LEISURE & RESORTS
Designing Experience. www.hbg.design LEISURE DESTINATION RESORTS
PERSONAL. MEMORABLE. TRANSFORMATIVE. In designing a dynamic themed attraction or attraction-based hotel experience, our role is to envision and create spaces that transport the guest from the predictability of everyday life to a new, memorable experience filled with surprise, authenticity and energy at every turn. It is our goal to create an emotional experience within each guest through design. Our success is measured when your guests have the time of their lives; feel compelled to share their experience with others; and make plans to return again and again.
LEISURE DESTINATION RESORTS
DESIGNING EXPERIENCE.
Founded in 1979, HBG Design delivers integrated architecture and interior design to the international leisure destinations and attractions industry from offices in Memphis, TN, and San Diego, CA. The company recently rebranded, changing its name to HBG Design. The rebrand was inspired by the firm’s passion for designing memorable, transformative experiences.
As one of the top-ranked hospitality and entertainment design firms in the United States, HBG Design has built a focused specialty in hotel design and operations, leisure resort destinations, and entertainment and attractions design. HBG Design has designed over 20,000 resort and hotel rooms and over 21 million square feet of hotel, entertainment and attractions and RD&E space in the last two decades alone. The firm has been recognized with more than 200 design and industry excellence awards including an Americas Lodging and Investment Summit (ALIS) Development of the Year Award for the 1500-room Gaylord Texan Resort in Dallas, Texas and five Global Gaming Casino Design Awards for Best Casino Resort projects across the U.S.
LEISURE DESTINATION RESORTS
INTEGRATED ARCHITECTURE & INTERIOR DESIGN HBG Design’s design team specializes in the interpretation of our clients’ visions into environments that express image and style through form, materials, texture, light, sound and color. It is through architecture and interior design that we articulate the special nuances that make a property unique. Our dynamic network of interior design professionals and interior architects work collaboratively and strategically to deliver innovation and experience to our clients. At HBG Design, we believe architecture and interior design need to remain connected. In terms of the guest experience, it is impossible to separate the design of a building from the design of its interior - so we approach design as an integrated process that is all encompassing of the human experience.
WIND CREEK WETUMPKA RESORT WETUMPKA, AL
IDEAS ARE DEVELOPED THROUGH A SHARED VOCABULARY BETWEEN THE INTERIOR AND EXTERIOR RESULTING IN CONTINUITY OF THOUGHT AND EXPRESSION.
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DISCOVERY DRIVEN DESIGN ENERGIZING EVERY SQUARE FOOT
HBG Design is a Global Sponsor of the international Themed Entertainment Association (TEA) and supporters of the International Association of Amusement Parks and Attractions (IAAPA). Our firm’s in-house team of experience-focused architects and interior designers take our themed hotel, resort and entertainment/attractions projects, literally, from concept to reality. Our design team benefits by having a 20+ year themed entertainment industry veteran on staff. Former VP-Creative at Landmark Entertainment, Kelly DeVine, has worked with HBG Design architects and interior designers over the last 15 years to translate visioning concepts into master planning, design and art direction. This in-house merging of innovation and creativity results in truly immersive guest experiences, driven by curiosity and wonder.
WINSTAR WORLD RESORT THACKERVILLE, OK
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WE KNOW WHAT IT TAKES TO OPERATE A COMPETITIVE HOSPITALITY PROPERTY HBG Design is one of the few architecture firms to own, operate and develop our own four-star hotel: a highly successful Westin hotel located within the thriving Beale Street entertainment district. We like to refer to it as “our own experiential laboratory for operational efficiency, financial performance and design innovation.” Members of HBG Design’s team are able to access day-to-day, real-time insights into the workings of an upscale property to thoroughly understand the implications design decisions have on every aspect of operations and the guest experience. Our team puts into practice key strategies to help our clients differentiate in their competitive markets by leveraging our own market proven experience. In our opinion, there is no better experience than hands-on experience.
WESTIN MEMPHIS BEALE STREET HOTEL MEMPHIS, TN LEISURE DESTINATION RESORTS
Based in the ‘Silicon Valley’ of the branded hospitality industry, MemphisTennessee, HBG Design has literally been built - brick by brick - by the creative thinking and leading-edge design that has helped define the vocabulary of hospitality and resort architecture. Our firm’s earliest projects involved designing vertical prototypes for Holiday Inns (Memphis is where Kemmons Wilson opened the very first branded Holiday Inn Hotel); helping establish the Homewood Suites brand for Hilton; designing and managing large-scale projects including the Gaylord Palms and Texan Resorts and Convention Centers, and the design of integrated resort projects in the U.S. and internationally.
