HAYLEY-GRACE CARD PORTFOLIO INTERIOR ARCHITECTURE & DESIGN
Hayley-Grace Card IAD Portfolio
CONTENTS INTERIOR ARCHITECTURE & DESIGN // PORTFOLIO & CV Curriculum Vitae Level 6
- Final Major Feasibility Report (Worth 40%) - Final major project (Standard Works, Birmingham)
Level 5
- The Hepworth Mill Feasibility Report - Live Project (The Hepworth Mill, Wakefield)
Level 4
- Live Project (The Lighthouse School, Leeds City Center) - The Lighthouse School Design Report
Personal Artwork Contact
ABOUT ME
HG
“
Designing is a matter of concentration. You go deep into what you want to do. It's about intensive research, really. The concentration is warm and intimate and like the fire inside the earth - intense but not distorted. You can go to a place, really feel it in your heart. It's actually a beautiful feeling. Peter Zumthor
”
I am currently in the process of Graduating from Leeds Beckett University studying BA(HONS) Interior Architecture and Design. I am an anxious designer waiting to delve further into the depths of design and expand on the knowledge which I have gained over the past 3 years. I consider myself as a strong conceputal designer and In particular exploring areas of design which provoke emotion and create unique experiences to suit individual briefs and clients needs. I am a fast and keen learner and pride myself for being consistently punctual and hardworking. Now beginning the next chapter in my life, I will continue to grow as a designer within the field of Interiors, exploring and constantly challenging myself to exceed expectations.
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HAYLEY-GRACE CARD Interior Architecture and Design 3 Littleworth, Henley-In-Arden, Warwickshire, B95 6AG E: hayleygracecard@gmail.com T: +447415218896
ABOUT ME A highly motivated, conscientious, personable young woman with excellent customer service skills and just over four years’ experience in fast paced retail environments and a luxury brand shop. An organised and hardworking team player with a great sense of humour, whois patient, empathetic and who strives to offer a quality of service that exceeds expectations.
EDUCATION Leeds Metropolitan University ‘12-’15 - BA HONS Interior Architecture & Design Alcester Grammar School Sixth Form (Sept ‘05 to May ‘12) A-levels A*-D Henley-In-Arden High School (Sept ‘05 to June ‘10) GCSE’S A*-C
DESIGN EXPERIENCE Nicholas Hollinshead Interiors (May ‘11-Aug ‘11) (June’ 13) (June’15 - Paid experience) Junior Assistant (Central Birmingham) - Worked alongside a team of profesional Designers, Architects, Builders, Surveyors and CAD specialists on 2 live high-end domestic projects in London. - Required to attend meetings with clients and present pallets and schematic boards to suit budget and style. - Exclusive Customer Service working one-to-one to achieve clients needs. - Participate in meetings to address ideas and finalise designs. - Work on several projects Operation and Maintenance manuals to present to clients. - Order, Recieve and organise material samples from across the world.
EMPLOYMENT HISTORY UGG Australia (Oct ‘13-Jan ‘14) Sales Advisor (Leeds, Victoria Quarter)
Responsible for the sales of the luxury branded leather and sheepskin products. - Required to maintain a high level of customer service as well as standards of displays when restocking products on the shop floor. - Constantly strive to achieve and exceed daily, weekly and yearly targets. - Deliver exceptional personal assistance to each individual customer ensuring that knowledge of product selection was utilised. - Shifts outside of opening hours were spent receiving and dealing with stock deliveries, visual merchandising and maintenance of the shop floor and back areas. - I was proudly the only Christmas Temp employer to be trained on the Cash desk where I dealt with customer enquiries and customer transactions of high amounts of money and refunds. - Cash management at the end of trade.
