Public Relations Portfolio
2367 Emerald St. Eugene, OR. 97403 541.206.9392 hmaxwell@uoregon.edu Twitter: hayleymaxwell www.hayleymaxwell.wordpress.com
___________________________________________________________________ Education • • • • •
University of Oregon, Bachelor of Arts expected: June 2010, double major in Advertising and Public Relations, double minor in Business Administration and Communication Studies Cumulative GPA: 4.00 AHA Study Abroad Program in Siena, Italy. September 2008- December 2008 2009 Junior Scholar Award: awarded to the top 100 students in the University of Oregon’s 2008- 2009 junior class Leadership Award from Alpha Kappa Psi Professional Business Fraternity: 2009 National Member of the Year
Communications Experience •
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Account Planner , September 2009- Present. Upstream Advertising. o Conducted research, wrote the creative brief, and developed the strategy for a campaign pitched in the American Advertising Federation’s National Student Advertising Competition for client State Farm. Alpha Kappa Psi Professional Business Fraternity , April 2008- Present. o Executive Board Member, February 2009- Present. Acted as part of an eleven member board to run the organization for one year, which included forecasting and planning all events and meetings, networking with local professionals, and budgeting. o Head of the Marketing and Advertising Committee, March 2009- Present. Created news releases, print ads, and rush campaigns. Marketing Intern , June 2009- January 2010. The District, Eugene, Ore. o Used Facebook, Twitter, MySpace, su.pr, Google Analytics, and WordPress to promote the nightclub. Increased traffic to the Web site via Facebook by 429 percent over six months, and via Twitter by 121 percent over six months. Account Executive , April 2008- June 2009. Allen Hall Public Relations, Eugene, Ore. o Created media kits and press releases, and pitched stories to various media for clients. Brand Manager , January 2009- March 2009. Parallel Imaging Corporation, Eugene, Ore. o Created a logo, tagline, and presentation materials for the new venture medical business. Freelance Writer , September 2007- June 2008. Oregon Daily Emerald, Eugene, Ore. o News reporting and special feature writing, including a front page feature story.
Additional Experience •
General Manager , July 2009- Present. Cold Stone Creamery, Eugene, Ore. Promoted from Shift Manager, May 2006-July 2009.
Organizations and Honors • • • • • • •
Mortar Board Senior Honor Society Golden Key International Honour Society National Society of Collegiate Scholars Kappa Tau Alpha Honor Society in Journalism and Mass Communication University of Oregon Dean’s Scholarship Columbia Scholarship in Journalism and Mass Communication University of Oregon General Scholarship
Skills •
Adobe Creative Suite: PhotoShop, InDesign, Flash, and Illustrator
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Microsoft Office: Word, Excel, Office, and PowerPoint
The following social media work was executed for The District, located in Eugene, Ore., where I served as a marketing intern from June 2009- December 2009. o
My job consisted of the strategic use of Facebook, Twitter, MySpace, YouTube, su.pr, Google Analytics, and WordPress to promote the nightclub. Traffic to the venue’s Web site via Facebook increased by 429 percent during my six month internship, and via Twitter by 121 percent.
Google Analytics:
Screen Shots from Facebook and Twitter:
The following letter was written as a class exercise for the University of Oregon’s Strategic Public Relations Communication class. It is a piece written from the perspective of the director of a nonprofit organization to a community blogger who has been writing potentially harmful things about the organization’s allocation of resources. January 14, 2010 Clarence Weidman 2475 Pioneer Pike Eugene, OR. 97401 Dear Mr. Weidman: As an influential voice in our town, the Village Blogger is someone our community listens to and trusts. From reading your blog, I see that you are passionate about the realms of nonprofit and charitable work. As director of The Society for Little Children, I am writing to you for the purpose of discussing our organization’s mission and financial structure because I admire your passion in charitable causes. My hope is that in doing so, I may be able to better explain why our organization makes the decisions it does, and why such decisions result in extremely successful outcomes. As someone who is passionate about discussing how charities can perform the most good, I think you will be very interested to learn more about the financing of our events. The primary topic I would like to discuss with you is the method through which organizations like ours can raise extraordinary profits despite above-average overhead costs. While it may seem counter-intuitive, the highest grossing events are almost always the result of larger budgets. One man, Dan Pallotta, uses this tactic and is extremely influential in the nonprofit sector. His company, Pallotta Teamworks, raised over half-a-billion dollars, netting $305 million for AIDS and breast cancer in just nine years. This was more money, raised more quickly, than any known private event operation has ever raised for such causes. Pallotta’s methods, and the results they achieve, encourage nonprofits in America to refocus their attitudes about special event fundraising. To better illustrate my point about fund allocation, let me break down our organization’s cost structure for an upcoming event, “Run for the Little Ones.” We expect 500 participants to attend, which will raise $1.6 million in donor contributions. The expected cost to support these participants for three days and two nights is $275,000. Costs associated with raising awareness for the event are expected to be approximately $112,000. The fee