Bright Green Business
Change management at the community level - climate change through business Bright Green Business
Bright Green Business
ProjectZero: Local empowerment and business-oriented solutions Global energy and climate challenges are enormous, and there is need to take action. The vision of ProjectZero is to demonstrate how to effectively implement a market-driven and growth based energy and climate change resulting in a CO2-neutral society in 2029. In short, how to create Bright Green Business. But we are not waiting for political decisions. We believe in local responsibility and business-oriented solutions. This is our philosophy.
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Therefore, ProjectZero is in the process of implementing the vision locally in Sonderborg through strategic partnerships, local involvement and international appeal. Through these channels we share our results, thereby spreading our message through national and international branding and cooperation. Denmark is often referred to as a benchmark for green solutions to the rest of the world. Sonderborg has the potential to become the first full-scale demonstration model area in Denmark providing inspiration nationally and internationally. Development Manager Henrik KĂŚrgaard, Niras
2009 January ZEROfamily starts February Inauguration of ZERO+ house May ZEROcompany starts November SunRise PV solar project starts
Peter Mads Clausen, Danfoss
November Launch of ProjectZero master plan and roadmap
2011 March Groundbreaking ceremony for geothermal plant
2013 May The ZEROhome retrofit program has generated € 13.5 million business for local craftsmen
December Sonderborg Municipality has energy renovated municipal buildings for € 11.5 million
August Sonderborg Production School relocates to new facilities producing its own energy
€
11.5 million
2007
2008
2009
2010
2011
2012
2015
25% co -
2 reduction by 2015
2008 February The ProjectZero masterplan project starts August ZEROshop launched as the first ZERO program
2012 February Groundbreaking ceremony for solarheat at Gråsten District Heating May ProjectZero has achieved a 16 % reduction in Sonderborg’s CO2emissions
The road to zero ProjectZero is well on its way to achieving the 2015-milestone, a CO2-reduction of 25 %. The citizens and businesses of Sonderborg have created a strong foundation for reducing CO2, by actively participating in the many ZEROactivities since 2007. The ROAD TO ZERO encourages everyone to actively take part in the project, and everyone’s participation is vital to reach our goal in 2029. In Sonderborg we focus on massive energy savings and green energy production. When working together to realize our vision, we save money, create green jobs and reach our common goal of a CO2-neutral Sonderborg by 2029.
50% co -
Sonderborg area is
CO2-
2 reduction by 2020
NEUTRAL
2020
2025
Formation of coastal
offshore wind turbines
2029
2040
2050
Realization of national
energy plan 2050
How we realize the vision Sonderborg is large enough to show powerful results that can be scaled – and small enough to make it happen. LOCAL PARTICIPATION IS UNIQUE Businesses, citizens, shops, education, region and the Municipality are involved. Without this participation, we would not be able to realize the vision. WE MAKE IT HAPPEN With a dedicated leadership and strong local support we make the impossible possible. Without execution – there would be no results. Scalability IS KEY By setting an example, we show others both nationally and globally, how it can be achieved. We need to inspire others - and convince them that our solutions can be implemented elsewhere.
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ProjectZero is based on a unique platform. The project has a widespread local support of citizens, businesses and the municipality. I am particularly fascinated by the unique collaboration that is created within the construction industry, enabling players to quickly test new concepts and create robust results that can be used in other geographical areas. CEO Jesper Salskov Jensen, VELUX Denmark A/S
The great transition Our catalytic approach: only through cooperation, partnerships and involvement, we can create results. ProjectZero attracts, tests and markets mature energy and climate projects, creating scalable energy and climate solutions, CO2-reduction, growth and green jobs.
· Participation and cooperation · Policy objectives · Climate and energy challenges · Technical solutions
· Partnerships and networks · Concepts and platforms · Measurement and verification · Communication and branding
· CO2-reduction · Growth and Green Jobs · Inspiration and scalability · Market Access · Brand-value
ZEROconcepts The entire ProjectZero is characterized by clearly defined branding and participation concepts. These concepts summarize the essence of ProjectZero. By implementing the roadmap, the concepts are the ones that make things happen, they are the ones that ensure local presence; and they are the ones that make ProjectZero scalable.
Z ERO hom e
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ZE
RO
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op sh RO ZE
lic ive en r s
y mpan O co R ZE
on Oc ZER
ti o uc s tr n
ZE RO fami ly
+ ho ZERO
use
BUSINESS CASE
ZEROhome The ZEROhome success resonates both in Denmark and abroad. ProjectZero creates significant results, inspires other cities, creates growth and green jobs. With an average investment of € 20.000 per household, ZEROhome is rated significantly above the national average for similar efforts and programs.
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The results are very impressive. ZEROhome has really been accepted by the local homeowners and generated more energy savings and commitment than if you just made information available to homeowners. Senior Scientist Kim B. Wittchen, Danish Building Research Institute (SBi)
Achievements early 2013
TASKS Creating energy reductions in private homes Creating jobs and growth Inspiring other cities
ZEROhome concept · Free energy guidance · Involvement with lectures, road shows, etc. · Branding, PR and citizen communication · Energy training for craftsmen
50 % of the area’s craftsmen are trained 540 completed energy renovations Number of green jobs: 100 Total investment of € 10 million in 2011-2012 Energy savings of 4.9 GWh and CO2-reductions of 1,568 tons Recognized Institute methodology
2.0: Next step ZERO We are constantly working to expand ProjectZero with new concepts and new partnerships. With ProjectZero 2.0 we invite more public and private participants, companies and foundations to help realize the vision and co-create Bright Green Business.
