Dr Norman Swan and David Dahm announce a new national alliance Dr Norman Swan, founder of Tonic Health Media (THM), and David Dahm, founder of Health and Life (H&L), are pleased to announce a new and unprecedented national health and financial literacy media alliance. H&L is engaged principally in the field of providing accounting, tax, practice management and health care consulting solutions to practices in the medical, dental and health care fields, and THM has particular expertise in the field of producing patient education content and delivering such content via narrowcast and other multi-media delivery platforms to medical practices and hospital waiting rooms. Both organisations are focused on the optimisation of the healthcare industry, and this alignment forms the underlying rationale and motivation for the alliance, aimed at increasing financial literacy and outcomes for General Practice, and health literacy and outcomes for patients. Utilising the experience and capability of both organisations, one of the starting points of the alliance is to create educational video content for practices with easy to follow guidelines on how to run an effective and efficient practice. THM’s patient communication and patient activation channels THM’s TonicTV provides an evidence-based patient education and entertainment system that is featured in areas where patients wait for health services. TonicTV’s foundation program, Tonic, is broadcast on ABC News 24, and hosted by Dr Norman Swan, Australia's leading health journalist with a broadcast career spanning 30 years. THM produces and broadcasts TV commercials for TonicTV, that help practices increase their efficiency and revenue base, as they focus on topics like chronic disease management. These segments encourage patients to take action, such as enquiring about and undertaking a GP Care Plan to enhance health outcomes. The THM and H&L alliance will also explore development of new video content to contribute to THM's existing series of short activating videos. > View a recent case study on TonicTV’s impact on patients in the waiting room > Listen to Dr Norman Swan explain the benefits of the system Background Since 1992, H&L has provided national accounting, tax, practice management and health care consulting solutions for Medical, Dental, Allied Health organisations. For more information on David Dahm, Health and Life, click here. Tonic Health Media recently united with INFO-MED, and the newly combined company offers primary care a unique opportunity to harness the power of both print and health television in the waiting room. The combined business provides an effective channel for the distribution of health information to patients and health consumers - through TonicTV, with over 560 locations, and the INFO-MED patient information brochure and poster boards. INFO-MED has been in business for 16 years and has grown to over 3,200 practices. The combined audience of patients and accompaniers has reached 5.7 million a month. For more information on the Tonic Health Media Board and management team, visit the website. “I am convinced that united, our organisations can make a big difference to the management and practice of health care in Australia” David Dahm, H&L.
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