m a z i n g l y i n a l o t o f yo u r work. How would you handle the c r i ti c s th at s ay ty pe i s to rea d , which ef f ectively d is mis s es a d esi g n l i k e yo ur cover lett ering for Bea u tif u l D ecay ?

AT:

When I look for a display type I like to see it in some kind of density and a solid and connected structure from letter to letter. I really love all kind of 70's display fonts, I think that period was very free and complex in the creation of type.

at: E ver y th i n g

d ef i n es i t' s the level of functionally by its c o n text a n d us e, I wo uldn ' t imp os e a "ha rd to rea d " lettering if i t h a s to b e rea d i n a f ew s econds, many times have the chance to u s e th e t ex t a s a p retex t to let the shapes free and seek for a stro n g i ma g e wi th a h i dden mes s a g e.

av: How

has your technique and ability to compose these type-illustrations evolved over the years?

at:

It's just been a question of practice and challenging myself, trying to improve, complex every time and thinking about type as a puzzle of abstract and geometric shapes.

"I think everything changes fa start feeling too 14

M m e e t i n g

a l e x

I h a d th e g reat p l ea s u re o f visiting Alex Trochut on a visit that I to o k to Ba rc el o n a . I c o n ta cted h i m p rev i o u s to the visit, and he invited me along to c o m e a n d v i s i t h i s s tu d i o. H e ta u g h t m e a l o t i n th e s hort time that I spent with him and h e rea l l y i n s p i red a n d en c ouraged me to push my work to the l i m i ts a n d a lway s do th e work that I wa nt to b e d oing. A s I w a s l eav i n g h e p re s en ted me with one of type/image exp er i m en ta l pr i n ts wh i ch wa s a g reat honou r to receive.

t r o c h u t

Here is a per sonal one on one interview with Alex Trochut in his studio in Barcelona:

h k: Where

does your inspiration for your typog raphic ideas come

from ?

AT: A

lot of my inspiration actually comes from signs that I come across, ranging from restaurants and cof fee shops to road signs. I have m asses of my ow n photog raphs that I use as inspiration.

H K: When

did your interest in typog raphy begin?

AT: I

beg an to look into typog raphy further when I dis covered the work of my g randpa Joan Trochut and the invention of Superveloz .

ast, and expires faster if you o attached to it". 15

T i t l e : R i b b o n Ty p e P a t t e r n s Ty p e o f w o r k : C r e a t e d f o r w r a p p i n g p a p e r / c a r d s C l i e n t : Pe r s o n a l / f o r l i c e n s i n g

T i t l e : B u t t e r m i l k Fo n t Ty p e o f w o r k : Fo n t d e s i g n C l i e n t : Pe r s o n a l / f o r l i c e n s i n g

jessica hische

Jes s i c a H i s ch e i s a ty p o g r apher and illustrator who c o m b i n es b o th el em en ts beautifully together in the most el eg a n t a n d n atu r a l w ay. A l o t o f h er wo rk fo c u s â&#x20AC;&#x2122;s on hand lettering which lends i ts el f to a ver y p er s o n a l a nd unique style.

"I PAY TH E B I LLS BY M A KI N G PR ETTY TH I N GS."

Q &A I NTERVI EW QU ESTI O N S CO M M O N LY ASKED TO J ESSI CA H ISCH E:

Q: WHAT A R E SO M E O F YO U R I N SPI RATI O N S?

Q: H OW D O ES TYPE EFFECT YO U R EVERYDAY EXPER I EN CE?

A: I

h ave a th eo r y th at my p ro c ess fo r d rawi n g ty p e h as af f ec ted my m em o r y n eg ati vel y. I wo rk i n a so rt o f stream o f c o n sc i o u s way wh en i t c o m es to ty p e, o n l y m a k i n g g en er a l d ec i s i o n s u p f ro n t a n d l etti n g ty p e k i n d o f evo l ve as I go, an d I th i n k n o t h av i n g to c o n sc i o u sl y q u eu e u p “ i n sp i rati o n s” as I go al o n g i s sl ow l y d estroy i n g my sh o rt ti m e m e m o r y.

I worked for Louis e Fili fo r two a nd a ha l f yea r s, s he ha s definitely h a d th e b ig g es t im p a ct o n my wo rk . H er co l l ecti o n o f random vin ta g e type e ph emer a i s a s to u nd i ng. I rea d d es i g n bl o g s and look at im a g es on lin e a l o t a l s o.

