MARKETING GUIDE 2025
BUILD A CUSTOMIZED MARKETING PLAN WITH THIS COMPLETE GUIDE TO HBRA SPONSORSHIPS, EVENTS AND ACTIVITIES.
2025 Marketing & Sponsorship Guide
Event participation, sponsorships and advertising are a great way to stand out from the crowd. Take advantage of the many targeted marketing opportunities a orded to HBRA of Central Connecticut members all year long. Maximize the HBRA exclusive events to promote and advertise your company throughout the year.
The HBRA Marketing Guide is your o cial guide for sponsorship and involvement opportunities. This guide includes a comprehensive and detailed list of all the association events and sponsorship opportunities throughout the year. Members can use this handy tool to set their marketing budgets, and as a reference throughout the year.
Please review the options and make your commitment right away. Some sponsorships are limited in number and are available on a first-come, first-served basis.
Make your mark and increase visibility among Connecticut’s top industry professionals by participating in HBRA of Central CT events. Event sponsorships and advertising o er exclusive,
targeted exposure to key decision-makers and industry leaders, helping you stand out and build brand loyalty throughout the year.
The HBRA Marketing & Sponsorship Guide is your go-to resource for maximizing engagement with your target audience. This guide o ers a full overview of sponsorship opportunities for every event, detailing options that cater to various goals and budgets. Use it to strategically plan and allocate your marketing spend while enjoying measurable exposure and interaction with your ideal audience.
Don’t wait to secure your spot—many sponsorships are limited and sell out quickly. Explore the guide, find the opportunities that best align with your company’s goals, and make your commitment today.
2025 At-A-Glance
January
➧ Annual Awards Night & Installation of O cers & Directors — Thursday, January 30th – Bristol Event Center
March
➧ Connecticut Home & Remodeling Show — Friday, Saturday and Sunday, March 7th-9th
➧ Student Design Competition— Thursday and Friday, March 6th-7th
➧ March Membership Meeting, Thursday, March 27
April
➧ Economic Update with Dr. Robert Dietz, NAHB Chief Economist — Thursday, April 24th
May
➧ 72nd Annual Golf Classic — Tuesday, May 20th
➧ Scholarship Presentation & Past President’s Night — Thursday,May 29th – Hartford Yard Goats
August
➧ HBRA Lobster Fest — Thursday, August 28th
September
➧ September Membership Meeting — Thursday, September 25th
October
➧ 2025 Parade of Homes — Saturday, October 25th and Sunday, October 26th
December
➧ Holiday Party — Thursday, December 11th
Annual Awards Night & Installation of Officers & Directors
Celebrate the achievements of our 2024 Award Winners and welcome our newly elected Directors at this highly anticipated annual event. Showcase your company and connect with industry leaders in an evening dedicated to excellence and growth. Don’t miss this opportunity to honor outstanding contributions and strengthen professional networks.
JANUARY 30 – BRISTOL EVENT CENTER
Presenting Sponsor — $2,750
➧ Logo representation on all marketing collateral, advertising and social media
➧ Logo displayed during the awards presentation
➧ 4 complimentary tickets
➧ List of all attendees to the event
➧ Advertisement on HBRA website Home Page for one month
➧ Full page ad in the event program
➧ Opportunity to speak at the event, or present a 60 second video
Dinner Sponsor — $2,250
➧ Logo representation on all marketing collateral, advertising and social media
➧ Logo displayed during the Concert following the awards presentation
➧ 2 complimentary tickets
➧ List of all attendees to the event
➧ Half page ad in the event program
➧ Opportunity to speak at the event
Cocktail Sponsor — $1,500
➧ Logo representation on all marketing collateral, advertising and social media
➧ 1 complimentary ticket
➧ List of all attendees to the event
Supporting Sponsor — $600
➧ Listing on all marketing collateral and advertising
➧ Listing in program
➧ List of all attendees to the event
Connecticut
Home & Remodeling Show
77th Anniversary
The longest and most popular Home Show in southern New England.