WESTIN MEMPHIS BEALE STREET HOTEL MEMPHIS, TN
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THE GUEST HOUSE AT GRACELAND â„¢ RESORT MEMPHIS, TN
WE ARE STORYTELLERS. The built environment is our canvas for creativity and unique, intricate storytelling
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©Jeffrey Jacobs Photography
©Jeffrey Jacobs Photography
THE GUEST HOUSE AT GRACELAND™ RESORT
©Jeffrey Jacobs Photography
LEISURE DESTINATION RESORTS
THE GUEST HOUSE AT GRACELANDâ„¢ RESORT MEMPHIS, TENNESSEE Size: 260,000 SF Cost of Work: $70 million Services Performed: Architecture, Interior Design, Programming, FF&E, Regulatory / Codes Consulting Program Components: 450-room hotel; multiple food and beverage venues; back of house operations
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THE GUEST HOUSE AT GRACELAND™ RESORT The home of world-renowned Elvis Presley™, the “King of Rock and Roll™” becomes a place for thousands of international visitors to call home while visiting iconic Graceland® mansion. Flashy jumpsuits, sunglasses, capes and even Priscilla Presley’s shoes — inspiration was all around for designers behind one of the most anticipated hotels of the last few years and the third largest in Memphis. Stepping inside the four-diamond rated 450-room classic revival style hotel, guests and visitors will encounter the unexpected, much as they do upon entering Elvis Presley’s™ iconic Graceland® mansion. The interior design was inspired by Elvis Presley’s™ personal style, but was given a 21st century twist. Beyond that, it is brimming with subtle and some not-so-subtle homages to the king.
©Jeffrey Jacobs Photography
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©Jeffrey Jacobs Photography
THE GUEST HOUSE AT GRACELAND ™ RESORT LEISURE DESTINATION RESORTS
THE 20TH CENTURY FOX WORLD DUBAI HBG Design provided conceptual design services with Rethink LE in the creative integration of hotel and theme park designs for Al Ahli Holding Group’s Fox World Dubai project. The park is conceptualized with rides and attractions based on popular films and TV shows like “Aliens,” “Planet of the Apes,” “Sons of Anarchy” and “Titanic”.
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BRAND IDENTITY DELIVERING YOUR VALUES AT EVERY POINT OF CONTACT Our experience has given us opportunities to work with clients to help define and strengthen their brand and its expression through distinctive design. When establishing brand identity within our clients’ projects, we begin by understanding their values and then make sure the property design delivers those values at every point of contact. A brand isn’t just what is communicated through identity and message – it is what our client’s properties and service reveal to the guest.
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HARD ROCK CAFE AT FOUR WINDS RESORT NEW BUFFALO, MICHIGAN Size: 12,000 SF Services Performed: Architecture, Interior Design, Programming, FF&E, QA/QC, Construction Administration, Regulatory/Codes Consulting Program Components: 150 pieces of music memorabilia, seating on two levels for 275 customers, two bars, a raised stage, and a signature Rock Shop retail experience
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HARD ROCK CAFE NEW ORLEANS, LOUISIANA Size: 9,798 SF Services Performed: Architecture, Interior Design, FF&E, Codes/ Regulatory, Master Planning, Programming Program Components: Cafe with dining area and bar, function/banquet area, stage, new exterior facade, retail space A renovation of two existing buildings at the corner of Bourbon St. and D’Iberville, HBG’s design of the new Hard Rock Cafe New Orleans is distinctly Southern Gothic in theme. The new venue design blends this historic river city’s iconic, eclectic culture with the high-energy, world-renowned Hard Rock Cafe brand.
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HARD ROCK CAFE MEMPHIS, TENNESSEE Size: 24,500 SF Services Performed: Architecture, Interior Design, FF&E, Codes/ Regulatory, Master Planning, Programming Program Components: Two levels of dining; two bars; semi-private event space; seating capacity of 200; retail space The historic repurposing and new interior design of this iconic Beale Street building provides a high-profile location and a rocking new Graceland-inspired brand aesthetic for this internationally-renowned restaurant venue.
