2021
MARKETING
GUIDE
Support the HBA while promoting your business! This guide provides an overview of all sponsorship and traditional advertising opportunities available to design a marketing plan customized to your business goals.
1 - 2021 Marketing Guide | Home Builders Association of Greater Austin
Table of Contents
06
Annual Partnerships
08 10
11 14
12 13 15 16
Crawfish Boil
MAX Awards
17
Sporting Clay Shooutout
21
President’s Awards & Installation
Councils & Committees
Golf Classic
Annual Housing Forecast
Speed Networking
Mid-Year Housing Forecast
Design Summit
Parade of Homes™
Meetings & Education
18 19 22 23 HBA Socials
3 - 2021 Marketing Guide | Home Builders Association of Greater Austin
HBA Advertising Opportunities
Thank You!
2020 Annual Partners
We build character.
|
jameshardie.com
DPIS
BUILDER SERVICES
SINGLE SOURCE SOLUTION
4 - 2021 Marketing Guide | Home Builders Association of Greater Austin
H
CHAD DURHAM
David Weekley Homes Division President & 2021 HBA Board President
ello, Let me start out by thanking you for your Membership. The HBA is a thriving community that strives to empower, educate and embrace its members. It is made up of companies of all sizes — from a one-man operation to some of the largest home builders and developers in the nation. No matter who you are, you matter to the HBA.
The purpose of this guide is to help ensure you are able to maximize your HBA membership through sponsorships and traditional advertising opportunities. Why is this important? Getting the most from your membership means getting involved - being known and seen regularly at HBA events. The most successful Members select a variety of sponsorships throughout the year to get maximum exposure. Host an exhibit booth at the Annual Housing Forecast and sponsor dinner at the Marketing and Advertising Awards. Be a Hole Sponsor at the Golf Classic and a speaker at the Young Professionals Council meeting. Host an HBA Social and purchase advertising in the Groundbreaker. Of course, for the greatest degree of exposure, many Member companies choose to become Annual Sponsors. Read more about this on page 6. Thinking you can’t afford sponsorship? You can’t afford not to. No matter your budget, we have opportunities at every price point to target specific segments of the membership or promote your business to all of our 700+ member companies. Whatever your goals are for 2021, we can customize a plan to meet your needs. For questions regarding any of the events and associated sponsorship options, contact our Director of Events and Programs, Erin Scott at Erin@hbaaustin.com or call 512.982.9187.
Thank you again and here’s to a fantastic 2021!
All dates and sponsorships printed in this guide are subject to availability and change. Cancellation Policy: Refund for costAustin of sponsorship is only available if cancellation notice is 5 - 2021 Marketing Guide | Home Builders Association of Greater provided at least 90 days prior to scheduled event AND if the sponsorship is resold.
The Foundation of the HBA
ANNUAL PARTNERS
2021
Annual Partners are the foundation of the HBA. Committing to a minimum of $7,500 in sponsorships and advertising throughout the year prior to the end of the previous year, these monies help ensure the HBA is able to bring you the programs and events you expect by building a solid foundation of support. Members who choose to become Annual Partners get first dibs on selecting which events and sponsorship levels would be most beneficial to their businesses. Additionally, Annual Partners receive a number of value-added bonuses FREE! (shown at right). Remember, selecting an Annual Partnership means committing to 2021 sponsorships by January 31, 2021 - ensuring exposure across a variety of platforms for the entire year. This is truly one of the best ways to highlight your business, while showing your dedication to the HBA.