The longest and most popular Home Show in southern New England. The Home Builders & Remodelers Association of Central Connecticut has been producing this show since its inception in 1947 and has proven to be THE event that attracts the most innovative products and services for the home by national, regional and local exhibitors. This show attracts qualified attendees who want to make home improvements and purchases.
The Connecticut Home & Remodeling Show Attracts the Right Audience:
94.1% Own their own home
18.2% Own a second home
80.3% Plan a home improvement project during the next year
56.8% Plan to make a purchase at the Home Show
40.0% Attend other Home Shows
$417,647 Average value of the attendee’s home
$125,882 Average household income of attendees
The Connecticut Home & Remodeling Show o ers a unique marketing opportunity to promote the products, services and resources of businesses to homeowners and the building PRO’s in Connecticut. Sponsors receive the following:
CONVENTION CENTER
Sponsors receive the following:
➧ $200,000+ targeted marketing campaign to promote the Show while highlighting your company as a presenting sponsor. The campaign reaches more than 83% of the Metro Survey Area (1.3 million people) with a frequency of 7 utilizing the markets most powerful media resources.
➧ Logo and/or company name included in all Show marketing and Public Relations (Comprehensive TV, radio, print, internet, social media and billboard campaign). A complete marketing outline will be provided with stations, number of commercials GRP’s and reach using the Hartford/New Haven DMA.
➧ Prominent billing and signage at the entrance to the Show identifying company as a Presenting Sponsor.
➧ High visibility exhibitor booth display area near the entrance to the Home Show.
➧ Large company logo displayed on a screen hung from the ceiling of the Convention Center
➧ Speaking time on the presentation stage at the HBRA Feature Booth to conduct informational and educational presentations to consumers and home building professionals.
➧ Opportunity to present a special o er to online ticket purchasers.
➧ Opportunity to participate in Ticket Promotion programs.
➧ Prominent ¼ page advertisement and logo in the o cial Home Show program (10,000 pieces).
➧ 2 company commercials to be included in the rotating commercials on the Design Café screen throughout the weekend when speakers are not presenting on the stage.
➧ Complimentary blocks of Show tickets.
➧ Upwards of 10,000 attendees who are building professionals, homeowners, or potential homeowners, ready to make purchases.
the HBRA at
Student Design Competition
The Student Home Design Competition will be held at the Connecticut Convention Center during the Connecticut Home & Remodeling Show, March 6 – 9, 2025.
For 77 years the Home Builders & Remodelers Association of Central Connecticut has held a Student Home Design contest as part of the Connecticut Home & Remodeling Show. Starting in 1948, the Student Home Design Competition allows students from all Connecticut high schools the opportunity to demonstrate their creative and technical skills and to be recognized for their talents. Additionally, they are provided with the opportunity to win scholarships and awards.
The Home Builders & Remodelers Association of Central Connecticut sponsors the Student Home Design Competition for students in grades 9 – 12 that are enrolled in design or drafting courses in public and technical high schools across the state. Each year, more than 100 students from across the state compete in this competition.
Each student must include a scale model home with presentation drawings that meet specific criteria.
This year’s criteria are to design a three bedroom home not to exceed 2,000 square feet of floor space and the students must include three National Association of Home Builders Model Green Building Guidelines.