New Look (August ‘10-August ‘14)
Senior Sales Assistant (Stratford-Upon-Avon, Maybird retail park) A part of an enthusiastic team within a commercial, sales driven, fast paced retail environment. - Required to achieve customer satisfaction throughout the whole store experience and provide product advice, knowlege and guidance with integrity. - Present myself as approachable for all customer enquiries and resolving customer complaints and queries whilst maintaining a high level of visual stadards. - Making recomendations to the management team for improvement within the store and team. - Actively processing payment through the cash desk with enthusiastic engaging conversation. - In-house theft and loss prevention trained. - Able to train, supervise and monitor staff. - Required to resolve any cash discrepencies and to follow company policy and procedure when cashing up at the end of trade. - Accompany management in the opening and close down of the store.
Images taken from final proposal
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INTERESTS
SKILLS
- Art, Culture, Travelling, Graphics, Business, Cooking, All aspects of Design - Architecture and Interiors. - Graphical communication. - Fashion. - Exhibition Design. - Magazines of Interest - Frame, Dezeen.
AUTOCAD PHOTOSHOP INDESIGN ILLUSTRATOR SKETCHUP REVIT MICROSOFT PACKAGES
PERSONAL ACHIEVEMENTS
HAND DRAWING SKETCHING MODEL MAKING CONCEPTUAL THINKING
My artist streak began at the age at age 4 when I was accepted in Stage Coach, a high end drama school for children aged 4-18. Aged 11 I was granted an Agent for casting where I went on to professional performance. - Little Britain Tour @ NIA wth David Walliams and Matt Lucas - Scrooge @ The Hippodrome, Birmingham with Tommy Steele. - Numerous performances at London Palladium. - The Sound of Music @ Solihull Theatre. In the first year of university I was selected as one of 5 students out of the year to work on a live brief project designing a facility for children with special needs. The project consisted of playing with the children and getting to know their characters and individual requests to suit their specific needs. We were also fortunate enough to be able to present our work to the school including the children and the staff. (Shown in Portfolio)
Concept
PERSONAL - Personable, approachable and Enthusiastic. - Excellent communication skills. - Creative - High levels of Integrity. - Punctual and Organised. - Able to work actively in a team and independantly with little supervision. - Ability to schedule, prioritise and manage - Able to work flexible shift patterns. - Conscientious and hard working - Passionate about design and meeting deadlines with integrity. - Full UK Driving Licence
Model Making
HG
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FEASIBILITY REPORT
MODULE DESCRIPTION An individual negotiated enquiry and research based module. The module enabled me to develop specific knowlege, understanding, arguments, evidence and critical anlysis of primary and secondary sources which inform and support the individual chosen Major design project. It required me to identify a building and suitable purpose for it. Through the report I have investigated and analysed the building, site context, new purpose, precedent material, case studies, conceptual inspirations and technical material to aid the creative design work. The report stood at around 23,000 words and was graphically considered throughout as I continued to develop the design alongside it.
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FINAL MAJOR PROJECT LEVEL 6
Birmingham City
Jewellery Quarter, Birmingham
Building Name: Standard Works Location: , 45 VITTORIA STREET Vittoria Street and Regents Place, Jewellery Quarter Birmingham, B1 3ND Date of Construction : 1879 Architect: Thomas F. Williams Listing : Grade 2 Listed Date of listing : 08-Jul-1982
CONTEXT The building for the proposed design is situated in the heart of the Jewellery Quarter, located in the north west of Birmingham City Centre. The Jewellery Quarter is famous for being home to Jewellery Manufacturing since the 18th Century and still stands today for being one of the last remaining areas in the world for mass production within close proximity for 200 years. The site sits on the corner of Regents Place and Vittoria Street which is also home to Europes largest Jewellery School which has an exceptional reputation and is highly valued by the local area. The Birmingham School of Jewellery have formed extremely close connections with the surrounding Business’s in all aspects of the trade, helping students step into the field with a high skill set of knowlege and enables them to gain experience within the proffesional world. Birmingham City Centre is currently under a re-development scheme called the Big City Plan which aims to form an enterprising, innovative and green city which will strengthen its position within the international stage. The Jewellery Quarter is an important part of Birmingham’s Heritage as a centre of excellence in the manufacture and trade of Jewellery. Studio 47 will become a part of this development process whilst restoring the historical heritage of the trade in which the area is famous for.