Gold
$15,000 OR MORE
u Free sidebar ad on HBAaustin.com (sponsor provides art) u Your company logo displayed on bi-monthly e-Newsletter (sent to entire HBA database) u Four free Board Room rentals during 2021 u Two Complimentary Member eblasts u Logo on footer of HBA website
Silver
$10,000-$14,999
u Your company logo displayed on bi-monthly e-Newsletter (sent to entire HBA database) u Two free Board Room rentals during 2021 u One Complimentary Member eblast u Logo on footer of HBA website
Bronze
$7,500-$9,999
u Your company logo displayed on bi-monthly e-Newsletter (sent to entire HBA database) u One free Board Room rental during 2021 u Logo on footer of HBA website
Partnerships are first-come, first-served. Some exclusions apply, including but not limited to dues, fees, event tickets, booth fees, charitable contributions. Partners may only submit ONE logo for inclusion on HBA correspondence. All free ads must be designed and submitted by the advertiser. Ads subject to approval by association. Board Room reservations are scheduled through the PEC Sales Director, pending availability. Beverage service not included. Board Room capacity: 50. To become an HBA partner, your company must commit to the total sponsorship amount, and down payment must be received prior to January 31, 2021.
7 - 2021 Marketing Guide | Home Builders Association of Greater Austin
Councils & Committees
Get Involved! Council or Committee membership is an essential tool in getting the most out of your membership. By becoming active with one or more of these groups, you meet new members, share ideas, network with your peers and contribute your expertise to your association and to your industry. The HBA has something for everyone! CUSTOM BUILDER & REMODELERS COUNCIL Members are custom builders, remodelers, architects and designers that specialize in designing and building custom homes in Austin and the surrounding communities. Each quarter the Council hosts a luncheon. Fee: $125 DEVELOPERS COUNCIL Advocates and educates for land development issues affecting HBA members, such as annexation, HOAs, platting, infrastructure development, impact fees and engineering. INFILL BUILDERS COUNCIL Focuses on issues affecting smaller infill type developments. While the initial focus of the IBC was focused on CodeNEXT, the Council has expanded its work into a number of different areas of advocacy, including city budgets, building inspections and fire regulations. 8 - 2021 Marketing Guide | Home Builders Association of Greater Austin
SALES & MARKETING COUNCIL The SMC is a place to develop professional skills, stay current on the latest market trends, and network with top producers and industry professionals. Fee: $100 VOLUME BUILDERS COUNCIL This Council holds quarterly meetings with local building officials for frank and productive roundtable discussions about issues facing the cities and the industry. Building officials inform builders of upcoming regulations and policy changes, while builders share the challenges that they are facing in the field. YOUNG PROFESSIONALS COUNCIL Encourages young leaders to get involved and help continue the proud tradition of industry involvement into the future. Members focus on building membership and relationships among people under 45 within the local homebuilding industry.
Councils & Committees FINANCE COMMITTEE Develops and recommends financial policies to the Board of Directors and prepares the annual budget. GOVERNMENT RELATIONS COMMITTEE Advises and assists in the overall government relations and advocacy initiatives of the HBA. The Committee examines proposed ordinances, regulations and rules to provide analysis, representation and subject matter expertise to our local and state agencies and policy makers. Board Appointment Required HOMEPAC BOARD OF TRUSTEES Home PAC is the HBA’s autonomous Political Action Committee administered by a Board of Trustees. Home PAC’s purpose is to raise money and contribute to issue and candidate campaigns supportive of the housing industry. HomePAC represents your front line in the battle against poor zoning, increasing fees and unreasonable regulations. Board Appointment Required ISSUES FUND COMMITTEE The Issues Fund provides financial support for activities that benefit the HBA and the industry, but are not necessarily political in nature. The Issues Fund Governing Committee has supported projects such as: independent research and studies, contract lobbying for particular issues, and issue/public relations campaigns. Board Appointment Required MAX AWARDS COMMITTEE This Sales & Marketing Council Committee helps plan this annual formal awards ceremony and gala. The Committee obtains promotional partners, encourages entries, promotes ticket sales and the overall participation in the event. MEMBERSHIP COMMITTEE Committee Members work to retain HBA Members, as well as develop programs to recruit new Members. PROFESSIONAL WOMEN IN BUILDING Founded in 1979 as the Women’s Auxiliary of Texas, PWB provides Member services through networking, community service, awards, educational programs and scholarships. Fee: $75 WORKFORCE DEVELOPMENT COMMITTEE Works to connect with and support the various workforce development education programs in our Central Texas region. Committee members help to plan speaking opportunities that promote careers in the trades. 9 - 2021 Marketing Guide | Home Builders Association of Greater Austin
COUNCIL SPONSORSHIPS are available for the following:
$2,500 SPONSOR Custom Builders and Remodelers Council u Developers Council u Volume Builders Council u
$1,000 SPONSOR u Infill Builders Council u Sales & Marketing Council u Young Professionals Council Sponsorships include the following benefits: u Introduction & recognition by Chair u Recognition on HBA event promotional materials
Interested in joining a Council or Committee or becoming a Sponsor? Contact Erin Scott at Erin@hbaaustin.com for more information.