Presenting Sponsor $5,000
➧ Logo included in all promotions of the Student Design Competition
➧ Logo included in all Home Show Marketing and promotions
➧ Logo on CT Home Show web site as a sponsor
➧ Ability to present awards to students, parents and teachers at the Awards Ceremony, Friday, March 7, at the Connecticut Convention Center
Luncheon Sponsor $2,500
➧ Logo included in all promotions of the Student Design Competition
➧ Logo included in all Home Show Marketing and promotions
➧ Logo on CT Home Show web site as a sponsor
➧ Ability to present to students and teachers at the Student Design Luncheon, Thursday, March 6, at the Connecticut Convention Center
Architecture Sponsor $1,500
➧ Logo included in all promotions of the Student Design Competition
➧ Logo included in all Home Show Marketing and promotions
➧ Logo on CT Home Show web site as a sponsor
Education Supporter $500
➧ Logo included in all promotions of the Student Design Competition
➧ Logo included in all Home Show Marketing and promotions
March Membership Meeting
Presenting Sponsor $1,000
➧ Logo representation on all marketing collateral, advertising and social media
➧ Logo displayed during the event
➧ Opportunity to address the event attendees
➧ Designated space at the meeting to showcase your products and/or services
➧ 4 complimentary tickets
➧ List of all attendees to the event
Supporting Sponsor $500
➧ Logo representation on all marketing collateral, advertising and social media
➧ 2 complimentary tickets
➧ List of all attendees to the event
Economic Update
Dr. Robert Dietz, NAHB Chief Economist
Dr. Dietz will cover national economic trends and key issues impacting the housing industry. He’ll also provide specific insights into the Connecticut economy, including updates on housing starts, remodeling trends, multifamily developments, and more. This is an event you will not want to miss!
Presenting Sponsor
Rob Dietz:
Robert Dietz, Ph.D., is Chief Economist for NAHB, where his responsibilities include housing market analysis, forecasting and industry surveys, and housing policy research. He is a leading expert on home construction analysis and trends and has been cited and appeared on CNBC, the Wall Street Journal, and other news media. Robert is a native of Dayton, Ohio and earned a Ph.D. in Economics from the Ohio State University in 2003.
$2,000 (Limited to 3)
➧ 4 Attendees tickets to the Economic Update
➧ Ability to address the audience at the beginning of the meeting
➧ Dr. Dietz will mention company during presentation
➧ Company logo on all promotional materials
➧ 6' table for company promotion at the event
➧ List of Attendees with contact information
Housing Starts Sponsor $1,000
➧ 2 Attendees tickets to the Economic Update
➧ Company logo on all promotional materials
➧ List of Attendees with contact information
Supporting Sponsor $750
➧ 1 Attendees ticket to the Economic Update
➧ Company logo on all promotional materials
➧ List of Attendees with contact information
Multifamily Council
Join the Multifamily Council!
Meetings are held on the first Thursday of each month at 3:30 p.m.
The Multifamily Council is dedicated to supporting builders, developers, owners, and managers across all types and sizes of multifamily housing. Our mission is to create a collaborative space where members can exchange ideas, address shared challenges, and strengthen their professional impact.
By joining the Council, members can:
• Develop expertise and build valuable connections
• Advocate for e ective building policies and regulations
• Prepare for new opportunities and tackle unexpected challenges
• Become a part of our community focused on growth and progress in the multifamily housing industry!
Sponsor $500
➧ Company name or logo on promotional materials
➧ Time at the podium to introduce yourself fand the products, services and resources your business has to o er
➧ Logo displayed at events
➧ 2 complimentary tickets to the event
➧ Includes Membership Dues to the NAHB Multifamily Council
Remodelers Council
Join the Remodelers Council
The Council meets the first Tuesday of each month at 8 am.
Members enjoy a wide variety of benefits and resources, including exclusive professional development, industry-specific education, networking opportunities and recognition programs that help you strengthen and protect your business. Members also get access to the information they need to stay on top of the latest legislative and regulatory issues.
The Council serves members that specialize in, or are associated with, the remodeling aspects of residential construction. The Council members share the common goals of providing quality, service, and value to their customers, increasing professionalism and improving the performance of their members. Members of the committee represent the remodeling
industry and receive the benefit of consumer marketing programs, essential education, professional designations, and the experience of their professional peers.
