http://www.linkedin.com/pub/hector-batista/5/335/b82
HECTOR BATISTA
3060 NW 84th Way Cooper City, FL 33024
creative director
954.895.4164
1.0 EXPERIENCE
1/3
hb@hbwerks.com
hbwerks.com Zumba Fitness, LLC
Creative Director
April 2009 / Present
Hallandale, FL - Reviewed and implemented procedures to optimize creative performance. - Outlined creative strategies through internal meetings with management. - Responsible for creative documentation and conceptual strategies. - Worked with project management estimating project timelines and resource allocation. - Collaborated and directed copywriters. - Collaborated with production manager and vendors estimating projects and print specs. - Developed and redesigned company brand, assets and brand guidelines. - Created brand hierarchy of brand extensions, sub brands and products. - Collaborated in the development and implementation of marketing and go-to-market strategies. - Responsible for design of campaign/project’s initial layouts, storyboards and overall look & feel. - Responsible for casting talent (models, voice and instructors). - Responsible for review and approval of Zumba Apparel design. - Developed theme, branding, printed collateral and signage for yearly Instructor Convention events. - Managed team of art directors, designers, production designers and web designers. - Developed and implemented best practices, templates and brand assets portals for global partners. - Responsible for hiring creative staff and vendors. - Implemented project management tools and resources. - Corporate Culture lobbyist.
HBwerks, LLC
Creative Director/Principal
January 2009 / April 2009
Cooper City, FL - Branding + Print + Interactive
Meridian Group
Creative Director
April 2007 / January 2009
Fort Lauderdale, FL - Reviewed and implemented procedures to optimize creative performance. - Outlined creative strategies through internal and client meetings. - Responsible for creative documentation and conceptual strategies. - Worked with account management estimating project timelines and allocation of resources. - Collaborated and directed copywriter. - Collaborated with creative directors’ team in central and satellite offices. - Worked with production manager estimating projects and print specs. - Worked on brand development strategies. - Developed and implemented marketing strategies. - Responsible for design of campaign/project’s initial layouts, storyboards and overall look & feel. - Responsible for casting talent (models, voice and actors). - Managed team of art directors, designers, production designers and web designers. - Responsible for presenting creative concepts to clients. - Responsible for hiring creative staff and vendors.
HECTOR BATISTA
954.895.4164
creative director
hb@hbwerks.com
1.1 EXPERIENCE
2/3
Soffer Adkins
Associate Creative Director
May 2005 / March 2007
Fort Lauderdale, FL - Reviewed and implemented procedures to optimize creative performance. - Outlined creative strategies through internal and client meetings. - Responsible for conceptual strategies. - Worked with account management estimating project timelines and allocation of resources. - Collaborated and directed copywriter. - Worked with production manager estimating projects and print specs. - Worked on brand development strategies. - Developed and implemented marketing strategies. - Responsible for design of campaign/project’s initial layouts, storyboards and overall look & feel. - Responsible for casting talent (models, voice and actors). - Managed team of art directors, designers, production designers and web designers. - Responsible for presenting creative concepts to clients. - Responsible for hiring creative staff and vendors.
Bgt Partners
Senior Art Director
August 2004 / May 2005
Miami, FL - Responsible for reviewing and implementing creative department’s procedures and methodologies. - Outlined creative and design objectives through internal and client meetings. - Responsible for creative documentation and conceptual strategies. - Collaborated with project managers in estimating project timeline and allocation of resources. - Collaborated in developing information architecture, wire-frames and user experience guidelines. - Collaborated with lead developers outlining technology solutions and functionality. - Designed user interfaces and overall look & feel. - Managed team of web designers in central and branch offices. - Responsible for designing company’s presentations, marketing collateral and RFP documents. - Responsible for presenting creative concepts to clients.
Advansiv
Creative Director
April 2001 / August 2004
Miami Beach, FL - Responsible for reviewing and implementing creative department’s procedures and methodologies. - Outlined creative and design objectives through internal and client meetings. - Responsible for creative documentation and conceptual strategies. - Collaborated with project managers in estimating project timeline and allocation of resources. - Collaborated in developing information architecture, wire-frames and user experience guidelines. - Collaborated with lead developers outlining technology solutions and functionality. - Designed user interfaces and overall look & feel. - Managed team of web designers in central and branch offices. - Responsible for designing company’s presentations, marketing collateral and RFP documents. - Responsible for presenting creative concepts to clients.
HECTOR BATISTA
954.895.4164
creative director
hb@hbwerks.com
University of Sacred Heart
Central de Artes Visuales, H.S.
San Juan, PR
San Juan, PR
Bachelor’s Degree in Communications
High School Diploma
May, 1991
May, 1986
Visual Arts & Advertising
7 years Art Degree
5.0 ACHIEVEMENTS
4.0 ACCOUNTS
3.0 SKILLS
2.0 EDUCATION
2/3
Adobe CS4
Concept to Production
Print & Web Design
Interactive Marketing
Dreamweaver
Strategic Planning
User Interface Design
US, US Hispanic & Latin American Markets
Quark Xpress
Brand Development
Information Architecture
Fluent English & Spanish. Portuguese.
Acrobat
Corporate ID
Wireframes
Leadership / Management skills
Office
Video Production
Packaging Design
Copywriting
Illustration
Environmental Design
Photoshoots
Digital Imaging
Advertising & Web Industry
Citrix
Greater Fort Lauderdale
ADP
ADT
Lehman Brothers
Sony Latin America
McDonald’s
Transitions Lenses
Hewlett Packard
Sony Electronics
Dole Fruits
Palace Resorts
BankAtlantic
AutobuyingUSA
Destination Hotels/Resorts
Sol Melia/Paradisus
Chase Vista Funds
Microsoft Latin America
United Distillers
Zumba Fitness
Midtown Group
Motorola Latin America
State of Florida (SOFP)
Mariott Hotels
Novation
Polaroid Latin America
Sensormatic
Citibank FSB
Ryder
Burger King Latin America
EduCare Financial
Kaplan University
2006 ADDY Awards - Regional, Miami-Ft. Lauderdale
2008 HSMAI awards
Gold: Best Brochure Category: Midtown6 Brochure
Silver: Sanibel Harbour Resort & Spa Wedding Brochure Bronze: Le Blanc Spa Resort Group & Incentive Campaign
2006 Neenah Papers Regional Awards SE
Bronze: Sanibel Harbour Resort & Spa Web site
Bronze: Midtown6 Brochure 2008 ADDY Awards - Ft. Lauderdale 2007 HSMAI awards
Silver: Sanibel Harbour Resort & Spa Wedding Brochure
Silver: Le Blanc Spa Resort Print Campaign
Silver: Sanibel Harbour Resort & Spa Key Card Holder & Insert
Bronze: Le Blanc Leisure Brochure
Silver: Sanibel Harbour Resort & Spa Courtside Steakhouse Print Ad Silver: Sanibel Harbour Resort & Spa Website
2007 ADDY Awards - Regional, Ft. Lauderdale Gold: Le Blanc Spa Resort Insert Direct Mail
2008 ADDY Awards - Hamptons Road, VA
Silver: Palace Resorts Wedding Brochure
Silver : Le Blanc Spa Resort Glamorous Life Website
Silver: Le Blanc Spa Resort Wedding Email Silver: World Vacations Travel Logo