Social Media Portfolio | Hadi Sutanto | 2020

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o n'miHahรก di Sutanto I Hadi Sutanto

+62877 31525573

hdi.sutanto @gmail.com


what i think i look like

what i actually look likeÂ

Šhadi sutanto

a bit about me: I'm a Social Media & Content Strategist with over 3 years of experience in various industries from FMCG, FnB, Retail, Media, Fintech, Hrtech, SMBs to NGO. Recently I'm interested into discussions such as Customer Experience, Digital Marketing & Ads Optimization.

REACH ME ON:

Hadi Sutanto

+6287731525573

hdi.sutanto@gmail.com


BRANDS I'VE WORKED WITH:

CURRENT STATUS: Social Media Strategist | 2019 - now I'm in charge of several clients, such as Yuvo HR, FUNDtastic, Romansa Cafe, on which these include end-to-end planning, executing and evaluating the contents. Recently I also started to manage several SMBs that operate offline & online, and also help NGO to expand their reach to locals and build community.

SKILL SETS: Copywriting Web Content Writing Content Strategy Social Media Marketing Email Marketing

and there are more of it. (if i'm lucky, you might be include on here as well.) "to make a content viral,

You can call me Di or Hao.

start with what you have and tailored it to what our audience's needs."

. HADI SUTANTO +6287731525573

LANGUAGE PROFICIENCY:

Branding & Identity Graphic Design Illustration Proofreading Translation

What do I do on daily basis?

Šhadi sutanto

B. Indonesia : Fluent (Native) English : Fluent (Business) Chinese : Fluent (Professional) Italiano : Basic (Novice)


WORKING HISTORY:

VOLUNTEER EXPERIENCE:

Social Media Strategist

Documentary Specialist

Brightstars Digital Agency | Sept 2018 - now

SOS Children Villages | Mar 2017 - Mar 2018

In charge of social media and content strategy, monthly editorial plan, copywriting, and ensure #LOTTEDrawYourDream and #OrangCantikOranC campaign achieved its KPIs and OKRs.Â

As part on the organization, I was assigned to the documentary section and provide support in administration need. I also enabled the documentary team and accelerated the needed footage by 40%.

Social Media Specialist

Campaign Volunteer

MOKU Production House | Mar - June 2018

DGI Desain Grafis Indonesia | Aug 2015

In charge of social media and content strategy, I was given the responsibility to develop the editorial plan the visual content for Energen, Puspiptek, and The Moku itself.

As part of a representative for DGI's booth and mini gallery. The results exceeded the expected deliverables, excellence introduction and the viewers getting in touch more with DGI exhibition.

Content Editor

Graphic Designer

Animuz E-Commerce | Mar 2018 - Aug 2018

BINUS Nippon Club | Aug 2013 - July 2015

In charge of curating the bi-weekly content from the topic such as Moshi-Moshi, Nanchatte, Nichinews and provide the clear editorial plan and strategy for monthly theme.

As part of creative team to assist with promotional kits and content creation. I also in charge of creating a content writing for the website on daily basis and amplified the quantity by 60%.

Content Writer Letter F Fashion Magz | Oct 2017 - Feb 2018 In charge of content & copywriting for local muse & artist in the section for Profile, Style to Track, and in-house brand's description. I also assist on transcription, social media content style and visual lingo preferences.

Graphic Designer ActionCOACH Training Biz | Aug - Dec 2017 In charge of branding on a certified business coach's social media presence under the new brand that is known as "Radgrow Indonesia"

Well, that's my modicum experiences. There aremore of its. (Next Slide) Šhadi sutanto


CERTIFICATION:

Certified Since Sept 2020

Certified Since Aug 2020

Email Marketing Content Marketing Inbound Marketing Social Media Marketing

Content Strategy Social Media Marketing SEO Foundations & Advanced CX: Journey Mapping

INTEREST:

Reading

Google Analytics Digital Marketing Google Tag Manager Google Business Manager

TRIVIA:

Pizza & Raw Foods

Coffee & Smell

Certified Since Sept 2020

Art Crafts

Twitter & News

WHAT I WAS LOOKING FOR? Flex-time on careers Build meaningful links Brainstorming that matter Collaboration w/ visions

Carry Notebook

1-2 Hs Workout

Sciurophobia

Type on This

Sleep on Sofa

WHAT I CAN DO FOR YOU? Feasible digital plan Writing with flair + SEO Unlimited content ideas Take your brand up a notch

. . . .

©hadi sutanto

MY LATEST WORKS?


Contents: Begin The F Thing

End

FUNDtastic Yuvohub

Romansa

Toyota Motors

Energen ID Lotte Group

MOKU Radgrow Puspiptek Hello Animuz

Hadi Sutanto

+6287731525573

hdi.sutanto@gmail.com

©hadi sutanto

OranC Indonesia

REACH ME ON:

CONTENTS 05

Mid


CHAPTER

01

BEGIN 06

Industries such as: E-commerce, Fintech, Hrtech and Automotive.

REACH ME ON:

Hadi Sutanto

+6287731525573

hdi.sutanto@gmail.com

Šhadi sutanto

The F Thing - FUNDtastic - Yuvo - Toyota Motor


Brand Overview: The F Thing is a fashion fusion forward company of the traditional and the new trend, with its focus on clothing, accessories, and merchandise that usually popular among millennials and pop culture. Since 2017, the brand has evolved from semiconventional to the digital online platform by bringing in their e-magz "Letter F".