Sponsor $500
➧ Company name or logo on promotional materials
➧ Time at the podium to introduce yourself fand the products, services and resources your business has to o er
➧ Logo displayed at events
➧ 2 complimentary tickets to the event
➧ Includes Membership Dues to the NAHB Remodelers Council
72nd Annual Golf Classic
Shuttle Meadow Country Club
One of the most popular events of the year is the HBRA Annual Golf Classic. Over 250 participants enjoy a day of golf, food, drinks, dinner, ra es, and more. As a sponsor you and your company will receive:
Titanium Sponsor $5,000
➧ Presenting Sponsor
➧ (2) Foursomes ($1,800 Value)
➧ Name/Logo on give-a-way
➧ Banner, Table in clubhouse
➧ Time at podium
➧ Recognition on all promotional materials
Dinner Sponsor $2,500
➧ Name on table tents & banner placement
➧ (1) Foursome ($900 Value)
➧ Time at podium
➧ Recognition on all promotional materials
Course Beverage Sponsor $2,250
➧ Beverage Station Sponsor
➧ Company signage at beverage stations
➧ (1) Foursome ($900 value)
➧ Recognition on all promotional materials
➧ Mention during speaking program
Lunch Sponsor $1,750
➧ Company name on banner and signage at lunch area
➧ (2) Golfers ($450 value)
➧ Recognition on all promotional materials
➧ Mention during speaking program
Cocktail Hour Sponsor $2,000
➧ Name on bar table tents
➧ (1) Foursome ($900 value)
➧ Recognition on all promotional materials
➧ Mention during speaking program
Golf Carts Sponsor $1,200
➧ Company name/logo on carts
➧ Recognition on all promotional materials
Hole-in-One Sponsor $1,200
➧ Hole-in-one prize $10,000
➧ Signs displayed at par three holes (five holes total)
➧ Recognition on all promotional materials
Poker Run Sponsor $750
➧ Logo on all player poker scorecards
Longest Drive Sponsor $750
➧ Prize for Men and Women
➧ Signs displayed at the hole
Closest to The Pin Sponsor $750
➧ Prize for Men and Women
➧ Signs displayed at the hole
Tee Sponsor $150
Scholarship Presentation & Past President’s Night
Join us at Yard Goats Stadium for the Hartford Yard Goats vs the New Hampshire Fisher Cats and as we honor and recognize the past presidents of the HBRA who have devoted their time and energy to help make the Home Builders & Remodelers Association of Central Connecticut the strong association it is today. This event attracts a large number of Builders and the leaders of the residential construction industry in Connecticut. As a sponsor you and your company will receive:
Gold Level Sponsor: $1,000
➧ Your company name or logo on promotional material for the meeting
➧ Designated space at the meeting to showcase your products and/or services
➧ Time at the podium to introduce yourself and the products, services and resources your business has to o er
➧ 4 Complimentary Tickets to the game/event
➧ List of meeting attendees with contact information following the event
Silver Level Sponsor: $500
➧ Your company name or logo on promotional material for the meeting
➧ Time at the podium to introduce yourself and the products, services and resources your business has to o er
➧ 2 Complimentary Tickets to the game/event
➧ List of meeting attendees with contact information following the event
HBRA Lobster Fest
Celebrate the Summer, enjoy a New England Lobster/Clambake and rock the evening away. The first annual Summer Fest featuring love music, great food and comradery.
Presenting Sponsor $2,500
➧ Logo representation on all marketing collateral, advertising and social media
Beverage Sponsor $1,000
➧ Logo representation on all marketing collateral, advertising and social media
➧ Logo displayed during the event
➧ Designated space at the meeting to showcase your products and/or services
➧ Opportunity to address the event attendees
➧ 6 complimentary tickets
➧ List of all attendees to the event
Lobster Sponsor $1,750
➧ Logo representation on all marketing collateral, advertising and social media
➧ Logo displayed during the event
➧ Designated space at the meeting to showcase your products and/or services
➧ Opportunity to address the event attendees
➧ 4 complimentary tickets
➧ List of all attendees to the event
➧ Logo displayed during the event
➧ Opportunity to address the event attendees
➧ 4 complimentary tickets
➧ List of all attendees to the event
Beach Sponsor $500
➧ Company Listing on all marketing collateral, advertising and social media
➧ Company Listing displayed during the event
➧ 2 complimentary tickets
September Membership Meeting
Presenting Sponsor $1,000
➧ Logo representation on all marketing collateral, advertising and social media
➧ Logo displayed during the event
➧ Opportunity to address the event attendees
➧ Designated space at the meeting to showcase your products and/or services
➧ 4 complimentary tickets
➧ List of all attendees at the event
Supporting Sponsor $500
➧ Logo representation on all marketing collateral, advertising and social media
➧ 2 complimentary tickets
➧ List of all attendees at the event
2025 Parade of Homes
The Parade of Homes is a scattered site tour of new and remodeled homes throughout Central Connecticut. The Parade is the Connecticut’s premier home tour that showcases homes of all styles and price points. There will be more than 20 homes open to potential homebuyers and the general public on October 25 & 26, 2025.
