9 1 D I V CO E D I U G Y R E V O C E R
MIDWEST
A Supplement To:
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COVID RESOURCE GUIDE | SUPPLEMENT TO THE MANISTEE NEWS ADVOCATE
JUNE 27, 2020
Our Lobby is Closed but we are still available by calling our office. Mary Sturdevant Ins Agcy Inc Mary Sturdevant, Agent 231-723-9905
You can use the mobile app or online at statefarm.com.
Jackpine
BUSINESS cENtEr
• Custom Signs & Printing • Computer Sales & Service • Janitorial Supplies • Office Supplies • Promotional Items
Serving West Michigan over 40 Years.
800.968.8999 www.jackpine.com
printing@jackpine.net 76 Filer St. Manistee
RE WE A ay d i r F y
a
nd o M 5 9-
face a r ea w e k& s s a a e l m P tice c a r p ing WE’RE c n a IN THIS ist d l a i TOGETHER! soc
NEW HOURS Monday-Friday 7am Until 6pm Closed Saturday & Sunday
PLEASE BE SAFE!
723-6525 or 1-800-775-RIDE
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COVID RESOURCE GUIDE | SUPPLEMENT TO THE MANISTEE NEWS ADVOCATE
Welcome Back! New ticketing Software. New online Landing Page.
As part of our preparations for reopening we have made many changes in our operations, including our online ticketing support. We think that you will find our new program helpful for choosing socially distant seating, convenient for planning ahead to come to the show, and efficient for handsfree ticketing. Our new ticketing support will allow you to CHOOSE YOUR SEATS, reserve them, print out your tickets or bring your access code on your mobile phone right to the usher for admission to the theatre. Please be patient with us while our volunteers and staff learn how it works in real time, right alongside all of you!
User Tips VOGUE PATRONS will not yet have an online ticketing “Sign In” even if you used one before with us. From our website use the “Register Here” button to save your information the first time you order online tickets again, or you may check out as a “Guest”. MEMBERS, special instructions will be sent to you about how to utilize online ticketing with your BRAND NEW MEMBER CARD. GIFT CARD HOLDERS if your card is “green” we will need to convert it (for free) to a “red” card in person at the theatre before it can be used to purchase online. WALK-IN PATRONS we still recommend planning ahead to purchase tickets well in advance while we have such limited seating. As usual, we will continue to offer our world-famous stellar-volunteer-customer service from right behind the counter. See you at the movies!
Brave New World @ The Vogue Please join us when you are feeling healthy and bring your face mask!
Your commitment Face masks will be worn by all patrons, until seated in the theatre. 6 feet of space will be kept between household groups. Patrons will use patience and caution respecting the space of others. All trash will be disposed of into receptacles.
Our commitment to you Our staff and volunteers complete a health screening before each shift. Each space within the theatre is cleaned and sanitized between patron groups. We wear face coverings and keep socially distant in all of our operations. Our concessions procedures are carefully monitored. All high touch items have been removed and hands-free procedures have been enhanced. The overall health of our community is considered and we adapt accordingly.
start safe. wash your hands. stay vogue! For more information contact: info@voguetheatremanistee.org
383 River St. • Manistee, MI • voguetheatremanistee.org
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COVID RESOURCE GUIDE | SUPPLEMENT TO THE MANISTEE NEWS ADVOCATE
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G N I T E K R A CRISIS M Adapt your marketing strategies to the three stages of the COVID-19 crisis
1 SHUTDOWN APRIL - MAY
Adjust your message to meet changing consumer needs - informing customers of changes to your business mode!
2 RECOVERY MAY - JULY
Reinforce your commitment to the community and reassure consumers of the measures in place to protect them
3 SURGE AUGUST +
The impact of pent up demand and an altered marketplace offers climatic opportunity. It is time to amplify your message
Patrick Brooks | Digital Marketing Strategist patrick.brooks@hearst.com 231-592-8383
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COVID RESOURCE GUIDE | SUPPLEMENT TO THE MANISTEE NEWS ADVOCATE
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Come visit us!
119 S. Main St. Scottville, MI 231-757-8733 Mon-Thurs 9am-5:30pm Sat 9am-4:30pm
Over 55,000 square feet of showrooms specializing in New and Used Furniture, Bedding, Estate Jewelry and Collectibles. Save 40% during White Tag Sale going on now through July 3rd. www.holdenshomeemporium.com
*For your safety, masks are worn if requested. Sanitizer station provided.