paid to our event coordinating company is $140,000. Thus, after expenses, our direct charitable service is $1,073,000. The potential for our organization to net over one million dollars is only realistically possible through an event of this scale. Events of this size are expensive to organize, but they achieve results that cannot match those of a smaller event, or one that is not as well organized. Every penny invested in this event is carefully thought out and necessary; there is no wasteful or irresponsible spending. What we spend is an investment to ensure a successful event that people will wish to attend again next year. Repeat participants are also likely to encourage others to attend as well, which will allow the event to grow and earn even more money to aid the organization in its charitable work for years to come. From reading your blog, it is clear that we both believe the most important thing for any charitable organization is to do the most good possible. What I bring to you is my belief that it is through focusing on this goal, not on trying to keep overhead low, that charities will begin to achieve incredible results. In the end, a charity’s overhead does not really present any data about how much good that organization is doing for the world. The results that are achieved are what matters.
I recommend Dan Pallotta’s book, “UNCHARITABLE: How Restraints on Nonprofits Undermine their Potential” to anyone with an interest in nonprofits. It changed the way I approach charitable work, and I believe you, too, will find it quite interesting. I would love to continue our discussion further if it interests you, so please do not hesitate to contact me with any further questions or thoughts. Thank you,
Ray Ginsmore Director, The Society for Little Children 2367 Emerald St. Eugene, OR. 97403 Phone: 541-206-9392 Fax: 541-223-5923 E-mail: ray.ginsmore@sflc.org
The next two pieces are an e- mail pitch and a news release that I wrote during my time as an account executive at the University of Oregon’s student- run public relations firm, Allen Hall Public Relations. Both pieces were used in story pitches to various media outlets. I wrote the following pitch letter while working for Allen Hall Public Relations client Dexter Hawk. Mr. Hawk’s audiobook was ranked number one in libraries nationwide at the time that I was working on this account and this pitch was sent to hundreds of media outlets across the country.
SUBJECT: Powerful, Timely Book Aids Job Seekers & Propels Unknown Author to #1 BODY: In an economy where millions of people are unemployed, Dexter Hawk’s 25 Things to Say to the Interviewer to Get the Job You Want makes the prospect of landing a job finally attainable for those affected by the nation’s job crisis. Finally, jobseekers are presented with practical advice telling them exactly what they need to say to interviewers to stand out in a sea of applicants. As a result, the audiobook is currently ranked number one by libraries nationwide. Dexter Hawk is available for interviews and can give your listeners tips on job interviews generally or even specific tips for individual situations. With unemployment at X% in YOUR STATE, this is a topic likely on many of your listeners’ minds. To find excerpts of the audiobook, more information on the breakaway success of this book, or to download the audiobook for yourself, go to http://dexterhawk25.wordpress.com. If you’d like to book an interview with Dexter Hawk or need more info, please let me know. Thank you, Hayley Maxwell (541) 206-9392 Hayley@vervenorthwest.com
Contact: Hayley Maxwell (541) 206-9392 Hmaxwell@uoregon.edu FOR IMMEDIATE RELEASE
Historic Shelton-McMurphey-Johnson House to Host Living History Day Event In one of its largest event of the year, the Shelton-McMurphey-Johnson House’s Living History Day celebrates the Fourth of July early and provides fun for all ages at the historic Eugene landmark EUGENE, Ore. – April 29, 2008 – Eugene’s rich history comes to life as one of its oldest residences, the Shelton-McMurphey-Johnson House, transforms on Sunday, June 22, for Living History Day. This family event features live music, old-fashioned games and crafts, food for purchase and free ice cream. “It’s a great opportunity for the community to come out and learn more about an important piece of Eugene’s history in an atmosphere that is both fun and educational,” says Shelton-McMurphey-Johnson House director Amy Crain. Living History Day immerses guests in the experience of a party in Victorian Eugene. Among the activities planned are an ice cream social, a kid’s craft area, presentations to bring the house’s rich history to life and Victorian-era party games. The event will be an early Independence Day celebration and the house, which was built in 1888, will be decorated in a patriotic theme. Also featured will be the house’s “Patriotism, Heart, and Home: The War Years as Seen from the Shelton-McMurpheyJohnson House” exhibit on display in the house from June through August. (more)
The Shelton-McMurphey-Johnson House board of directors hopes the event will raise awareness about the Eugene landmark and promote family-focused activities in the community. “It’s going to be a lot of fun,” says board member Mikayle Anderson. “I encourage people of all ages to come because there will truly be something for everyone.” The Shelton-McMurphey-Johnson House hosts other events throughout the year, but this year’s Living History Day will be the largest outdoor event of the year. Admission is $3 for adults and $1 for children, but a family can attend the event for only $5. The Shelton-McMurphey-Johnson House is located on the south side of Skinner Butte overlooking downtown Eugene at 303 Willamette Street. Parking for the event is available on nearby neighborhood streets and in the parking lot across from the house on Shelton-McMurphey-Johnson Boulevard.
