2011 Media kit
www.healthcareix.com
2011 media kit
Platform Overview HEALTHCAREiX immerses healthcare executives, thought leaders, and solution providers in a collaborative, multi-platform environment that provides place to interact, innovate and inspire the cuttingedge industry practices and possibilities that will drive the industry of tomorrow. While others offer healthcare content, we are the only outlet dedicated exclusively to visionary, inspiring, actionable ideas. We offer tools, analysis and insight that help you to achieve excellence throughout your day-to-today practices and business process.
letters, our experienced staff ensures your branded and marketing messages are highlighted in and an editorial environment that caters to the top audience within the industry.
HEALTHCAREiX offers a broad range of of print, digital, online and interactive sponsorship opportunities that enable the placement of your products and services at the focus of the top executives, IT professionals, administrators and clinicians informed about the news, issues and trends shaping healthcare. From print and online advertising, webinars to custom editorial sections and supplements and eNews-
TARGET AUdience HealthcareiX is utilized by the most prominent leaders within the healthcare industry to not only keep abreast of the current trends, analysis, events but to make informed decisions regarding their implementation and acquisition strategy.
Our platform reaches over 44,000 of the following key decision makers:
Healthcare Care Executives
32%
CEO’s, Administrators, Practice Administrators/Managers
29%
Hospital Department Heads of all key areas
16%
Business Executives of Healthcare Focused Companies
12%
Physicians
11%
Home Care and Nursing Home Administrators
11% 32%
12% 16% 29%
One World Media LLC 68 Jay Street 5th Floor Brooklyn NY 11201 P (646) 807-4271 F (646) 437-5420 for more information please contact sales@healthcareix.com
2011 media kit
CIRCULATION
HealthcareiX
Circulation: Audited, Qualified Controlled Circulation Distribution: By courier/registered post Total circulation: 44,000 Frequency: Quarterly HealthcareiX is distributed to C-Level, Executive Management and Director Level executives at healthcare facilities across North America. C-Suite Executives CEO, CIO/CTO, CIMO, COO, CFO, Facility Administrator, SVP/EVPs Clinical Directors/Senior Management • Cardiology • Radiology • Molecular Imaging Executive Management Information Technology Management Clinical Management & Research
Finance Diagnostics Surgery Telemedicine Patient Safety HR/Organizational Development Design and Construction Events and Meetings HealthcareiX targets these disciplines within a variety of settings including: Hospitals/Multi-Hospital Systems, Integrated Delivery Networks Specialty Hospitals Academic Medical Centers Medical Clinics/Group Practice/Private Practice Ambulatory Surgery Centers/Care Facilities Long Term Care / Assisted Living Facilities HMO/PPO / Payer Organization Government and Voluntary Health Organizations, Group Purchasing Organizations, Consulting Firms Professional Associations Others Allied to the field We need two pie charts like the samples below: the percentages should be broke out into:
Job Title:
32%
Senior Executive and Financial Management
27%
Senior IT Management
22%
Clinical Management
19%
Other Management Titles & Responsibilities
19%
32%
22% 27%
Facility:
65%
Multi-Hospital System, Hospitals (General, Specialty & Voluntary), Academic Medical Centers, Integrated Delivery Networks
19%
Ambulatory Surgery Centers/Care Facilities, Medical Clinics/Group Practice/ Private Practice, Long Term Care / Assisted Living Facilities
8%
HMO/PPO / Payer Organizations, Government and Voluntary Health Organizations, Group Purchasing Organizations
4%
Consulting Firms
4%
Others Allied to the field
4% 4%
8% 19%
65%
One World Media LLC 68 Jay Street 5th Floor Brooklyn NY 11201 P (646) 807-4271 F (646) 437-5420 for more information please contact sales@healthcareix.com
2011 Media kit
Multi-Marketing Platform
AWARD WINNING HARDCOPY AND DIGITAL MAGAZINE
TARGETED E-NEWSLETTERS
INDUSTRY LEADING WEBSITE PROVIDING CUTTING EDGE INSIGHT AND NEWS
HealthcareiX ASSOCIATION WITH LEADING INDUSTRY ORGANIZATIONS
Benefit from a full range of marketing tools that increase brand awareness into industry while garnering new clients
EDUCATIONAL AND INFORMATIVE PODCASTS
WEBINARS/WEBCASTS
TARGETED LEAD GENERATION
One World Media LLC 68 Jay Street 5th Floor Brooklyn NY 11201 P (646) 807-4271 F (646) 437-5420 for more information please contact sales@healthcareix.com
2011 media kit
HealthcareiX web site
HealthcareiX Twitter
HealthcareiX eMedia center log in One World Media LLC 68 Jay Street 5th Floor Brooklyn NY 11201 P (646) 807-4271 F (646) 437-5420 for more information please contact sales@healthcareix.com
2011 media kit
Advertising Rate Card 2011 Healthcareix
A strictly limited number of strategically placed advertising positions have been made available with the costs detailed below.
