allure graphic design by hillary duysen
allure graphic design by hillary duysen
successful design pulls you in and
makes you explore. a design should enchant, excite
& make you want to click the icon , buy the box, turn the page
& take a second look.
contents
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01 NIXON SKINCARE PACKAGING
02 RVCA TOUR BOOK
03 WARRIORS: THE STRUGGLE OF SURVIVAL
04 DRAGON TEA PACKAGING
05 MAURICES WEBSITE
06 ANGELS AT RISK
07 PENN REELS PACKAGING
08 UTOPIA GARDENING PACKAGING
09 KINETIC POWER
10 FLORA LAUNDRY PACKAGING
11 WEYERHAEUSER BROCHURE
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NAME
Time is priceless. Nixon is a watch company that provides
HILLARY DUYSEN
high end timepieces for the extreme sports enthusiast.
PROJECT
I was instructed to design a skincare line for an existing
NIXON SKINCARE PACKAGING
company that does not have a skincare line. I imme-
CLASS
durable and sophisticated. Through consideration of
PACKAGING DESIGN 3 TEACHER THOMAS MCNULTY
diately thought of Nixon. Their watches are strong, Nixon’s identity I designed a unisex skincare line and display. Much like their print ads the bottles feature strong graphics. Their watches are sleek, unisex, and sporty. The black and white bottles are lent to the sleek but casual look of the brand. The illustrations speak to the audience and gives the bottles the personality of Nixon.
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time is free but
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it is priceless
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Nixon Skincare Packaging
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Nixon Skincare Packaging
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Nixon Skincare Packaging
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02
NAME
Music is mobile. RVCA has always been supportive of
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the arts with their Artist Network Program. The brochure
PROJECT RVCA TOUR BOOK
features a record with 4 tracks from 2 artists. RVCA has a typographic and graphic style. I stuck close to that style by placing type over an image and keeping close to their typographic identity.
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music can change
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the world
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RVCA Tour Book
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RVCA Tour Book
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RVCA Tour Book
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RVCA Tour Book
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03
NAME
Survival is the goal of every species. After being given
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a military manual on survival strategies for soldiers,
PROJECT WARRIORS: THE STRUGGLE OF SURVIVAL CLASS TYPOGRAPHY 3
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I came to realize that insects and soldiers use very similar techniques in their struggle for survival. Through typography and illustrations I connected their struggle. I focused on ornate illustrations to represent the effort and story that goes into everyone’s attempt at survival.
TEACHER
Along with using vintage photographs to share stories
LIAN NG
I used pull quotes to focus on key points.
only the strong will
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survive
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Warriors: The Struggle of Survival
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Warriors: The Struggle of Survival
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Warriors: The Struggle of Survival
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Warriors: The Struggle of Survival
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Warriors: The Struggle of Survival
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04
NAME
A good tea is hard to come by. I was assigned to rede-
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sign a high end tea company’s identity and packaging.
PROJECT DRAGON TEA PACKAGING CLASS PACKAGING DESIGN 2
Dragon Tea has perfected what it takes to make tea, but their packaging was lacking the quality that their tea possesses. They use premium tea leaves grown and processed organically, which helps make for premium taste. I wanted to show their superior product through their
TEACHER
classic packaging. I was drawn to illustrations that
THOMAS NCNULTY
represented the different ingredients that comprise a good tea.
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love and scandal are
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the sweeteners of tea
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Dragon Tea Packaging
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Dragon Tea Packaging
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Dragon Tea Packaging
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05
NAME
Small town prices with a big city selection. Maurice’s
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focuses on providing small towns with stylish and
PROJECT MAURICES WEBSITE CLASS GRAPHIC DESIGN 3 TEACHER BOB SLOTE
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affordable clothes. They have an approachable shop with amazing merchandising that draws customers in. I wanted their website to be easy to navigate while still having their signature style. I showcased their teal color and urban style but incorporated a new photography style that adds appeal to younger shoppers.
this ain’t hollywood
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it is a small town
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Maurices Website
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Maurices Website
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NAME
All angels deserve to be saved. I was drawn to Angels at
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Risk. They help prevent teenagers to succombing to drug
PROJECT ANGELS AT RISK CLASS GRAPHIC DESIGN 2 TEACHER LAURA MILTON
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addiction by targeting at risk teens. Angels at Risk believes that teens are far more likely to develop a drug addiction if they have been exposed to people with addictions or are gentetically inclined toward addiction.
even the meek can
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fly with their own wings
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Angels at Risk
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Angels at Risk
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Angels at Risk
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Angels at Risk
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Angels at Risk
Angels at Risk
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Angels at Risk
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07
NAME
To catch a winner, use Penn Reels. Penn Reels are known
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for their superior fishing products. Their packaging should
PROJECT PENN REELS PACKAGING CLASS PACKAGING DESIGN 4 TEACHER THOMAS MCNULTY
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be no exception. The key to a good lure is attraction and the same goes for a good package. Through the use of photography and distinctive typography I designed a packaging design system that exemplifies their high quality products.
fishing is a delusion
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surrounded by liars
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Penn Reels Packaging
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Penn Reels Packaging
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Penn Reels Packaging
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Penn Reels Packaging
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08
NAME
You need the right tools to flourish because gardening
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is an art form. I was inspired by the Art Nouveau era.