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The following press kit was a class exercise developed for Startronics Solar Lighting, located in Bend, Ore., and includes a cover letter, news release, brochure, and radio spot. Hayley Maxwell Startronics Solar Lighting 63065-D Sherman Road Bend, OR 97701 hmaxwell@uoregon.edu 541-206-9392 Dear Media Representative, We hear it everyday in the media, from politicians and from leaders in the fields of scientific research: “we have to change our ways before it is too late.” We must reduce our carbon footprint. We must conserve and recycle nature’s limited resources. So what small steps can we take to create huge strides toward energy conservation? Startronics Solar Lighting has the answer. With a line of products that use the latest advances in solar electric lighting, Startronics Solar Lighting offers the Northwest a viable solution for residential and commercial energy efficiency. With Startronics’ solar electric lighting products, it literally becomes possible to recycle nature’s light. With solar energy, the only cost consumers carry is the initial purchase of the solar unit. Once installed, there is absolutely zero cost to power a solar unit because the product’s solar panels collect enough energy directly from the sun. Using the latest advances in efficient light emitting diode (LED) technology and compact fluorescent lighting fixtures, Startronics’ products gather the sun’s energy to power the fixtures. Besides the cost-saving benefits of solar energy on your electric bill, solar lighting and electricity are also tax deductable. You can receive a tax deduction of up to $2,000 from the federal government alone, not to mention the tax incentives available from city and state governments as well when you power your home or business with solar energy. Businesses can benefit a number of ways from Startronics’ diverse product line. Some of the company’s most cutting-edge products are designed for public restrooms, transit shelters, outdoor signage and kiosks. Startronics, an authorized dealer of Kyocera Solar Inc., carries the world’s leading environmental solar energy solutions, providing products that are cost-effective, reliable and hassle-free. Please help us spread the word about the benefits of solar lighting and electricity. Attached you will find a news release, brochure, radio spot and print advertisement. If you have any further questions or would like ideas for feature articles, please do not hesitate to contact me at 541206-9392. Sincerely,
Hayley Maxwell
Startronics Solar Lighting 63065-D Sherman Road Bend, OR 97701 CONTACT: Hayley Maxwell hmaxwell@uoregon.edu 541-206-9392 With Incentives, rebates and price cuts, solar energy is not as expensive as it might seem EUGENE, Ore. – December 1, 2009 – While solar energy itself is essentially free, harnessing this energy to power a home or business can be an expensive feat. Well, not anymore say industry experts. “For solar shoppers these days, the price is right,” says Kate Galbraith, columnist on renewable energy for The New York Times. “Panel prices have fallen about 40 percent since the middle of last year.” While solar panels result in long-term energy savings, it may take an expensive initial investment to purchase a solar unit. Historically, the cost of switching to solar energy takes approximately 20 years at the soonest to pay for itself in energy savings. However, with price cuts, tax incentives and the possibility of generating surplus energy to sell back to local utilities, the payback cost of solar energy plummets for consumers. Startronics Solar Lighting, located in Bend, Oregon, facilitates the process of transitioning to solar power for Northwest consumers. An authorized Kyocera Solar Inc. dealer, Startronics carries the full line of products from one of the world leaders in solar energy solutions. Many of Startronics’ products, like its solar shedlight, offer effortless solar solutions for ordinary household needs. Startronics Consultant Patrick Maxwell says, “Solar lighting in today’s economy is an even wiser option than ever before because of the money available through government funding and because of the environmental issues we are currently battling.” These elements, both economic and environmental, result in a number of affordable options for consumers seeking solar solutions.
