EXPECT MORE
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Since
1948 HB Textil is a leading international supplier of popular sock, tights and underwear concepts for the whole family. Founded in 1948, we are a modern, Danish, privately owned enterprise domiciled in Kolding. The company has a network of suppliers and business partners spread across Europe and Asia and is a market leader in Scandinavia.
We currently market four well-known brands aimed at all consumer segments as well as a private label production. Our business platform is based on a well-conceived and holistic collaborative concept focusing on profiling, logistics, space management and design development. As modern, strategic creative sparring partners, we generate added value for our customers and business partners on a daily basis. HB Textil currently employs over 100 dedicated employees, and we adopt a professional teamoriented approach to developing and optimising the company’s business areas. As an ambitious dynamic business partner we strive to maintain long-term relationships rooted in mutual development and exchange of experience.
Director Steen Buchreitz Jensen CEO/Managing Director Jan B. Petersen
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HB Textil markets four concept-oriented brands focusing on seasonal sock, tights and underwear products for the whole family. For all brands we supply the best product for the price with an emphasis on design, fit and quality. A combination of fashion and basic collections ensures a high rate of turnover and high shop earnings.
BRANDS
Each of the four brands is targeted at its own consumer segment, and we work closely with designers, buyers and suppliers to ensure a customised concept with high visibility and security of supply.
A wide, varied collection of socks, stockings, tights (hosiery), underwear and various associated textile products for the whole family, including licensed products featuring numerous well-known personalities. Symfoni is targeted at convenience stores and supermarkets with two main collections and ongoing campaign products. We stock all collections.
A wide collection of high-quality men’s socks in many styles, typically sold in men’s stores and department stores. Claudio launches 4-6 express collections a year featuring seasonal fashion designs and basic models. We stock this collection.
Decoy is a collection of high-quality socks and tights for the fashion-conscious woman and the collection is targeted at ladies’ wear, lingerie, women’s fashion and department stores. Decoy consists of 4-6 express collections featuring exciting fashion products and a broad range of basic products, which we stock.
A trendy collection of seasonal and colourful socks, tights, underwear, babybodies, nightwear and high-quality baby booties. The style and fit are designed for active kids, and the collection is targeted at childrenswear and department stores. Decoy kids brings out 4 - 6 annual express collections and we stock a wide range of products from the collection.
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SHOP SOLUTIONS Complete HB fittings
PARTNERSHIPS A flexible comprehensive collaborative concept is a prerequisite for achieving ambitious profitable goals. All customers have different preferences, which is why HB Textil has developed its own partnership parameters that can be adapted according to need. This simple model means, that together we can establish a customised collaborative profile for the minimum eight parameters by positioning ourselves in relation to the relevant collaborative areas. We believe this creates the best framework for flexible collaboration.
We are happy to share our know-how and offer advice on different solution proposals. This enables us to be a strong credible partner for all our customers.
Ad hoc POS solutions
CUSTOMER COLLABORATION Integrated partnership
LOGISTICS – PRODUCT Own fittings
Bulk Per size and colour
Operational collaboration
Assorted range Ad hoc collaboration
Container
None
Ad hoc
Intensive
Container Central delivery
RETAIL SERVICES
Central delivery Sorting per shop
No name Individual products
Delivery to each individual shop
None Private label
DISTRIBUTION Claudio · Decoy · Symfoni
Target group product range In-store activities
Fixed advertising campaigns MARKETING Full range PRODUCT RANGE
BRANDING
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DESIGN
HB Textil has a long-standing tradition of seasonal yet timeless design. Our strong in-house team of designers and graphic designers has its finger on the pulse of all the latest trends and customer segments. Our products are important accessories for modern contemporary trends and we are experts in creating timeless design that matches the tastes and needs of the target group. Regardless of the product group, our designs are an inspirational detail in the seasonal fashion world. Our goal is commercial design with a high sales potential that can help to drive a high rate of turnover and high earnings in high street stores.
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QUALI TY Regardless of the type of collaborative agreement we strive to deliver top-quality service and our declared goal is to deliver more than expected. For this reason quality at HB Textil includes production, products, trade and service. On the product side we ensure quality by collaborating with a wide range of suppliers that we know and have developed with over the years. This means that we always strive for the best quality at the lowest price and can meet all quality requirements. To ensure that our products and suppliers live up to the approved environmental and work standards, HB Textil has established its own code of conduct, which fully meets the necessary requirements and market standards. We are close to the production process at all times and place stringent demands on manufacturing conditions.
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LOGISTICS Logistics is an important part of our service offering and an efficient logistics flow helps to ensure the best possible synergy in the value chain. HB Textil has extensive experience in logistics management and handles more than 25 million units annually. We offer flexible effective logistic solutions and, depending on need, provide both container and bulk shipments. We stock all collections and provide daily delivery directly to shop premises, which means minimal stocking for shops and thus less money tied up in assets.