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COVID RESOURCE GUIDE | SUPPLEMENT TO THE MANISTEE NEWS ADVOCATE
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y t i v i t a e r C r o f k o Lo
Surviving the pandemic economy is going to take some creative tricks, and that’s where a lot of smaller, local businesses have a leg up on the large corporations. They’re more agile and usually more community-oriented, so look for them to come through big in the COVID-19 clutch. restaurants They aren’t just doing curbside service of their normal menus. They’re selling an entire family meal meant to feed everyone. Or they’re selling off things that would normally be used for their sit-down dining — such as paper goods and
Breweries and distiLLeries Both beer and hand sanitizer have one thing in common: alcohol. And though they are different types — please don’t try to drink hand sanitizer — it can be made with roughly the same equipment. Some breweries are converting one or more of their production lines to turning out the coronavirus holy grail and offering it for purchase or giving it away with a purchase of their beer. States, counties and cities are also easing regulations regarding curbside and drive-up purchase of alcohol and cocktails, giving breweries, distilleries and bars a fighting chance at survival.
onLine saLes Business communities are banding together to promote
the ever-elusive toilet paper — along with their regular
online sales or other activities to responsibly boost business
menus.
during the pandemic. Tallahassee, Florida, businesses and city
Some restaurants are also using their wholesale grocer
officials put on a one-day #rallyfortally, and the city’s
ties to turn themselves into mini-grocery stores, providing
Geographic Information System department turned out an
food where there otherwise wouldn’t be any. Or they’re
interactive map of restaurants serving curbside food. In
devoting whole days to turning out products that are tough
Laramie County, Wyoming, Visit Cheyenne hosted a social dis-
to find, such as loaves of bread.
tancing bingo game where local businesses donated prizes.
JUNE 27, 2020
COVID RESOURCE GUIDE | SUPPLEMENT TO THE MANISTEE NEWS ADVOCATE
Come see us at either location! Auto Value of Bear Lake 7737 Lake Street • Bear Lake Mon. - Fri. 8:00 - 6:00 Saturday 8:00 - 4:00
(231) 864-2661
Photo Credit: Brian Hren
We are opening July 7th! - Disposable masks available to patrons. - Hand sanitizing and wipes accessible throughout the building.
Brian Patten — Manager av298@autowares.com autoparts2020.com
Auto Value of Manistee Corner of River St. and US-31 Mon. - Fri. 7:30 - 6:00 Saturday 8 - 5 • Sunday 10 - 3
- Enjoy a variety of events while social distancing. For more information on our guidelines and events available, visit www.RamsdellTheatre.org 101 Maple Street, Manistee Business Office: 231.398.9770 • Box Office: 231.398.9269 www.RamsdellTheatre.org
(231) 398-2976 Parts for All Domestic and Import Autos Dupont Automotive & Industrial Coatings Gates Hydraulic Heavy Duty Parts - ATV Parts - Marine Parts
We Are Open
We are limited capacity. 7am to 2pm Sun thru Thurs. 7am to 7pm Fri and Sat.
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JUNE 27, 2020
a r n u ce Age s n I e k a n L c y, I r a e n
Life
c.
