RUMMY
An ISO Certified Rummy Blend of Culture & Technology By Athira Laji
T
he dramatic change that rummy has undergone owing to the boom in technology and internet, has made it immensely popular, especially the cash games. However, with money one becomes sceptical; so, it is utmost important to have a platform that is trust-worthy and widely acknowledged credibility. We ended up speaking to the head of such a credible platform which is also said to be India’s only ISO 9001:2015 certified gaming platform, Amit Kushwaha - Head Brand Strategy – Gameskraft. Their RummyCulture platform was launched with the sole aim of boosting the rummy status in India. How did the journey of Rummy Culture begin with? RummyCulture was launched under Gameskraft in 2017. Our aim and games are simple and clear - a premium and hassle-free rummy playing experience on our website, android, and iOS app. Rummy was chosen as our launch game owing to its rich history and popularity in India. We also saw an underlying opportunity in the way other 36
GUTSHOT
JUNE
2021
major platforms were operating at the time. Furthermore, we
Amit Kushwaha realised that we could improve the gaming experience for our users by using tech intervention at each stage, thus resulting in higher gameplay. What were the steps taken to secure game and be a recipient of such a certification? Our aim was always to provide a seamless and most trustworthy experience to our players and ISO certification is a big milestone in our path of making it possible. To build the trust factor, some steps and platform enhancement we performed are:
• RNG verified platform • Limit daily and monthly add cash; we do not allow users to add more cash on the platform than the set limit • History feature allows users to see their last 5 games to improve performance • Instant withdrawal using IMPS and UPI • 24/7 customer support in multiple languages makes us the only platform which gives customer support to all users irrespective of their gameplay value • A minimum distance of 1 Km is maintained between the player on the same game table • Player profile verification to ensure one is playing with real players and not bots What makes RummyCulture unique? RummyCulture was started by a bunch of passionate gamers, from premier institutes like IITs, IIT-BHU, ISB, IIMs, and NSIT. With tech in our DNA, we want to solve every problem using technology so that there is less human intervention, and the solutions are highly scalable. During the making of RummyCulture,