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BRIEF Studio 47 explores the transition from the traditional form of Jewellery to the Introduction of the potential within the contemporary world, reflected through the restoration and adaption of the building itself. Inspired by the Journey of the Diamond., Studio 47 will take one on an exploration process providing an entertaining, interactive and educational experience to remind society that although the importance of tradition within the production line will remain highlighted, one must be accepting of the new and unfamiliar. The concept of embedment and adornment provides for the scarring of the building to be restored and clearly portrayed through the suggestion of the adornment of the body and how this is achieved in the contemporary world. The proposal for which is currently known Standard Works will aim to provide an expansion for the Birmingham School of Jewellery’s Facilities to equip them with a site they are able to visit for the enhancement of inspiration and stimulation. Studio 47 will restore the site and be manipulated to form a contemporary space for public, students and curators to be educated and inspired through the exhibits encased in the building whilst respecting the heritage on the same level as technological strategies.
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IMAGES OF THE EXISTING INTERIOR Basement level
Ground floor
Second floor
Third floor
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CONCEPTUAL APROACH
The concept for the Contemporary Jewellery Exhibition has been driven by casting the negatives of human body parts. The main concept which has driven the scheme is the contrast between embedment and adornment. Jewellery is known to be adorned to areas of the body however embedment is not so common. The first sign of this was when Burmese Rubies were embedded under the skin of warriors in battle for protection. Embedment is now becoming a popular form of Jewellery design; An example of this is Naomi Kizhner’s ‘Energy Addicts’ Collection. The concept has evolved into creating structures which ‘push the boundary’ in terms of its architectural structure; this structure will be embedded with materials to create sensory spaces and to form arrangements for display. The negatives from the castings provide enclosures where the items on display can be ‘embedded’ for visitors to discover. The Journey of Jewellery is particularly important as it is passed through many hands in manufacture and ownership and therefore the journey around the exhibition will be tailored with that in mind. It will aim to stimulate all ages as it will encourage visitors to find the embedded ‘hidden gems’.
SITE RESPONSE The Jewellery Quarter is sectioned by 7 areas which are defined by their nature of use and are distinguished by their subtle differences in characteristics. The Site response below focused mainly on how the 7 areas competed for business and also love from the community. It also showed how certain areas were blocked by one another from the city centre in terms of access. The piece was moveable to show the freedom and restrictions of each zone as well as looking at the kinetic energy of the body. 7 sections of the Quarter South West Industrial Fringe The Cemetries The Golden TriangLe
Great Hampton Street The Industrial Middle St Pauls & Canal Coridoor The City Fringe
DEVELOPMENT WORK
DEVELOPMENT WORK
This visual is driven by the development of the concept of positive and negative. The newer area of the building is at the rear of the elevations basement and ground floor, this is the area which is most suited to the exhibition area. This proposal shows that the space will be divided by the floor plate seperating the two floors. The ground floor will act as the positive space and the basement as the negative. The idea for the exhibition is that the Jewellery exhibits will be protected via glass screens which have been formed in cube like shapes which pierce through the floor plate. Hayley-Grace Card IAD Portfolio
THE FINAL PROPOSAL THE NARRATIVE THROUGH THE BUILDING The Journey and life of the Diamond; one of the most precious gems in the world.
FORMATION
CUTTING
MINING
POLISHING
SORTING
THE 4C’S
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Hayley-Grace Card IAD Portfolio
THE ENTRANCE The materiality of the pavement naturally guides one through the threshold, as they receive a gentle transition from outside to in, signifying no distinct boundary between the two. The visitor is transported into a world of visual music: fragments of sparkling light bouncing off the suspended installation above which holds beautiful materials of the world. Each with their own special story of a journey to life, they highlight the staircase and lift as key features to the magical space. The double height foyer introduces the visitor to a sense of history as it displays it’s scars of how it once stood.
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THE VAULT The visitor owns the independent choice of which direction to take, one may be enticed by the piercing beams of light bursting through metal sheets creating a suggestion of security laser beams in which the visitor would dare to break. The sense of this acting as a combination to enter this space. This introduces the visitor to interact with the contemporary world.
