EVALUATION

The objective of the project was to design a collections in collaboration with a Brand in London , the aim was to create a collections that represents the brand as well as your own concept. I was started to my primary research the brand and deeply understanding the brand their aims which is i never hear the brand at all. When I was visit Christopher Raeburn reality store, that was very impress and admiring their philosophy, I consciously understand the development of various aspects of this brand. After that, I was start with secondary informations from internet to receive more special and details informations to start my project.

My main inspiration for my project was Christopher Raeburn and finding the ideas of the brand and bring those ideas into the trends like fishing net texture, waterproof fabric and some kind of like environment issues, and I tried to communicate those by using different imagery with my research pages and my concepts, look like more easier to understand that. Also my target market was young generation who are interesting in sea sport or who are pay close attention with ocean issues, which can provide some ways to promote some issues. After that, I was looking for the key sustainable systems from the brand, which is reduced, remade and recycled. When I started to designing and make sure I created the garments was fitted the idea and the collaboration, and using some can be recycle and remade materials.

I feel like confuse and dissatisfied myself, kind of like styling, illustrations and my lay out ability always feeling confuse and some communications problems lead to the hold project has need to improve, so I was looking different examples and skills, try to get it better. To be honest, there was a lot of fresh learning within this project, even I was learning those skill before, but I was learnt using displacement maps for visualisation to the garments and products from my print in photoshops, Also, for the knowledge and skills in this area, because of more and more practice, I can continue to strengthen, so as to increase the speed and reduce the waste of time to solve. However I have improve to manage and plan my time well and catch up.

Which worked well in this project I think is avenge, each has its advantages and needs to improved. I think what I do better is that the deign idea and prints want to mix different materials to form a contrast. Not just fabrics and fabrics and layering the imagery to create interesting prints. Moreover, I personally need to improve more, for example, the layout skills must be improved, some pages are a bit rigid. Secondly, technical flats can add some more details on the garments to change irregular messy feeling. Furthermore, I can refer to different designers style of painting or create your own illustrations and draw the garment more naturally. I will say I have keep develop my illustrations skill, ideas and improve my styling, technical technique, develop throughout my future project. Next time, I will planning everything, and that step by step, don’t miss out some important, and be strict with myself, I’m glad to doing this project, can find out my shortcomings, so as to improve and make more progress next time and move forwards to be a real designer in future industry.