Annual Housing
FORECAST FEBRUARY
The Annual Housing Forecast is the single largest comprehensive economic and market forecasting event in the region for residential construction and development. Attendess include builders, real estate agents and brokers, vendors, architects, developers, engineers, lenders, bankers as well as other industry professionals. This event SELLS OUT every year. $8,000 Title Sponsor (EXCLUSIVE) u Two Reserved tables of six in key location u Digital ad during presentation u Opportunity to welcome attendees to event (3 min limit) u Recognition in HBA promotional materials u Exhibit Table in lobby $5,000 Table Top Sponsor (EXCLUSIVE) u One Reserved table of six in key location u Full page ad displayed on tables u Recognition in HBA promotional materials $4,000 Speaker Sponsor (EXCLUSIVE) u One Reserved table of six u Digital ad during presentation u Recognition in PowerPoint presentation u Recognition in HBA promotional materials $3,000 Pen & Notepad Sponsor (EXCLUSIVE) u Two Tickets u Sponsor provided pen & notepad on tables u Recognition in HBA promotional materials
10 - 2021 Marketing Guide | Home Builders Association of Greater Austin
TICKET AND TABLE PRICING HBA Member u Ticket $95 u Table of 6, $550 u Virtual Ticket $45 Non-member u Virtual Ticket $70
$3,000 Breakfast Sponsor (EXCLUSIVE) u Two Tickets u Table top signage u Recognition in HBA promotional materials $2,500 Coffee Sponsor (EXCLUSIVE) u Two Tickets u Sponsor-provided coffee cups u Promotional sign at coffee stations u Recognition in HBA promotional materials $1,500 Registration Sponsor u Two Tickets u Company rep. at registration table u Recognition in HBA promotional materials $1,200 Exhibit Sponsor (LIMIT 8) u Two Tickets u Exhibit Table in lobby u Recognition in HBA promotional materials $750 Event Partner u One Ticket u Recognition on table top signage u Recognition in HBA promotional materials
Crawfish BOIL
PRICING HBA Member: $45 Non-member: $70
SPRING
$9,500 Grand Marshal Sponsor (EXCLUSIVE) u Twenty Tickets u One company rep. may welcome attendees u Promotional Table in Registration area u Recognition in HBA promotional materials
$2,000 Bayou Beat Music Sponsor u Two Tickets u Signage on stage u Recognition in HBA promotional materials
$5,000 Bon Tempes Food Sponsor u Five Tickets u Branded wet naps u Recognition in HBA promotional materials
u u u
$3,500 Boucherie Bib Sponsor (EXCLUSIVE) Two Tickets Branded Crawfish Bibs Recognition in HBA promotional materials
u u u
$3,000 Big Easy Photo Sponsor (EXCLUSIVE) u Two Tickets u Company logo on photos u Recognition in HBA promotional materials $2,500 Rajun Cajun Bar Sponsor (EXCLUSIVE) Two Tickets Branded koosies or other bar item Recognition in HBA promotional materials
u u u
$2,500 Vieux CarrĂŠ Wristband Sponsor (EXCLUSIVE) Two Tickets Company logo on Wristbands Recognition in HBA promotional materials
u u u
11 - 2021 Marketing Guide | Home Builders Association of Greater Austin
