Social Media Kit – #GIVINGTUESDAYHI To make the most of this social media kit, start by reviewing the Key Messages/Overview for #GIVINGTUESDAYHI partners. The campaign has many facets that take place “in real life,” online, and via social media. General Tips: • • • • • • • • •
Use the #GIVINGTUESDAYHI hashtag generously Don’t be shy! Begin posting at least 2 weeks before Giving Tuesday Recognize and thank your community partners as well as individuals who support your organization. Ask key influencers or ambassadors in your community if they would be willing to use their social media to support your organization. Ask your followers to share their giving stories via social media. Continually review your organization’s hashtags and mentions for great stories being shared by your supporters. Re-share great stories and posts with their permission. Thank all your supporters publically online! Use creative, funny, and relatable .gifs and images to get your posts to stand out. Feel free to use images from this Dropbox folder. Include alt-text in all images to increase post accessibility.
Facebook tips: • • • • •
Suggested best times to post for nonprofits – Wednesdays from 8 AM to 9 AM; Thursdays at 10 AM; and Fridays from 8 AM to 10 AM. Link your Give Big Hawaii donation page to a post. Update your Facebook page cover image beginning in mid-November to inform your audience you’ll be participating in Giving Tuesday. Create a Facebook event to remind your followers that you’re participating in Giving Tuesday. Ask your biggest supporters / volunteers to fundraise for your organization via Facebook. Encourage them to link to the Give Big Hawaii donation page.
Instagram tips: •
• •
The best posting times for nonprofit’s are Wednesdays at 2 PM. You may see an increase in engagement if you post consistently on Mondays from 2 PM – 3 PM and Tuesdays from 1 PM to 3 PM Update your profile bio to include the hyperlink to the Give Big Hawaii donation page. Consider using Instagram stories to link directly to your fundraising page. Use the “Instagram Donate Stickers” function.
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Add a “location” to your post to ensure a wider audience of viewers (i.e. Pearl City, HI or Honolulu, HI).
Twitter tips: • • • • •
The best times to post on Twitter are Wednesdays at 7 AM. You may see an increase in engagement when you post on Wednesdays between 6 AM to 4 PM. Keep your posts short and sweet, consider using a Twitter thread to keep the conversation going. Set-up a Twitter chat around issues areas that your organizations serves. Be sure notify your followers in advance. Ask your followers to update their Twitter display name to promote your organization – i.e. “Support @nonprofitorganization for #GIVINGTUESDAYHI” Ask your staff/community to attend our #GIVINGTUESDAYHI Downtown Generosity Event on December 3, or watch/participate in the Facebook Live event on the Star-Advertiser Facebook page at 7 A.M. or 8.A.M. and nominate your org to receive a grant for $1000
#GIVINGTUESDAY Partners – feel free to tag and/or give a shout out to the #GIVINGTUESDAY partners PARTNER NAME Hawai‘i Community Foundation Hawai‘i News Now Bank of Hawai‘i American Savings Bank First Hawaiian Bank Central Pacific Bank RKT Media Joseph Esser Photography Aio Foundation Honolulu Star Advertiser Honolulu Magazine Hawai‘i Gives Back Magazine
Facebook:
Instagram:
Twitter:
@HawaiiCommunityFoundation @HawaiiCommunityFoundation @HCFHawaii @ HawaiiNewsNow
@ HawaiiNewsNow
@ HawaiiNewsNow @bankofhawaii
@ bankofhawaii
@bankofhawaii
@AmericanSavingsBank
@asbhawaii
@FirstHawaiianBank
@fhbhawaii
@FHBHawaii
@CentralPacificBank
@cpb_hawaii
@cpbhawaii
@rktmedia
@rktmediahawaii @josephesser
@aiofoundation @staradvertiser
@staradvertiser
@StarAdvertiser
@honolulumag
@honolulumag
@honolulumag
@hawaiimagazine
@hawaiimagazine
@HawaiiMagazine
SAMPLE SOCIAL MEDIA POSTS: Note: Consider modifying the times in order to match the times in which your audience visits your social media channels the most. You can do so by reviewing your business page analytics. Images you can download and use for your #GIVINGTUESDAYHI campaign are here: https://www.dropbox.com/sh/e4abbpsd63de44g/AADiEojNDvWUyU8Q1xv_qBSga?dl=0
DATE/TIME SAMPLE POST LANGUAGE FOR NOV 1-27 SAMPLE POST LANGUAGE FOR NOV 1-27 SAMPLE POST LANGUAGE FOR NOV 1-27
TEXT #GIVINGTUESDAYHI is how Hawai‘i participates in Giving Tuesday – a global day of giving that follows Black Friday and Cyber Monday. If we all give a little to support our local nonprofits, this Giving Tuesday, we can make Hawai‘i’s communities stronger. #GIVINGTUESDAYHI Is it feeling like the holiday season yet? After Thanksgiving, Black Friday and Cyber Monday comes #GIVINGTUESDAYHI where you can give to Hawai‘i’s nonprofits Consider a gift of your time, treasure or talent this Giving Tuesday. On December 3, you can visit HawaiiforChange.org You can create CHANGE for Hawai‘i this Giving Tuesday by giving your time, treasure, or talent. CHANGEforHawaii.org #GIVINGTUESDAYHI #HAWAIIFORCHANGE
SAMPLE POST LANGUAGE FOR NOV 1-27
Every gift is important, no matter how big or small. Celebrate Giving Tuesday the Hawai‘i way by visiting CHANGEforHawaii.org where you can give your time, treasure or talent to support the causes that matter to you.
SAMPLE POST LANGUAGE FOR NOV 1-27
When our nonprofits are strong, our communities are stronger. #GIVINGTUESDAYHI December 3 #GIVINGTUESDAY #CHANGEFORHAWAII CHANGEforHawaii.org
SAMPLE POST LANGUAGE FOR NOV 1-27
It matters because it comes from you. #GIVINGTUESDAYHI December 3. HawaiiforCHANGE.org
11/29 or 11/30
Finished your #blackfriday and #smallbusinesssaturday shopping? Prepare for #givingtuesday by giving your time, treasure or talent. #GIVINGTUESDAYHI
11/30
TUESDAY is a massive day of global giving and you can participate online with #GIVINGTUESDAYHI Just post a comment on December 3 with a message about how/why your favorite nonprofit organization should be celebrated for their great work and the hashtag #GIVINGTUESDAYHI You could win a $1000 for the nonprofit of your choice, courtesy of the #GIVINGTUESDAYHI partners. Learn more at CHANGEforHawaii.org
12/2
Tomorrow is #GIVINGTUESDAYHI Let’s create CHANGE in Hawai‘i this Giving Tuesday, by sharing gifts of time, treasure, and talent at CHANGEforHawaii.org #GIVINGTUESDAYHI
12/3
It’s #GIVINGTUESDAYHI a day to give your time, treasure and talent to Hawai‘i’s nonprofit organizations that do so much to support our communities year-round. Visit CHANGEforHawaii.org today to see how you can give to your favorite nonprofits! #GIVINGTUESDAYHI Check this out! If you leave a comment about your favorite nonprofit below this FB live you can win a $1000 grant for a nonprofit of your choosing. Show Hawai‘i’s nonprofits some love! #GIVINGTUESDAYHI ** Mahalo to all of the generous givers who have made this #GIVINGTUESDAYHI so special.
12/3 7AM AND 8AM 12/4
*SHARE THE FACEBOOK LIVE FEED AT 7AM AND 8AM FROM THE STAR ADVERTISER FACEBOOK PAGE TO YOUR FACEBOOK PAGE WITH A COMMENT