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ETON PEARCY IS BRINGING A RICH CARIBBEAN EXPERIENCE TO COS
By Lee Harper, Senior Editor, Colorado Media Group/NORTH
MEET ETON PEARCY | RESTAURATEUR & MUSIC FESTIVAL ORGANIZER
Unique Two-Day Festival Coming to Colorado Springs will feature several headline acts from Jamaica and the Caribbean. Save-the-Dates: September 16 & 17 - Site: Weidner Field, Downtown COS.
The COVID-19 pandemic caused worldwide devastation to families, communities, and the economy. However, Colorado is beginning to move beyond the despair of the pandemic. Crucial to that path forward is stimulating the economy through tourism to our beautiful state.
Jamrock Events, founded in February 2022, envisions leveraging the increase in tourism to Colorado Springs as a prime opportunity to provide various events for our community members and guests. The event management company was created by U.S. Army veteran Eton Pearcy.
Inspired after independently and successfully organizing Colorado Springs’ first Caribbean music event in 2021, Pearcy has a passion for organizing events that bring a fresh, unique approach to the event management industry. As such, he is confident this culturally immersive two-day music event will have a positive economic impact on our city.
Pearcy says, “Properly executing an event requires a strategic vision, a comprehensive marketing plan, and building and sustaining a reliable network of partners and sponsors.”
Regardless of size and scope, Jamrock Events approaches each event with meticulous attention, clear tactical goals, defined milestones, and a comprehensive plan to ensure a successful event that meets timeline and budgetary expectations. The company’s strategic planning entails thorough research of regional demographics to ensure the intentional selection of a range of artists and genres to appeal to a diverse crowd.
“Caribbean music and culture will remain at the crux of our events because, as a Caribbean-led event management company, we are intentional in our efforts to add oneof-a-kind, diverse events and experiences to this community,” Pearcy says. “We believe music is unifying and Caribbean music can be incredibly healing!”
“Thousands from our community, surrounding cities, and even out-of-state have attended our past music events,” explains Pearcy. “We are confident that our efforts will attract an even larger number of attendees, from near and far, increasing revenue to the Colorado Springs and the Pikes Peak Region and positioning our city as an appealing concert venue.”
https://www.facebook.com/jamrockevents/