$2,000 Dem’s Good Napkins Sponsor (EXCLUSIVE) Two Tickets Branded promotional napkins Recognition in HBA promotional materials
$2,000 Registration Sponsor (EXCLUSIVE) u Four Tickets u Opportunity to greet all guests at check in u Recognition in HBA promotional materials $1,500 Mud Dogger Sponsor Four Tickets Recognition in HBA promotional materials
u u
$1,000 Community Builder Sponsor
(LIMITED TO BUILDERS BUILDING IN HOST COMMUNITY)
Two Tickets Tabletop at event (Sponsor provides tablecloth and signage) u Recognition in HBA promotional materials u u
$750 Mudbug Sponsor Two Tickets Recognition in HBA promotional materials
u u
GolfClassic
PRICING
Golf Classic APRIL & OCTOBER
$5,000 Title Sponsor (EXCLUSIVE) u One 4-person Golf Team u Sponsor provides first-place team prizes u Recognition in HBA promotional materials $3,500 Lunch Sponsor (EXCLUSIVE) u One 4-person Golf Team u Recognition at lunch u Recognition in HBA promotional materials $2,500 Beverage Cart Sponsor (LIMIT 2) u Two Golfers u Recognition on beverage cart u Recognition in HBA promotional materials $2,000 Breakfast Sponsor (EXCLUSIVE) u Two Golfers u Recognition at breakfast u Recognition in HBA promotional materials $2,000 Beer Station Hole Sponsor (LIMIT 3) u Company representative at station (beer provided by golf club) u Recognition on signage at hole u Recognition in HBA promotional materials $2,000 Cart Sponsor (EXCLUSIVE) u Sponsor provides $100 Door Prize u Company logo displayed on cart u Recognition in HBA promotional materials $1,500 Tee Sponsor (EXCLUSIVE) u Branded golf tees u Recognition in HBA promotional materials
12 - 2021 Marketing Guide | Home Builders Association of Greater Austin
HBA Member u Single Player $150 u Team of 4, $550 Non-member u Single Player $250 u Team of 4, $950
$1,200 Hole Sponsor (13) u Opportunity to set up table at designated hole u Recognition in HBA promotional materials $1,200 Closest to the Pin (EXCLUSIVE) u Opportunity to set up table at designated hole u Recognition in HBA promotional materials $1,200 Longest Drive (EXCLUSIVE) u Opportunity to set up table at designated hole u Recognition in HBA promotional materials $1,000 Mulligan Sponsor (EXCLUSIVE) u Sponsor provides $100 Door Prize u Opportunity for company representative to sell mulligans at registration table u Recognition in HBA promotional materials $1,000 Bloody Mary Sponsor (EXCLUSIVE) u Sponsor provides $100 Door Prize u Recognition at Bloody Mary bar u Recognition in HBA promotional materials $750 Registration Sponsor (EXCLUSIVE) u Sponsor provides $100 Door Prize u Opportunity to sit at registration/check in u Recognition on signage u Recognition in HBA promotional materials $750 Koozie Sponsor (EXCLUSIVE) u Sponsor provides $100 Door Prize u Sponsor provided logoed koozies u Recognition in HBA promotional materials
SPEED
NETWORKING
Associate Members!
THIS IS FOR YOU. SPEED NETWORKING
Reserve your spot for GUARANTEED facetime with HBA Custom and Volume Builder Members.