Pain Points and Highlights:

Client:

The F Thing was in the early stage of development and they need an extra hand to help them write well-defined content in term of quality, relevancy, and contribution to digital marketing impact, for instance by connecting the style of popular icon figure with the products in-store and attract the reader to take action upon it (sign up for the newsletter, purchase a product, etc)

Concept of Solution: Platform:

Scope of Work: Storyteller | Social Media Analyst Web Content Writer

We came up with the ideas to expand the Letter F contents to the section for a profile, style to track, and in-house brand. Respectively, the Profile covered the interview with the latest muse (musician, athlete, fashion figure), Style to Track connecting the style of popular icon figure with the products in-store, and In-House Brand introduces the local brands with their value proposition (product description).

Results: Instagram: ER Rate and Avg. Like Rate by 0,04% on total of 4811 posts. Youtube: ER Rate by 1,9% on total of 7,2K subscribers, Avg. View Rate by 1,95% and Total Views of 6,1M times on 457 videos in their channel. Sections: Profile, Style to Track, Lifestyle (Movies, Music, Gadget trend) raised website traffic by 70% in terms of quality and search capability.

FASHION 07 ©hadi sutanto

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Style to Track

11/24/2017

Lifestyle: Music

11/14/2017

Lifestyle: Travel

11/13/2017

Lifestyle: Film

11/30/2017

Travel Focus: Magelang

8 Facts of The Last Jedi

Far ahead, in front of the Vinyl store, stood out a teenager with a slouchy posture. Though he seemed much laid back, but one would instantly notice this curly hair teen: Mike from Stranger Things. Finn ..READ MORE

The recently turned-31-year-old rapper Drake threw a lavish birthday party on October 24th, 2017, at the aptly named Poppy bar in Los Angeles. @champagnepapi indeed knew what’s up as he organized a star ...READ MORE

Amongst the 5 major islands other than Bali, the first that comes to mind is the island of Java. Many tourists, both local as well as international, would flock to Java, from West, Central to East. This time, we'll .....READ MORE

The most anticipated sequel will be released this December. Are you ready to embark the universe with The Last Jedi? Before we proceed to both Sith and Jedi worlds, let’s take a moment to commemorate ..READ MORE

Lifestyle: Music

Lifestyle: Gadget

Profiles

Brand Description

11/21/2017

11/04/2017

12/10/2017

11/30/2017

#musicwatch: Fazerdaze

The Future Is in Your Hand, Literally

Say Hi to Victory, HIVI!

Brand to Watch: Muzca

Three weeks ago, precisely on September 4th, they made it to their last stop in Jakarta, marking the final stop of their South East Asian Tour. The four-piece band consist of Mark Perkins (guitarist, synthes ...READ MORE

Alright, pretty sure the laughter from Apple fanboys and fangirls echoed around the globe as the most-anticipated iPhone series is out. Yes, folks, iPhone X is finally released this November. Now, the question is ...READ MORE

Initially formed in 2009, HIVI! has since became a pop band that’s well-known among today’s millennials. With catchy tunes and relatable lyrics, the band know how to tap into the teen market. Since their....READ MORE

Ever wake up in the morning, with a shaggy hair, reddish eyes and visible drool on the left side of your mouth? Only to find out you are 30 minutes late to your class, but didn't want to show up as a joke in front of .....READ MORE

©hadi sutanto

13 Life-Wise Quotes of Drake

FASHION 08

Not So Strange Finn Wolfhard


Brand Overview: Remember the fun where we used to have in Investment Industries? Well, that never really happen! At least for now that doesn't really work anymore, the changes that technology brought to financial sector affect how the investing will be done. That's where FUNDtastic came in handy to ensure loyal customers stay in the "Fun Zone" while they are being encouraged to invest on FUNDtastic.

Pain Points and Highlights: Client:

FUNDtastic is growing exponentially, certified by OJK, and became a trusted financial planner for individuals. But, it need a well-managed content strategy to bring its content as center of attention and provide a genuine value to its customer and potential customers. In this case, consistency and clarity of the message, theme and feed arrangement need to be in sync with each other.

Concept of Solution: Platform:

Scope of Work: Content Specialist | Copywriter Community Management

Based on the meeting, brief and intense discussion with the stakeholders and agencies. We had came up with the monthly strategies to established the brand tone voice reached the loyal followers, stay in align with its marketing plan and progressively improved FUNDtastic overall social media presence.

Results: Instagram: ER Rate by 0,53% and Avg. Like Rate by 0,49% on total of 564 posts. Youtube: ER Rate by 75,53% on total of 188 subscribers, Avg. View Rate by 77,36% and Total Views of 20,5K times on 14 videos in their channel. The contents direction was being organized to support customers lifestyle with financial planner to help with financial plan that best fitted to their needs.