s s e n i • Home s • Auto • Bu
Open by Appointment Please Call
864-3373 12141 US-31 • Bear Lake bearlakeinsurance.com
JUNE 27, 2020
COVID RESOURCE GUIDE | SUPPLEMENT TO THE MANISTEE NEWS ADVOCATE
t r A p A S S e n i uS B r u o Y g n i t t Se Y r o t S r u o Y g BY tellnign g/Story Studio in s ti r e v d A e v ti a /N Content Marketi
In a world where things are ever-changing due to COVID-19, it is more important than ever to let our potential customers and clients know how we are doing business safely. As we continue our movement towards a “new normal”, we need our business message to be one that meets the needs of our potential clients and customer and that breaks through all the other “digital noise” online. Wouldn’t you agree? What we are learning, especially during this time of re-opening, is that people are doing their own research online before they ever pick up the phone to call your business. They want to know exactly what you do, how you are different from your competitor, and how your business is offering a “safe service” during this time. Meeting our customers in a way that goes along with this behavior is proving to be not only a nice option, but an essential one. The obvious question we are all asking is, how can my business meet this need? This brings us to a different marketing approach than we might be familiar with in traditional advertising (t.v., radio, magazines, billboards) We hear it called by different names like “content marketing”, or “native advertising”. Basically, it is the idea of taking a less in-your-face approach like you might see in a social media or online banner ad. Instead, you can tell your story in an interactive editorial piece with a targeted marketing approach that reaches your specific desired audience online. The good news is, you have an option that can fulfill all parts of this type of marketing campaign all in one place, close to home. Hearst Media Midwest offers a history of over 100 years of telling stories through our newspapers, magazines and online content. We are now using our powerful story telling experience to the advantage of your local business. Writing and telling the story is only half the battle. We need local people to not only be aware of your story, we need them to engage into it and read it. It is uncommon to get any guarantees in the advertising/marketing world, but Hearst’s Story Studio – Native Advertising campaigns come with a guaranteed number of engagements, so your story is not just being glanced at. We deliver your story out to those people interested in what you do until we reach our desired level of engagement. We measure this by only counting an “engagement” when a reader has stayed on the page long enough and has scrolled deep enough to have actually read the content. The magic of Story Studio – Native Advertising, is that we are telling a more complete story about who you are as a business or organization, what you do and how you are doing it safely for your customers trying to get back to normal life. It is time to change our approach in how we reach our desired audience and future customers and clients through our marketing efforts. Let Hearst Media help you tell your story online in a way that will reach those potential customers and clients on their terms. Tell your story. Set yourself apart. Story Studio.
I would love to help tell your story. Give me a call or email me today!
Josh Wilson | Digital Marketing Strategist joshua.wilson@hearst.com - 231-679-5879
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COVID RESOURCE GUIDE | SUPPLEMENT TO THE MANISTEE NEWS ADVOCATE
JUNE 27, 2020
e e r F r u o y Claim ! g n i t s i l s s e n i s u b As we begin to navigate the return to normalcy, there are many questions that have been left unanswered for consumers. Is your business fully operational again? What safety precautions is your business taking? Are there any coupons or deals being offered right now? The Manistee News Advocate and The Benzie County Record Patriot are supporting local businesses by creating Open for Business, a free directory, to assist entrepreneurs like you across our community to answer all of these questions, and more!
Claim your Free listing in our open For business direCtory in just 3 easy steps: 1. Head to https://bit.ly/ofbmanistee 2. Fill out the form 3. Verify the listing information It is that simple! Let us help you get back on track! please feel free to spread the word to your friends and fellow entrepreneurs; after all, helping our neighbors — it is what we do best!
JUNE 27, 2020
COVID RESOURCE GUIDE | SUPPLEMENT TO THE MANISTEE NEWS ADVOCATE
Breakfast and Lunch • Daily 7AM - 2PM
Dine in, tent and deck seating available!
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y r e v i l e d d n a T u O Take
Many states and cities have shut down the sit-down portions of restaurants and bars, but that doesn’t mean they’re totally shut down. Some are switching to completely curbside pickup or delivery to keep the lights on and staff employed. Using takeout and delivery services is a safe way to continue supporting local business even during the pandemic. is iT safe? According to the FDA, there’s no evidence of food or food packaging being associated with the transmission of COVID19. It might be possible, the agency says, that you can get the virus by touching a surface or object that has the virus on it and then touching your mouth, nose or maybe eyes, but this is not thought to be the main way the virus spreads. If you’re still concerned, just wash your hands well after unpacking your food or other items and disposing of the
and game stores, and other businesses are now offering free delivery in their local area, sometimes with a minimum order. If you need a product, look for a local business that will deliver it. And with pandemic-driven delays in shipping, local delivery may even beat the big online retailers. Look to social media posts, business listings, stories in the newspaper or on the television news, and guidance from local officials to find out what’s open and delivering. There may even be a hashtag you can follow like #wereopen or #openin(your city) to get some ideas of businesses to support.
Waived fees Bear in mind that some delivery services, like Uber Eats, DoorDash, Bite Squad and others, charge restaurants a fee to deliver their food. Try to order directly from the business itself, when possible, or use a service that’s waived those fees for the pandemic. Grubhub, Uber Eats and DoorDash are just a few companies that have waived fees in specific localities. You can always ask the business you’re calling if they
packaging.
