Hayley M. Johnson (320) 291-1394 | hayjohns14@gmail.com | linkedin.com/in/hayjohns14
EDUCATION Concordia College - B.A. in Communication & Political Science, Spanish Minor - Moorhead, MN
Dec. 2016
RELEVANT EXPERIENCE Marketing Project Manager Intern - K ilbourne Group - Fargo, ND May 2016 - Present ● Planned community groundbreaking event for over 100 attendees ● Coordinate communication with vendors for a variety of outsourced projects ● Assisted with the design and implementation of strategic marketing processes ● Utilized impressive talent to deal with time sensitive, high intensity projects and assignments ● Thrived in an exceptionally fast paced, intuitive work environment Homecoming Chair - Concordia College - Moorhead, MN Dec. 2015 - Oct. 2016 ● Oversaw the execution of 35 events over the course of the 2016 homecoming week ● Managed budget of over $30,000 ● Served as a liaison and representative of the college between vendors in the FM community ● Spoke for groups of up to 500 people promoting the college and homecoming activities ● Supervised the production of Homecoming programs, brochures, t-shirts, and publicity ● Maximized productivity of committee members through thought leadership ● Interviewed and hired a four person executive team and 35 member Homecoming committee ● Conducted regularly scheduled meetings with committee members Marketing & Communications Intern - Lutheran Services in America - Washington, DC Jan. 2016 - April 2016 ● Facilitated event planning and preparation as well as onsite execution for the 2016 LSA Annual Conference, host to over 350 members in Minneapolis, MN ● Utilized Asana to manage marketing department’s tasks and maintain timelines for deliverables ● Monitored online registration systems for three annual events using RegOnline ● Strategized email creation for marketing campaigns via MailChimp to include content creation using HTML, list selections, and launch plans ● Organized social media marketing campaigns via Hootsuite to include content research and design, posting strategy, and impact analysis ● Pursued acquisition of HTML skills and utilized knowledge to complete website updates via Drupal CMS Club House Attendant - Blackberry Ridge Golf Course - Sartell, MN May 2014 - Aug. 2015 ● Participated in tournaments and corporate events to ensure all golfers received refreshments which created goodwill towards the course ● Stocked and inventoried beverage cart and conducted course-wide sales ● Increased beverage cart revenue by 15 percent during 3-month summer season Phonathon Caller - Alumni Relations, Concordia College - Moorhead, MN Nov. 2013 - May 2015 ● Developed relationships with donors to successfully secure contributions ● Consulted with Concordia College alumni to effectively update graduate records ● Confirmed over $5,000 in donations for the Concordia Annual Fund during one fiscal year STRENGTHS FINDER 2.0: D iscipline | Achiever | Competition | Responsibility | Focus SKILLS: HTML Coding | RegOnline | HootSuite | Asana | Photoshop | Dreamweaver | Mailchimp