Coming in May $3,000 Title Sponsor (EXCLUSIVE, BOTH SESSIONS) Your product or service category will be exclusive
Your representative will serve as Master of Ceremonies for the event Recognition in HBA promotional marketing
$1,800 Associate Member Sponsor for Custom AND Volume (LIMITED, BOTH SESSIONS)
Limit 2 per category (vendors with multiple categories, please consult HBA staff) Sponsor will provide two $100 gift cards (with business card attached) for builder drawing Recognition in HBA promotional marketing
$1,000 Associate Member Sponsor for Custom OR Volume (LIMITED, 1 SESSION) Limit 2 per category (vendors with multiple categories, please consult HBA staff) Sponsor will provide two $100 gift cards (with business card attached) for builder drawing Recognition in HBA promotional marketing
13 - 2021 Marketing Guide | Home Builders Association of Greater Austin2021 Marketing Guide | Home Builders Association of Greater Austin - 13
AWARDS 2020
HAVANA Nights Marketing & Advertising Excellence Awards
June 26 AT THE
New Austin Marriott Downtown SPONSORSHIPS AVAILABLE
Mid-Year Housing
FORECAST JULY
The Mid-Year Housing Forecast is the only mid-year check-in on economic and market forecasts for residential construction and development in the area. The event offers the opportunity to network with 350+ industry professionals, including builders, real estate agents and brokers, vendors, architects, developers, engineers, lenders and bankers. This event SELLS OUT every year.
$5,000 Title Sponsor (EXCLUSIVE) u Table of eight u Table top signage u Digital ad during presentation u Opportunity to welcome attendees to event (3 min limit) u Recognition in HBA promotional materials $3,000 Table Top Sponsor (EXCLUSIVE) u Four Tickets u Table top signage u Recognition in HBA promotional materials $2,500 Speaker Sponsor (EXCLUSIVE) u Four Tickets u Table top signage u Recognition in PowerPoint presentation u Recognition in HBA promotional materials $2,000 Pen & Notepad Sponsor (EXCLUSIVE) u Two Tickets u Sponsor provided pen & notepad on tables u Recognition in HBA promotional materials
TICKET AND TABLE PRICING HBA Member u Ticket $75 u Table of 8, $600 Non-member u Ticket $125 u Table of 8, $900
$2,000 Breakfast Sponsor (LIMIT 3) u Two Tickets u Table top signage u Recognition in HBA promotional materials $1,500 Coffee Sponsor (EXCLUSIVE) u Two Ticket u Promotional sign at coffee stations u Recognition in HBA promotional materials $1,000 Registration Sponsor (LIMIT 2) u Two Tickets u Representative at check-in table u Recognition in HBA promotional materials $750 Partner Sponsor u Two Tickets u Table top signage u Recognition in HBA promotional materials
15 - 2021 Marketing Guide | Home Builders Association of Greater Austin2021 Marketing Guide | Home Builders Association of Greater Austin - 15
PRICING
DESIGN SUMMIT Residential Market Trends
Design Summit AUGUST
$3,000 Industry Title Sponsor (EXCLUSIVE) u Reserved Table of eight (8) u Exhibit Table u Digital ad during presentation u Opportunity to welcome attendees to event (3 min limit) u Recognition in HBA promotional materials $2,000 Table Sponsor (EXCLUSIVE) u Four (4) Tickets u Company logo displayed on all tables u Recognition in HBA promotional materials $1,500 Breakfast Sponsor u Four (4) Tickets u Table top signage u Recognition in HBA promotional materials $1,000 Exhibit Sponsor u Two (2) Tickets u Exhibit Table u Recognition in HBA promotional materials
16 - 2021 Marketing Guide | Home Builders Association of Greater Austin
HBA Member u Single Ticket $60 u Table of 8, $450 Non-member u Single Ticket $80 u Table of 8 $600
$750 Registration Sponsor (EXCLUSIVE) u Two (2) Tickets u Opportunity to sit at registration/check in u Recognition in HBA promotional materials $500 Partner Sponsor u Two (2) Tickets u Table top signage u Recognition in HBA promotional materials
PRICING
Sporting Clay Shootout NOVEMBER
HBA Member u Single Player $275 u Team of 4, $1,100 Non-member u Single Player $375 u Team of 4, $1,500