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WIND CREEK RESORT WETUMPKA, ALABAMA Size: 508,945 SF Cost of Work: $246 Million Services Performed: Master Planning, Programming, Architecture, Interior Design, FF&E, Code Consulting / Regulatory Program Components: 283 key hotel; buffet; grill; grab n go foodservice; coffee shop; fine dining restaurant; aquarium center bar; vip lounge; conference/meeting space; sky bar; 2,500 car garage
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WIND CREEK RESORT WETUMPKA, ALABAMA
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WIND CREEK RESORT Nestled between the lush countryside of Wetumpka, Alabama, and the rapids of the Coosa River, sits the elegant new 283-room, Wind Creek Hotel. As the second branded hotel development for the Poarch Band of Creek Indians, the new $246 million, 500,000 square feet hotel property elevates the brand aesthetic and the quality of the guest experience. Designed to offer endless scenic views of the river and its natural surroundings, four-diamond quality hotel amenities include multiple food and beverage options, conference and meeting space, an active pool environment that also serves as an entertainment venue, and an exotic aquarium center bar/lounge, which was featured on the television show ‘TANKED’.
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UPSCALE BY DESIGN HBG Design’s projects have been recognized by the press, the travel industry and most significantly by our clients’ bottom line. HBG Design’s Northern Quest Resort expansion project outside Spokane, Washington was honored with two AAA Four-Diamond awards, for the resort and for their fine dining restaurant, Masselow’s. The Wind Creek Resort, near the Alabama Gulf Coast–an HBG Design designed project–has also been honored with the AAA Four-Diamond award. In the years since we opened our Westin Memphis Beale Street Hotel, the property has exceeded our goals vs competitors on all fronts. The property received the AAA FourDiamond award and the Starwood Pacesetter award.
NORTHERN QUEST RES ORT
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NORTHERN QUEST RESORT SPOKANE, WASHINGTON Size: 250,000 SF Cost of Work: $118 Million Services Performed: Master Planning, Architecture, Interior Design, Programming, Codes Consulting/Regulatory Program Components: Multi phase master plan; 250-room hotel tower; Fourdiamond rated upscale restaurant; 37,000 SF meeting/ convention space; 24-hour cafe; 50-seat casino bar; cigar bar; sports bar; lobby bar/lounge
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NORTHERN QUEST RESORT
NORTHERN QUEST RESORT LEISURE DESTINATION RESORTS
NORTHERN QUEST RESORT
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LITTLE RIVER RESORT MANISTEE, MICHIGAN Size: 161,500 SF Completion Date: August 2007 Cost of Work: $41 Million Services Performed: Architecture, Interior Design, FFE, Programming, Master Planning, Codes/ Regulatory Relevant Program Components: Hotel expansion adding 192-keys; 10,000 SF wintergarden atrium; 1,700seat event center with VIP lounges; cultural center; gift shop
The addition to an existing “northern lodge� resort enhances the guest experience with a unique winter garden atrium and its integration of cascading waterfall features, meandering pathways, regional plantings and timber elements that create a unique oasis for the property and for the surrounding hotel and resort market.
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WINSTAR WORLD RESORT / THACKERVILLE, OKLAHOMA
WINSTAR WORLD RESORT THACKERVILLE, OKLAHOMA Expansion Size: 18-story, 340,000 square feet, 500room hotel tower; a 15-story, 297,000 square feet, 500-room hotel tower; Cost of Work: $72 million (hotel); $60 million (casino expansion) Services Performed: Architecture, Interior Design, Programming, FF&E, CA/QC, Construction Administration, Regulatory/Codes Consulting Program Components: Multi purpose event facility; two hotel towers, 1,000 guestrooms; 2 restaurants; several pools; spa; RV park
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WINSTAR WORLD RESORT The Winstar World Resort property’s established ‘cities of the world’ travel theme has been successful in making the resort the number one casino in the Dallas, Texas, market. HBG Design’s expansion offered a fresh design interpretation of the property’s popular theme. Inspired by turn-of-the-20th century European architecture, designers produced an elevated guest experience to vibrantly capture the excitement and wonder of faraway voyages to London, Paris and Barcelona during the gilded age of travel. Throughout the resort expansion, the consistency of high quality aesthetics and design storytelling makes the new hotel towers and F&B and event amenities stand out among the competition, engaging guests and helping them develop an emotional connection with the WinStar brand.