First, solar lighting and electricity are tax deductable on the city, state and federal levels. It is possible to receive up to $2,000 in tax credits from the federal government alone. Another opportunity to save is through energy efficient mortgages, which allow consumers to incorporate the cost of switching to solar energy into their mortgage loan as a home improvement expense. Such mortgages allow consumers to avoid paying out-of-pocket for solar energy solutions. An additional cost-saving solution is net metering, a process that allows households to sell surplus power back to local utilities for profit. Especially on sunny days, it is possible for a household to generate more solar power than is needed. Beyond its economic benefits, solar energy is also an environmentally friendly energy solution. Solar power does not emit harmful fumes or pollutants, making it a green energy option that helps to protect the environment. For more information on the affordability of solar energy, the environmental benefits of solar solutions or how Startronics Solar Lighting helps consumers find the right solar energy solutions to fit their home or business needs, please contact Hayley Maxwell at 541-206-9392. More information on Startronics’s full line of products is available online at www.startronics-solar.com. #####
“The Benefits of Solar Energy” 3-Fold Brochure Startronics Solar Lighting PANEL 1: HEADLINE:
With Startronics Solar Lighting, You Get More than You Bargained For
IMAGE:
SUBHEAD:
(placed over the image): a checklist with each box checked. On the list: Energy Efficiency (check), Cost Effectiveness (check), Conserving Nature’s Precious Resources (check).
LOGO:
Startronics logo centered at bottom of page
PANEL 2: SUBHEAD:
How Does Solar Energy Help You Save?
COPY:
1. The singular cost associated with a solar energy unit is the cost of purchasing the unit itself. Once installed, solar energy costs nothing. The more solar power used to power your home or business, the more money you save on electric bills. 2. Solar lighting is also tax deductable on the city, state, and federal levels. It is possible to receive a tax deduction of up to $2,000 from the federal government alone for switching to solar power. 3. Residential consumers can receive financing for switching to solar power through energy efficient mortgages. These mortgages allow consumers to incorporate the cost of switching to solar energy into their mortgage loan as a home improvement expense. Energy efficient mortgages can be used for new houses under construction, or for existing homes. This allows consumers to avoid out-of-pocket expenses when choosing solar power.
PANEL 3: SUBHEAD:
Why Choose Startronics?
COPY:
Startronics is an authorized dealer of Kyocera Solar Inc. products and offers Kyocera’s full line of solar energy products for distribution throughout the Northwest. Kyocera is one of the world’s largest verticallyintegrated producers and suppliers of solar energy products, using the leading technology in solar solutions. Kyocera products are compact, cost-effective, reliable and hassle-free.
IMAGE:
(text wraps the Kyocera logo on the left side)
COPY:
Startronics also carries products from trusted brands like Tuff Shed and Morningstar. Startronics lighting products use the latest advances in light emitting diode (LED) technology and compact fluorescent lighting. Startronics Solar Lighting is here to support you every step of the way in discovering the solar solution that best fits the needs of your home or business. Our expert staff can assist you in selecting the units that best suit your needs and provide you with an accurate price quote over the phone. Our user-friendly Web site, online at www.startronics-solar.com, provides all of the resources necessary to make an informed decision about your solar energy needs. A full catalogue of Kyocera products is just a click away.
PANEL 4: SUBHEAD:
What does Startronics Offer for My Home?
COPY:
The Tuff Shed Solar Shedlight for Backyard Storage
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COPY:
Installs effortlessly with no electrician and unplugs easily for use as a handheld light. Plus, there is zero operating cost to run the Tuff Shed Solar Shedlight because it runs on 100% solar power.
COPY:
The Full Line of Kyocera Solar Energy Products
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COPY:
Call or click today to find the solar solution that fits your needs.
SUBHEAD:
What does Startronics Offer for My Business?
COPY:
Solar Powered Sign Lighting
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COPY:
Solar Charged Lighting Systems for Remote Restrooms, Walkways, Entrances and Access Areas
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COPY:
And so much more!
PANEL 5: SUBHEAD:
How Do Solar Energy Units Work?
COPY:
Solar energy recycles the sun’s natural light. The two methods of collecting solar energy are the solar thermal process and the photovoltaic (PV) process, both of which require the use of solar panels. Startronics’ products use the PV method of generating electricity, where solar panels absorb solar radiation and cause a chemical reaction that creates electricity. This energy is either used right away, or stored in a battery for later use. Solar energy does not emit harmful fumes or pollutants, making it a green energy option that helps to protect the environment.