FINTECH 09 Šhadi sutanto

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Ganjil genap bisa bikin untung 60 jutaan rupiah? Yups, kamu cek deh detail simulasi hitungannya yang uda mimin coba jabarkan di gambar. Ternyata dana hasil ber....READ MORE

Gajian kedua jadi awal menuju kekayaan #FUNDPeople Ayo Nabung reksadana di FUNDtastic dengan kode promo KECILTAPINGARUH, dan segera dapet CASHBACK ..READ MORE

11/29/2019 Statusnya masih pacaran nih, #FUNDpeople. Perlu nggak sih belabelain beli barang kesukaan dia, sampai ambil dana tabungan masa depanmu? Belum tentu....READ MORE

11/24/2017 Kalo baru mulai aja bisa langsung untung, buat apa nunggu-nunggu lagi? Yuk mulai investasi sekarang dan langsung dapatkan voucher investasi senilai 100 ribu...READ MORE

10/30/2019 Welcome to Anti Bokek Club! Ini rahasia buat bertahan di tanggal tua nanti. Hal-hal ini harus segera dipersiapkan dari sekarang, juga mumpung baru gajian, ...READ MORE

Šhadi sutanto

06/27/2019 FUNDtastic selalu rekomendasi instrument terbaik yang bisa kamu ambil untuk mencapai goals-mu. Enak bukan? #InvestasiJadiMudah dengan #FUNDtastic So....READ MORE

11/24/2017

FINTECH 10

11/24/2017


Brand Overview: Yuvo's all you hoped and desired for at the end of the day. Really, It's the only allin-one Business Productivity and Employee Engagement platform a company needs. It helps businesses to become a better Employer of Choice with Modern HR Integrated System (HRIS) – The New-Fashioned Way Onboarding, productivity tools, compliance, and more – built for the modern, environment-friendly organization.

Pain Points and Highlights: Client:

Turn out, although Yuvo came with fully comprehensive features to help HRs handled the daily task that can be done automatically. Yet, these features are yet to be covered in the blogs and wasn't fully shown at Yuvo's social media channels.

Concept of Solution: Platform:

Scope of Work: Copywriter | Social Media Analyst Content Writer | Storyteller

That being said, the efforts will be directed to create high-end contents with a focus to bring up Yuvo's features as the solution for each scenarios and conditions that the HRs will usually face on the daily basis in the company.

Results: Instagram: ER Rate by 7,29%, Avg. Like Rate by 5,89% and Avg. Comment Rate by 1,40% on total of 12 posts. Yuvo was going through a pivot point to re-branding itself and the transition will be lead with the qualitative articles and social media contents that contributed to SEO Optimization by 40%

HR TECH 11 ©hadi sutanto

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07/30/2020

04/06/2020

Do you find that you have too many communications apps in your phone? The solution: keep all your work-related communications separate, so you’ll never have to trawl through different apps to access work convos again. It's powered by Amazon Chime, Yuvo’s secure and encry ...READ MORE

U don't have to be alone in social distancing. Stay connected with Yuvo. Whenever you are, Yuvo got your back and will always be there to assist you with your tasks.

Maintain your corporate and social connectivity with Yuvo: www.yuvohub.com

#socialdistancing #alonetogether #stayconne cted #coronavirus #YUVOHub ...READ MORE

In sensitive times like this, do you know that you can now consult doctors online, and have your medicines delivered to your doorstep? In the collaboration with Fullerton Health, Yuvo intends to bring GP teleconsultation to you delivery fees đ??…đ??”đ??‹đ??‹đ??˜ đ??–đ??€đ??ˆđ??•đ??„đ??ƒ till 31 Dec 2020. #COVID19 #telemedicine ....READ MORE

Business Productivity

Automation

AI-Tech

Business Productivity

08/21/2020

08/14/2020

08/07/2020

#socialconnectivity #businesscommunication #technology #b2b #stayconnected #alonetog ether #stayhome #workfromhome #covid19 #yuvo #businesscontinuity#bcp ..READ MORE

03/19/2020

Have Your Marketing’s Plan Align with Key Performance Indicators?

Why You Need an Automated Workflow Now More Than Ever?

How Artificial Intelligence can help you find the right candidates?

Business Uninterrupted, During These “Work From Home� Times

As a manager you probably have heard the word “Key Performance Indicator� or "KPI" for at least countless times. For a quantifiable metric, it's ab=n useful indicator...READ MORE

The great thing about Human Resources in tech world lately is more than just the sorted emails, forms, phone calls buzzing through your front desk every single day ...READ MORE

Within these past few months, we had witnessed the changes happening in how companies operate on a daily basis. From the usual work in the office, we are ...READ MORE

The COVID-19 situation highlights how companies need to be prepared for continuity at all times and how work from home takes on added importance. Yuvo is a ...READ MORE

Šhadi sutanto

08/30/2020

HR TECH 12

08/25/2020


Brand Overview: Toyota was initiate since 1978 with it contribution to the nation and society through professional practice in the marketing of high quality products and services to customers in the environment. Grow together with employees, suppliers, primary dealers and dealers with mutual trust and respect.

Pain Points and Highlights: Client:

Getting out of your comfort zone is considered to be impossible, because you are comfy with things around, and have went through troubles to arrive at this condition. But here's when it start to became a stopping point and trapped us in this zone, the individual slowly develops the stagnant position and couldn't pass beyond the limits he/she should be able to reach.