The Parade highlights the Home Builders & Remodelers Association builder and remodeler members and is a great way for suppliers, manufacturers, and subcontractors to showcase their craftsmanship and innovative products.
The event is promoted in the Hartford, New Haven and New London media markets utilizing a dedicated mobile app and ticketing app, extensive PR & earned media, social media, a dedicated website (pohct.com), traditional media (television, radio, print), printed and digital magazine and special incentives and ra e prizes for attendees..
$5,000 Presenting Sponsor (Limited to 3)
➧ Company logo incorporated into Parade of Homes logo
➧ Company logo on cover of Parade magazine
➧ Logo included on all advertising (print, electronic, television, etc.)
➧ Name mentioned in radio advertising
➧ 2 minute promotional video for your company
➧ Promotional video used in Social Media campaign.
➧ Logo on POH website with link
➧ Ad in Parade Mobile App
➧ Banner ad on HBRACentralCT.com
➧ Full page ad in Parade magazine
➧ Up to 25 tickets
$2,500 Auto Sponsor
➧ Exclusive auto dealer. Can locate a vehicle at each home on the Parade of Homes
➧ Full page ad in Parade magazine
➧ Logo on POH website with link
➧ Logo included on all advertising (print, electronic, television, etc.)
$2,500 Platinum Partner
➧ Company logo represented in all advertising
➧ Logo on POH website
➧ Ad placed in Social Media campaign
➧ One dedicated email blast to promote company
➧ Full page ad in Parade magazine
➧ Ad in Parade Mobile App
➧ 12 tickets
$2,000 House Sponsor (1 per house)
➧ Company Logo on signage at specified home
➧ ½ page ad in Parade magazine and logo associated with home
➧ Ad in Parade Mobile App
➧ Logo included on all advertising (print, electronic, television, etc.)
➧ Logo on POH website
➧ Ability to sta a table in the garage of the specified home
➧ 10 tickets
OCTOBER 25 -26
$1,500 Mobile App Sponsor
(Limited to 1)
➧ Company logo on the main Parade page of the Parade Mobile App.
➧ Company ad on the first page of the listing of homes on Parade Mobile App
➧ Logo included on all advertising (print, electronic, television, etc.)
➧ Logo on POH website
➧ ¼ page ad in Parade magazine
➧ 8 tickets
$1,500 Gold Partner
➧ Logo included on all advertising (print, electronic, television, etc.)
➧ ½ page ad in Parade magazine
➧ Logo on POH website
➧ Ad placed in Social Media campaign
➧ Ad in Parade Mobile App
➧ 10 tickets
$1,500 Ticket Sponsor
➧ Logo printed on all attendee tickets
➧ Ability to o er a special incentive on the ticket
➧ Logo included on all advertising (print, electronic, television, etc.)
➧ ¼ page ad in the Parade magazine
➧ Logo on POH website
➧ 20 tickets
➧
$1,000 Silver Partner
➧ Logo included on all advertising (print, electronic, television, etc.)