Think BeyOnd fOOd Lots of places besides restaurants are taking a page from their playbook. Book stores, pharmacies, nurseries, toy
have to pay a fee for the service. If they do, maybe opt for a curbside option instead, so that the business owner gets to keep more of the money.
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COVID RESOURCE GUIDE | SUPPLEMENT TO THE MANISTEE NEWS ADVOCATE
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FREE ESTIMATES ronbrownandsons.com P.O. Box 254 17443 Pleasanton Hwy. Bear Lake, MI 49614 Phone: (231) 864-2275 1-800-968-2275 Fax: (231) 864-3695
Toll Free: 1-888-556-2424 Local: 231-723-5705
Matson’s Big Manistee River Campground Rustic to Full Hook-Up Campsites • Restrooms & Hot Showers Convenience Store • Cabins & Lodge • Canoes & Kayaks Boat Launch & Dockage • Boat Rentals • Tube Rentals
Like us on Facebook! 2680 Bialik Road Manistee, MI 49660
Scott & Cheryl Matson matsonscampground@gmail.com www.matsonscampground.com
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COVID RESOURCE GUIDE | SUPPLEMENT TO THE MANISTEE NEWS ADVOCATE
Marquette Trails Golf Club 6409 W 76th St, Baldwin, MI 49304 231.898.2450 | www.marquettetrailsgc.com Serving the beSt breakfaSt in town, our reStaurant iS open 7 dayS a week! try our eat fit menu! 7am-2pm monday - friday 7am-3pm Saturday & Sunday
*Special rateS* new for 2020 SeaSon mondays all day (excluding holidays) Seniors, veterans, military, law enforcement & front line workers $25 - 18 holes w/cart green feeS
monday – friday
9 holes- walking $16, w/cart $25 18 holes- walking $26, w/cart $44
Saturdays, Sundays, holidays
twilight
9 holes- walking $19, w/cart $28 18 holes- walking $30, w/cart $48
Senior rates (55 & older)
Monday all day, Tues. - Thurs. until Noon 9 holes w/cart $19, 18 holes w/cart $30 BALDWIN
Junior rates Juniors ride free with paying adult. 9 holes $11, 18 holes $20
N
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Located 3 miles south of Baldwin at Big Star Lake
4 PM- 18 holes $35 6 PM- Unlimited $24
3 Miles MARQUETTE TRAILS
76th St.
Like us on Facebook @MarquetteTrailsGolfClub
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COVID RESOURCE GUIDE | SUPPLEMENT TO THE MANISTEE NEWS ADVOCATE
e g A T n A v d A h c Te
Zoom meetings, Google Hangouts and FaceTime chats have been around for a while, but with most face-to-face meetings out of the question for a while and many people working from home, they’re now coming into their own. virTuAl MeeTings Look at your pre-pandemic calendar. If you had meetings with a financial planner or real estate agent, that meeting may still be on. Many professionals, particularly in service-related industries, are turning to video chats and other tech services to continue doing business in the time of social distancing. Realtors, for example, are using tech to offer virtual tours and open houses using a variety of videos, touring via FaceTime, live streaming a house tour and more. Spring is typically a hot time for buying and selling houses, and with interest rates at rock bottom, the industry just can’t afford to miss out. Vacant properties can also still be shown, provided agents and potential buyers adhere to proper social distancing protocols. Other professionals that may be offering virtual meetings during this time include financial advisors, bankers, fitness trainers and more.
TeleMedicine Medical and mental health appointments may still be on, too. Insurance providers, Medicare and Medicaid have rapidly expanded their available covered telehealth services so that people can continue to get treatment so long as providers are available during the pandemic. Your provider may ask you to do certain things like verbally acknowledge you accept telehealth treatment and showing that you’re in a private place, but otherwise, the visit should go much like it would in an office. Fluffy may also qualify for a telemedicine visit, the FDA says. The agency recently suspended many requirements of the veterinarian-client-patient relationship. “The FDA recognizes the vital role veterinarians play in protecting public health. This pandemic has had impacts on many of our everyday lives and professions, and during this time, we need to provide veterinarians with the latitude to expand the use of telemedicine in the care of animals,” said FDA Commissioner Stephen M. Hahn. “The FDA is providing flexibility that will help veterinarians maintain the health of animals during the pandemic, while allowing for the social distancing that is so important in limiting the further spread of coronavirus disease across the country and world.”