PROJECT UTOPIA GARDING PACKAGING CLASS PACKAGING DESIGN 4 TEACHER THOMAS MCNULTY
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I love how they focus on botanicals and feminine forms. Gardeners treat their gardens like art projects, sculpting and planning to create visual experiences. I wanted to create packaging that, in itself is an art with the styling of the Art Nouveau era in mind.
we, in fact, create
Utopia Gardening Packaging
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our own utopia
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Utopia Gardening Packaging
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Utopia Gardening Packaging
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Utopia Gardening Packaging
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Utopia Gardening Packaging
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Utopia Gardening Packaging
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09
NAME
Results arise from kinetic energy, not potential. I have
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always been intrigued with the conversion of energy to
PROJECT KINETIC POWER CLASS TYPOGRAPHY 4 TEACHER JEREMY STOUT
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a reusable source. After being assigned to design a 100 page book on a subject of my choice I decided to explore my intrigue more. I decided to use 4 different types of kinetic energy: windmill, bicycle, solar and tidal energy. I used typography, photography and infogaphics together to exemplify technical, kinetic and innovation.
results arise from kinetic
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energy, not potential
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Kinetic Power
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Kinetic Power
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Kinetic Power
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Kinetic Power
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Kinetic Power
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NAME
Life produces mistakes, but Flora natural laundry deter-
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gents can help correct life’s little mistakes. In order to
PROJECT FLORA LAUNDRY PACKAGING CLASS PACKAGING DESIGN 3
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produce an affordable cleaning products line I designed with minimal packaging. All materials are recyclable and environmentally friendly. I hand drew their logo from a traditional typeface to make the company more approachable but still chic. In order to be able to reach
TEACHER
as many consumers as possible, I designed the pack-
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aging to have minimal materials to keep it affordable.
a flower can’t bloom
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without sunshine
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Flora Laundry Packaging
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Flora Laundry Detergent
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Flora Laundry Detergent
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Flora Laundry Detergent
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Flora Laundry Detergent
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NAME
Their decisions affect everyone’s life. When large corpora-
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tions make environmental decisions, they directly affect
PROJECT WEYERHAEUSER BROCHURE CLASS PRINT 2
your everyday life. Coming from a logging family, I am well aware how much our renewable resources are utilized. Weyerhaeuser focuses their CSR initiatives to lessen their environmental footprint and make our world a healthier place to live. To show how their initiatives relate to our
TEACHER
everyday lives I adapted a day in the life of a girl. By touching
JEREMY STOUT
on how her everyday activities are affected by these initiatives, it becomes very personal.
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you must be the change
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you wish to see
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Weyerhaeuser Brochure
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Weyerhaeuser Brochure
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Weyerhaeuser Brochure
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Weyerhaeuser Brochure
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Working Towards the Future Weyerhauser partner with employee volunteers and other organizations to help solve important problems for people and the planet.
A Walk in the Park Weyerhaeuser is commited to reducing greenhouse gas emissions by 40 percent by 2010 and sequester over 3 f u e ls s u c h a s w ood re s i du a ls a n d oth e r orga n i c by produ c ts. times as much carbon as they produced. B i om a s s f u e l i s c on s i de re d to be gre e n h ou s e - ga s- n e u tra l We m e e t 67 pe rc e n t of ou r ope ra ti on s ’ e n e rgy n e e ds th rou gh th e u s e of re n e wa ble a n d gre e n h ou s e - ga s n e u tra l bi om a s s
be c a u s e th e re ge n e ra ti n g f ore s t a bs or bs th e c a r bon di ox i de re le a s e d by bu r n i n g th e f u e l.
www.weyerhauser.com
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www.weyerhauser.com www.weyerhaeuser.com
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Weyerhaeuser Brochure
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HILLARYDUYSENDESIGNS.COM
This portfolio is dedicated to those in my life who have
559.361.9059
inspired me to explore, excited me to question, enchanted
7918 rd 268 terra bella, ca 93270
me to love & motivated me to achieve. This portfolio was printed on Neenah 100 lb paper by Plotnet located in San Francisco, Ca and bound by Cardoza James located in San Francisco, Ca. All type is set in Verlag. Photography was done by Hillary Duysen.
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Hillary Duysen
THANK YOU ALL
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