LOGO USE & IDENTITY APPLICATION GUIDELINES
2016
LOGO USE & IDENTITY APPLICATION GUIDELINES
Consistent and proper use of the HEADHUNTER and HEADHUNTER SPEARFISHING logo can aid all the designers and professionals involved in creating any type of media in the effort to promote this brand. The following guidelines have been developed to increase awareness through consistency.
"In the competitive world of look-alike products, a distinctive company identity is one, if not the, principal means of distinguishing the maker of one product from that of another." - Paul Rand
Consistent and proper use of the HEADHUNTER and HEADHUNTER SPEARFISHING logo can aid all the designers and professionals involved in creating any type of media in the effort to promote this brand. The following guidelines have been developed to increase awareness through consistency.
TABLE OF CONTENTS
VISUAL IDENTITY OVERVIEW COLOR PALLETE LOGO LOGO COLOR MANAGEMENT LOGO PLACEMENT & SPACING IMPROPER USE & ABUSE OF LOGO LOGO APPLICATION EXAMPLES TYPOGRAPHY lLETTERHEAD EXAMPLES QUESTIONS AND CONTACT INFO
4 5 6-7 8 9 10 11 12-13 14 15
IDENTITY GUIDELINES OVERVIEW
This booklet contains a set of guidelines that are meant to act as tools to help guide design direction, look and feel. These guidelines provide a basis, but are not necessarily intended to be the only design solutions available. They are not meant to stifle creativity but to provide identity standards, consistency and quality control.
"Look is defined by color, scale, proportion, typography and motion. Feel is experiential and emotional." "You should be able to cover up the logo and still identify the company because the look and feel is so distinctive." - Pentagram Partners (A. Miller & M. Beirut)
This booklet contains a set of guidelines that are meant to act as tools to help guide design direction, look and feel. These guidelines provide a basis, but are not necessarily intended to be the only design solutions available. They are not meant to stifle creativity but to provide identity standards, consistency and quality control.
4
COLOR PALLETE
The primary logo colors are an important and part of the logo as they maintain the integrity of the brand. Though print methods and screen renderings will have variances, the below color swatches and references are meant to serve as a guide for color consistency. The additional gradient colors (grays at 10% variances) complete the set of colors for the HEADHUNTER design identity.
PRIMARY LOGO COLORS
BLACK WEBCOLOR: 333333 c0- m0 - y0 - k100
WHITE WEBCOLOR: FFFFFF c0- m0 - y0 - k0 PANTONE 299C WEBCOLOR: 0099CC c80- m18 - y0 - k0
SECONDARY ACCENT COLORS
5
LOGO
PRIMARY LOGO
NARROW HORIZONTAL SPACE LOGO
6
The essential element of the HEADHUNTER SPEARFISHING Identity, the Logo is to be used and visibly recognizable on all media including print, digital, and product packaging. When the opportunity to apply the visual identity is limited to one single element, this is it!
LOGO
The essential element of the HEADHUNTER SPEARFISHING Identity, the Logo is to be used and visibly recognizable on all media including print, digital, and product packaging. When the opportunity to apply the visual identity is limited to one single element, this is it!
PRIMARY LOGO (COMPLETE NAME)
NARROW HORIZONTAL SPACE LOGO
REDUCED HORIZONTAL SPACE LOGO
7
LOGO COLOR MANAGEMENT
1 COLOR ONLY
NARROW HORIZONTAL SPACE LOGO
8
The Logo should only be used in 1 color alone. all the elements of the must be filled with the same color. The graphic element and the typography can only be seperated due to spacial constraints.
LOGO PLACEMENT & SPACING
The Logo should only be used in 1 color alone. all the elements of the must be filled with the same color. The graphic element and the typography can only be seperated due to spacial constraints.
MINIMUM REQUIRED SPACING FOR PLACEMENT OF LOGO
Minimum
Minimum
Minimum
Minimum
REDUCED HORIZONTAL SPACE LOGO
!
As a guide to ensure proper logo spacing, the area around the wordmark must be no less than (but can more than) the height of the letter “H” to the edge of any page content
9
IMPROPER USE & ABUSE OF LOGO
DO NOT USE MORE THAN ONE COLOR
DO NOT SQUISH LOGO
DO NOT STRETCH LOGO
DO NOT ADJUST PROPORTIONS
DO NOT USE MORE THAN ONE COLOR
10
Proper use of the logo can aid us all as partners in the effort to promote consistency and brand “respect”. The following guidelines have been developed to increase awareness through defined paramaters. Addressing the most common misuses (but not all), these rules apply to all the logo versions depicted in previous pages.
DO NOT ADJUST PROPORTIONS
DO NOT SHEAR LOGO
DO NOT ADJUST PROPORTIONS
DO NOT CHANGE DIRECTION (ORIENTATION)
DO NOT ROTATE LOGO
LOGO APPLICATION EXAMPLES
Below are examples of the usage of the HEADHUNTER logo in some products related to the business industry. The use of the reduced horizontal space logo is optimized for long and narrow objects like fishing spears.
APPAREL EXAMPLES
REDUCED HORIZONTAL SPACE LOGO
11
TYPOGRAPHY
NHL Ducks font is the main typography for the logo. It can be downloaded here: http://www.dafont.com/nhl-ducks.font http://www.1001freefonts.com/nhl_ducks.font
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 headhunter 12
TYPOGRAPHY RECOMMENDATION
Recommended type for documentation and exteded documents: Titles and headlines: Myriad Pro Bold Condensed Body Copy: Myriad Pro Condensed
PRIMARY TYPE FACE - TITLES AND HEADLINES
Myriad Pro Bold Condensed
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
The quick brown fox jumps over the lazy dog PRIMARY TYPE FACE - BODY COPY
Myriad Pro Condensed
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 The quick brown fox jumps over the lazy dog EXAMPLE:
The GUERILLA Sling: Headhunter designed and patented a band configuration that moves the attachment point of the bands forward. The new band position aids to increase the band stretch by 33% on a six foot tall person and up to 40 – 60% on women and kids compared to a traditional sling. More band pull means translates to a faster shaft that will carry more power!
13
“The business letterhead design will be the first thing customers get to know about our brand, and their initial and genuine impression. It should follow the parameters stablished for the logo design and should also follow fonts and color application. Always making them memorable and with a dosis of iconic eye-catchy elements.”
LETTERHEAD EXAMPLES
- Pablo B. ( zuo | design )
HeadHunter Corporation Ave 3 Oeste #2000 Suite 455. Fort Lauderdale FL 33322
BRAD THORNBROUGH VP MARKETING
Brad@headhuntersf.com
BRAD THORNBROUGH
HeadhunterSperfishing LLC F13, Block A, Fish Bldg. Fort Lauderdale FL 33322
14
Tel: +57-2-8888-8888 Fax: +57-2-8888-9999
QUESTIONS?
Designed by: zuo|design Should you have any questions regarding the logo, its colors, application or any other aspect about this brand. Dont hesitate contacting us at info@zuodesign.com
15