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THE MAIN EXHIBITION
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THE BRILLIANCE ROOM The cut of the diamond is the most important aspect of the process. This space captures the reflection and refraction of light resembling the way in which wearable technology is beginning to capture the imagination of many designers and ultimately the future of the world. The brilliance room marks the end of the journey revealing the newest collections of technological wearables for all public to see and experience.
Floor Plans for Proposed Scheme AREAS OF ZONING Private Areas
Basement NTS
Public Areas
Staircase from ground for access of students only.
Stu
Goods lift delivering maaterials, machinery and tools down into the basement workshop.
The Brilliance room.
Existing vault which will have display cases embedded into new cast conrete. The items on display will be raw in nature and materiality to mark the beginning of the journey.
Glass and caged lift shaft with wrapping staircase which runs through the vertical stretch of the building.
En as to wi Th
udent Workshop
Negatives from the plinths above carrying lighting into the basment.
Timber Work benches suspended off existing columns.
ntrance to new vault, screens with same design s on ground floor but without the technological ouch screens for information. The graphics ill be reflected onto the screen and floor. he information will introduce visitors to the
Student Storage A new vault resonating the same importance as the exisitng. The new vault will be divided into half and hold 2 collections. The first collection will be the storage for the exhibition as only around 50% of exhibits will be on display at one time. The other half will hold the work of students This is to show that the students work is as valued as the work of professionals. Non-precious metal sheets are introduced at varying thickness’s apart with bright artificial light placed directly behind in order to create beams of light across the walkway leading to the new staircase. These are designed so that the visitor is going through a process of security similarly to entering a combination. This area is designed with the security and intensity of confinement as
Ground Floor NTS
Delivery Bay and Goods lift. Working with the existing.
Toilet
Student Entrance Only This entrance will be utilised during busy and also unsociable hours when the exhibition is closed. Reception Desk The desk is designed with the existing building materials in mind and therefore is formed of a blackened folded steel as the base with a small embedded element of concrete. Entrance Foyer The entrance is the first space that the visitors will encounter. There will be a large suspended installaton formed from elements of glass, precious metals, plastics and other materials commonly used in the world of contemporary design. Mixed within these will be NUD lightbulbs which have a gem like quality in themselves. The light will create reflections and shadowns off the suspended materials which will hit the existing bare and scarred walls and floors.
Entrance 1 & 2
There are two entrances in or conjestestion during busy peri is the main access for both pri public.
ts
rder to avoid iods as this ivate and
The exhibition plinths. The plinths were designed to look and stand like fragments of a broken material. At this stage in the exhibition the Diamond is being cut and polished and therefore the fragmentation suggests this. Each diamond is also cut uniquely and no two diamonds are exactly the same; this is the reason that the plinths are of varying shapes and sizes. The plinths are lit internally and glow suggesting that the diamond is coming to life and to attract ones attention. Screen Detailing. The screens have been designed in order to create a sense of direction for the visitors so that they are guided around the exhibition in an order so that the views of the displays are pre judged. The screens follow the concept of embedment and adornment as they are attached onto the exisiting columns similarly to the way a piece of jewellery attachesto the body.
New glass and caged lift shaft and wrap around Staircase.
New Vault space. Here the visitor is introduced to visualisations of the new technology which is lit and projected onto the blackened steel insertion. This is to symbolise that technology surrounds us and to show what the future has in store for us.
Screen Detail
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Roof Garden which can be accessed by both visitors and Students. The roof garden is accessed via the temporary exhibition enhancing the likelihood of viewing students works. The roof garden overlooks the Birmingham City Skyline.
First Floor NTS
Cafe Storage
Goods lift to provide cafe with supplied as well as materials and tools for students which can me taken up via the new lift to the second floor.
Roof to Ground floor exhibition.
Exit Cafe till point.
First Floor @ 1:100
Open Void to create double height space on the ground floor.