Concept of Solution: Platform:

Scope of Work: Content Strategist | Copywriter Social Media Specialist

Here's when Toyota Motors, which will sponsor the 2020 Olympic in Tokyo came in and support the audience to leave their comfort zone bringing the spirit of the Olympics through START YOUR IMPOSSIBLE RACE which will be held at GIIAS 2019.

Results: Instagram: ER Rate by 0,45% and Avg. Like Rate by 0,44% on total of 3388 posts Youtube: ER Rate by 0,58% on total of 589K subscribers, Avg. View Rate by 19,69% and Total Views of 413,9M times on 554 videos in their channel. The contents strategy success in leading the customers to the lifestyle with durable and edgy automotive, which will bring them out of comfort zone.

AUTO 13 ©hadi sutanto

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06/20/2019

05/12/2019 Sunday is Fun Day! Waktunya jalanjalan dan melepas kepenatan sementara. Jalan-jalan terasa semakin asyik dengan lantunan lagu di mobilmu. Kalau lagi, ....READ MORE

Dengan "Start Your Impossible", Toyota mengajak konsumen untuk menantang dirinya terus berusaha semaksimal mungkin supaya dapat mencapai kesuksesan- ...READ MORE

06/05/2019 Di Hari Lebaran mari jernihkan hati dan pikiran untuk kembali ke fitrah yang suci. Selamat Hari Raya Idul Fitri 1440H Mohon Maaf Lahir dan Batin#ToyotaVelo#MPV ...READ MORE

Šhadi sutanto

07/20/2019 Happy Weekend, Friends! Hari ini booth#ToyotaGIIAS2019 kedatangan para content creator kece yang siap berbagi inspirasi tentang "How to Capture the Perfect Mo ....READ MORE

Masa depan yang lebih baik dimulai dengan menyatukan semangat bersama, tak ada yang mustahil #Toyota#ToyotaID#StartYourImpos sible #Paralympic #Fun ..READ MORE

08/28/2019

AUTO 14

Toyota menghadirkan New Hilux Single Cabin DSL 4x4 dengan design gagah yang tangguh serta tetap mengutamakan kenyamanan dan keamanan. Sudah siap- ...READ MORE

05/18/2019


CHAPT ER

0 2 MID 15

Industries such as: FMCG (Fast Moving Consumer Goods), FnB and Retail.

REACH ME ON:

Hadi Sutanto

+6287731525573

hdi.sutanto@gmail.com

©hadi sutanto

Romansa - Oranc - LOTTE Group - Energen


Brand Overview: The moment you set your foots onto Romansa, you will find yourself surrounded with glamour and 80's Jakarta vibes. It's a mixture of cafe and bistro that bring every loyal customers to the timeless scene and every corner is designed to be your Instagram-able spots. Prepare yours eyes to the vintage decorations, romantic quotes, and subtle 80's pop music such as Chrisye, Glenn Fredly, Agnes Monica, etc.

Pain Points and Highlights: Client:

It was originally known as Mokapot - Coffee Talk with only 1st floor as its base, but since the transformation to Romansa, the restaurant need a new face to succeeded its predecessor fame (Yes, Mokapot was known by the local around Sabang for its coffee and antiqueness since 2000s and it already have loyal customers)

Concept of Solution: Platform:

The challenges are to designed, introduced and accelerated the overall branding and sales need of Romansa. So. I was in charge of building social media presence from the beginning till the launching phase end and in charge of gather KOLs to participate at opening and leave the reviews at Zomato and Tripadvisor's accounts.

Results: Scope of Work: Social Media Manager | Admin Content Creator | Art Director

Instagram: ER Rate by 1,35 % and Avg. Like Rate by 1,27% on total of 128 posts, exceed the success metric by 16 times with growth of followers from 100 to 1,6K. Zomato: Success on reached its KPIS and OKRs by the number of 273 reviews left by the reviewers and blogger as UGC contents. The contents strategy success in leading the customers to the touchpoints which fulfill customers needs on mesmerizing cafe with instagram-able spots.

CAFE 16 Šhadi sutanto

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03/25/2019

07/24/2020 Tamping, salah satu langkah dalam pembuatan espresso. Selayaknya kopi, “pressure” juga dibutuhkan dalam hidup untuk membuat kita menjadi lebih baik! ❤ ....READ MORE

Hatimu sedang bergejolak? Ngeteh aja dulu.. sambil kita berbincang kata.#tea#katakata#temanromansa #romansajkt#perihalrasa#teaddict #perihalrindu#jfoodians ..READ MORE

05/12/2019 Sambil menunggu beduk tiba, mari kita mengingat momen bersama di #romansajkt#perihalrasa#temanng opi#perihalrindu#temanngopi#kopi sabang#temanromansa ...READ MORE

©hadi sutanto

05/29/2019 Sebelum kembali ke kampung halaman, barangkali kita bisa sekali lagi berbuka rasa. Saling berbagi kesan supaya ingat kembali momen yang indah di Romansa ....READ MORE

Adakah yang lebih serasi dibanding pisang goreng dan kopi sore?Pisang Siantar ini disusun dan dipotong dengan halusnya, habis digoreng lalu dioles dengan selai ....READ MORE

04/22/2019

CAFE 17

Saat Seninmu terasa menghimpit, ijinkan 'ku meringankannya walau sedikit.Temukan aneka pilihan minuman kopi dan non kopi di @romansa.jkt#katakata....READ MORE

03/20/2019


Brand Overview: As part of Daehong Company product, OranC is advertised as #SodaBaik that came with "Vitamin C, Less Sugar, Less Calories" as it main source of healthy lifestyle for Millennials and incorporated the good day start with consume any of its flavors. That include Orange, Pineapple, Calamansi and Strawberry and it was launched to Indonesia since April 2018, which is pretty new FMCG's industry.

