join the
sushi revolution
Making the World Better, One Stomach at a time! In 2008, several years after swearing he would never work in the restaurant industry again, Yuen Yung opened the first How Do You Roll? in Austin, Texas with his brother Peter. Yuen and Peter had both worked diligently in their mom and pop’s mom-and-pop restaurant until they were old enough to fly the coop. Yuen studied business at the University of Texas while Peter eventually became head sushi chef of a fine dining restaurant in Houston. After graduating, Yuen worked a typical 9-5, in a typical office building, feeling the typical lunch time crunch. He was uninspired by the greasy fast food chains and craved more variety in his routine. He often found himself at the local grocery store, picking out premade sushi rolls. Unsatisfied with this option, Yuen mused to Peter one day why there were only two choices when it came to rolls --- buying premade, somewhat questionable supermarket sushi or waiting at a sit-down restaurant for fresh, but expensive rolls. Peter declared that he craved freedom of expression and wanted to break away from the staunch traditionalism and pretentious atmosphere of fine-dining sushi. Yuen suddenly realized a promising business opportunity lay at their feet, and thus How Do You Roll?, the first fast-casual, creative Asian kitchen was born. Being the first of its kind in the market, HDYR? leads the sushi revolution by aiding and abetting ingredients such as soy wraps, grilled chicken and beef, and seasonal fruits such as strawberries. Those intimidated by raw fish as well as sushi aficionados can personalize exactly their meal. The concept held very different meanings for the brothers; for Yuen, HDYR? was an opportunity to leave an impression on the world, by making sushi more accessible and creating world peace through cultural fusion. He declared “making the world better, one stomach at a time” as their mission. Peter saw HDYR? as an opportunity to encourage individualism and rebel against convention; in short, the rebel found his cause. For both brothers, though, this was the pursuit of the American Dream. After conquering one city, Yuen and Peter decided it was time to confront the rest of the world. As the sushi revolution continues, HDYR? challenges you to reject boring, refuse ordinary, and rejoice in your choice --- really, rethink sushi.
Betterment Seeking to continually improve and exceed expectations in all aspects of life.
Emotional Competence The ability to recognize and reflect on your emotional response to a situation so that you can respond logically instead of react.
Work Ethic A set of values based on hard work and diligence, as well as passion for the task at hand.
Every decision we make at How Do You Roll? is determined by two questions. If the answer to either one of those questions is “no,” then our decision is clear. Why are culture and philosophy so essential to How Do You Roll? Because they keep us, our franchisees, and employees ahead of the game and true to ourselves in an industry full of change.
Coachability Accepting constructive criticism and constantly looking for opportunities to gain knowledge and experience.
We do this by… -Emphasizing freedom of choice and encouraging individualism -Promoting healthy living and making healthier foods accessible -Providing purpose and development within our organization -Supporting our local communities -Carrying eco-friendly recycled and compostable materials
Integrity Consistency of actions, values, methods, measures, principles, expectations and outcome.
our food
“We all get what we want because we can customize everything. My food allergies are taken care of, everybody’s pickiness is taken care of, and we sit in the corner… and everybody’s happy.” Andrea D. from Austin, Texas
How Do You Roll? celebrates individualism with a diverse menu that caters to various tastes and dietary ne You Roll?, consumers can re-think sushi rolls, salads, rice and noodle bowls, soups and more through pers customization. We provide a wide variety of vegan, vegetarian and gluten-free options and health-consc can use our online nutrition calculator to evaluate their meal.
At How Do You Roll?, freedom of choice extends into multiple revenue opportunities, including catering, take-out, and delivery. Proven to increase the average ticket amount, our three tiered Frequent Roller loyal gives consumers a fun way to interact with our brand and encourages return visits.
No expectations, no judgment, and the ability to choose—all the ingredients of an exciting, engaging custom However, we know it takes more than brilliant food and a welcoming atmosphere to keep them coming b we place an emphasis on our people. From our behind-the-scenes corporate team and franchisees to fro Gurus and Rollers, our people make the difference.
When we opened our doors in 2008, we sparked the sushi revolution. We’re conquering new territory and educating consumers about new foods and healthy choices. The secret to a successful rebellion? Strong conviction, an unbeatable support team, and proven systems to achieve success by design:
- Ample pre-opening, start-up, and ongoing support from our experienced management and training teams - Detailed site selection process to help pinpoint an optimal location for your How Do You Roll? restaurant - Professionally designed interiors with build-out guidance provided by a dedicated Project Manager to allow you to efficiently establish your How Do You Roll? location in a variety of venues - Over 144 hours of classroom and on-site training covering the key aspects of successfully starting and maintaining your business
- Approved suppliers and pre-established relationships with vendors for all necessary inventory, equipment and supplies with built-in volume discounts - Full access to all manuals, documents, logs and checklists including a comprehensive operations manual and marketing toolkit - Professionally produced promotional materials and press releases for you to use in local advertising and PR efforts
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Starting [a restaurant] from the ground up without any kind of support is a really scary feat. Having a group of people that are here to help and support you, not just from a marketing perspective but… any other kind of challenges like labor costs, was a big selling point for us.” Emily Freitag, Franchisee in Austin, Texas
Our stores
Based on the success of our flagship fast casual restaurants, How Do You Roll? expanded the Creative Asian Kitchen to two new footprints in 2014: a fast casual layout with bar and lounge, and our express model. With these new additions, HDYR? is advantageously positioned to compete in an evolving fast casual market with a flexible, scalable brand.
“Something about eating at this place makes me feel like i’m sticking it to authority. Oh you tell me I can’t put strawberries in my sushi? Too bad. Because I totally just did. I’ve always been so happy with my experience here. From that first, precious visit...I knew it was love.” valerie g. from Austin, Texas
<<< fast
>>> fast casual + lounge
The fast casual restaurant + lounge occupies 2,100+ square feet and features a full bar with beer on tap and signature cocktails developed exclusively by How Do You Roll?. This layout upholds our standards of fast service while increasing the average ticket through an added
casual Our mission is to make the world better, and speed of service is a vital part of the revolution. How Do You Roll? Express accomplishes this goal and then some. The smaller footprint of the express model accommodates 550+ square feet and encourages healthy food choices in high-traffic, fast-paced areas.
>>> express
COMPLETE INFORMATION REQUEST FORM
DISCOVERY PHONE CALL
FRANCHISE DISCLOSURE DOCUMENT
Q&A PHONE CALL
discovery day
financial ancia validation PAPERWORK & AWARD site selection
build-out training
grand openin g
WHy Fast casual?
The fast-casual restaurant sector is growing at an annual rate of 11%--almost three times faster than other sectors— there is a huge market demand for fast, fresh, affordable food. How do you roll? meets this demand with an added commitment to healthy eating and sustainable living.
Why us?
We are pioneers of an untapped fast-casual market, aggressive in our expansion, and we invest in our franchisees to grow their businesses and ours. That’s why we keep start-up costs low, maintain a simple operating system, and provide training and support.
joining our family
How Do You Roll? isn’t just offering up franchise opportunities. We’re introducing a way of life. Franchising with us means rebelling against convention, helping others make healthy choices, and growing your business with excitement and expectancy.
take action!
If you’re interested in rolling with us, take the next step: visit our website at www.howdoyouroll.com/franchise and submit your franchise interest form. We look forward to working with you.
more questions? franchise@howdoyouroll.com 1-800-4MYROLL 10435 Burnet Road Suite107 austin, tx 78758
join the
sushi revolution