Student Temporary Exhibition area. The columns on this floor have been removed from the basement where not needed and put in for strengthening purposed as well as display.
Second Floor NTS Workbenches designed to seat 8 students at one time. The desks are big enough to design and use
Pin up boards will be attached to the ends of the exisiting building to provide space for students to pin up work during working hours.
FINAL DEGREE SHOW Conceptual Response Final Model @ 1:50
Material Experiment Development Sketchbook
Development Journal
Site Model @ 1:500
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Personal profiles created for public viewing
STUDENT PROFILE
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EXHIBITION CURATION 4 students including myself were assigned the task of curating a small exhibition of Students works from both Second and Third year whom worked on a live design brief at Catterick Racecourse. The exhibition was open for public viewing within Leeds Beckett University on the Degree show evening. A selection of Students presented their Briefs and proposals to the well renowned Art Collector; Greville Worthington, whom is the owner of the Site. The task involved : - Gathering and Selecting Students Work - Designing 8 Boards which held a narrative which linked to the nature of the site. (Indesign) - Fixing any broken models. - Locating the exhibition with the most suitable lighting. - Sending the Boards to print and dressing when complete. - Clearing the surrounding spaces for health and safety as well as aesthetic quality. - Very Limited Budget.
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SECOND YEAR
IAD 5 . 3 S PAC E S R E - R EAD : RESEARCH (Design Report)
This module was to help expand on knowlege, research, analysis analytical capabilities. The final result being a design report which would be the underpinning of the emerging philosophy for the design. This was also a chance to enhance ability to structure visual and written material to communicate with employers and other
Example of Page taken from the Second Year Report.
Threshold - ‘Upper Mills’ is tucked away just on the headland which is on the curve of the River Calder. The Site and the main entrance for visitors are on opposite sides of the river and therefore are joined by a bridge. Therefore the first threshold is the moment that they step onto the bridge. The bridge is simplistic however inviting. Because the site feels very secluded and split off from the main road it provides a gesture which is welcoming as it invites you across onto its land. You take the journey across the bridge which is a moment of appreciation for the aesthetic beauty around. Once stepping off the bridge you approach the entrance to ‘The Hepworth’ and at this point are introduced to concrete steps which lead you down onto the level of ‘Upper Mil.’ There are two key materials which are in place at the moment which are contrasting being laid concrete and grass, this was the third threshold upon entering the building itself.
Existing Building
I A D 5 . 4 H E P W O R T H MILL S PAC E S R E - R EAD : D E S I G N I N ITIATI O N ( S C H E MATI C S C H E M E )
This module was the culmination of design work in the level and involved a complex Interior Architecture and Design project with comprhensive scope. In particular it looked at approaches to re-purposing and re-modelling an exhisting Corn Mill in Wakefield paying particular detail to responding to the exhisting buildings fabric and context. This module included development of a full design report which critically analysed precedent and supported personal interpretation and development of the design project from inception to finished presentation.
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FINAL MODEL The Hepworth Mill
Floor plans & areas of interaction
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Section A Visual
Visuals of Staircase Design displaying lighting design and instrumental qualities.
1AD 5 . 1 D I G ITAL I MAG I N G STAI R CAS E PR OJ E CT
The presentation of information manipulates computer aided design drawing and visualisation. Working as a group we were required to produce accurate survey notes of a stair allocated in the Leeds City Library. I was then to produce technical autocad drawings of the allocated stair within the vicinity.
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FIRST YEAR
IAD4.3, IAD4.4 AND IAD4.5 COMBINED LIVE PROJECT. THE LIGHTHOUSE PROJECT FEASIBILITY REPORT
The module focused on realising the final design ambitions and continueing creatively refining and detailing the ideas in response to construction and material details and structural princicple. The refined scheme was then presented using creatively selected graphic, digital and expressive media.
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Hayley-Grace Card IAD Portfolio
PERSONAL ARTWORK This is a collection of some of my favourite art work that I have completed over the past few years.
HG CONTACT ​ E: hayleygracecard@gmail.com T: +447415218896
Hayley-Grace Card IAD Portfolio