Custom Publishing $17,900 per page
Work with our skilled editorial and design team to create a custom-made advertorial content, this could include a combination of case studies, product information, company profiles and interviews with key executives in addition to client testimonials.
Executive Podcast Discussion/Round Table $17,900
Includes single-page ad within focus area. This powerful communication tool can be used to highlight your companies expertise by pairing your executive with a subject matter expert, or as part of a round table panel discussion. Senior executive end user panelists and vendors will be invited to answer strategic questions put forth by a leading industry analyst or key thought leader. All questions will be designed to encourage open-ended discussion, bringing out each vendor’s best in terms of thought leadership,proven best-practices, and plans for future development. Articles based on the discussion will be published within the hardcopy edition as well as positioned online. Healthcareix will record the interview or panel discussion using our highquality audio conferencing facilities. Convert the file into an MP3 and insert the syndicated file for maximum audience listening with various RSS feeds and archived under relevant iTunes™ directory. The file will also be uploaded permanently on the publication website.
Custom Digtal/Social Media Solutions Contact us for details
At HealthcareiX, we are here to offer all of our clients our full assistance in developing their very own custom digital solution, from e-book supplements, microsites, or a variety of mobile and social networking applications to help syndicate your content and build your exclusive audience.
One World Media LLC 68 Jay Street 5th Floor Brooklyn NY 11201 P (646) 807-4271 F (646) 437-5420 for more information please contact sales@healthcareix.com
2011 media kit
Advertising Rate Card 2011 HealthcareiX
banner ads
We provide you with the opportunity to reach buyers through every stage of the purchasing process while connecting you with decision-makers through many unique sponsorship opportunities. We will work with you on all levels from small targeted campaigns to large scale annual operations. For more information on advertising opportunities, please see the sections below:
To increase your brand awareness and online presence choose from a selection of banner advertisements positioned on our homepage or on a specific Area page of your choice. Horizontal Full Size Banner will appear either at the top or can appear on the bottom of the page. 728 pixels (width) x 90 pixels (height)- Recommended file size is to be 25k Vertical Page Banner 160 pixels (width) x 600 pixels (height) – Recommended file size is to be 25kbanner ads Square Ad Banner 250 pixels (width) x 300 pixels (height) – Recommended file size is to be 25kbanner ads
White Papers & Case Studies
E-Newsletters
Sponsored Advertorial Content
Provide us with your company’s latest message (whitepapers/articles/case studies) that attracts readers and potential new clients and we will host and lock it behind a registration firewall and position it within your targeted Focus Area. This simple and effective tool will help you gain new leads.
Email marketing has quickly become one of the most effective mediums to communicate your company message to the right audience. You can have a whitepaper, article, podcast or event promoted in our bi-weekly E-newsletter, which is distributed to our online readership.
As the main sponsor you will get prime position and promotion in the Focus Area of your choice. Maximize exposure with banner advertising to complement your advertorial, podcast or article to ensure maximum impact. (banner and advertorial combo and prime position)
One World Media LLC 68 Jay Street 5th Floor Brooklyn NY 11201 P (646) 807-4271 F (646) 437-5420 for more information please contact sales@healthcareix.com