DESIGN PORTFOLIO
TABLE OF
1. check please 3. cyber giving 4. nomikai 2. pops
CONTENTS
6. pintrill 7. desk aid
5. jj’s
8. fine art
A wearble piece made from real and fake receipts that question how transparent our c o n s u m p t i o n becomes in today’s society.
The receipt is a proof of purchase and therefore also a proof of our consumption. Receipts are kept to be used when bookkeeping our f inances. How could this affect our consciousness when we look back at how much we purchased?
FRONT VIEW
BACK VIEW
CONCEPT
COMFORT
STYLE
DANGEROUS SUPPLEMENT
$0
printing + receipts + poster
$10
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1 PROJECT
Many uncontrollable and damaging contingencies exist within the retail environment that affects both the body and mind of the consumer.
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How can the singular action of buying be addressed to reveal these contingencies? How can proof of purchase affect one’s self-worth and self-indulgence? How can it demonstrate excessive consumption? Why are “proofs” of giving harder to obtain?
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D E S I G N VI : T H E S I S
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RECEIPT SWEATER materials + receipts + leather + cloth + thread + needle
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SPRING 2018
P R O F. J
cheap becomes valuable
instant credit becomes our weakness
recording of every indulgence
PROGRESS EXPERIMENT
JOHN NAFZIGER
DETAILS
Cheap retail receipts engraved on leather, an expensive material, portrays how we place different values on even the cheapest amenities.
A graphic that represents my proposed public space at the current building of Harper Collins. The space proposes a playful aspect to users other than just its current program which is limited seating.
Other than just seating, the space will encourage active exploration by its users of all ages. This space will serve as a dynamic purpose compared to its adjacent public spaces.
Featured work on 2018 pratt show interior design website
Social relationships within the proposed space, olympic tower (left), and paley park (right) showing a dynamic change in energy.
A series of graphics that support my senior thesis about “cyber giving” performed in a retail space. The proposed space combines traditional retail and use of social media to encourage users to use their “likes” to promote giving in this age of consumption.
I believe that the long-term future of the human race must be in space It will be difficult enough to avoid disaster on planet Earth in the next hundred years, let alone the next thousand, or million. The human race shouldn't have all its eggs in one basket, or on one planet. Let's hope we can avoid dropping the basket until we have spread the load. We shall need great care and judgment to negotiate them all successfully.
The cost of our success is the exhaustion of natural resources, leading to energy crises, climate change, pollution, and the destruction of our habitat. If you exhaust natural resources, there will be nothing left for your children. If we continue in the same direction, humankind is headed for some frightful ordeals, if not extinction.
CONSUME
How can an individual’s actions become effective in a large scale society where consumption leads to a wasteful future?
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In the proposed space, people who purchase items can take “photobooths.” By posting branded items on social media, it will serve as “free” marketing for brands, who will then donate a part of sales to charities.
cyber_philanthropy 402
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thesis statement: Many uncontrollable and damaging contingencies exist within the retail envionrment. How can the interior explore the co-dependent relationship of consumption and the self in order to appropriately address those harmful effects?
PHILANTHROPY
Follow
CYBER PHILANTHROPY Business click follow if u want to be a good person in 2018
So it’s your senior year at Pratt What is your thesis going to be about?
looks
selfies
design concept abstract:
shop
My project addresses issues in consumption in the retail industry in relation to consumers. Since the rate of consumption cannot be controlled, this interior space will address how existing negative contingencies can be altered to prove more progressive efforts towards philanthropy. The space will utilize social media to act as a motivator for consumers and brands when making purchases. By sharing their purchases on social media, the gained exposure will benefit brands and in return will donate a part of said purchase to a charity. This newly designed system will be located in a store in SoHo to become a heavy influence to those who are already invested in shopping. Consumers will be able to fulfill their self-indulgence by shopping and showing off their purchases while also becoming a part of a new giving process. Through this new mechanism, I hope to bring more awareness of doing good deeds in an industry that encourages to do the opposite.
