Heartland Magazine Issue 39 March/April 2020

Page 27

and proud of our successful tea plantation. Sustainability and purity are foundational to the way we choose to go about our craft. We strive to uphold these values today by employing from our community, helping to support the local economy while providing income, stability, education and training to our workforce. On a national scale, we help keep profits in Australia by actively seeking out and partnering with other Australian owned and operated companies and suppliers that share our values and standards.

Madura Tea – extraordinary tea, for extraordinary people. When you’ve been part of Australia’s tea history for over forty years, one can suggest that you’ve had a lot of time to perfect one’s craftsmanship, business principles, operations and resources to ensure you’re continually meeting your commitments to environment and sustainability, all while producing Australia’s favourite award-winning brews. We believe Australia is truly the ‘lucky country’, but it takes more than luck to succeed in a competitive market while adhering to your principles. It takes experienced craftsmanship, commitment, passion, and a team of very loyal customers. What makes Madura different? Every good story begins with a great cup of tea, and our brewing adventure started back in 1978 in the hills of Clothiers Creek, North of Byron Bay with the very first planting of our evergreen Camellia Sinensis shrubs. After five years of patiently waiting and we were finally able to introduce to kitchens all over Australia a delicious range of loose-leaf Green and Black tea. Fast Forward to 2020 and our award-winning brews are still created from passion, pioneering, and personality; refined all by hand for over forty years. We believe tea is still one of life’s simplest pleasures – so we continue to keep it simple ourselves - over 26 blends with one goal: the purest, cleanest, best-tasting brews. Our brews showcase a range of classic blends, including black, green – including our specialty white, chai, organic teas and our refreshing range of herbal infusions including lemon and ginger, peppermint, camomile and one our country’s greatest native flavours – lemon myrtle. We equally understand that our loyal customers want choice; hence we actively encourage our customers to consider our broad range of teas and herbal tisanes available in loose-leaf, leaf pyramid infusers and tea bags.

As a company, we also want to inspire people to make healthy choices – not just for themselves, but equally, for the environment, we live in. It is for this reason that we also nurture and respect our nation’s most valuable asset – our environment, through sustainable practices. We do this by not using harmful pesticides on our plantation, installing solar technology, keeping all manufacturing and packaging on-site, and meeting recyclability targets to reduce our environmental footprint. Our current achievement to minimise waste to landfill has us sitting at less than 0.75%. We equally only use recycled cardboard for our packaging and shipping cartons and FSC-certified paper for other uses in our production cycle. Additionally, we use vegetable-based inks where possible, and our teas are independently tested in Australia to ensure they contain no harmful chemical and bacterial residues. At Madura, our brews, principles, values, and estate continue to demonstrate our commitment to growing our business in a way that makes us proud. We invite you to take time out to revive your mind with Madura – as refreshing your senses can be as simple as putting the kettle on. To discover more about our farm or our range of brews visit maduratea. com.au Steep, sip and enjoy.

Madura Tea Estate

753 Clothiers Creek Road, Clothiers Creek NSW P: 02 6670 6000 E: info@maduratea.com.au W: https://www.maduratea.com.au/ FB: https://www.facebook.com/maduratea/ Instagram: https://www.instagram.com/madura_tea/ Tea shop: Our Tea Estate Shop is open from 9:00 am to 5:00 pm Monday to Friday, excluding Public Holidays. Eftpos and Credit Card facilities are available.

To this very day, we remain a 100% Australian family-owned farm Heartland Magazine | 27


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