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d r a C t f i g a g n i y Bu
Even with advances in technology, there are some businesses that just can’t open. Beauty salons of all kinds are shuttered, as are a lot of gyms, cleaning services, movie theaters and anywhere else people tend to congregate. Even with the doors closed, though, there are ways you can help. How does Buying a gift Card Help? Buying a gift card is a great way to put money in a business owner’s hands now that they can use for payroll or
them anyway. Many of these providers are independent contractors with little or no safety net during this time.
How do i Buy My gift Card? It’s a rare business these days that doesn’t have social media or a website. Contact the business by email or social media message (no one may be around to answer the phone) and ask to purchase a gift card or gift certificate. If you’re worried about keeping your information safe, you can ask to use a trusted app or payment service, such as Venmo or PayPal. Bonus: Many businesses are offering a little something extra when you buy a card now, like a discount or extra service when you redeem.
bills without having to render the service until later, when
not Just tHe
the pandemic has passed and they’re back on their feet.
serviCe industry
And, chances are, that’s a service you were going to use,
Gift cards can help out anywhere, not just in the service
anyway, particularly if it’s a business you regularly used
industry, and it’s a great way to say thank you to those
before COVID-19.
going the extra mile, like health care workers, journalists
If you already had an appointment with your stylist, your
and first responders. Or just to get some Christmas shop-
lawncare provider, your massage therapist, your personal
ping done early (first check to make sure how long it will be
trainer or any other service provider that you can no lon-
valid). You can get gift cards to coffee shops, restaurants,
ger meet with, try to give them the tip you would’ve given
movie theaters, clothings stores, all kinds of places.
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d r a o B l l i B g n i k l Be a Wa Many local businesses don’t have
look for the helPers
big advertising budgets, and now
If you see a business owner doing something exceptional,
isn’t exactly the time they have
tell the world. So much of the news is gloomy that it’s easy to
extra money to start. You can help support them here in two big ways, however. Keep reading to find out more. Buy Branded Merch
get depressed. Try looking for the helpers and sending some love their way on social media or by letting a local newspaper or television station know what they’re doing. Some examples to look for might be a restaurant providing free meals to medical staff or a brewery handing out hand sanitizer to first responders. Small businesses are community businesses, and chances are, they’re out there helping.
You’ve walked past the T-shirts at your favorite coffee shop hundreds of times to pick up your daily latte. Now is the time to buy one and wear it. Not only do shop owners make some money on branded merchandise, but you’re also doing some advertising for them. You can let people know they’re still doing business by posting their picture on social media or standing in line (6 feet away from everyone else) at the grocery store. Pro-tip: Merchandise like coffee cups, keychains and shirts also make really neat gifts that show off your civic pride. Buy some now to set aside for Christmas, New Year’s, Teacher Appreciation Year 2021 or next Tuesday. Your pick.
Post on social While people are homeschooling their kids and searching for craft kits to keep them busy, they might be missing that really cool craft store just down the road. Post pictures of your projects and tag them in it, using #shoplocal or other hashtags trending in your area. It gives the owner a morale boost and bumps up their bottom line. Note: It really doesn’t have to be a craft store. Any store would work here.
© adobe stock
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Dine In Service We areDine open for in and take out Indine Service In Service from 7am till 9pm Monday 7am 4pm- Sat. 7am -- -4pm 7am 4pm Sunday till 8pm. Out & Curb Side Take Out && Curb Side Take Out Curb Side Delivery 11am till 8pm daily. Only 4pm -- 9pm 4pm 9pm Dine is is subject to limited Only 4pm - seating. 9pm Delivery 11am 11am -- 8pm 8pm Delivery 11am 8pm WE ARE SERVING OUR FULL MENU WE ARE OUR FULL MENU
& DAILY DAILY SPECIALS & SPECIALS WE ARE SERVING OUR FULL MENU & DAILY SPECIALS 231-723-2487 231-723-2487
231-723-2487 723 Kosciusko • Manistee 723 Kosciusko Kosciusko •• Manistee 723 Manistee
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JUNE 27, 2020
WE. ARE. OPEN. Open 7 days a week 11 am to 10 pm. Outdoor seating available. Full menu, takeout menu, and to-go options. Digital Menu with contactless payment options. 14 rotating taps with beer, cider & seltzer for you to enjoy. The only thing missing is you. See ya soon! 86 Washington St. Manistee, MI
northchannelbrewing.com
®
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231.299.1020