PANEL 6: HEADLINE:
Call or Visit Us Online Today
COPY:
1-800-811-1985 www.startronics-solar.com Startronics Solar Lighting 63065-D Sherman Road Bend, OR 97701
LOGO:
Startronics Logo centered at bottom of page
Startronics Solar Lighting 63065-D Sherman Road Bend, OR 97701 CONTACT: Hayley Maxwell hmaxwell@uoregon.edu 541-206-9392 “SHED LIGHT” :60 SEC. RADIO SPOT (sfx: crashing buckets and metal) LITTLE BOY: OWWW, DAD I CAN’T FIND IT! (sfx: more clattering) FATHER: KEEP LOOKING SON, IT’S IN THERE SOMEWHERE. LITTLE BOY: CAN’T WE TURN ON A -(sfx: loud crash) FATHER: (sucks in breath) OUCH. LITTLE BOY: LIGHT? FATHER: UNFORTUNATELY, THERE’S NO ELECTRICITY OUT HERE IN THE SHED. FEMALE ANNOUNCER: STOP FUMBLING AROUND IN THE DARK. STARTRONICS SOLAR LIGHTING OFFERS SOLUTIONS FOR ALL OF YOUR SOLAR NEEDS. AS AN AUTHORIZED KYOCERA SOLAR DEALER, STARTRONICS SOLAR LIGHTING IS THE NORTHWEST’S SOLUTION TO ENERGY EFFICIENT SOLAR LIGHTING FOR EVEN THE MOST HARD TO ILLUMINATE SPACES. CALL TODAY AT 1-800-811-1985 OR VISIT US ONLINE AT STARTRONICS DASH SOLAR DOT COM TO CHECK OUT OUR FULL LINE OF CUTTING-EDGE SOLAR LIGHTING PRODUCTS. OUR PRODUCTS CAN BE CUSTOMIZED TO FIT YOUR NEEDS. GET OUT OF THE DARK AND START SAVING WITH SOLAR ENERGY TODAY. LITTLE BOY: DAD, I CAN’T EVEN FIND THE WAY BACK TO THE HOUSE! FEMALE ANNOUNCER: OH, AND OUR COMPACT, SELF-CONTAINED BACKYARD SHED LIGHTS COME OFF THE WALL FOR USE AS A HAND HELD LIGHT. JUST IN CASE YOU NEED IT. (sfx: crashing)
LITTLE BOY: (whining) DAD! FEMALE ANNOUNCER: STARTRONICS SOLAR LIGHTING, EFFICIENT LIGHTING FOR EFFICIENT LIVING. #####
The following are screen shots from my blog, found at http://hayleymaxwell.wordpress.com . The blog focuses on current events in the fields of public relations and advertising.
This report was written as an exercise for the University of Oregon’s Strategic Public Relations Communication class.
In-House Clinic Test Report & Recommendations Client Community Relations Perspective To: Dr. Bret Binder, Director, Evercare Hospital From: Hayley Maxwell, Public Relations Manager, Evercare Hospital Date: January 21, 2010
Overview The purpose of this report is to evaluate the results of the in-house clinic test conducted on January 8, 2010, at Evercare Hospital. The test was performed in order to determine the level of use that would occur if the clinic were to be kept open after working hours. This report examines the results of the test from a client community relations perspective and provides recommendations as to how the hospital can strengthen its current relationship with the client community.
Summary of Findings and Recommendations The in-house clinic test was a failure as reported by the clinic due to the fact that secondary services, such as the lab, pharmacy and x-ray areas, were closed at the time of the test. As a result, clients were forced to come back in at a later date to have such needs filled. Clients were unhappy as a result of the inconvenience caused by the need for a second visit. From a client community relations perspective, however, the test results could be viewed as a success because of the high number of clients that utilized the clinic after hours and the findings that came about as a result of the test. Based on this perspective, it is recommended that the clinic remain open after working hours. Along with the clinic, supplementary services should also remain open in order to better suit client needs. In order to improve client relations, the clinic’s hours and the services it offers at all times should be widely publicized. Additionally, to better manage client relations it is recommended that a hospital blog be utilized.
