ESPORTS
Is The Integration Of DMP In Esports Essential? A sneak-peak into the integration of DMP in esports and its effectiveness that will reap fruits for the Indian esports tournament scenario.
By Amarylisa Gonsalves
A
s the use of technology advances, more and more data comes into the picture. Similarly, as businesses, organisations and industries scale greater heights, the amount of data accumulated by them also increases. We mean the information, statistics, and details about the various stakeholders and the components involved by data here. This data is crucial and cannot be neglected since it helps firms keep track, draw analysis, market, maintain effective relations, and the list goes on. The benefits of having data are several, and as the saying goes, ‘the more, the merrier,’ the more data you have
at hand, the more benefits you can reap from it.
popularly known as DMP, comes into the picture.
What’s DMP? But while we say that, one thing that pops up is how do you store such vast amounts of data. Well, technology has solved that for us via innumerable storage options. But is having so much data enough? Probably not! Storing the data will do no good if the information is not managed and organised well. But, can companies solely store, process, manage and organise vast quantities of data along with focusing on their core businesses? Well, that’s where Data Management Platforms,
Data Management Platform is a software platform that can effectively gather as well as manage data. It can also analyse the data to help businesses make appropriate and effective use of it for a seamless decision-making process. It’s a known fact that esports is at a fast catching pace in India. Naturally, it generates tons of data every single day. Players, organisations, teams, team statistics, tournaments, matches, streams, and viewerships, are the some of the many sources where data is generated. So how about integrating DMP into esports?
G UTS H OT
O CTO B ER
2021
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