Revival

After the success of her 2001 album, Leah, bolstered by her Top 10 single, We Think It’s Love, Australian record producer, songwriter and singer Leah Haywood moved to L.A in 2002 with dreams of breaking America. Fast forward to the present day and she’s instead made a name for herself as a hitmaker for artists including Demi Lovato, Selena Gomez, Nicki Minaj, Katy Perry, Justin Bieber and Blackpink. She shares her “rags to riches” story…

“I always had planned to be an artist, and although I haven’t stopped doing that, I did fall into writing for other people,” shares Haywood from her home in L.A. “When I moved to America, it sort of fell into my lap. I did move here originally to keep pursuing the artist thing because there were a lot of labels that were interested in signing me, so that was the path I saw for myself. Then things took a turn, and I just let it happen. For the next 15 years, I ended up writing for other people.”

Born in New Zealand, Haywood grew up in Perth, Australia, and as well as breaking into the charts at home, she was invited by Max Martin to record backing vocals for Celine Dion’s 1999 hit That’s the Way It Is while working on her album in Sweden – “Right place, right time,” she grins. The move to the States was a risk; Haywood and her then-husband (and still professional partner) Daniel James started up Dreamlab, a production and songwriting company, and times were tough – they sold demos on Craigslist just to make ends meet.

“We did whatever it takes,” she recalls, “because there was never a plan B. I knew that music was my path in life. You’ve got to be like, ‘I’m willing to do whatever it takes; I gotta get in there and get my hands dirty,’ – you’re not being a diva about it. I started doing Craigslist demos for 250 bucks a pop.”

Here’s where her luck changed. One such Craigslist demo reached a well-known dentist in L.A. One of his patients was TV composer Mike Post (known for his TV theme music for various shows including Law & Order), who heard the demo while getting some work in the surgery. He went on to sign Haywood and James and asked them to pick one of three artists from his roster to develop. The act they chose to back were teenage sisters Aly & AJ, leading them to co-write and co-produce their debut single Rush, as well as producing eight tracks on their record. To date it has sold in excess of a million records worldwide.

“He got us into the studio, signed us and gave us a check each for 60 grand – 120k right there. That was a life changing moment. He flew us to New Orleans on his Gulfstream jet for Jazz Fest. It was rags to riches. We went with Aly & AJ and we did a threesong demo for them that got them signed to Hollywood Records, and then went on to produce the majority of the record and co-wrote Rush and In A Second. That was their first top 40 hit in America, and ours,” she smiles.

With that under their belts, they were on their way, soon welcoming Disney Channel stars Selena Gomez and Vanessa Hudgens into their studio, who at the time were getting started with their respective solo music careers. However, the studio wasn’t quite finished, and instead of a vocal booth, both singers had to record takes in a closet. “Bless them! I still can’t believe we made them do it,” she laughs. “We had a great house, but we didn’t have a proper studio built and we were like, ‘Really sorry, but we’ve got some sound baffles in the closet. Can you just pop in there please?’ They didn’t care. They didn’t give a rip! It was fine. Honestly, people at the top…she trails off. “It’s the people that aren’t quite there that are the nightmares,” she discloses. “The people at the top are usually great to deal with.”

Her collaboration with Gomez went from strength to strength, with Haywood co-writing and producing numerous tracks for the singer and actress since then, including six songs on her second studio album, Revival “We caught her early in her career,” she says. “That’s honestly a great time to catch an artist because you ride the wave with them and then you have this special bond because you came up together. She’s one of my favorite people in the business. She’s very transparent. She’s a real sweet person, and she gives everything in the studio – she doesn’t hold anything back. She’s not private…I mean, I’m sure she may be a little more now,” she corrects herself. “But when I’ve worked with her, she’s been pretty open about what’s going on in her life and very keen to explore that lyrically. I really appreciate an artist that can trust you with those details.”

Since then, Haywood has written and produced hits for Hudgens, Miley Cyrus, Demi Lovato, Nicki Minaji, Fifth Harmony, Katy Perry, and more recently, South Korean girl group phenomenon, Blackpink on their global smash, Lovesick Girls. “They’re dominating it. Killing it! Brian Lee and I were writing to a David Guetta guitar riff in APG Studios several years ago and we wrote this song, Messed Up Girls, which became Lovesick Girls,” shares Haywood of the song’s origins. “Years later, Blackpink heard it and wanted to develop the song. I can’t remember the original lyric, but it was a little edgier, so they definitely toned it down a bit. They made it their own and created a whole narrative around it. They did their own thing with it, but I was stoked.”