➧ Logo on POH website
➧ ¼ page ad in Parade magazine
➧ Ad in Parade Mobile App
➧ 4 tickets
$800 Room Sponsor (Limited to 1 per room)
➧ Company Logo on signage in the specified room
➧ ¼ page ad in Parade magazine
➧ Ad in Parade Mobile App
➧ 4 tickets
$750 Map Sponsor
➧ Company logo on printed maps
➧ Ad in Parade Mobile App
$500 Bag Sponsor
(Limited to 1. Bags to be supplied by Sponsor)
➧ Logo printed on bags handed to attendees
$250 Bag Insert
➧ Ability to place an item/insert in the attendee bags (minimum quantity of 500)
PARADE OF HOMES MAGAZINE ADVERTISING RATES
DECEMBER
11
2025 Holiday Party
Share the Joy and Friendship of the Holiday Season at the last HBRA event of the year. This is always a fun evening of networking and cheer.
Holiday Cheer Sponsorship $1,000
➧ Your company name or logo on promotional material for the event
➧ Designated space at the event to showcase your products and/or services
➧ Time at the podium to introduce yourself and the products, services and resources your business has to o er
➧ Logo displayed at the event
➧ 4 complimentary tickets for the event
➧ List of meeting attendees with contact information following the event
Holly Sponsor $500
➧ Your company name or logo on promotional material for the event
➧ Time at the podium to introduce yourself and the products, services and resources your business has to o er
➧ Logo displayed at the event
➧ 2 complimentary tickets for the event
➧ List of meeting attendees with contact information following the event
HOME BUILDERS & REMODELERS ASSOCIATION OF CENTRAL CONNECTICUT
Sponsorships
Please check sponsorship(s)
Annual Awards Night & Installation of
O cers and Directors
● Presenting Sponsor - $2,750
● Dinner Sponsor - $2,250
● Cocktail Sponsor - $1,500
● Supporting Sponsor - $600
Connecticut Home & Remodeling Show Sponsor
● Contact the HBRA to Customize Your Sponsorship
Student Design Competition
● Presenting Sponsor - $5,000
● Luncheon Sponsor - $2,500
● Architecture Sponsor - $1,500
● Education Supporter - $500
March Membership Meeting
● Presenting Sponsor - $1,000
● Supporter - $500
Economic Update
● Presenting Sponsor - $2,000
● Housing Starts Sponsor - $1,000
● Supporting Sponsor - $750
Multifamily Council
● Event Sponsor - $500 Remodelers Council
● Event Sponsor - $500
Golf Classic
● Titanium Sponsor - $5,000
● Dinner Sponsor - $2,500
● Course Beverage Sponsor - $2,250
● Lunch Sponsor - $1,750
● Cocktail Hour Sponsor - $2,000
● Golf Cart Sponsor - $1,200
● Hole-in-One Sponsor - $1,200
● Poker Run Sponsor - $750
● Longest Drive Sponsor - $750
● Closest to the Pin Sponsor - $750
● Tee Sponsor - $150
Scholarship Presentation & Past President’s Night
● Gold Level Sponsorship - $1,000
● Silver Level Sponsorship - $500
HBRA Lobster Fest
● Music Sponsor - $2,500
● Lobster Sponsor - $1,750
● Beverage Sponsor - $1,250
● Beach Sponsor - $750
September Fall Fest
● Presenting Sponsor - $1,000
● Supporter - $500
Parade of Homes
● Presenting Sponsor - $5,000
● Auto Sponsor - $2,500
● Platinum Sponsor - $2,500
● House Sponsor - $2,000
● Mobile App Sponsor - $1,500
● Gold Partner - $1,500
● Ticket Sponsor - $1,500
● Silver Partner - $1,000
● Room Sponsor - $800
● Map Sponsor - $750
● Bag Sponsor - $500
● Bag Insert - $250
● Inside Front Cover - $1,250
● Inside Back Cover - $1,250
● Back Cover - $1,500
● Full Page - $1,000
● ½ Page - $700
● ¼ Page - $450
● Business Card - $300
Holiday Party
● Holiday Cheer Sponsor - $1,000
● Holly Sponsor - $500
Please select the sponsorship(s) above and submit registration form by fax 860.563.3709, email to Sheila@hbracentralct.com or mail to HBRA Central Connecticut, 2189 Silas Deane Highway, Suite 8, Rocky Hill, CT 06067 or visit hbracentralct.com/events. For questions please call 860.563.4212.
