Resilience Esports: Discovering Untapped Opportunities

The northeastern states of India are experiencing an outbreak of esports talent. Swooping in to hone and provide a platform for these young athletes is Resilience Esports.

By Donna Amo

Resilience Esports Founder Dhiman Kashyap with co-founders Navarun Gogoi - CTO and Ankita Kanungoe - CFO

Resilience Esports is one organisation opening the doors to many aspiring gamers and content creators from the northeastern part of India. Powered by a vision to contribute to the healthy growth of esports in India,

Resilience Esports is making sure that gamers from the northeastern part of India are also given the same opportunity.

Sharing his thoughts about esports position in India and a word about Resilience Esports is its founder, Dhiman Kashyap.

What is the story behind the inception of Resilience Esports?

The core value of establishing Resilience Esports is turning hobbies into professions in an organised and systematic manner where we like what we do and do what we like. The founding members are gamers by heart, so we developed an approachable, accessible, and sustainable platform.

Tell us more about the mission and vision of Resilience esports.

The vision is quite simple - we plan to make a better environment for esports to grow in India and the region. We are working towards the betterment of esports by fostering our teams for competitive tournaments in esports, providing monetary and non-monetary support to content creators, and introducing international brands and companies to the Indian market. The infrastructure we have in place will give necessary provisions for uplifting athletes and content creators with proper management. We believe that by helping and developing others, we will grow and upgrade ourselves in this process.

What are your thoughts on the rising esports talent in the Northeast part of India?

We have considered esports on a national level, where we look at the scenario for development within the country. As Resilience Esports’ founders are from the northeast part of India, we are looking for upcoming talented and hardworking members from this region. However, the lack of internet connectivity and speed in some areas of northeast India hampers the growth of esports and its enthusiast. But we have found immense passion and dedication emerging from the players of this region, making this a gold mine for talent for India. We at Resilience Esports are always ready to extend a helping hand to the people who are willing to join our cause and fight for the betterment of Indian esports.

How have you been able to work with the players from these different regions?

We all know the diversity of

people coexisting in the northeast part of India. Still, the point that unites us is the love for esports and appreciation for its community. This has been the anchor point while working with esports athletes and enthusiasts. When working with a diverse group, we have basic guidelines for collaboration and mutual respect for the person and their work, which propels us to look beyond the differences and come up with synergies that yield results far more significant than our expectations.

How is Resilience Esports helping brands to find the right influencers for them?

Resilience Esports have specific programs where we connect with influencers who need monetary and non-monetary support and are willing to collaborate with us in an exclusive as well as non-exclusive manner. We connect them with brands and companies who have the capital but require the influencers’ visibility; thus, meeting each other’s requirements and mutually benefiting in this process. We screen, manage and direct the brand to the right influencers to produce optimal output. Currently, Resilience Esports has more than 500 influencers working alongside us and are connected to more than 30 global brands.

How important is it to provide programmatic campaigns ideas to brands which mutually benefits both the brand and creator?

When we are working alongside or are partnered with brands for campaigns, we cater to their specific criteria and requests. The non-programmatic campaign for brands only provides audience visibility in a generalised manner. However, programmatic campaigns have provided more effective results as they are presented to the audience interested in the product or the campaign. The results and output of programmatic campaigns give the brands better visibility and better monetary and non-monetary benefits to the creator. Our creators can provide around 5 billion impressions monthly which need to be used in the best possible manner.

Tell us more about the most prominent developments that Resilience Esports has in store in the coming months.

We are internally planning and working on some exclusive projects ready after Diwali or by year-end. Few of these would include events such as official tournaments with high prize pools, talk shows where we shall get few early access news for certain upcoming games, and major merchandise brands partnering with us where our influencers and athletes will be able to get the benefits for these activities. Besides these, we are also planning for infrastructural development under Resilience Esports to expand the team size.

How important is it for an industry like esports to be regularised in India?

Being unregularised means not being able to be monitor and calculate the growth of the Indian esports industry. Reports of fraudulent cases and malicious activities in esports have often been raised, along with criticism concerning fabricated results in a game. With a regulatory body that works effectively, these problems will reduce substantially, making eports a much better experience for people. We need to approach everything systematically and pre-planned so that the growth is optimal within our organisation.

With esports gaining more recognition as an official sport, how will this help the industry overall in the future?

Esports gaining recognition as an official sport will be a huge step up - it will allow the platform to operate officially with proper regulations, verification, and direction. From the perspective of opportunities and people pursuing esports, it will be a very organised process and maybe centralised in the long run. For any sector to be developed and recognised, the people/representatives should be chosen carefully. They would be the face of esports and will represent the body. Since esports in India is at a very nascent stage, not having the right set of people regulating it might put the whole dynamics on a negative scale. But being optimistic about esports for a long time, I think everything happens for good, and this too will be for good!