Pain Points and Highlights: Client:

Since it was a mid-end product, the launching will need a big impact to attract the targeted audience and built brand authority amongst its competitor on FMCG markets, especially toward millennials that is not just a digital savvy but also an identity seeker on their circles and community.

Concept of Solution: Platform:

Excerpted from the brief, OranC need a campaign that aligned with their marketing plan and OKRs while still able to landing a good impression to the market, captivated the interest and nurtured it into an OranC loyal followers/customers that actively shared its value, advocacy and spread the word of mouth (WoM).

Results: Scope of Work: Social Media Strategist | Admin Content Strategist | Copywriter

Instagram: ER Rate by 0,54% and Avg. Like Rate by 0,46% on total of 206 posts, exceed the success metric with growth of total of 12,4K followers. Youtube: ER Rate by 5,49% on total of 2,3K subscribers, Avg. View Rate by 11.393% and Total Views of 2,7M on 10 videos in their channel. The contents strategy success in leading the customers to think of Oranc as the healthy soda drink that bring out the tone voice of Gen Z and Millennials.

FMCG 18 Šhadi sutanto

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11/12/2018

11/07/2018 Jadi versi terbaik, teman-teman #OranC!Tapi untuk menuju itu.. (selain olahraga dan pola makan dan tidur yang teratur), Rajin minum varian rasa OranC juga ....READ MORE

Apapun aktivitasmu di hari ini, pastikan tetap semangat untuk jalanin sepanjang hari. Biar hati #OrangCantikOranC juga makin ceria nih, sudah minum ..READ MORE

10/01/2018 Sagwa! Sebuah kebiasaan unik dari Korea untuk meminta maaf dengan memberikan buah apel sebagai simbol maaf nih, teman-teman #OranC!Yuk, tag teman ...READ MORE

Šhadi sutanto

11/24/2018 Teman-teman #OranC bakal lewati dengan main ke gunung atau ada yang punya rencana lain? Seperti ke pulau dengan pemandangan yang indah nih? Gimana cara ....READ MORE

Yuk, teman #OranC yang rajin nonton drakor pasti tau jawabannya nih! Untuk 5 #OrangCantikOranC yang beruntung bisa segera dapetin voucher belanja senilai ....READ MORE

12/18/2018

FMCG 19

Enaknya malam ditemani Ramyeon hangat sambil lanjutkan nonton drakor favorit, ya gak? Habis pedaspedas ketemu yang segar-segar bikin adem di hati kan? ....READ MORE

11/03/2018


Brand Overview: Since 1948 at Tokyo, Japan, LOTTE was founded by Shin-Kyuk-ho. Now in Indonesia, Lotte initiated the program Dream Together as part of contribution with TTL campaign that focussed on the dream come true moment for Indonesian Family with better lifestyle and quality of family time.

Pain Points and Highlights:

Client:

Although it was generally known as the outlet, mall and retail provision - Lotte need a connection by which an agency that fully understand the heart, needs, pain points and desire of their audience. Thus, the strategic planning that goes well with the program purpose is needed to ensure the OKRs exceed its expectactions.

Concept of Solution: Platform:

Through feasible strategy, the campaign idea is to nurtured the Moms and her family will stay truthful, loyal and spread the advocacy of Lotte. The end-user will eventually see Lotte as the key core of community that fulfill their every essential needs through the impression of Lotte's contribution and concern for their children future (scholarship support and activation rewards)

Results: Scope of Work: Social Media Strategist | Admin Content Strategist | Copywriter

Instagram: ER Rate by 3,35% and Avg. Like Rate by 2,41% on total of 72 posts, exceed the success metric with growth of total of 3,5K followers. Youtube: ER Rate by 44,32% on total of 1,4K subscribers, Avg. View Rate by 10.4191% and Total Views of 14,5M on 10 videos in their channel. The contents strategy success in leading the customers to think of LOTTE as their first choice on mall recreation and family hangout spots.

