Publisher’s Letter

Looking Forward

In this issue, we once again feature the Cleveland Clinic’s choices for the top ten most important advances for 2017. Some are already at work, others in development. This magazine is published for the education and advancement of executives in sales and marketing, across the pharma, bio, device and other sectors of healthcare. This is the rare article that does not apply directly to either sales or marketing. What can those people learn from scientific and technical innovations that they are not in

CARI KRAFT volved in creating? What they can learn is where this industry is going, which is what informs and enhances the careers of everyone. Where will your next position be? What issues will you wrestle with and need to be informed about? What conversations will you engage in—at the office, events or even in casual contact—that might hinge on your understanding of the latest and greatest? All of us depend not only on knowing the details of our current assignment, but on a broader knowledge of how this industry is changing. The microbiome breakthroughs—discovering how bacterial communities in our bodies work—could affect the activities of numerous clinicians and surgeons you’ll be in touch with. Liquid biopsies and leukemia advances have implications across a wide swath of oncological expertise. Certainly the refinements in interoperability, particularly FHIR standards, will have an impact on every doctor, hospital, payor and healthcare company—to our great benefit. What a relief that will be. And along the way, you may find that information about diabetic treatments, depression remedies, and augmented reality for surgeons liven up your conversations and polish your image. Most of all, though, this list is a gift to everyone in the industry: a way of seeing our mission as being fulfilled day by day, discovery by discovery, patient by patient. Even in my sectors, recruitment and publishing, I take pride in disseminating this cheering news. We are all linked to it. Here’s to 2017, and all the change it will bring with it.

And always, please keep the feedback coming. It all goes to making the magazine better for all of us.

Cari Kraft, Publisher

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