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WINSTAR WORLD RESORT
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WINSTAR WORLD RESORT
WINSTAR WORLD RESORT
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WINSTAR WORLD RESORT
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GUGGENHEIM MUSEUM’S ‘ART OF THE MOTORCYCLE’TOURING EXHIBIT ORLANDO, FLORIDA AND MEMPHIS, TENNESSEE
Taking visitors along an open road of 92 motorcycles, HBG Deign’s design team created an artful, unobtrusive backdrop to enhance the evolutionary story of these legends on wheels. A touring motorcycle exhibition licensed by the Guggenheim Museum, HBG Deign’s exhibit designs for the Memphis show and its next stop at the Orlando Museum of Art capture the spirit of previous shows with a distinction all their own. To engage the senses, designers worked to develop a hierarchy between dynamic design elements to produce a sensation of continuous movement through the exhibit. The project artfully explores the motorcycle’s elusive reputation from its humble industrial beginnings to its portrayal as a symbol of reckless danger, sex, beauty, speed, independence and freedom. LEISURE DESTINATION RESORTS
FOUR WINDS NEW BUFFALO RESORT NEW BUFFALO, MICHIGAN Size: 228,165 SF Services Performed: Master Planning, Architecture, Interior Design, Programming, FF&E, CA/QC, Construction Administration, Regulatory/Codes Consulting Program Components: Multi phase master plan, 215 guestrooms, 54 suites, fitness center, 1,500-seat event center, Hard Rock Cafe, retail space Leveraging the scenic Lake Michigan location and proximity to the Chicago market, designers created a synergistic expansion program of high-quality hotel, event and F&B amenities, including a Hard Rock CafÊ, to enhance the Four Winds New Buffalo Resort’s competitive positioning in the regional resort market and grow the Four Winds brand.
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FOUR WINDS NEW BUFFALO RESORT
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FOUR WINDS NEW BUFFALO RESORT
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WE CREATE CAPTIVATING, COMPELLING EXPERIENCES FOR YOUR GUESTS. As a TOP 10 hospitality design leader, with hotels, resorts and entertainment/ attractions projects located across the U.S. and the world, HBG Design has master planned, designed and delivered a variety of distinct thematic expressions. Each planning and design solution is strikingly different – presented as an expression of its distinguishing environment, within the context of a meaningful and dynamic guest experience.
GAYLORD PALMS RESORT & CONVENTION CENTER
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GAYLORD PALMS RESORT & CONVENTION CENTER ORLANDO, FLORIDA Size: 2,160,000 SF Development Cost: $400 million Services Performed: Master Planning; Architecture/Design; Site Development; Programming; Project Management; Codes Consulting; Cost Management; Schedule Management, Construction Administration Program Components: Destination resort; 1,405 guestrooms and suites; 4-acre indoor garden atrium which houses multiple food and beverage venues, retail elements and water features; 600,000 SF total convention & meeting space, including 300,000 SF net meeting space, 200,000 SF exhibition hall, three ballrooms ranging from 9,000 SF to 46,650 SF, 61 break-out meeting rooms; 665-seat performance venue; two outdoor pools; An 18,000 SF full-service spa
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GAYLORD PALMS RESORT & CONVENTION CENTER Gaylord Hotels, owners of the legendary Gaylord Opryland Hotel in Nashville, Tennessee desired to expand its brand into new markets, selecting HBG to create the design for its Four Diamond Orlando resort. Sited on 60 acres directly outside the gates of Walt Disney World, Gaylord Palms Hotel and Convention Center is the only facility in the area to combine hotel, convention and entertainment amenities under one roof—and it’s not your typical roof either. The project’s signature feature, a four-and-a-half-acre, glass-covered, climate-controlled atrium soars over the resort, creating an enclosed entertainment experience with restaurants, retail and attractions. Designed to emulate Florida’s lush botanic and aquatic environments and architectural styles, Gaylord Palms is modeled after regions unique to the sunshine state, including the historic, old-world charm of St. Augustine; the festive spirit of Key West; and the Everglades. The 1,400-room resort features more meeting space per guest room than any other resort in the world, and has been voted as the Best Resort Hotel in the State of Florida by Florida Monthly magazine for seven years in a row.
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GAYLORD PALMS RESORT & CONVENTION CENTER
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Memorable Experiences, Inspired Design Our goal is to create design experiences that elicit passion, beauty, and brand identity through innovative design concepts that inspire the guest, stimulate the senses, and engage emotion.
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GAYLORD TEXAN RESORT & CONVENTION CENTER GRAPEVINE, TEXAS Size: 2,330,333 SF Development Cost: $500 million Services Performed: Master Planning; Architecture/Design; Site Development; Programming; Project Management; Codes Consulting; Cost Management; Schedule Management, Construction Administration Program Components: 1,511 rooms guestrooms and suites; 4-acre indoor garden atrium housing multiple F&B venues and retail elements; 600,000 SF total event/convention & meeting space, including 300,000 SF net meeting space, 180,000 SF exhibition hall, five ballrooms ranging from 3,300 SF to 50,000 SF, 70 break-out meeting rooms; 80,000 SF outdoor event lawn; swimming pools; full service spa
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GAYLORD TEXAN RESORT & CONVENTION CENTER Saddle up your horses and get ready to take a wild ride deep into the heart of Texas...Gaylord Texan Resort, that is! As the second brand extension for Gaylord Hotels, Gaylord Texan features 1,500 rooms inside an all-inclusive, resort destination that rivals major convention players in cities from Chicago to Las Vegas. The Wild West adventure begins at the property entrance to the 1.2 million square foot hotel and convention center.