Q: D ESCR I B E YO U R D ESI G N I N O N E SENTEN CE? A: "Jessi c a

Q: WHAT A DVI CE D O YO U HAVE FO R PEO PLE THAT WA NT TO D RAW TYPE?

Q: WHAT A DV I CE D O YO U H AV E FO R A YO U N G I LLUSTRATO R O R G RA PH I C D ESI G N ER?

H is ch e’s work c o m b i nes eq u a l p a r ts : d es i g n, typog rap hy, illus tr ation , brow n s u g a r a nd a heav y crea m ” .

I f yo u w an t to b e a go o d ty p e d esi gn er, yo u h ave to m ak e as mu ch o f i t as p o ssi bl e an d l o o k at as mu ch o f i t as p o ssi bl e. B u y o l d ty p e b o o k s, h i sto r y b o o k s an d any th i n g ab o u t v i n tage ty p e. Prac ti se, p rac ti se, p rac ti se!

A: W hen

you ’re n ot d oin g cl i ent wo rk , d o a l o t o f p er s o na l wo rk . I t takes a lot of pr a c tic e a n d exp l o r ati o n to b e a g reat d es i g ner, so do it in a ny way pos s ible. Plan ahea d , th i n k o f th e k i n d o f wo rk th at yo u w a n t to b e d o i n g and tr y a n d f in d th e m os t d i rect p ath to that.

Q: W H AT D ESI G N ERS/I LLUSTRATO RS I NSPI R E YO U? A:

I h ave a m aj o r d esi gn c ru sh o n M ari o n B an tj es an d a b rai n / c o n c e p t c ru sh o n C h ri sto p h er Ni em an n , I h ave a real l y tal en ted g ro u p o f f ri en d s so th ey k ee p my m o ti vati o n h i gh .

Q: A R E YO U A SER I F O R A SA N S-SER I F KI N DA G I R L? A: Hard

"ENVY CA N B E A B I G M OTIVATO R" .

}

to s ay, I th in k g en er a l l y s a ns -s er i f. E ver y thi ng I d r aw starts as s a n s -s er if a n d th en I d eci d e l ater i f I w a nt to m a k e i t have seri f s.

"Illustrated type is a very 18

T i t l e : B a r t h o l o m e w Fo r t u n o Ty p e o f w o r k : Fo n t d e s i g n f o r b o o k c o v e r Client: Henrys Holt and Company

y accessible kind of art". 19

T i t l e : Fa k e R e v e l J o k e r Ty p e o f w o r k : S l e e v e C l i e n t : Ja k e M at t i s o n

DAREN NEWMAN

D a ren N ew m a n , a typ o g r a pher, illustrator and designer. H e w i tti l y d esc r i b es h i m self as a male, smaller than aver a g e, g o o d / b a d s o h , b eard wearing, right-handed, ro tr i n g l ov i n g M a n c u n i a n. D a ren N ew m a n s wo rk h a s a strong focus on hand drawn ty p o g r a p hy a n d i l l u str ati on. H e i s a l so th e fo u n d er o f the Manchester design agency F u n n el C reati ve. Funnel Creative www.funnelcreative.co.uk

"ME&MY PEN" 21

Title: Magpies Ty p e o f w o r k : I l l u s t r a t i o n Client: Oipolloi

T i t l e : O r a n t e U n d Ve r b r e c h e n Ty p e o f w o r k : D e c o r a t i v e Ty p o g r a p h y C l i e n t : Pe t e r & M i m a

ALISON CARMICHAEL

A l i s o n C a r m i ch a el h a s p r actically cor nered the market for h a n d -l et ter i n g i n U K â&#x20AC;&#x2C6; a d vertising. A l th o u g h ver y ex p l i c i t, h er work is recognised ever ywhere a n d m a ny d es i g n er s a re i nspired by her individuality and a b i l i ty to p u sh b o u n d a r i es and free her self in the design wo rl d .

>> Image Left Title: Cunt Type of work: Poster design Client: -

"I LOVE A PUTTY RUBBER".

Q &A I NTERV I EW QU ESTI O N S CO M M O N LY ASKED TO a liso n ca r m i ch a el:

Q : H av e y o u d o n e e v e ry t h i n g y o u wa n t t o d o ?