It’s a lot to explain in a few words lol here is my thesis Christina_Park_THESIS_SP18.pdf Pratt Institute 200 Willoughby Ave, Brooklyn, NY 11205 (718) 636-3600 John Nafziger
P H I L A N T H R O P Y FORMS OF GIVING
FORMS OF GIVING
D E F I N I T I O N
WHO IS TAKING ACTION
noun. the desire to promote the welfare of others, expressed especially by the generous donation of money to good causes noun. goodwill to fellow members of human race: especially active effort to promote human welfare giving monetary funds to charities and non-profits
SINCERITY LOVE
VALUE SUPPORT
PHILANTHROPY
PHILANTHROPY
S O C I A L
tithing + offerings at religious institutions
usually involves giving immediate needs + supplies and raising awareness
making donations during sales transactions
recycling and donating used clothing
most retail companies are giving their products to people in need when a customer makes a puchase
millenials are more interested in doing good deeds than just donating
they are more aware of current and surrounding issues
they are willing to take action and finding solutions
M E D I A
C U R T A I N WHAT RETAIL MEANS TODAY
CURRENT RETAIL FUNCTION
D E F I N I T I O N
S Y S T E M
SOCIAL MEDIA IN BUSINESS
noun. websites and applications that enable users to create and share content or to participate in social networking.
A X O N
most used: instagram, facebook, twitter, tumblr, linkedin, reddit RECOGNITION EVENT
INDULGENCE ITEM
SOCIAL MEDIA
SOCIAL MEDIA
retail now serves more for the visual
retail was made to serve needs and function
E X P L O R A T I O N
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O F
retail can heavily define one’s self-identity
retail is heavily posted all over social media
retail serves as a common measure of wealth
one’s role in the retail environment has become a measure for self-worth
brands pay big influencers to promote their merchandise
N E T W O R K
receipt sweater
connecting real-world charitable programs to the digital realm
R O O M
cheap becomes valuable
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PHOTO/SELFIE SPACE CONTAIN SIMPLE FURNITURES FOR USERS TO INTERACT WITH M
recording of every indulgence
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S O C I A L M E D I A
HANGING SYSTEM PERFORMS AS PERSONAL DRESSING ROOM
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WHEN EVENT SPACE IS NOT BEING USED, WILL ACT AS ADDITIONAL PHOTO/SELFIE SPACE
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instant credit becomes our weakness
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brands send influencers latest merchandise to promote
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B O D Y
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brands pay and allow influencers to give discounts
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USERS CAN BE DISPLAYED TO THE STREET VIEW
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SALES COUNTER WILL ALSO INFORM USER OF CHARITY
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STORAGE
E. V. HAUGHWOUT BUILDING
HISTORICAL, CAST-IRON BUILDING IN SOHO
architect: John P. Gaynor stories: 5 type: commercial loft year completed: 1857 status: designated NYC landmark
This unique building has cast-iron facades for two street-fronts that were provided by Daniel D. Badger’s Architectural Iron Works. It originally Eder V. Haughwout’s fashionable emporium, which sold imported cut glass and silverware as well as hand-painted china and chandeliers, which attracted many wealthy clients. The building also installed the world’s first successful passenger elevator on March 23, 1857.
ELEVATOR
MORNING
AFTERNOON
EVENING
MAIN STAIRS
C L I E N T S O H O
FREIGHT ELEVATOR
R E S I D E N T S
34%
46%
Bachelors’s
Master’s
5%
10-17 years
78%
White
40%
150k
9%
6%
18-24 years
10%
Asian
27%
75k-149k
Associate’s
26%
24-34 years
6%
Hispanic
13%
45k-74k
16%
35-44 years
3%
Two or more
9%
25k-44k
9%
High School
13%
INFLUENCERS
ENVIRONMENTALISTS
NARCISSISTS
TOURISTS
35-44 years
1%
AfricanAmerican
11%
< 25k
71%
of consumers are more likely to make a purchase based on a social media reference
14%
of environmentalists identify as active participants
51%
of Instagram users access the platform daily
35%
say they look at the platform several times per day
61.8 mil
expected visitors this year in NYC
FINAL PRESENTATION
A social media graphic done for Nomikai, a canned wine company based in Brooklyn, NY.