$6,500 Title Sponsor (EXCLUSIVE) u One 4-person Team u Ten Spectator Tickets u Logo recognition on scorecards u Opportunity to distribute promotional items u Official introduction at lunch to audience u Sponsor provides first-place team prizes u Recognition in HBA promotional materials
$2,000 Safety Sponsor (EXCLUSIVE) u One Shooter u Sponsor provided branded eye wear and earplugs u Recognition in HBA promotional materials
$5,000 Lunch Sponsor (EXCLUSIVE) u One 4-person Team u Recognition at lunch u Official introduction at lunch to audience u Recognition in HBA promotional materials
$1,500 Water Sponsor (EXCLUSIVE) u One Shooter u Two Spectator Tickets u Sponsor provided bottles of water u Recognition in HBA promotional materials
$4,000 Ammo Sponsor (EXCLUSIVE) u One 4-person Team u Three Spectator Tickets u Recognition in HBA promotional materials
$1,500 Station Sponsor (LIMIT 15) u Two Spectator Tickets u Sponsor may set up table, tent and chairs u Recognition in HBA promotional materials
$2,500 Flurry Sponsor (EXCLUSIVE) u One Shooter u Sponsor provided Flurry Contest prize u Recognition in HBA promotional materials $2,000 Breakfast Sponsor (EXCLUSIVE) u One Shooter u Recognition at breakfast u Recognition in HBA promotional materials
$1,500 Beverage Sponsor (EXCLUSIVE) u One Shooter u Sponsor provided koozies u Recognition in HBA promotional materials
$1,000 Mulligan Sponsor (EXCLUSIVE) u One shooter u Opportunity to sell mulligans on-site u Recognition in HBA promotional materials $750 Registration Sponsor (LIMIT 2) u One company rep. may help staff registration table u Recognition in HBA promotional materials
PARADE HOMES
TM
of
Presented by
D E TA I L S C O M I N G S O O N
Meetings & Education
BOARD
Meetings The HBA Boards meets six times during the year, offering the opportunity to spotlight your business in front of decision-makers at the HBA and the general membership.
$750 Per Meeting (Limit 6) u u u
Invitation to Meeting Introduction and recognition by Board President 3-minute speaking opportunity
Throughout the year, the HBA offers a number of specialty courses covering a wide variety of subjects. Past courses have included: • • • • • • • • • •
Building a More Energy Efficient Home Integrating Sales and Marketing $1,000 Annual Education Partner Build Your Brand with Social Media u Introduction & recognition Post Tension Foundation Design u 3-min. speaking opportunity Fighting Expansive Clay at one class of your choice Understanding Retaining Walls u Logo featured on Education Garage Lintels and Brick Ties page of HBAaustin.com TAB Contracts Code Compliance and Why Homes Fail Thermal Enclosure - Foundation, Walls, Windows, Doors, and Roofs • Mechanical Equipment- HVAC, Lighting, Appliances, and Occupant Behaviors 19 - 2021 Marketing Guide | Home Builders Association of Greater Austin2021 Marketing Guide | Home Builders Association of Greater Austin - 19
Meetings & Education
Burnet
LOCAL HBA Goes Local meetings are held once a quarter throughout seven counties in the Austin area. The intention of each meeting is to provide relevant updates to that local area.
Williamson
Hays
$750 Meeting Sponsor u u u
Introduction & recognition 3-min. speaking opportunity at first and last class Recognition on HBA event promotional materials
Support the Host your next event at the PEC! Weddings | Par ties | Corporate Events | Meeting Space
• Centrally located, Free parking • 4,800 square foot ballroom • Accommodates 350 inside • Outdoor patio accommodates 200 • Select caterer of choice • HBA MEMBER DISCOUNT! • PEC@hbaaustin.com for details
Lee
Travis Bastrop Caldwell
Home Builders Association of Greater Austin
President’s Awards & INSTALLATION
Honoring
the 2021 HBA Board President and celebrating the installation of the 2022 Board.
December 21 - 2021 Marketing Guide | Home Builders Association of Greater Austin
Be
soc al
LIMITED Dates Available
with the
Eat. Drink. Connect.