Q : W h i c h d e s i g n e r s / i l l u s t r at o r s d o y o u l i k e ?

A : Defin itely n ot - th ere is s o mu ch m o re to b e d o ne! I w a nt to do more p er s o n a l p ro j ec ts a n d m o re env i ro n m en t a l / p h o to g r a p h i c stuf f. T h e bes t way to g et co m p l ete j o b satisfaction if you a re a c o m m erci a l a r ti s t i s to d o yo u r ow n projects in a dd ition to c om mi s s i o ns a s o ther w i s e yo u a re a lw ay s going to be a s lave to you r cl i ents. I would a ls o even tua lly love to d o a n exhi b i ti o n. I feel a b i t l i k e the possib ilities a re lim itles s bu t there a re o nl y s o m a ny ho u r s i n the day!

A : Al l th e o bv i o u s o n es fo r ty p e an d l etteri n g! Ste p h en Sagm ei ster, M ari an B an tj es, A l ex Tro ch u t, H erb ert L u b al i n , Ac c e p t & Pro c eed , Ro b Ryan , H o u se I n d u stri es, G eo rge B i c k h am , Pau l R an d , M ark D en to n , Jes si c a H i sch e, Jean L arch er. . . . O th er d esi gn er s wh o se wo rk I l ove are L e C o u rbu si er, C h arl es an d R ay E am es, Saari n en , Vi tra, M i sso n i , D o ro th ee B ec k er, Al ex an d er G i rard , Smy th so n , Vi v i en n e Westwo o d , M arc Jac o b s, So n i a Ry k i el , C h an el . . . . . i c o u l d go o n . I ten d to f avo u r d esi gn er s wh o h ave an el em en t o f h u m o u r i n th ei r wo rk bu t i al so real l y l ove si m p l e c l assi c d esi gn . I l i k e d e si gn wh i ch i s real l y m i n i m al , c l ean an d si m p l e. I d o n ' t real l y l i k e f u ssy stu f f.

Q : H o w d i d y o u b e c o m e a h a n d l e t t e r i n g a r t i s t ? w h at i s yo u r b a c kg r o u n d ? A : I stud ied Gr a p h ic Des ig n at R avens b o u r ne where at the ti m e, they still ta u g h t a b it of h and l etter i ng a s p a r t o f the co u r s e. I specialis ed in h a n d letter in g a nd callig raphy for my deg ree. A fter l eav i ng co l l eg e, I wo rk ed i n various creative f ields a s a d i recto r s assistant, a s s is ta n t a r t d irecto r, m o d el m a k er, s to r y b o a rd artist (a ver y ba d on e!) a n d then g o t a p o r tfo l i o o f ha nd lettering tog eth er a n d s ta r ted g o i ng a ro u nd to a l l the d es i g n co n sultants a n d a d a g en c ies tr y i ng to g et freel a nce wo rk . G r a d u a l l y I built up my c lien t lis t a n d my r a ng e o f s ty l es a nd I have b een doing th is n ow for a rou n d a b o u t ten yea r s.

Q : H o w d o y o u w o r k ? W h at p e n s a n d m at e r i a l s d o y o u use? A : I m ai n l y wo rk o n m ark er p ad an d th ere are c ertai n p en s th at i u se fo r d rawn l etteri n g - th ey are Pi l o t si gn p en s, Fab er-C astel l p i tt arti st b ru sh p en s, T R I A bl ac k m ark er s an d p i l o t f i n e l i n er s. C h i n ag rap h p en c i l i s go o d fo r c reati n g so m eth i n g th at l o o k s as i f i t i s d rawn wi th ch al k bu t wi th o u t th e smu d ge! I l ove a p u tty ru bb er an d I ac tu al l y sti l l l i k e u si n g a ti p p ex p en . . . o r arti sts wh i te-o u t. . . . bu t ti p p ex i s q u i c k er. M o st o f my w ri tten stu f f t en d s to b e d o n e wi th a m o n t bl an c p en an d I al so h ave a real l y b eau ti f u l o l d an g l ed c o p p er p l ate n i b p en wh i ch i u se fo r f i n er w ri ti n g an d i tal i c s. I o f ten u se a C h i n ese b ru sh fo r b ru sh l et teri n g as i t gi ves a g reater c o n trast i n l i n e wei gh t th an a n o r m al w ater c o l o u r o n e, I l ove go o d o l d bl ac k Quink ink.