RETAIL 20 Šhadi sutanto

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Selamat kpd pemenang kompetisi #LOTTEBeasiswaJuara2019 Semoga hadiah yang didapatkan bisa segera mendukung cita-citanya untuk gapai apa yg diharapkan para ...READ MORE

Sudah tonton keseruan video LOTTE Beasiswa Juara 2019? Kalau sudah, jangan lupa untuk like, comment dan share ya! Karena ada 5 voucher utk belanja LOTTE Mart ...READ MORE

02/21/2019 Hi moms, tinggal 2 hari lagi menuju kompetisi #LOTTEDrawYourDream Ada bintang tamu yang seru banget, ada Kak Anneth Delliecia, Kak Awam, Keiko & Koiko, dan lain ....READ MORE

02/06/2020 Ada yang masih inget gak sih keseruan Draw Your Dream Tahun 2019? Buat kalian yang tahun lalu ikutan, sudah pasti inget banget kan bagaimana serunya dgn ...READ MORE

02/05/2019 Tahukah Moms, memasuki tahun baru China 2570 akan ada berbagai aktivitas menarik yang bisa dilakukan bersama si kecil. Untuk keluarga yg merayakan ...READ MORE

Šhadi sutanto

08/17/2020 Dirgayahu Indonesiaku yang ke-75! Di hari ini kita akan bersama-sama mengenang sejarah perjuangan dan pengorbanan para pahlawan bagi kemerdekaan Indonesia ...READ MORE

11/26/2019

RETAIL 21

10/19/2019


Brand Overview: As a quick meal, Energen live up to its brand tone voice and expectations with their well-defined social media presence. Since it was popular amongst middle-class family, Energen can be easily found at anywhere with access to hot water and it's easy to make as well. The image of the jovial family and healthy environment define Energen as FMCG that bring up the consumer mood and boost it throughout the day.

Pain Points and Highlights: Client:

At March 2018, Energen was in the middle of campaign #EnergenSuperGameShow with focus on activation post such as #PerutTerisiSiapKonsentrasi focus on promoting its product such as Kacang Hijau flavors and #BadanSiapOtakSiap focus on nurturing the impact energen gave to the family's members.

Concept of Solution: Platform:

The weekly Energen Quiz and Photo Concert #SahurBersamaEnergen on May-June 2018 was created to keep up with local Indonesian annual event (fasting months) and convinced the audiences of the emotional benefit that Energen shared with them and rational benefit that exist by consume Energen on daily basis is genuine.

Results: Scope of Work: Social Media Specialist | Admin Community Management

Instagram: ER Rate by 0,45% and Avg. Like Rate by 0,34% on total of 645 posts, exceed the success metric with growth of total of 49K followers. Youtube: ER Rate by 3,99% on total of 690 subscribers, Avg. View Rate by 23.693% and Total Views of 2,5M on 23 videos in their channel. The contents strategy success in leading the customers to think of Energen as their topmost breakfast and quick meal choice whenever hungry strike.

FMCG 22 Šhadi sutanto

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07/17/2018

05/31/2018 Selain sumber karbohidrat, ternyata jagung juga mengandung omega 3 dan antioksidan yang baik bagi tubuh. Nikmati seluruh kebaikan tersebut dalam segelas ....READ MORE

Dietmu akan lebih efektif dengan Energen Less Sugar. Dengan kandungan gula yang lebih rendah, Energen tetap memenuhi nutrisi harianmu dan membuat ..READ MORE

05/28/2018 Ingat sahur, ingat Energen! Lengkapi sahurmu dengan Energen Sahur Pack dan dapatkan Free 1 Canister Cantik Energen! Dapatkan Energen Sahur Pack di: Shopee ....READ MORE

Šhadi sutanto

06/08/2018 Sambut Idulfitri 2018 dengan promo GRATIS 1 Le Minerale 1.5 Liter setiap pembelian 2 Pouch Energen! Promo ini berlaku selama 1 - 15 Juni 2018. Dapatkan segera di Alfa ...READ MORE

#EnergenDiDuniaTerbalik 10.Jangan lupa tonton sinetron Dunia Terbalik di RCTI hari ini, 8 Juni 2018 pukul 21.00 - 22.00, ya. Lalu coba jawab quiz berhadiah berikut ....READ MORE

08/02/2018

FMCG 23

Dengan asupan gizi sarapan yang baik, si kecil tentunya mempunyai energi yang cukup untuk memulai hari dan tidak akan mudah merasa lemas. #EnergenSehat ....READ MORE

06/08/2018


CHAPTER

Industries such as: Production House, Research, and Business Coaching.

REACH ME ON:

Hadi Sutanto

+6287731525573

hdi.sutanto@gmail.com

©hadi sutanto

MOKU - Radgrow - Puspiptek - Hello Animuz

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03


Brand Overview: A production house based in Jakarta, Indonesia. MOKU was founded on 2015 and already giving service to more than 100++ clients. Their main expertise focused on producing social media content for content marketing such as viral video, video campaign, social media campaign, company profile, testimonial video, and much more. Moku aim to help Indonesia companies to compete in the digital world.

Pain Points and Highlights: Client:

PT Media Optima Kreasi Utama Platform:

At the times I received the brief, MOKU was in the middle of developing the types of content for their social media channels. Hence, I was challenged to create a content that truly displayed the production house work environment, and the trivia that surrounding them.

Concept of Solution: Concisely, I proposed the strategy to develop a visual lingo that portrayed what #behindthescene of #MOKUProduction, share trivia and fun facts of the crew members inside it and also several CSR campaign that involved in promoting local small businesses such as #MocaofBogati and local drinks from #Pacitan

Results: Scope of Work: Social Media Specialist | Admin Community Management

Instagram: ER Rate by 2,16% and Avg. Like Rate by 2,05% on total of 464 posts, exceed the success metric with growth of total of 855 followers. Youtube: ER Rate by 253,33% on total of 15 subscribers, Avg. View Rate by 210,67% and Total Views of 581 on 18 videos in their channel. The contents strategy is to lead the audiences and clients to think of MOKU as friendly production house that can help them with content marketing,

P HOUSE 25 Šhadi sutanto

more?


