August / September 2017

Page 53

medical device

Survey Says: How HCPs Want to Hear from You Digitally Healthlink Dimensions surveys hundreds of HCPs on their preferred communications The confounding thing about our new digital world is that there are so many ways to keep in touch. When it comes to reaching HCPs, you have to understand that they aren’t a monolithic group. It’s crucial for marketing and sales professionals to understand the breakdown of preferences so that communication becomes efficient.

53 | HS&M AUGUST/SEPTEMBER 2017


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