In April 2022, Haywood and James were nominated at the Grammys for their work on Justin Bieber’s Justice album track, Off My Face for their production and songwriting efforts. “We didn’t write that one with anyone in mind,” she shares. “It was me, Dan, Jake Torrey, and Tia Scola that wrote it together. It was another one that kind of rolled out. I loved the polarization of ‘off my face, in love with you’ and ‘out of my head, into you,’ so I brought that lyric and Jake started playing the riff on the guitar and the melody just flowed out of him.”

Despite coming together very quickly in a frenzy of inspiration, the song remained unclaimed for a year. “I feel like we’d pitched it to every man and his dog! There were no bites on the song. About a year later, Jake’s publisher, Benjamin Groff, (who actually used to publish me at BMG) sent the song to Scooter [Braun], who sent it to Justin. Justin freaks out, and we get a call asking for the stems because he’s recording it tomorrow in the studio. It was one of those random moments where the right song lands in the right lap at the right time. It’s a song on his record that stands out because his record has a certain sonic songwriting quality; I think they wanted a little curveball thrown in there and we happened to have the right song for it. It was pretty wild.”

Haywood’s second studio album (and first under the ‘Haywood’ name – “I definitely wanted to disassociate from baby Leah; it’s obviously a much more mature record and I’ve evolved a lot since then,”) Pressure on My Heart, was released in July 2022. It had long been a goal of hers to make an entirely self-produced and self-written album. “I’d had a sound in my head for a long time and I didn’t quite know how to put it together,” says Haywood. “But I knew that I had this vision of a record I wanted to make. I had actually tried a few years earlier; I had the bug again, to do the artist thing – and it was premature. The timing wasn’t right. I started making tracks but I couldn’t get the lyrics together; I didn’t know how to write my own story. I probably had to go through a few more things in life to figure out how to put my story on paper.”

In her studio (long since boasting the inclusion of a proper vocal booth), Haywood uses Genelec 1032 nearfield monitors when producing tracks before sending off to a mixer. “I love the Genelecs,” she enthuses, “they’re beautifully polished and well rounded speakers. They’re really good, very hype-y and are good to showcase songs on. I have Yamaha NS10s as well, which are more of a raw speaker. With those, you know this is as bad as it’s gonna sound, you know? You kind of hear what it would sound on the radio, I think. Then the Genelecs are beautiful and open between the tops and the bottoms with a really nice, crispy top end and a good sonic separation.

“I like to create a bit of a wall of sound and then pull things out and produce like that,” she shares. “Then I send it off to mix and say, ‘This is this is a reference song of how I want it to sound.’ Then get it back and listen on the Genelecs and the Ns10s and see where it’s all sitting. Different speakers can bring out different sounds – something will really pop out on one set of speakers and be buried on another set. Then I can determine what mix changes need to happen.”

In terms of an artist she’d love to write for, Haywood shares her top picks:

“Rihanna is an all time dream for every single songwriter in the business. I think Benny Blanco said one time, ‘The world does not have enough room to hold all of the songs that Rihanna didn’t cut.’ Honestly, the amount of times I walk into a session and it’s like, ‘Let’s do a Rihanna pitch…’ I don’t even bother doing that anymore,” she laughs good naturedly.

“It’s just not going to happen. It’s literally the golden standard for any songwriter to get a Rihanna cut. For me though, the biggest moment a songwriter can have is breaking an artist with a song. That’s the golden nugget right there because it’s not easy to break an artist. Whereas if you’ve got a massive icon cutting a song of yours, it comes right out of the gate with all of the exposure you could ever need to make it a hit, and it’s most likely going to do okay. The bottom line is, anybody can have a hit with the right song,” she shares as a parting thought. “It doesn’t have to be an A -lister. I like staying open to working with people that are bubbling under the surface and ready to have that moment. If you can give them that moment, that’s what every songwriter dreams of.”

INSTA: @LEAHHAYWOOD GENELEC.COM

WORDS BY COLBY RA M S YE