Healthcare Times
Media Kit 2018 POSITIVE CHANGE ONE STEP AT A TIME
www.healthcaretimes.org
Trending Media Service (P) Ltd
From the editor’s desk There is no sector more important than health. A new era of healthcare is blossoming, headlined by technological advances, empowered consumers and rising demand by an ageing population. World economies are striving to achieve universal access to affordable healthcare. World’s healthcare sector have evolved over that past few years. The groundbreaking researches of healthcare sector which have allowed us to dream of universal access to healthcare facilities and are also influencing our policy making and is pushing industries towards a more innovation-driven sector. These three sectors viz. Healthcare Research, healthcare Law and healthcare industry are more interconnected than ever before. Healthcare Times magazine and website aims to bring these three together onto a single platform and strive to influence the most qualified community of decision makers from health care sector worldwide. Healthcare Times work with a growing network of healthcare journalists, industry experts, new-age researchers, doctors and exclusive resources who help us ill the gap in business communication.
Our high-level editorial content, including daily updates on news, video broadcasting, podcast, social commentary via web and email, webcasts, blog posts by editors, special contributors, and readers, allows the top executives to make informed investment decisions. Our website and email newsletters are quick and easy to read, no matter if you’re viewing them on desktop computers, portable tablets, or smartphones. The 2018 Healthcare Times Media Kit provides an outline of how marketers can achieve their marketing objectives in an ever-more complicated media landscape. We’ve included not just a catalogue of products, but a guide to how to apply those products to a campaign and data on how audiences are using media. Please contact us to dive even deeper into our metrics, our audience’s preferences and how we can help you shape your media campaigns.
Abhishek Prasad
Our audience, your customer
Our audience are among the most proactive, discerning, informed, responsive, and conscientious in the market. They are ‘conscious consumers’ – astute, active, and aware people who are prepared to invest in living a healthy lifestyle, and who are frequent purchasers of health-related good and services. They make their purchasing decisions based on their commitment to achieving a naturally healthy and environmentally sustainable lifestyle.
45%
69%
53%
67%
have purchased a use nutritional product based on supplements daieditorial content ly for health
of readers are female
of readers are aged 40+
70%
68%
use body products daily
read the mag primarily for nutritional info and health tips
28%
46%
of readers hold executive positions
of our readers have household income above 11 LPA
Healthcare Times platforms 1
WEBSITE healthcretimes.org is targeted at healthcare professionals and health enthusiast who want the latest news and information on natural health and wellbeing treatment options, research, products, and therapies. Monthly unique users: 12689
2
ENEWS Sent out weekly to natural health enthusiasts, health education schools, and suppliers. Subscribers: 11499
3
E-MAGAZINE Published monthly, Nature & Health provides authoritative and inspiring news, information, and advice on natural health, wellbeing, diet and nutrition, natural beauty, mind-bodyspirit wellness, complementary medicine and alternative therapies Monthly unique users: 12689
Marketing Solutions In conjunction with the Trending Media Service Custom Content department, Healthcare Times can develop and deliver a tailored marketing package to help your brand achieve its specific strategic objectives, featuring elements including:
Advertising (off- and online)
Video
Event partnership Direct Marketing
Native advertising
Social Inserts and covers
Custom events White papers and educational tools Profiles (organisations and people) Reviews Opinion pieces
CONTACT OUR SALES TEAM FOR CUSTOMISED PACKAGES
Rate card and material specifications WEBSITE RATES Section Exclusive Positioning
Size
E-NEWSLETTER RATES Monthly
eDM
8000 (Per broadcast)
Leaderboard
40000
Leaderboard
6000 (Per broadcast)
Inline
25000
Skyscraper
4000 (Per broadcast)
Skyscraper
55000
Box Banner
4000 (Per broadcast)
Box Banner
20000
MATERIAL SPECIFICATIONS
MATERIAL SPECIFICATIONS
Size
Width
Height
Size
Width
Height
Leaderboard
728
90
Leaderboard
728
90
Inline
728
90
Inline
728
90
Skyscraper
300
600
Skyscraper
300
600
Box Banner
300
250
Box Banner
300
250
Content Marketing Custom content/advertorial options are available for all digital platforms. Card rates apply with a 30% production fee loading Healthcare Times creates the content.
Deadlines Website and eNewsletter online material deadline is five days prior to publishing. eDM broadcast material deadline is 10 days prior to publishing.
About Trending Media
Business of dissemination of news, knowledge and information of general interest, across the globe, through webpage design, creation, hosting and any business relating to the Internet or e-mail, networking and communication environments To manufacture, produce, exhibit, distribute, buy and sell, assign, license, telecast, broadcast news and current affairs, television films, commercial films, video films, video magazines To print, publish and conduct for sale one or more newspapers and other periodicals including Magazines, books, pamphlets or any other publication in English, Hindi or
Contact
Abhishek Prasad Managing Editor +91-9899495685 abhishek@healthcaretimes.org Chandan Singh Senior Editor +91-8700080352 editorial@healthcaretimes.org Published by Trending Media Pvt Ltd B-148, Sector-46, Noida Uttar Pradesh 201303