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GAYLORD TEXAN RESORT & CONVENTION CENTER
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CASINO REVOLUTION
CASINO REVOLUTION HOTEL / PHILADELPHIA, PENNSYLVANIA
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WIND CREEK RESORT ATMORE, ALABAMA Size: 355,000 SF Cost of Work: $135 Million Services Performed: Master Planning, Architecture, Interior Design, Programming, FF&E, CA/QC, Construction Administration, Regulatory/Codes Consulting Program Components: Multi phase master plan; 236 guestrooms; 42 suites; 4 villas; 1,600 electronic game casino; buffet; upscale restaurant; casual restaurant; coffee bar; center bar lounge; flexible event space; 9,000 SF meeting space; outdoor amphitheater The new property is a decidedly alluring retreat for the traveler seeking a mix of entertainment amenities in an unexpected setting. A striking 16-story tower draws visitors from the adjacent interstate into the resort, whose design is defined by a unique mix of rustic and man-made forms evoking wind and water elements.
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WIND CREEK RESORT
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GREEKTOWN RESORT DETROIT, MICHIGAN Size: 567,500 SF Cost of Work: $245 million Services Performed: Master Planning, Architecture, Programming, Codes Consulting Program Components: 400 room hotel tower; lounge/ showroom; casino bar; upscale dining; 1,200-seat event center; 12,000 SF meeting/convention space; fitness center;3,000-car parking garage Restrained by site elements, this modern urban resort development is a unified entertainment campus and stunning landmark for this prominent historic district of Detroit. The 30-story hotel tower with 400 guestrooms and suites anchors the property while providing a high-visibility link to the adjacent casino and event center.
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PRAIRIE BAND HOTEL & CONVENTION CENTER MAYETTA, KANSAS Size: 175,000 SF Services Performed: Master Planning; Architecture/Design; Programming; Interior Design and FF&E Program Components: 2 hotel wings that total 198 rooms; 7,500 SF porte cochere; 120-seat steakhouse; retail shop; 30,000 SF event/convention center; 18,000 SF courtyard integrates two outdoor spas As one Prairie Band Potawatomi Tribal member described it, the Prairie Band Casino expansion (formerly operated by Harrah’s) was like going from a “caterpillar to a butterfly.” HBG Design’s architectural and interior design team transformed an existing boxy casino property into a grand, culturally significant, rustic-themed facility that would fit contextually into the prairie setting of Kansas, while also exuding an atmosphere of excitement and anticipation. HBG Design maximized the Owner’s budget by using simple, but creative cladding on the existing metal casino building to redesign the exterior facade, and focused design efforts on enhancing the guest experience at the porte cochere and lobby, creating an unpretentious, unified expression of a casually elegant lodge, and serving to elevate the property to a new level of quality for the Northeastern Kansas gaming market.
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ANGEL OF THE WINDS HOTEL ARLINGTON, WASHINGTON
Size: 81,852 SF Completion Date: March 2015 Cost of Work: $16 Million Services Performed: Master Planning, Architecture, Interior Design, Programming, FF&E, CA/QC, Construction Administration, Regulatory/Codes Consulting Program Components: New 125-room hotel with 6 suites; smoke shop and gift shop Located one hour north of Seattle, the new 125-room, 5-story hotel at Angel of the Winds features 6 suites, 54 king rooms and 71 double queen rooms; a new smoke shop and a gift shop. The new hotel design ties into the property’s existing ‘northern lodge’ aesthetic with Native themes present such as culturally-based wood carvings on the exterior in red, black and white bands. The culturally-inspired lobby is comfortable and welcoming with rich, native decor. A hummingbird design at the reception displays a cultural symbol of hospitality to welcome patrons. Local cedar accents, a custom two-sided fireplace and wonderful textures and colors and unique light fixtures throughout the hotel provide warmth in an area of the country famous for rainy weather. A special covered connector into the hotel protects guests from the weather.
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CONFIDENTIAL ATTRACTION HOTEL / SOUTHERN, U.S.
CONFIDENTIAL ATTRACTION RESORT This new attraction-based hotel development will serve the campus of a key adventure entertainment and education attraction destination that records over 1.5 million visitors annually. The immersive, technology inspired hotel design seeks to emulate the essence of the overall attraction development, as an exciting complement to the guest experience.
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Dike Bacon, Principal dbacon@hbg.design / 901.525.2557 Kelly DeVine, Principal kdevine@hbg.design / 702.612.7187