HBA Socials are held the first Wednesday of each month and offer a casual way to meet other members of the HBA community. One HBA Member business sponsors each event at their showroom. Join us or sponsor today! $1,000 to Sponsor Sponsor provides food and drink Must have a showroom and parking to accommodate at least 50 guests. 22 - 2021 Marketing Guide | Home Builders Association of Greater Austin
For questions or to secure your spot, contact Director of Programs & Events, Erin Scott at Erin@hbaaustin.com
HBA E-NEWSLETTER ADVERTISING Groundbreaker E-Newsletter
The HBA’s e-Newsletter, The Groundbreaker, keeps members up-to-date on association events, industry news and government affairs. This timely news outlet is sent to all HBA members and anyone who has signed up to receive HBA communications — more than 2,500 contacts — twice a month. All advertising options, offer live links back to your URL. 1. Leaderboard - at the top of the issue 2. First Position - place in the middle of the issue 3. Second Position - placed at the end of the issue Sponsor provides the artwork in either PDF or JPG format at 300dp set up at 728 x 90 pixels
RATES Leaderboard 1 mo.......................$750 3 mos..................$1,750 6 mos..................$3,000 12 mos................$5,000 First Position 1 mo.......................$500 3 mos..................$1,250 6 mos..................$2,000 12 mos................$4,150 Second Position 1 mo.......................$250 3 mos.....................$600 6 mos.....................$900 12 mos................$1,500
23 - 2021 Marketing Guide | Home Builders Association of Greater Austin
HBA WEBSITE ADVERTISING HBA Website Home Page Advertising
The HBA website is a great way to build brand recognition. Your ad will pop up on the most widely visited page of HBAaustin.com - the home page. This page is visited nearly 10,000 times every month so this is an excellent opportunity for lots of exposure. • •
Sponsor provides the artwork in either PDF or JPG format at 300dpi set up at 728 x 90 pixels Link back to provided URL or email address
RATES 1 mo....................$1,000 3 mos..................$2,500 6 mos..................$4,000 12 mos................$7,500
HBA Website Sidebar Advertising
Your ad will be featured in a rotating group of ads in the sidebar of nearly every page of HBAaustin.com - excludes home page. Ads are sold on a monthly, first-come, first-served basis, max. of 3 ads/month. • •
Sponsor provides artwork in JPG or PDF format at 300dpi set up at 500 x 350 pixel recommended size Link back to provided URL or email address
RATES 1 mo.......................$500 3 mos..................$1,250
6 mos..................$2,000 12 mos................$4,150
HBA Website Calendar Advertising
The events calendar is visited more than 7,000 times per month. Your ad will be featured in one of two spots of all calendar pages. Ads are sold on a monthly, first-come, first-served basis. • •
Sponsor provides the artwork in either PDF or JPG format at 300dpi set up at 728 x 90 pixels Link back to provided URL or email address
RATES 1 mo.......................$275 3 mos.....................$720
6 mos..................$1,300 12 mos.................$2750
24 - 2021 Marketing Guide | Home Builders Association of Greater Austin
HBA MEMBER-SPONSORED EBLASTS SAMPLE
Member Sponsored Eblast - $299
SAMPLE
Sponsored email blasts are a great way to target HBA members directly! You provide the artwork and we will send it out to HBA’s database of more than 2,500 email addresses. Since the email is sent through regular HBA channels and members have ‘optedin,” the likelihood of emails being filtered out by SPAM filters is slim. Email dates are sold on a first come, first served basis. • •
$299 per eblast, limit of 2 per company, per month Sponsor provides artwork in JPG or PDF format at 300dpi (600 x 800 pixel recommended size)
Advertise with the 700+ Member Companies 200+ Builder/Developers 500+ Associates 2,500+ Subscribers
25 - 2021 Marketing Guide | Home Builders Association of Greater Austin
NOTES
NOTES
Thank You for supporting your HBA.
8140 Exchange Drive, Austin, TX 78754 • 512-454-5588 • HBAaustin.com