Pare Enters the Adda

PARE

ENTERS THE ADDA

WORDS BY MANTHRA KOLIYER

Online gaming company Gaussian Network Private Limited appointed Shivanandan Pare, a business leader, as CEO of its gaming business. Pare has an experience of over two decades in the digital and e-commerce sector. Let’s take a look at Mr Pare’s vision for Gaussian Network.

HOW DO YOU VIEW THE GAMING INDUSTRY AND WHAT ARE THE CHANGES THAT YOU WOULD BRING ABOUT AS THE NEWLY APPOINTED CEO?

It is going to be a great time, the only spoiler I see is from the state regulatory perspective. I am looking at last year as an inflection point for our industry. The growth

from here on for real money gaming sector is going to be spectacular from a pure market share perspective. We would also like to consolidate our leadership at Adda52.com and at Adda52rummy.com.

The difference between poker and rummy is that poker is an international game while rummy is the only Indian card game whose popularity crossed the Indian boundaries. There are other variants too played across the country like the 7, 10, 13 and 21 cards rummy. In terms of market size roughly 80- 85% or say 90% of the gaming population indulges in rummy and the rest is poker. So rummy is a big opportunity if I were to look at the market of pure play real money card games.

ARE THERE ANY SPECIFIC PLANS LAID OUT TO INCREASE USER ENGAGEMENT?

We are entering 2021 on a higher base because of the growth we witnessed during the first quarter of the pandemic. While considering the higher base, as a team we will have to rework on our strategy and re-look at every process to ensure that we continue to grow on the higher base numbers for this year. Having said that, the product outlook is very clear

This year we will introduce features which will go a long way in defining the experience. The third element which we are looking at is our omnichannel approach of integrating experiences across Adda52.com and Adda52rummy.com with our casinos.

for us. For Adda52.com and Adda52rummy.com we would like to continue with our consumer centric approach towards the product. This year we will introduce features which will go a long way in defining the experience. The third element which we are looking at is our omnichannel approach of integrating experiences across Adda52.com and Adda52rummy.com with our casinos.

WHAT ARE THE BENEFITS THAT EXISTING ADDA52 PLAYERS WILL GET?

We are looking at continuously improving our consumers’ experiences. To reiterate, we are looking at immersive experience on all platforms, and a great omnichannel experience leveraging our Deltin casinos.

APART FROM GAMING, WHAT ARE THE OTHER EXPANSION IDEAS THAT GAUSSIAN NETWORK IS LOOKING AT?

Currently, we are focussed on consolidating poker leadership and building the rummy business.

Gaussian Networks is an online gaming company that specializes in online game development and provides players with platforms that have sophisticated technology. The Network caters to a wider audience and has an impressive range of virtual games.

Gaussian Network is looking forward to increasing the growth of online gaming by 20-25% every year. Pare is aiming to use his experience and knowledge of the industry to enhance and help Gaussian Network achieve strong foothold in the online gaming industry. We wish him all the best in this endeavour.