Practice makes perfect! đ&#x;˜Ž Uda cocok belum nih? #mokuproduction #behindthescenes#metrocafe#visu alsoflife#shootinglocation#digitalm arketing#agameoftone ....READ MORE

The Greatest gift of Easter is hope! Happy Easter Day! #artofvisuals #mokuproduction #agameoftones #easter #easter2018 #happyeaster #socialmediacontent - ....READ MORE

07/16/2018 Local herbal drink from Pacitan, so natural and healthy made for your health's concern #foodphotography #sumberwaras#herbaldrink#ukm# pacitan#marketingtools ..READ MORE

04/26/2018 what do you think they are talking about? #behindthescene #shooting #shootinglocation#onset #themoku #mokuproduction#productionhouse #productionhousejkta ....READ MORE

04/23/2018 Hey, new monday, new week, new spirit đ&#x;˜ #bts #quote #themoku #quotesoftheday #quotesmonday #happymonday #mokuproduction #prouctionhouse #jkta ....READ MORE

Šhadi sutanto

06/15/2018 Selamat Hari Raya Idul Fitri 1429H! Mohon maaf lahir dan batin #idulfitri#idulfitri1439h#idulfitri201 8#eidmubarak2018#eidmubarak#m okuproduction #moku ....READ MORE

04/01/2018

P HOUSE 26

04/16/2018


Brand Overview: It was founded on 2017 by Ms. Yohana Budiyenti who had more than 15 years of experience in the Business Coaching and Consulting industry, Radgrow Indonesia has assisted more than 500 small, medium and large scale companies, including family businesses, partnerships, and even companies that will build new business units and improve their business performance to a higher level.

Pain Points and Highlights: Client:

Radgrow Indonesia provides services with the assistance of experienced coach as your advisor in tidying up the job description, workflow, SOP, KPI (Key Performance Indicator), to the right monitoring system. Coaching also prepares companies for expansion / development and business regeneration plans.

Concept of Solution: Platform:

Scope of Work: Project Designer | Copywriter Content Creator | Sosmed Admin

Since the company is still pretty new and lack of social media presence, I came up with the plan to introduce the 7 benefits of Radgrow Indonesia, and various content such as trivia (history events), inspiration (quotes) and giveaway activation,

Results: Instagram: ER Rate by 3,48% and Avg. Like Rate by 3,26% on total of 178 posts, exceed the success metric with growth of total of 290 followers. The contents strategy is to lead the audiences and clients to think of Radgrow Indonesia as a trusted and verified Business Training and Management company.

COACH 27 Šhadi sutanto

more?


05/02/2020 Penjualan menurun? Tenang saja, karena itu bukanlah akhir dari bisnis Anda. Hampir tidak ada pebisnis yang tidak pernah mengalami penurunan penjualan di ..READ MORE

05/08/2020 Sudahkah Anda melakukan regular meeting bersama team di minggu ini? Corona jangan jadi penghalang kita untuk terus berkomunikasi dan berkoordinasi dengan - ....READ MORE

05/22/2020 Wabah Corona yang menyerang dunia termasuk negara Indonesia, berakibat ke banyak sektor, tidak terkecuali dunia usaha, baik besar maupun kecil. Menurut ...READ MORE

04/26/2018 what do you think they are talking about? #behindthescene #shooting #shootinglocation#onset #themoku #mokuproduction#productionhouse #productionhousejkta ....READ MORE

06/14/2020 Mau dapatkan Buku Instant Cashflow GRATIS? Buku ini berisi puluhan hingga ratusan strategi cara meningkatkan value-value Omset, Customer, Cash ...READ MORE

05/07/2020 Tiada perlindungan yang aman di dunia ini, kecuali Dhamma yg sudah dipraktekkan dengan ketulusan Hati Selamat Hari Raya Waisak Tahun 2020#radgrowindonesia....READ MORE

09/17/2020 "Make your Business Fun" Apakah Bisnis anda terasa menyenangkan saat ini?Apabila saat ini Anda stress dan frustasi dengan apa yang anda lakukan, saatnya dijalan ...READ MORE

Šhadi sutanto

05/01/2020 Suatu perusahaan kemungkinan akn berkembang dengan baik apabila pemilik perusahaan menggunakan pelatih bisnis yang efektif untuk menunjang kesuksesan ....READ MORE

05/19/2020 Promosi menjadi salah satu cara untuk menaikkan Omset. Namun masih banyak pengusaha yang belum melakukan Test & Measure pada iklan yang mereka....READ MORE

COACH 28

05/11/2020 Sebagai pemilik bisnis, kadang kita berharap team kita mampu merubah bisnis kita jadi lebih baik. Kenyataannya team hebat berasal dari leader yang hebat ....READ MORE


Brand Overview: The Center for Science and Technology Research (Puspiptek) is a work unit under the Ministry of Research, Technology and Higher Education established since October 1, 1976. To date, there are 50 Centers / Balai / Balai Besar and 5000 Human Resources. Many BUMNs have collaborated with Puspiptek, including PT. Kimia Farma, PT. INTI, PT. LEN Industry etc.

