industry trends: by the numbers Compiled by Cari Kraft, Jacobs Management Group, Inc.
$7.8B + % =
75%
Doctors who want to get info from reps Physicians continue to want to hear about patient services programs from pharma reps, according to a study by Accenture Life Sciences. 75% want this information from reps, followed by conferences (74%), colleagues (66%), websites (57%) and email (64%). Source: Lost In Translation: The Communication Gap in Patient Services, Accenture Life Sciences, 2017 (For more on this report, see our summary in this issue.)
Size of healthcare data analytics market by 2020 The data analytics market will grow by a CAGR of 15% and reach $7.8 billion in the next two years. Source: US Healthcare Data Analytics Market, Forecast to 2020, Frost & Sullivan, April 2017
31% of 91%
Estimated importance of delivering on patientfocused mission In a survey of over 1200 healthcare professionals, 91% said that it was vital for their companies to deliver on their patient-focused missions/visions—but only 31% had confidence that this would happen soon. Source: Ipsos Healthcare Aurora Project Survey, February 2018
40%
40% of Millennials are digitally tracking their health information In a survey of over 1,000 consumers and 400 physicians, Aetna finds that consumers ages 18-34 rely on digital tools to navigate health with over 40% digitally tracking their health information, and 30% using a wearable tracker. Source: Aetna Aetna’s inaugural Health Ambitions Study, December 2017 41 | HS&M AUGUST/SEPTEMBER 2018