Q : W h at i n s p i r e s / i n f l u e n c e s y o u ? A : I t sou n ds ch ees y bu t to b e a g o o d d es i g ner, i t i s i m p o r ta nt to be open m in d ed a n d a llow yo u r s el f t o b e i ns p i red by ever y thi ng. I am ver y in teres ted by a ny thi ng ha nd created o r cr a fted , historica l d oc u m en ts, f a s h io n d es i g ned , i nter i o r d es i g n, s i g na g e, illustrati on , p r in tin g m eth o d s, a ny thi ng v i nta g e where co m p u ter fonts were n ot ava ila ble, pho to g r a p hy, fi l m ti tl es, d o o d l es, typog rap hy, old letter s.... N atu r a l l y, I a m ver y i nf l u enced by what other des ig n er s a n d illu s tr ato r s a re d o i ng. When I s ee wo rk that a talented illu s tr ator or typ og r a p her ha s d o ne, i t s o r t o f fr u s tr ates me into wa n tin g to be m ore creati ve whi ch i s d efi ni tel y a g o o d thing! Looking at oth er peoples wo rk m a k es m e w a nt to b e b etter at what I do .

I ten d to sk etch stu f f i n p en c i l an d th en trac e i t a f ew ti m es u n ti l i t i s h ow I w an t i t to b e, th en d raw i t u p, f i l l i t i n an d sc an i t an d th en c l ean i t u p i n Ph o to sh o p a b i t.

"to be a good designer or art inspired by ev 26

tist, allow yourself to be verything".

Title: There are some places a woman does not want to be thinner. Type of work: Illustration Client: Regaine

Title: Varoom Exhibition Type of work: Poster design Client: Varoom

Title: D2 Type of work: Editorial illustrations Client: D2 magazine

Title: Bergen Mandolinband Type of work: Sleeve design Client: Bmb Records

g grandpeople

G r a n d p eo p l e a re a N o r weg i a n studio established in 2005. T h ey p rov i d e d i f f eren t a n d d i stinctive solutions in Graphic D e s i g n , a r t d i rec ti o n a n d i l l u stration. T heir clients range f ro m i n d u s tr i es s u ch a s f a s h i o n/music/art/advertising and cu l tu re. T: +4 7 4 5 2 6 0 2 2 7 W: w w w. g r a n d p eo p l e. o rg

Q&A I NTERV I EW by u n d erspray w ith ch r istia n b erg h ei m:

u s: H ow d i d yo u g et i n to a rt ?

u s : H o w d i d yo u f e e l w h e n yo u r e a l i s e d t h at a rt c o u l d m a k e yo u some money?

g p : I can n ot rem em b er ever m a k i ng a co ns ci o u s cho i ce a b o u t picking u p a r t or a b out g oing to a r t s cho o l . I w a s co ns ta ntl y drawing a n d m a kin g s tu f f a s a k i d , a nd s o m ehow I j u s t co nti nu ed .

g p : Pri v i l eged an d rel i eved . us: Why do so many people spend money on music yet so few buy a rt ?

u s: H ow d o yo u g et i n s p i r at i o n f o r t h e p i e c e s yo u p r o d u c e ? g p : It´s a b it of a mys ter y to m e how thi s wo rk s, bu t g ener a l l y I ´ m inspired by n atu re, a r t, g oo d cr a fts m a ns hi p a nd p o p u l a r cu l tu re. An I dea for a s pec if ic project however, ca n i n my exp er i ence b e sparked by jus t a bout a nyth i ng.

g p : I so m eti m es f eel th at th e art wo rl d i s a b i t i n troverted - th at i t’s so m e k i n d o f c l u b w i th a c o m p l i c ated set o f ru l es yo u h ave to k n ow i n o rd er to u n d er stan d wh at´s go i n g o n . B ei n g a seri o u s art bu yer i s ti m e c o n su m i n g an d ex p en si ve. M u si c i s i m m ed i ate, af fo rd abl e an d so c i al . B esi d es, mu si c i s o f c o u r se al so art.

u s: W h at h as b een yo u r b es t c r e at i o n t o dat e ?

u s : I s t h e r e a d o w n s i d e t o b e i n g s o ta l e n t e d ?