Z ERO hom e
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ZE
RO
dr
op sh RO ZE
lic ive en r s
y mpan O co R ZE
on Oc ZER
ti o uc s tr n
ZE RO fami ly
+ ho ZERO
use
Value proposition
ProjectZero encourages our partners to become a visible part of the great transition involving best practice energy and climate solutions
ProjectZero shows how Bright Green Business creates green growth and jobs reaching far beyond the Sonderborg boarders
ProjectZero concepts and solutions are scalable both nationally and globally, making it easy for other cities to get started with the great transition
BUSINESS CASE
ZEROcompany
“ TASK Create energy efficiency in enterprises Create jobs and growth
• The ZEROcompany program is focused on learning companies about carbon footprint reduction, money saving and demonstrating respon- sibility towards customers, employees and community (CSR). By being challenged and by networking with other companies, participants create new Bright Green Business solutions. • ZEROcompany emphasizes the involvement and training of both employees and management in order to develop a 360° green accountability culture. Previously, we were dubious about the value of ProjectZero and what it could lead to for OJ Electronics. Now the climate is a main business area and an important part of our company philosophy. Managing Director Erik Damsgaard, OJ Electronics
ZEROcompany-program · Make it easy to get started · Climate management learning · Bright Green Business Network · Green branding platform
Achievements early 2013 50 companies have achieved energy savings of 10-25 %
2010 ProjectZero awarded EU Sustainability price
2012 March ProjectZero join the Clinton Climate Positive Program
ProjectZero participate in climate road shows in Houston and Washington together with the Danish Embassy in the U.S
July ProjectZero is presented as a role model to ECO Forum Global in Guiyang, China September ZEROhome is awarded as European role model for energy renovation by 20 European scientists and authorities (IEE-Request)
ProjectZero Price Winner 2010
November ProjectZero nominated for CSR Public Private Partnership Awards 2012
2009
2010
2011
2012
2015
2011 April NORD-STAR is established as a NCoE with ProjectZero as a participating partner April ProjectZero participating in Masdar WEF round table invited by Dr. Sultan Ahmed Al Jaber, Masdar City October ProjectZero nominated for CSR Climate Partnership Award 2011 November Sonderborg and Chinese Baoding establish Friendship City-cooperation at the invitation of WWF. Baoding is known for its development of technologies for renewable energy
2013 January ProjectZero is presented as climate role model in Global Energy Basel 2013 June ProjectZero participating in industri and MFA’s energy and climate campaign in France
2020
Recognition and international perspectives Sonderborg is large enough to show powerful results that can be replicated – and small enough to make it happen Since ProjectZero started in 2007, it has attracted much international attention, and it has received recognition from all over the world. President Bill Clinton has spoken enthusiastically about the achievements, and ProjectZero has been accepted as a Clinton Climate Positive Development Program participant. There are strong ties to Chinese Low Carbon City development projects, and ProjectZero has attained the status of being a Chinese energy and climate role model. Recently, ProjectZero was represented at Global Energy Basel and used for energy transition promotion campaigns in France. Those are just a few international examples which demonstrate how ProjectZero can open doors, inspire and be scaled to fit to other cities and countries.
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The Sonderborg area sets a clear course for a CO2-neutral society. This region is at the forefront of the green transition - not only in Denmark but also in the international scene. Through a paradigm-shift focusing on innovative collaboration abroad, especially in China, Sonderborg contributes both by raising awareness for and creating energy-efficient solutions that benefit the planet’s sustainable development. It also creates growth and jobs in Denmark Trade and Investment Minister, Pia Olsen Dyhr
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NORD-STAR creates new climate solutions to a common Nordic platform. We are extremely pleased to work with ProjectZero. ProjectZero is an ambitious and actionoriented partner with a very large network that NORD-STAR can use to effectively translate new knowledge into action. Director and Professor Michael Goodsite, NORD-STAR
There is a need to create growth and green jobs. Many talk about creating green jobs, but too often it becomes just talk. A concept like ProjectZero proves it is actually possible and fairly easy to link growth and job creation with a green vision. Others can learn a lot from this. Environmental and occupational health policy consultant, Jesper Lund-Larsen, United Federation of Danish Workers (3F)
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This city is one of the most important when it comes to showing people how to reduce their CO2-emissions. It’s really impressive what you have already achieved, and, I am sure that well before 2029 you have achieved the goal of being completely CO2-neutral. Additionally you are able to demonstrate that it is economically feasible. - President Bill Clinton, as quoted by
Bright Green Business
ProjectZero · Alsion 2 · DK-6400 Sonderborg · Denmark · +45 6550 8098 · www.brightgreenbusiness.com
AV_HQ-2000-08092013
Jydske Vestkysten (regional newspaper)