Making sure you are buying Australian-owned products

Samantha Elley

How much of your breakfast was 100% Australian-owned this morning?

Did you pour Norco milk on your Weetbix, or spread Mayvers peanut butter on your toast?

Did you put Sunshine Sugar into your tea, or heat up SPC baked beans or spaghetti in a bowl?

A coalition of Australian business owners have joined forces to ensure that consumers know when they are buying true Aussie products from the supermarkets.

“We have done some research,” said Norco Chief Executive, Michale Hampson.

“And what was positive is that 30% of consumers, amidst this costs of living crisis that we are all enduring, have increased their support of what they think are Australian brands and products.

“But 81% of those consumers are actively buying foreign owned products thinking they are Australian owned products.

“This confusion comes from the fact that consumers are relying on the Australian Made logo.”

While Mr Hampson is quick to ensure that the Australian Made logo is good, as it means jobs for people who create that product, and it is better than buying imported.

“But Australian Made does not mean Australian Owned,” he said.

“As foreign countries are able to use this logo too.”

The research went on to highlight that two thirds of consumers would buy more Australian owned products if they could get that information easily. we have this critical conversation about the country of ownership labelling,” he said.

“Because supporting siphoned to offshore investors.”

At 129 years old Norco is still 100% Australian farmer owned, followed

Zealand, Todd Saunders.

“For us the conversation (about Aussie Owned labelling) is a very important one.

It also showed that 75% of consumers believe the country of ownership labelling should be on all food products on supermarket shelves, according to Mr Hampson.

“So, it’s important

Australian companies means we are setting ourselves up, we are helping our farmers, we are helping our communities, and it means 100% of our money stays right here in Australia and not by Sanitarium which has been around for 126 years.

“I myself am a third generation Sanitarium employee,” said Sanitarium Executive General Manager Australia and New

“We believe that consumers have an aspiration to buy

Australian manufactured and owned.

“Australian Made is good but Australian Made and Owned is great.”

TIM HOWARD

It has taken 16 preference counts but the Clarence Valley Council makeup has been decided for its next term.

In a similar fashion to 2021 Iluka businesswoman Karen Toms has ridden a wave of preferences into ninth spot, despite not achieving a quota that would have guaranteed her election.

Ms Toms trailed Amanda Brien by about 100 votes on frst preferences, but was able to pull ahead as the counts progressed and was 30 votes in front at the end of counting.

But Ulmarra gallery owner Steve Pickering could not emulate