g p : I don’t kn ow, It´ s dif f ic u l t to a s s es s o nes ow n wo rk . I t a lw ay s feels like th e la s t on e is th e b es t, tho u g h i t never feel s q u i te g o o d enough. On e of th e m os t recent a nd enj oya bl e p ro j ects i s the Vag ant c over s a n d illu s tr ati o ns. T hi s w a s p retty mu ch a ca r te blanche job, a n d p eople s eem to l i k e the res u l t.

g p : T h ere i s o n e d ow n s i d e th at p ro b a bl y h a s m o re to d o w i th b ei n g h u m an , an d th at i s th e c o n stan t q u esti o n o f h ow to p u t yo u r sel f an d yo u r ab i l i ti es to b est u se. I alway s f eel l i k e th ere i s a m i l l i o n d i f f e ren t th i n g s I s h o u l d b e d o i n g, p ro j ec ts I s h o u l d b e p u r s u i n g etc .

u s: H ow m u c h d o yo u t h i n k h y p e a f f e c t s t h e p u b l i c p e r c e pt i o n o f w h at g o o d a rt i s? g p : Hmm , I’m n ot s ure. It p ro b a bl y ha s a hu g e ef fect i n ter m s o f stir ring u p atten tion , rea ch i ng l a rg e a u d i ences etc, bu t i t s eem s to me th at th ere a re n o s in g l e p u bl i c p erce p ti o n o f what g o o d a r t is, but rath er a wh ole lot of d i f ferent trend s, m ovem ents a nd a r t scenes f lou r is h in g s id e by s i d e. T here ca n’t b e a ny o b j ecti ve r u l es about what m a ke s g ood a r t, s o a ny hy p e i s at b es t a s u g g es ti o n o r an indication of wh at s om e p eo p l e thi nk i s g o o d , a nd I ho p e m o s t people see it th is way.

Referenced from: www.under spray.com/g randpeople.html

Title: Word of Mouth Type of work: Client: Varoom magazine

o d a rt i s, b u t r at h er a e n d s, m ov em en ts a n d a d e by s i d e "t h er e a r e n o n o f w h at g o o d a rt i s , d i f fe r e n t t r en d s, m ov r i s h i n g s i d e by s i d e"t h p e r c e pt i o n o f w h at g o h o l e lot o f d i ffer en t t rt s c e n e s flo u r i s h i n g n o s i n g le p u b li c p erc e , b u t r at h er a w h o le l o o v e m e n t s a n d a rt s c e n

w h o l e lot o f d i ffer e n a rt s c e n e s flo u r i s h i n o s i n g le p u b li c p erc e p b u t r at h er a w h o le l o v em e n ts a n d a rt s c en e h er e a r e n o s i n g le p u b o o d a rt i s, b u t r at h er t r en d s, m o v em en ts a n g s i d e by s i d e"t h er e a r e p t i o n o f w h at g o o d a r ot o f d i f f er en t t r en d s n es flo u r i s h i n g s i d e b

CHAPTER

TWO

INTERVIEW i n t e rv i e w w i t h k eet r a d ea n d i xo n

<< >> 1. How would you describe yourself in three words?

7. In what context is your work mainly used for?

Overly-exc ita ble, Spa s tic , A na l y ti ca l .

E ven t, arch i tec tu re, i n terac ti o n , etc . E i th er w ay - my wo rk sp read s over al m o st al l aren as wi th i n th e g rap h i c d esi gn wo rl d . I h ave al so b een d o i n g a l o t o f i n stal l ati o n th at f al l s i n to th e art real m .

2. How would you describe your work in three words? Social, I r reveren t, Br ig h t .

8. Finally are there any quotes that you live by?

3. As a designer what do you specialise in?

- I h ave a wh o l e l i st! - M ak e th e wo rk I wi sh I wh ere m ak i n g. - B e c o u rageo u s & v u l n erabl e. - Kee p l ear n i n g. - Never settl e. - Fai l o f ten & I wi l l p ro g ress. - I nv i te d i sru p ti ve ch an ge. - C h o o se to b el i eve my own o p i n i o n as mu ch as I b el i eve i n o th er s. . - Rec o gn i ze my stren gth & b e h o n est ab o u t my weak n ess. - I nvest i n th e f an tasti c - i t c an so m ed ay b e real . - Fai l o f ten & I wi l l p ro g ress. - I nv i te d i sru p ti ve ch an ge.