Findings On Friday, January 8, the in-house clinic was kept open after hours until 8 p.m. This was publicized as a test and was a success in terms of turnout. “The clinic was packed,” one Evercare employee reported. Though many people utilized the clinic’s services, secondary services, including the lab, pharmacy, and the clinic’s x-ray facilities, were not in use during the test. Interviews with clinic employees and the clinic manager revealed that clients were disgruntled because they would have to return at a later date to receive the additional care they needed in terms of ancillary services. The clinic found that the test was ultimately a failure because people’s needs were not met and clients had to return to the clinic later to receive additional care. This inconvenience made many clients angry. As a result, the clinic concluded that rather than keep the clinic open later, it would be best for patients to visit their doctors more regularly in order to avoid the need to visit the clinic after hours. Clinic employees were correct in assessing that the test failed in terms of client satisfaction.
However, from a client community relations standpoint, the test was a success in that it displays to Evercare what needs to be done in order to better serve its clients’ needs. The hospital’s emergency room has an average wait time of approximately six hours. Accommodating clients in the clinic during extended hours will reduce this wait time significantly by allowing the clinic to take in hundreds of additional patients. Not only will this reduce stress for the overworked emergency room, it will also raise the hospital’s revenue by allowing it to accommodate more patients.
Recommendations Lessons learned, as reported by the clinic, were that clients should visit their doctor on a regular basis in order to avoid the need to visit the clinic after hours. However, from a client community relations standpoint, it is recommended that the clinic continues to remain open after hours in order to better suit patient needs. It is crucial, however, that ancillary services remain open as well in order to best accommodate client needs. In this way, the hospital will display to clients that it understands their needs and is willing and able to accommodate them. Beyond publicizing the clinic’s new hours and the availability of all clinic services, even after hours, it is also recommended that the hospital utilize a blog in order to improve client relations. A blog will allow the hospital to better communicate with its client community. Rather than create a blog that represents the voice of one individual within the hospital, it is recommended the blog provides general information and updates about the hospital and its services, healthcare news, and other information relevant to the hospital’s client community. This will be written by a public relations professional on behalf of the hospital. It is recommended that the blog occasionally include posts from the hospital’s director to the public titled, “A Word from the Director.” In this way, the hospital director can also interact with the client community and will have an outlet to speak to clients. This will give the blog a personal feel and allow the community to get to know its hospital director. A blog of this type will both show the client community that the hospital cares about its needs and that it wants to create a relationship with community members.
Conclusions From a client community relations perspective, it is recommended that the hospital establishes an after hours schedule for its in-house clinic, during which time all secondary services will also be available. This will provide clients with the services they need, at a time that is convenient for them. It will display to clients that the hospital understands their needs and is ready to accommodate them. Furthermore, in order to further foster the hospital’s relationship with the client community, Evercare Hospital should begin a blog that covers general hospital and healthcare information, as well as provides a platform for the hospital director to address the community.
Appendixes Interview summary as compiled from six personal interviews with clinic personnel: • • •
During the test, the clinic was open after hours, but its ancillary services were not Clients felt this was an inconvenience and were upset with the test The lesson learned from the test, according to the clinic, is that patients should visit their doctors more regularly to avoid the need to visit the clinic after hours
The following is another piece written for the University of Oregon’s Strategic Public Relations Communication class. From: Subject: Date: To: Cc:
Hayley Maxwell <hmaxwell@uoregon.edu> Meeting to Discuss Misuse of the Company Brand on Social Networking Site January 6, 2010 Jody Strong <jstrong@marketingco.com>, Carol Smith <csmith@marketingco.com>, Judy Pickerton <jpickerton@marketinco.com>, Ned Tucker <ntucker@marketingco.com> Horace Smyth <hsmyth@marketinco.com>
Hello All, I hope this email finds you well. I have been asked by the marketing communication department to assess a situation concerning the unauthorized use of the company’s brand on Facebook. This misuse is potentially harmful to the company’s image and the correct course of action must be decided upon promptly. A meeting will be held on Wednesday, January 13, from 9 a.m. to 10 a.m. in Conference Room 101 to discuss the situation and the subsequent steps to be taken. The meeting will begin with a debriefing on the situation and recommendations as to how the company should proceed. Please keep in mind that while the public misuse of the brand is potentially harmful, there are courses of action that could create opportunities for the brand to connect with consumers and participate actively in the conversations that are occurring online. I will email out agendas at the beginning of the week. I look forward to seeing each of you on Wednesday morning at 9 o’clock. Thank you and have a great afternoon, Hayley Maxwell Public Relations Manager
Contact Information:
2367 emerald st. eugene, ore. 97403 phone: 541.206.9392 e-mail: hmaxwell@uoregon.edu twitter: hayleymaxwell blog: www.hayleymaxwell.wordpress.com