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Mike tyson’s premium cannabis brand
Mike Tyson performs his one man show “Undisputed Truth” in the Music Box at the Borgata on March 6, 2020 in Atlantic City, New Jersey. (Photo by Donald Kravitz/Getty Images)
Mike Tyson’s premium cannabis brand launches across Michigan
Tyson 2.0 delivers a new class of industry leading products to cannabis consumers at a range of price points. (Photo by Johnny Nunez/Getty Images)
18 | www.MIGREENSTATE.com MICHIGAN GREEN STATE STAFF
Legendary boxer Mike Tyson’s newlylaunched cannabis company has launched a marijuana line that will be available in Michigan stores. The deal was made possible through an exclusive cultivation partnership with Common Citizen, the state’s largest, fully integrated cannabis operator. Common Citizen produces safe, high-quality cannabis products for patients and adult-use customers across Michigan. With products tested and approved by Tyson, Tyson 2.0 delivers a new class of industry leading products to cannabis consumers at a range of price points. “Bringing Tyson 2.0 products to Michigan with a partner like Common Citizen upholds our promise to share the many wellness benefits of this powerful plant to those who need it most,” said Mike Tyson, chief brand officer for Tyson 2.0. “Before I found cannabis, I used to be a very different person. This plant has changed me for the better, and I’ve made it my mission to share this gift with fans here in Michigan and across the nation.” Tyson 2.0’s products will initially be available at Common Citizen’s locations in Detroit, Flint, Battle Creek and Hazel Park, and over the course of the first quarter of 2022 expand to over 200 retail outlets in the state. Michigan consumers will be the first in the nation to experience two of Tyson’s favorite specialty strains, “Knockout OG” and “Pound for Pound Cake” in eighths (3.5g) of flower and 1-gram pre-rolls. “Common Citizen is excited to partner with a living legend like Mike Tyson, who shares our passion for promoting the many benefits provided by cannabis and our mission to unite people through the positive power of cannabis,” said Michael Elias, Common Citizen CEO. “This historic partnership embodies Cannabis for Humanity and serves the unique, individual needs of all our customers. We are honored Mr. Tyson chose Common Citizen to launch his safe, affordable and high-quality cannabis products across Michigan.” “The partnership between Tyson 2.0 and Common Citizen further extends our scale and strengthens our commitment to bringing premium quality cannabis that is indicative of Mike’s seasoned taste to fans nationwide,” added Adam Wilks, Tyson 2.0 CEO. “Common Citizen prides itself on crafting premium cannabis for the people, and Mike’s vision speaks to just that — greater access to quality cannabis products through a range of price points and consumption methods.” For more information on Tyson 2.0, visit Tyson20.com. Tyson 2.0-branded merchandise is available for purchase at shoptyson20.com.