Experience. 4. Where does your inspiration come from? Who/what are you inspired by? T he ever yd ay m a r r ied w ith the a m a zi ng. E ver y thi ng i ns p i res m e (not kidd in g,I a m s h oc ked by how ti ck l ed I g et by the r a nd o m & mundane) 5. What agencies have you worked for in the past? Future Fa r m er s, Ca r m ich a el L y nch, Wo l f M o tel , B r a nd N ew School, Roc kwell Grou p. 6. Is there anything you would suggest I do to really get my foot in the doorwaY to becoming a Graphic Designer?

Hope that is what you where looking for. HAPPY MAKING! many wishes kdd

Make AM AZ IN G WOR K (I k now, to o o bv i o u s ) E xp er i m ent a l o t and take r is ks.

Titl e: Ma ke a Wis h Typ e of wo rk:I nvitation Cl ient: Per son al Br ief

"make the work i w

QU OT E: K eet r a D ea n D i xo n

wish i was making"

INTERVIEW i n t e rv i e w w i t h c r a i g wa r d

<< >> in brief:

I ' d d es cr i b e my s el f a s i nd u s tri o u s, o p ti m i sti c an d ti red . I wo u l d d es cr i b e my wo rk a s h ard er wo rk i n g ty p o g rap hy. M y i n s p i r ati o n c o m es f ro m a ny wh ere yo u s ee ty p e d o i n g s o m eth i n g i t w a s n' t m ea nt to : p eel i ng p ai n t ed si gn s, to r n p o ster s, b ad l y p r i n ted n ew s p a p er s, s treet m a rk i n g s, env i ro n m en ta l ty p o g r a p hy etc etc. I wo rk e d at, I n o rd er, C M W, E l v i s, M C B D, C H I & Part n er s a nd now G rey i n N ew Yo rk . I n ter m s o f ad v i c e, d o o n e th i n g wel l a nd eventu a l l y s o m eo ne w i l l tak e n o ti c e an d yo u c an n ever d o to o mu ch s el f p ro m o ti o n - a s l o ng as th e wo rk i s wo rth i t. I m ad e a l o t o f wo rk s t r a i g ht o u t o f u ni bu t my wo rk su c k ed so n o -o n e p ai d any atten ti o n . I d i d n' t s end o u t a no th er em ai l o r m ai l er fo r 3 year s. M y wo rk i s u s ed p r i m a r i l y i n p u bl i sh i n g an d ad verti si n g an d th e o nl y q u o te I l i ve by i s -M o d erati o n i s g reat i n m o d erati o n . E ventu a l l y s o m eo ne w i l l ta k e n o ti c e an d yo u c an n ever d o to o mu ch s el f p ro m o ti o n - as l o n g as th e wo rk i s wo rth i t.

Titl e: Wis h Yo u Were Here Typ e o f wo rk: Po ster d esign C l ient: -

"Do one thing well and will take

Q U O T E : C r a i g Wa r d

d eventually someone e notice".

CHAPTER

Three

} " H AV E T H E F R E E D O M T O LET YO U R M I N D S P I LL

} QUOTE: DAREN NEWMAN

CHAPTER

WORK IN RESPONSE

y Response: O ver ti m e I have d evel o p ed a real l y i n ten se l ove fo r i m age a nd ty p o g r a p hy co m b i n ed to geth er, i t f asc i n ates m e h ow d i f ferent d es i g ner s i n ter p ret an d c o m b i n e th e two to geth er i n thei r ow n u ni q u e a n d i n d i v i d u al w ay s to p ro d u c e v i su al l y sti mu l ati n g d esi gn . I n res p o ns e to my d evo ti o n to th i s area my wo rk h as tr a ns fo r m ed a nd d evel o p ed an d I f eel I h ave my sp ec i al i st i nteres t a nd s ty l e th at I k ee p c o n si sten t w i th i n my wo rk . A l o t o f the wo rk th at I h ave ch o sen to d i sp l ay wi th i n my p u bl i cati o n h as a stro n g fo c u s o n a c o m m erc i al co ntext a nd i n ref l ec ti o n th at i s wh ere my wo rk l i es.

Titl e : F in ge r F o od s Ty pe o f w o rk : P ost e r de si gn Cli e nt : P er son a l b ri e f