IN-STORE FOCUS Garanti: Ber ettig ede rekl amationer omb omgående i forr yttes etningen, hvor Guarantee: købet har In fun cas det e of sted. legitimate com plaints please product to the return this shop where the purchase was made.
MICROFI BER
C O SY
www.symfoni.dk
Tel. +45 76 30
90 00 - Fax +45 76 30 90 01 Denmark - 6000 Kolding
C O SY MICR OFIBER
BLØD STRØM
MED MEDFORST FORSTÆRKE ÆRKETTBUKS BUKS OG OGKILE KILE
UDEN UDENOVERG OVERGANG ANG
MED MEDFORST FORSTÆRKE ÆRKETTBUKS BUKS OG OGSTOR STORKILE KILE
CIRKUL CIRKULÆR ÆRKILE KILE
MED MED
FORST FORSTÆRKE ÆRKETTBUKS FORAN FORAN BUKS 90% Polyamid-M OG OGPANEL PANELKILE KILEI IXL XL icrofiber/Polyam ide-Microfibre 10% Elasthan /Elastane-Lycra®
TÅFOR TÅFORSTÆRK STÆRKNING NING MASKE MASKEFANG FANG
SKOSK SKOSKÅNER ÅNER
TÅFOR TÅFORSTÆRK Mørke farve NING rSTÆRK vaskNING es MED MEDHÆL, HÆL,TÅ TÅOG OG Dark colours wash separat/ SÅL SÅLFORST FORSTÆRKN ÆRKNING ING seperatly
40 DENIER
KOMFO KOMFORT RTELASTI ELASTIKK
PEBUKS MED LYCRA®/ SOFT TIGHTS WITH LYCRA®
IMPORT No 37121 45834 00
UDEN UDENTÅFOR TÅFORSTÆRK STÆRKNING NING
MED MEDFORST FORSTÆRKE ÆRKETTBUKS BUKS UDEN UDENKILE KILE
UDEN UDENOVERG OVERG OVERG ANG ANG ANG MED MEDKILE/ MED KILE KILE WITHOUT TRANS ITION WITH GUSSET UDEN
PUSH PUSHUP UP MED MEDFORST FORSTÆRKE ÆRKETTBUKS BUKS
UDEN UDEN UDEN OVERG OVERG OVERG ANG ANG ANGMED OG OG PANEL PANEL PANEL KILE KILE KILE I IXL I XL/ XL WITHOUT TRANS WITH PANEL GUSSEITION T IN XL
MED MEDFORST FORSTÆRKE ÆRKETTBUKS BUKS OG OGDOBBE DOBBELTKILE LTKILE
MED MEDFORST FORSTÆRKE ÆRKETTBUKS BUKS STØTTE STØTTERROG OGMASSE MASSERER RER
MED MEDFORST FORSTÆRKE ÆRKETTBUKS BUKS STØTTE STØTTER, R,FORME FORMERROG OG MASSE MASSERER RER
Collaboration with HB Textil also includes the possibility of an in-store concept, whereby we establish joint success criteria. For us the shop is an important part of the overall sales effort. By offering flexible and adaptable shop, product, marketing and retail service solutions, we assume joint responsibility for ensuring that the product reaches the consumer. We are specialists in space management, fittings and packaging solutions for specialist shops and convenience stores, and see significant advantages in total concepts that create synergy throughout the entire value chain.
We have extensive experience in shop-based sales and by virtue of our intensive sales focus we are familiar with the challenges facing shops. Our flexible in-store concept enables customised solutions that focus on sales and we have in-depth knowledge of the target group’s consumer patterns. Our team has built up considerable expertise in servicing shops with a view to providing excellent seasonal management and generating repurchasing. At HB Textil we take the whole value chain into account, from production, delivery and space management to seasonal management, sales and repurchasing. We stock all collections, so shops do not need to maintain large product inventories. This also translates into a high rate of turnover per product.
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PRIVATE LABEL HB Textil provides private label products for socks, stockings, tights (hosiery) and underwear and other related products for all segments. Our extensive experience from our concept brands has made us a preferred business partner with recognised international brands. We can handle logistics and production and enter into close flexible collaborative agreements that generate ambitious results, and we can also work on an agent basis. We have a strong private label team comprising a customer business manager, designers, buyers and sales staff currently operating in the European market. Working closely with the customer we develop and implement ideas that perfectly match the desired consumer segment. Over the years we have provided solutions to the retail sport, footwear and textile, brand, industry and business segments, the public sector, mail order companies and profile companies. Thanks to our extensive expertise we can take on assignments of any size, making us the ideal partner for all companies seeking a professional, market-oriented solution.
HB Textil A/S · Jernet 29-31 · DK-6000 Kolding · Tel. +45 76 33 30 00 · Fax +45 76 30 90 01 · www.hb-textil.dk · mail@hb-textil.dk