The graphic celebrates Lunar New Year with their famous red wine with a mid-century aesthetic.
A graphic done for JJâ&#x20AC;&#x2122;s Sonoran Hot Dogs, an Oregon based hot dog business. The graphic is displayed at the farmerâ&#x20AC;&#x2122;s market to represent their menu.
COTIJA CHEESE MAYONNAISE KETCHUP
MUSTARD
PICO DE GALLO
JALAPENO SALSA
SOUR CREAM
SAUTEED MUSHROOMS
SAUTEED ONIONS
HOT DOG BACON
PINTO BEANS STEAMED BOLILLO BUN
The graphic shows all of the ingredients in their famous sonoran hot dog.
6. pintrill Various product and graphic design done for Pintrill, a fashion accessory brand specializing in pins. I have participated in creating pins, apparel, pin packaging, and various marketing materials.
PINS AND SPECIAL PACKAGING
VARIOUS PINS
VARIOUS FLYERS FOR SEASONAL SALES
MONTHLY
pin
every third
thursday
AT
of the month
trade
231 GRAND STREET BROOKLYN, NY 11211
BRING YOUR OWN PINS TO TRADE WITH PINTRILL + OTHER PIN BRANDS AND PIN COLLECTORS
BEGINNING AT 6:30 PM TRADE PINS, LISTEN TO MUSIC, ENJOY SOME PIZZA + ARIZONA iced tea* SPONSORED BY
TO
2 PINS FOR $14 (50% OFF)
DURING REGULAR STORE HOURS
3 PINS FOR $17 (60% OFF) 4 PINS FOR $20 (65% OFF)
231 GRAND STREET BROOKLYN, NY 11211
5+ PINS FOR
70% OFF
Over
150+ styles to choose from!
*WHILE SUPPLIES LAST
SHOP FOR RETIRED STYLES + FINAL FEW + MORE!*
*SELECT STYLES ONLY *Offer is valid exclusively at PINTRILL Flagship Store. Restrictions may apply.
with VALID STUDENT ID IN-STORE ONLY VALID DURING
2PM - CLOSE ALL DAY
UP UP TO TO 70% 70% OFF OFF PINS PINS 2 PINS FOR $12 3 PINS FOR $15 4 PINS FOR $18 5+ PINS FOR 70% off OFF
IN-STORE ONLY! dec 06-dec 09
231 GRAND STREET BROOKLYN, NY 11211
MON CLOSED TUE 12-8PM WED 12-8PM THUR 12-8PM FRI 11AM-9PM SAT 11AM-9PM SUN 11AM-7PM
VARIOUS EMAIL BANNERS
Click to see gif
2 5% O FF HAL L OWEEN
PIN S ! !
SHOP NO W
T RI C K OR TREA T YOâ&#x20AC;&#x2122; SELF
WHITNEY COLOR STORY
Click to see gif
CUBE PINS (pins for totes + wall frame pins)
Click to see gif
CIRCLE PINS (pins for totes + wall frame pins)
Display at the Whitney Museum
Click to see gif
RECTANGLE PINS (pins for totes + wall frame pins)
YELLOW TOTE
BLUE TOTE
PINK TOTE
DETAILS
A desk divider designed to be placed in cafes. The small mirror attached can serve as aids when people need to f ix their appearance after drinking and eating.
DETAILS
FRONT VIEW
Convenient to use after eating and drinking to f ix oneâ&#x20AC;&#x2122;s makeup and appearance.
A series of hand drawings done in interest to the human anatomy and an exploration of textiles.
DISTORTION, Collage Dessin, Pen, magazine, 14â&#x20AC;?
TEXTILES OF CULTURE, Pen, Nail Polish, 12” x 9” each
TEXTILE BODY, Pen, Nail Polish, 22” x 30”