Pain Points and Highlights: Client:

Puspiptek was well known by scientist, scholar and people who happen to have deep understanding in research matter, so that's where the challenges presented itself. On Puspiptek Innovation Festival 2018, it will need attendances to be in the event but the thing is the targets are broad audience who barely know Puspiptek exist.

Concept of Solution: Platform:

Hence the team came up with the solution to create a content strategy that focus on spreading awareness about Puspiptek with the design that speak its tone & manner. Also, at the same time insert CTA to guide the audience to check out the festival.

Results: Scope of Work: Social Media Specialist | Admin Content Creator | Copywriter

Instagram: ER Rate by 1,39% and Avg. Like Rate by 1,35% on total of 314 posts, exceed the success metric with growth of total of 5K followers. Youtube: ER Rate by 72,6% on total of 73 subscribers, Avg. View Rate by 132,03% and Total Views of 4,5K on 23 videos in their channel. The contents strategy is to ensure Puspiptek will be known as a center of research in technology and education for Indonesian's better future.

LAB 29 Šhadi sutanto

more?


04/18/2018

05/17/2018 Selamat Hari Buku Nasional 17 Mei 2018. Mari rayakan bersama-sama karena Buku adalah jendela dunia dan membaca adalah kunci untuk bangun masa depan yg ...READ MORE

Kapal nelayan menggunakan fiber atau kayu, konsepnya Pelat Datar, Kapal Ikan Nelayan ini Berlisensi 10 GT dengan panjang 15 Meter, lebar 4 Meter, Tinggi 2,8 meter ....READ MORE

06/01/2018 Memperingati Hari Lahir Pancasila 1 Juni 2018, Indonesia Bersatu, Berbagi dengan sesama dan meraih prestasi di jenjang waktu yg sama dengan kami#Puspiptek...READ MORE

Šhadi sutanto

05/16/2018 Marhaban Ya Ramadhan.. Mari kita berlomba untuk mendapatkan pahala dibulan yang penuh rahmat ini. Kita niatkan seluruh aktivitas untuk mengharap ridho ...READ MORE

Puspiptek membuka peluang bagi sekolah, mahasiswa, dan akedemisi untuk mengunjungi Puspiptek. Untuk mendapatkan informasi yang terbarukan terkait riset ...READ MORE

04/27/2018

LAB 30

PUSPIPTEK didirikan pada kawasan Tangerang Selatan. Di lahan seluas 460 Hektar terdapat 50 Balai serta lebih dari 5.000 SDM yang siap untuk mengembangkan ...READ MORE

04/18/2018


Brand Overview: Animuz was founded due to the excessive amount of request from their "wannabe" community that keenly into action figure, merchandise in various forms to describe their love on Anime's world. This mean, every month Animuz launched a new variation of merchandise in a mystery box that can be purchase order anytime.

Pain Points and Highlights: Client:

@HelloAnimuz Platform:

Scope of Work: Community Management | Admin Content Editor | Content Creator

Yet the start-up in e-commerce for merchandise is proven to be challenging, hence the owner - Ms.Noni hired me to create and curate the social media contents that will catch her community attention and stay updates with Animuz posts.

Concept of Solution: In that case, several works need to be done. For instance, the hashtag such as #Nachatte, #MoshiMoshi, #Nichinews and more is used to make sure each content they represent can fill the needs and hit audience soft spot toward anime.

Results: Instagram: ER Rate by 0,28% and Avg. Like Rate by 0,26% on total of 276 posts, exceed the success metric with growth of total of 7,5K followers. The contents strategy is to lead the audiences to think of Animuz as a portal and community that bring the funny and latest news of Anime and Japan culture.

OLSHOP 31 Šhadi sutanto

more?


Got a quirk to be invisible seem to be a benefit on Toru Hagakure, but again does it always work when her crush stand before her? #nanchatte #bokunoheroacademia ...READ MORE

The goal of "Ghilbi's Park" is to create a family-friendly space where people can enjoy walking while at the same time experience the magic of Ghilbi fantastical film ...READ MORE

10/06/2018 Saitama dulunya pekerja biasa yang hobby nya adalah menjadi hero untuk bersenang senang semata ,dengan membekali diri latihan 100xpushup, 100xsitup ....READ MORE

05/05/2018 Since cosplayers have been the main attraction (and catch animuz attention), we curated some of the best cosplayers based of their resemblance w/ anime ....READ MORE

06/01/2018 This one for our misunderstood brothers and sisters.We skeletons are human too (?) #nanchatte #helloanimuz#bokunoheroacademi #anime #joke#animuz ...READ MORE

Šhadi sutanto

08/30/2018 C3 anime festival asia jakarta" is held in Jakarta from 31st August to 2nd September and you can get maru&shippo postcards there.There are about 30 varieties- ...READ MORE

05/13/2018

OLSHOP 32

05/02/2018


SOME OTHER STUFF I DID:

GOT ANY QUESTIONS? REACH ME HERE: LinkedIn Whatsapp Instagram E-mail

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in/hdisutanto/ +6287731525573 @tofucantalk hdi.sutanto@gmail.com

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LET'STALK?

Will you be my next"projects?


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